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New possibilities for VR applications – both practical and pleasurable – are emerging as the technology evolves. And as travelers seek new and novel experiences, combining virtual with real-world experiences may become a common feature of tourism in the future.

aM T M T H E M I L L M AG A Z I N E

Vikki Schaffer is the Program Coordinator and Lecturer of Tourism, Leisure, and Event Management at the University of the Sunshine Coast. Vikki's research areas include whale and marine tourism, citizen science and immersive visualization. She has a keen interest in innovative technologies (VR, drones) in data collection and the potential influence on participant engagement. Dr. Alexandra (Ali) Bec is a Postdoctoral Research Fellow at the University of Sunshine Coast. Ali’s area of expertise is regional community development, particularly for tourism regions. Her research is primarily in the areas of change management, economic development, and building community resilience. She is currently working on an Advance Queensland Research Fellowship looking at stimulating regional tourism through the virtual reconstruction of Queensland’s WWII heritage. Brent D. Moyle is an Associate Dean (Research) and Associate Professor of Tourism at the University of the Sunshine Coast. Brent’s interdisciplinary approach has resulted in extensive experience publishing, with research outcomes published in over 50 internationally recognized top tier journals including Annals of Tourism Research, Journal of Sustainable Tourism, Tourism Management and the Journal of Travel Research. Noel Scott is Professor in the Griffith Institute for Tourism at Griffith University, Gold Coast, Australia. His research interests include the study of tourism experiences, destination management and marketing, and stakeholder organization. He is a frequent speaker at international academic and industry conferences. He has over 210 academic articles published including 11 books. He has supervised 18 doctoral students to the successful completion of their theses. He is on the Editorial Board of five journals and a member of the International Association of Scientific Experts in Tourism (AIEST). Prior to his academic career, Noel worked as a senior manager in a variety of leading businesses including as Manager Research and Strategic Services at Tourism and Events Queensland. This article was originally published on The Conversation.

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combining virtual with real-world travel experiences may become a common feature of tourism in the future

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Photo by Bradley Hook [bradleyhook.com].

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