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SPONSORED BY

MARKETINGLEADERPROGRAMME . COM


CONTENTS

About Who will benefit

3 5

Programme objectives

5

Europe

6 8 9 10

Programme outline Speakers Module 1 - Future Module 3 - Deliver

14 18

The Detail - venue, dates, costs, how to apply

22

Module 2 - Engage

24

USA Programme outline

26

Speakers

27

Module 1 - Future & Engage

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Module 2 - Deliver

34

The Detail - venue, dates, costs, how to apply

38 40

Asia Programme outline

41

Speakers

42

Module 1 - Future & Engage

44

Module 2 - Deliver

50

The Detail - venue, dates, costs, how to apply

54

Applicant Criteria

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INTRODUCTION The Marketing Society, together with Brand Learning, has developed the Marketing Leaders Programme (MLP) as a unique development experience for high potential marketers who are preparing for senior leadership roles. To support the development of great marketing leaders globally, the programme runs in Europe (London), US (New York) and Asia (Singapore). Now in its 17th year, the programme blends both marketing and people leadership skill development. It’s delivered by eminent industry leaders and leadership experts and is designed to help shape the great global marketing leaders of tomorrow. The strength of the programme lies in the way it brings together today’s marketing leaders with those of tomorrow, in an open environment, enabling frank and honest discussions between participants and globally renowned speakers.

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WHO WILL BENEFIT The programme is designed for senior marketers preparing for their next leadership role, typically those already leading people and looking to take the next step in their career. Building on the work of Leadership Coach Steve Radcliffe, the programme addresses the strategic, commercial and leadership challenges facing senior marketers and their teams today, with a focus on what marketing leaders need to do (technical marketing skills) and how they need to be (behavioural skills) in a rapidly changing and unpredictable world. After attending the programme, previous participants return to their businesses with the renewed energy and confidence to make positive change happen. They have brought a fresh leadership perspective, new ways of working, a greater capacity for their workload and an invaluable business network.

OBJECTIVES 1.

To provide insights and tools to help marketers handle the challenges involved in succeeding as a marketing leader.

2.

To strengthen the strategic marketing skills and leadership behaviours of senior marketers.

3.

To build awareness of best practice marketing activity and marketing leadership in a range of other companies and industry sectors.

4.

To support each other in the development of a personalised marketing leadership action plan.

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EUROPE


PROGRAMME OUTLINE

Participants can expect to enjoy a fully immersive, residential programme spanning four months, followed by a refresher, four months later. All sessions offer stimulating perspectives blended with stretching sessions of self-discovery led by our expert leadership coaches.

MODULE 1: FUTURE MARCH 4-6 In a marketing world where the past is no longer a predictor of the future, this module is all about equipping participants with the ability to lead for a future which is immensely exciting and unpredictable in equal measure.

MODULE 2: ENGAGE

PRE-WORK FEBRUARY •

Agree personal objectives and plan for embedding learning with senior internal sponsors and colleagues

Reflect in advance on the things that have driven/detracted from leadership performance

Assessment of personal strengths.

APRIL 23-24 In an era of distraction where engagement can be temporary, we focus on bringing others on the journey with you; how to lead not only for marketing but on behalf of marketing across the business.

MODULE 3: DELIVER JUNE 11-12 Indecision and failure to act at pace now often leads to competitors winning, we therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.


POST WORKSHOP REFRESHER OCTOBER The refresher day will be held in early October and will centre around reflecting and learning from an extended period of practice.

THIS YEAR’S SPEAKERS INCLUDE: Kerris Bright, Chief Marketing Officer, BBC Stacey Copeland, Professional Boxer Peter Duffy, Chief Executive (Interim), Just Eat Parminder Kohli, Global Head Marketing & Operations, Shell Carolyn McKeever, Global Head Downstream Marketing Communications, Shell Jeremy Waite, Chief Customer Officer, IBM iX Sarah Warby, Chief Executive Officer, Lovehoney Keith Weed, Former Chief Marketing & Customer Officer, Unilever Mitch Oliver, Global Corporate Brand and Purpose Director, Mars Speakers may change depending on availability and changes in circumstances.

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MODULE

1MODULE 1 FUTURE


“The programme is not only career defining but life affirming. The calibre of speakers far exceeds any typical marketing leadership course. Essential - not to be missed� Clare Coughlan, O2

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MODULE 1 FUTURE

In a marketing world where the past is no longer a predictor of the future, this module equips participants with the ability to lead for a future which is immensely exciting and unpredictable in equal measure.

WHO AM I? MORNING Welcome and Introductions Gemma Greaves, Chief Executive - The Marketing Society Russell Pocock, Group Leadership Capability Director Brand Learning Anni Townend, Leadership Consultant - Steve Radcliffe Associates What is marketing leadership? A leading marketer will speak on what it takes to succeed in marketing today and the strategic role marketing plays in driving business performance. AFTERNOON Who am I? Here we encourage participants to get in touch with what they care about and believe in. This session will encourage personal insight and inspiration to fuel participants’ future leadership agenda. EVENING

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Group dinner


WHY AM I HERE? MORNING What it means to lead for the future We explore what it means to lead for a future you care about, establishing a framework to engage with the next speaker. Leading with purpose

LEADING FOR THE FUTURE The future of marketing Jeremy Waite, Chief Customer Officer, IBM iX Jeremy shares latest tech and consumer insights, his perspective on the changes we can expect in the near term and hosts a discussion on the implications for how marketers can lead for results now and going forward.

Kerris Bright, Chief Customer Officer – BBC Kerris shares inspiring insights on her personal leadership journey, how her sense of leadership purpose has helped steer her career and provided the motivation for building brands.

Leading for the future Here, we prepare participants to become better equipped to lead for the future, being more conscious of their personal energy, inclinations and impact on others whilst developing greater control over triggers.

AFTERNOON Why am I here? Here we share unique frameworks and techniques to define personal purpose, you then explore the connection between the future you’re leading for, your organisation and its customers.

Becoming a more conscious leader Parminder Kohli, Shell Building on the previous session and in preparation for the next module, Parminder reveals how he maintains consciousness as a leader; the impact he intends versus the impact that is felt by others and how he continually strives to show up at his best.

EVENING Free evening

Briefing work between modules CLOSE

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MODULE

2

ENGAGE


“Career defining and life changing which without a doubt sends you out a much better leader.� Annie Kennedy, Shell

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MODULE 2 1 MODULE FUTURE ENGAGE

In era a marketing worldwhere where the In an of distraction past is no can longer predictor of engagement be a temporary, we theinfuture, this module equips focus module 2 on bringing others participants withyou; the how ability lead on the journey with to to lead for a future which is immensely not only for marketing but on behalf exciting and unpredictable in equal of marketing across the business. measure.

BUILDING BIGGER RELATIONSHIPS MORNING Being engaging We explore how to build greater commitment in people through the energy that you bring and how you manage the energy in others. AFTERNOON Building bigger relationships In this session we explore the correlation between relationships and results, the role you play as a leader in growing and shrinking relationships and what you can do about it. Building bigger relationships with customers We’ll hear from a specialist in the field of customer/ consumer engagement, how digital is set to further transform brand relationships and the implications for marketing leaders.

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MANAGING YOUR LIGHT AND SHADOW MORNING How to engage in an age of disruption Peter Duffy, Chief Executive (interim) – Just Eat Peter discusses a marketing leader’s impact: the opportunities, the challenges and what can be learnt from his experience. AFTERNOON Engaging an organisation Keith Weed, former Chief Marketing Officer - Unilever Keith, named as the world’s most influential CMO by Forbes (2019) for the past three years, shares stimulating thoughts on the engaging role marketing can play in aligning an organisation around what matters most in driving commercial business performance.

Briefing work between modules CLOSE

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MODULE

3

DELIVER


“Genuinely the best course I have been on in 23 years. Deep thinking with really practical advice and tips.� Neil Batchelor, Aviva

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MODULE 3 1 MODULE FUTURE DELIVER In a marketing world where the

Indecision and failure to act at past is no longer a predictor of pace is now often followed by the future, this module equips competitors winning, we therefore participants with the ability to lead focus on the critical skills and for a future which is immensely behaviours that you can build, giving exciting and unpredictable in equal you the confidence to lead and measure. deliver outstanding results.

DAY 1 BUILDING SELF BELIEF MORNING Putting it into practice Carolyn McKeever, Global Head of Downstream Marketing Comms - Shell An alumni returns to share what they learnt on the programme, how they’ve put it into practice and what it means for you. AFTERNOON Building self-belief We share techniques to help understand what might hold us back and how to build the belief in ourselves that will power us forward Delivering commercial edge An interactive session which will focus on what marketing leaders can do to influence the commercial performance of their business EVENING Group dinner

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DAY 2 THE LEADER I WANT TO BE MORNING Delivering results Sarah Warby, Chief Executive Officer – Lovehoney A former winner of The Marketing Society’s ‘Marketing Leader of the Year’, Sarah pulls the programme together with her view on the strategic role marketing can play in the delivery of business performance through the dual perspective of marketing leader and business leader. Performing as a leader Jonny Lewis, Actor and Playwright Jonny will put participants through their paces in a highly experiential session where they will understand the building blocks of confidence and gravitas, taking away practical tools and techniques to build on over time. AFTERNOON Building resilience for the journey Stacey Copeland, Professional Boxer Stacey tells her unique story of the emotional and physical contests in becoming a female boxer, the highs and the lows and her ultimate victory of being crowned the first British woman to win the Commonwealth title. The leader I want to be In this final session participants will bring together their learning from the programme and be able to clearly articulate the leader they want to be and how they will become that leader, ready to go back into the business and take the next step on their journey. CLOSE

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THE DETAIL


VENUE Warren House, Kingston upon Thames, Surrey, KT2 7HY

DATES Module 1: March 4 – 6, 2020 Module 2: April 23 – 24, 2020

Building great marketing leaders globally A 10% discount is applied when a company takes two or more places in each region (Europe, Asia, USA), with a maximum of five participants on each programme. To discuss multiple applications and discounts, please contact Sarah Woodley on +44 (0) 208 973 1360 sarah@ marketingsociety.com

Module 3: June 11 – 12, 2020

APPLY

COST

To submit your application please visit marketingleaderprogramme.com/apply/europe

The cost per participant is £9,995 + VAT. This is an all-inclusive cost which covers facilitation, food and accommodation for the entire duration.

The application deadline is Wednesday 18 December, but early applications will be favoured.

For members of The Marketing Society, a complimentary membership renewal is included as part of the programme. For non-members, a year’s complimentary membership is awarded upon completion.

Should you have any questions please contact hello@marketingleaderprogramme.com

ENQUIRE

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USA


PROGRAMME OUTLINE

You can expect to enjoy a fully immersive, residential programme. All sessions offer stimulating perspectives, blended with stretching sessions of selfdiscovery, led by our expert leadership coaches.

MODULE 1: FUTURE & ENGAGE MAY 4-6 In a marketing world where the past is no longer a predictor of the future, this module is designed to equip participants with the ability to: • Lead for a future which is immensely exciting and unpredictable in equal measure through conviction in their personal leadership purpose • Bring others on the journey, leading not only for marketing but on behalf of marketing across the business.

PRE-WORK

MODULE 2: DELIVER

APRIL

JUNE 1-2 Indecision and failure to act at pace is now often followed by competitors winning, we therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.

Agree personal objectives and plan for embedding learning with senior internal sponsors and colleagues

Reflect in advance on the things that have driven/detracted from leadership performance

Assessment of your personal strengths.


LAST YEAR’S SPEAKERS INCLUDED: Diego Sacristan , Chief Commercial Officer, Emerging Markets, Pfizer Simon Lowden , President and Chief Marketing Officer, Global Snacks, Pepsico Jason Chebib, Vice President, Consumer Planning, Diageo Chris Rector, Senior Vice President and Chief Marketing Officer, GAF Tara Stewart, Neuroscientist and Author, taraswart.com

Speakers may change depending on availability and changes in circumstances.

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MODULE

1MODULE 1 FUTURE + ENGAGE


“An inspirational and rare opportunity to connect with like-minded people, hear from some of marketing’s greats and learn in a well facilitated environment.” Laura Pillar, HSBC

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MODULE 1 FUTURE

In a marketing world where the past is no longer a predictor of the future, this module equips participants with the ability to lead for a future which is immensely exciting and unpredictable in equal measure.

WHO AM I? MORNING Welcome and Introductions What is marketing leadership? We set the context for the programme, hearing perspectives from a leading marketer on what it takes to succeed in marketing leadership today with an insight into what drives great marketing leadership, where the energy comes from and how you can lead with edge in today’s environment to fuel your leadership agenda. AFTERNOON Who am I? Here we encourage participants to get in touch with what they care about and believe in. This session will encourage personal insight and inspiration to fuel participants’ future leadership agenda. Insight-led leadership A marketing leader will discuss connecting who you are with what you do, the new ways that organisations are now finding and leveraging insight, and how to make sure that insight is driving motivation, business decisions and results.

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EVENING Group dinner


WHY AM I HERE?

CONTINUED

MORNING

AFTERNOON

Leading with purpose

Leading for the future

A marketing leader shares inspiring insights on their personal leadership journey, how their sense of leadership purpose has helped steer their career and provided the motivation for building brands.

Preparing participants to become better equipped to lead for the future, being more conscious of your personal energy, inclinations and impact on others whilst developing greater control over triggers.

AFTERNOON Why am I here?

EVENING Free evening

Here we share unique frameworks and techniques to define your personal purpose. You will then explore the connection between the future you’re leading for, your organisation and its customers. The future of marketing We’ll hear about the latest tech and consumer insights, perspectives on the changes we can expect in the near-term with discussion on the implications for how marketers can lead for results now and in the future.

31


MODULE 1 1 MODULE FUTURE ENGAGE

In era a marketing worldwhere where the In an of distraction past is no can longer predictor of engagement be a temporary, future, this module equips we the focus on bringing others on the participants to lead journey with you;with howthe to ability lead not for a future which is immensely only for marketing but on behalf of excitingacross and unpredictable marketing the business.in equal measure.

MANAGING YOUR OWN AND OTHERS’ ENERGY

MORNING How to lead in an age of distraction A marketing leader discusses a marketing leader’s impact: the opportunities, the challenges and what can be learnt from their experience. Bringing others with you Here we explore the critical relationships required to lead for the future, and learn how to use tools and techniques to engage and gain full commitment from those people.

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AFTERNOON Managing agency relationships A marketing leader shares their experience and hosts discussion on building the relationships with agency partners that are capable of delivering outstanding results. Briefing work between modules

CLOSE.

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34

MODULE

2 MODULE 1 DELIVER


“MLP has enabled me to define more clearly my purpose and given me the confidence to unleash my potential for the benefit of the organisation.� Ciara Dilley, PepsiCo

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MODULE 2 DELIVER

Indecision and failure to act at pace is now often followed by competitors winning. We therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.

YOUR LEADERSHIP EDGE MORNING Delivering results through others As people resources are more and more scarce in some organisations, the pressure to extract the full capability of our teams grows. In this session a business leader hosts discussion on approaches to maximising the capability of your people. Building self-belief We share techniques to help understand what might hold us back and how to build the belief in ourselves that will power us forward. AFTERNOON Resilience A marketing leader will share how they maintain the resilience to deal with setbacks and deliver results consistently. Marketing learning live Alumni returns to share what they learnt on the programme, how they’ve put it into practice and discusses what it means for you.

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EVENING Group dinner


PERFORMING WITH EDGE MORNING Putting it into practice Here participants will get the chance to put everything you’ve learnt into practice through a real-life case study, playing the role of CMO, making decisions in the face of the challenges this business actually confronted. AFTERNOON Powering the future of marketing In discussion with a world-leading marketer, we pull the programme together with stimulating insight into how you can play your role in powering the future of marketing and delivering performance in practice. Personal marketing leadership action planning In this final session participants will bring all their learning from the programme together and be able to clearly articulate the leader they want to be and how they will become that leader, ready to go back into their business and take the next step on your journey. CLOSE

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THE DETAIL


VENUE

Castle Hotel & Spa, Tarrytown, New York

DATES Module 1: May 4 – 6, 2020 Module 2: June 1 – 2, 2020

COST The cost per participant is $10,000 +Tax. This is an all-inclusive cost which covers facilitation, food and accommodation for the entire duration. For members of The Marketing Society, a complimentary membership renewal is included as part of the programme. For non-members, a year’s complimentary membership is awarded upon completion.

Building great marketing leaders globally A 10% discount is applied when a company takes two or more places in each region (Europe, Asia, USA), with a maximum of five participants on each programme. To discuss multiple applications and discounts, please contact Sarah Woodley on +44 (0) 208 973 1360 sarah@marketingsociety.com

APPLY To submit your application please visit marketingleaderprogramme.com/apply/usa The application deadline is Friday 27 March 2020, but early applications will be favoured.

ENQUIRE Should you have any questions please contact hello@marketingleaderprogramme.com

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ASIA


PROGRAMME OUTLINE

You can expect to enjoy a fully immersive, residential programme. All sessions offer stimulating perspectives, blended with stretching sessions of selfdiscovery, led by our expert leadership coaches.

MODULE 1: FUTURE & ENGAGE MARCH 18-20 In a marketing world where the past is no longer a predictor of the future, this module is designed to equip participants with the ability to: • Lead for a future which is immensely exciting and unpredictable in equal measure through conviction in their personal leadership purpose • Bring others on the journey, leading not only for marketing but on behalf of marketing across the business.

PRE-WORK

MODULE 2: DELIVER

FEBRUARY/MARCH

MAY 13-14 Indecision and failure to act at pace is now often followed by competitors winning, we therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.

Agree personal objectives and plan for embedding learning with senior internal sponsors and colleagues

Reflect in advance on the things that have driven/detracted from leadership performance

Assessment of your personal strengths.


PREVIOUS AND PLANNED SPEAKERS INCLUDE: Claire Chiang, Co-founder, Banyan Tree Hotel and Resorts Nihal Kaviratne CBE, Independent Director, DBS Group Holdings & DBS Bank Erica Kerner, Senior Advisor, One Championship Shekar Khosla, Chief Commercial Officer (CCO) Australasia, Asia, Middle East & Africa, Kellogg Company Mel Lane, General Manager Aviation, Shell Aw Kah Peng, Chairman of Shell Companies, Shell Singapore Tricia Weener, Global Head of Marketing B2B, HSBC

Speakers may change depending on availability and changes in circumstances.

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44

MODULE

1MODULE 1 FUTURE + ENGAGE


“Inspiring programme that will shape your understanding of what great leadership is.” Geoff McVey, Tesco

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MODULE 1 FUTURE

In a marketing world where the past is no longer a predictor of the future, this module equips participants with the ability to lead for a future which is immensely exciting and unpredictable in equal measure.

WHO AM I? MORNING Welcome and Introductions What is marketing leadership? We set the context for the programme, hearing perspectives from a leading marketer on what it takes to succeed in marketing leadership today with an insight into what drives great marketing leadership, where the energy comes from and how you can lead with edge in today’s environment.. AFTERNOON Who am I? Here we encourage participants to get in touch with what they care about and believe in. This session will encourage personal insight and inspiration to fuel participants’ future leadership agenda. Insight-led leadership A marketing leader will discuss connecting who you are with what you do, the new ways that organisations are now finding and leveraging insight, and how to make sure that insight is driving motivation, business decisions and results.

46

EVENING Group dinner


WHY AM I HERE?

CONTINUED

MORNING

AFTERNOON

Leading with purpose

Leading for the future

A marketing leader shares inspiring insights on their personal leadership journey, how their sense of leadership purpose has helped steer their career and provided the motivation for building brands.

Preparing participants to become better equipped to lead for the future, being more conscious of their personal energy, inclinations and impact on others whilst developing greater control over triggers.

AFTERNOON Why am I here?

EVENING Free evening

Here we share unique frameworks and techniques to define your personal purpose, you will then explore the connection between the future you’re leading for, your organisation and its customers. The future of marketing We’ll hear about the latest tech and consumer insights, perspectives on the changes we can expect in the near-term with discussion on the implications for how marketers can lead for results now and in the future.

47


MODULE 1 1 MODULE FUTURE ENGAGE

In era a marketing worldwhere where the In an of distraction past is no can longer predictor of engagement be a temporary, future, this module equips we the focus on bringing others on the participants to lead journey with you;with howthe to ability lead not for a future which is immensely only for marketing but on behalf of excitingacross and unpredictable marketing the business.in equal measure.

MANAGING YOUR OWN AND OTHERS ENERGY

MORNING How to lead in an age of distraction A marketing leader discusses a marketing leader’s impact: the opportunities, the challenges and what can be learnt from their experience. Bringing others with you Here we explore the critical relationships required to lead for the future, using tools and techniques to help ensure those who need to be engaged in the future you’re leading for are fully committed and not distracted elsewhere.

48


AFTERNOON Managing agency relationships A marketing leader shares their experience and hosts discussion on building the relationships with agency partners that are capable of delivering outstanding results. Briefing work between modules

CLOSE.

49


50

MODULE

2 MODULE 1 DELIVER


“I enjoyed the workshop thoroughly - very inspiring, energising and extremely applicable to action immediately.� Bernice Neo, Christian Dior

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MODULE 2 DELIVER

Indecision and failure to act at pace is now often followed by competitors winning, we therefore focus on the critical skills and behaviours that you can build, giving you the confidence to lead and deliver outstanding results.

YOUR LEADERSHIP EDGE MORNING Delivering results through others A lack of resource is a trend we see more and more, we also know that most leaders are not extracting the full capability of their people. In this session a business leader hosts discussion on approaches to maximising the capability of your people. Building self-belief We share techniques to help understand what might hold us back and how to build the belief in ourselves that will power us forward. AFTERNOON Resilience A marketing leader will share how they maintain the resilience to deal with setbacks and deliver results consistently. Making learning live An alumni returns to share what they learnt on the programme, how they’ve put it into practice and discusses what it means for you.

52

EVENING Group dinner


PERFORMING WITH EDGE MORNING Putting it into practice Here participants will get the chance to put everything they’ve learnt into practice through a real-life case study, playing the role of CMO, making decisions in the face of the challenges this business actually confronted. AFTERNOON Powering the future of marketing In discussion with a world-leading marketer, we pull the programme together with stimulating insight into how participants can play your role in powering the future of marketing and delivering performance in practice. Personal marketing leadership action planning In this final session participants will bring all their learning from the programme together and be able to clearly articulate the leader they want to be and how they will become that leader, ready to go back into their business and take the next step on their journey. CLOSE

53


THE DETAIL DATES Module 1: March 18 - 20, 2020 Module 2: May 13 - 14, 2020

COST The cost per participant is $8,500 SGD + GST. This is an allinclusive cost which covers facilitation, and food for the entire duration. This cost does not include accommodation. For members of The Marketing Society, a complimentary membership renewal is included as part of the programme. For non-members, a year’s complimentary membership is awarded upon completion. Building great marketing leaders globally A 10% discount is applied when a company takes two or more places in each region (Europe, Asia, USA), with a maximum of five participants on each programme.

To discuss multiple applications and discounts, please contact Sarah Woodley on +44 (0) 208 973 1360 sarah@ marketingsociety.com

APPLY To submit your application please visit marketingleaderprogramme.com/apply/usa The application deadline is Friday 23 February 2020, but early applications will be favoured.

ENQUIRE Should you have any questions please contact hello@marketingleaderprogramme.com


APPLICANT CRITERIA NOMINATE

CASE HISTORY

If you are an experienced marketer looking to boost your career or have recently moved to a more senior marketing position, apply now. Or if you have a team member who is showing incredible promise and is ready for the next step, nominate now.

Applicants should be able to point to at least one marketing case history that can demonstrate their ability to make a difference in the market place.

SPONSORSHIP

Submit your application before the disclosed regional deadline date by visiting:

To ensure participants have compatible levels of experience and seniority, sponsorship from a leader within the business is required upon application.

APPLICATIONS

marketingleaderprogramme.com/apply. The application process should only take 15 minutes.

ENQUIRE

EXPERIENCE We are seeking applications from individuals who have been working in a marketing role for a minimum of five years, who are familiar with the basic skills of marketing and who will probably already be leading a small to medium-sized marketing team.

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Should you have any questions please contact hello@marketingleaderprogramme.com

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SPONSORED BY

MARKETINGLEADERPROGRAMME.COM

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Profile for The Marketing Society

Marketing Leaders Programme - London and Singapore 2020 brochure  

Marketing Leaders Programme - London and Singapore 2020 brochure