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#inspiringdiversity @marketingsocsco


Fiona Burton Leith

#inspiringdiversity @marketingsocsco


Alaba Okuyiga enei

#inspiringdiversity @marketingsocsco


Unconscious Bias – The Marketing Society

Alaba Okuyiga Employers Network for Equality & Inclusion


What is unconscious bias? “Unconscious biases are our unintentional people preferences, formed by our socialisation and experiences, including exposure to the media. Unconscious biases are the result of our limited cognitive capacity; we implicitly and automatically both group and categorise people to avoid having to conduct completely new assessments for every new person. We unconsciously assign positive and negative value to the categories we use.�


The impact of Unconscious Bias q q q q q q q

Is bias bad? Does it make us bad? Biases affect who we listen to and whose opinions we value 98% of our thinking is in our unconscious mind Biases affect who we recruit and market to Biases affect how we attribute behaviour Biases affect how we allocate tasks and provide feedback Biases affect how we provide informal support; coaching, mentoring and sponsorship


Unconscious Bias & Marketing q q q q q

q

Is diversity a deficit? Who is our ‘brand’? Who is not our ‘brand’? Stereotype threat Harnessing the power of our unconscious bias by recognising it’s impact Recent events - Starbucks


We don’t see things as they are. We see things as we are.


Contact:

Alaba Okuyiga Head of Training & Consultancy alaba.okuyiga@enei.org.uk


Tanya Castell Changing the Chemistry

#inspiringdiversity @marketingsocsco


Inspiring Diversity th 14 June 2018 Founder & CEO of Changing the Chemistry, Tanya Castell, MBE www.changingthechemistry.org

Changing the Chemistry (SCIO) SC045519

@changingthechem


What will be covered • Why diversity of thought is important • What are the barriers to achieving this? • The importance of culture • Putting it into practice

Changing the Chemistry (SCIO) SC045519


What is diversity of thought? • Identity • Cognitive • Experiential

Changing the Chemistry (SCIO) SC045519

@changingthechem


How diversity makes us smarter • Enables innovation • Enhances creativity • Enables problem solving • Changes the way the group thinks http://www.scientificamerican.com/article/how-diversity-makes-us-smarter/ Source: Scientific America Katherine W. Phillips

Changing the Chemistry (SCIO) SC045519


Diversity Dividend McKinsey: What's the likelihood that companies in the top quartile for diversity financially outperform those in the bottom quartile

Ethnicity

Gender

0%

5%

10%

15%

20%

More likely to outperform 2018

Changing the Chemistry (SCIO) SC045519

25%

30%

35%

40%

15

2015

@changingthechem


So why is progress so slow? • Not a meritocracy • Stereotypes • Affected by our past experiences • Values and beliefs are initially formed during childhood

• We all have biases • Explicit • Unconscious

• Is the culture inclusive? Are all the voices heard? Changing the Chemistry (SCIO) SC045519

@changingthechem


Stories

Rituals & routines

Symbols

How we do things around here

Cultural Web (Johnson & Scholes)

Control systems

Power structures

Org. structures Changing the Chemistry (SCIO) SC045519

@changingthechem


Example: TNT changing perceptions

Changing the Chemistry (SCIO) SC045519

@changingthechem


Changing the Chemistry (SCIO) SC045519

@changingthechem


Other examples • NatWest Women in Business Accreditation developed by everywoman for NatWest’s business development specialists • Diageo “Free the bid” calling on their ad agencies and content producers to ensure they put forward at least one female director as part of any creative bid • HM Treasury Women in Finance Charter • • • • •

Appoint someone senior to be responsible Set targets Measure against the targets Adjust compensation based on results Launched March 2016, now 205 firms signed up - 650,000+ employees

Changing the Chemistry (SCIO) SC045519

@changingthechem


Role of Changing the Chemistry • Scottish charity focused on improving board effectiveness through increasing diversity of thought in the boardroom • Operates as a peer support network – members pay no fee but contribute in kind instead • Supports members to secure board positions and helps them enhance their performance in those roles • Advises boards to help them improve their diversity • Candidate outreach and support • Recruitment process enhancements

• Filled over 130 board roles from CtC membership • Supported organisations in achieving material shift in their board diversity Changing the Chemistry (SCIO) SC045519

@changingthechem


In summary • Diversity of thought improves performance • It is not a meritocracy • Organisational culture needs to welcome diversity to achieve the benefits • Organisation’s profile • Better performance • Attract talent Changing the Chemistry (SCIO) SC045519

@changingthechem

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Thank you Changing the Chemistry is a charity promoting diversity of thought in the boardroom operating as peer support network to help members from diverse backgrounds secure board positions and support organisations in make their boards more diverse. www.changingthechemistry.org

@changingthechem

Changing the Chemistry (SCIO) SC045519

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21 J COR UNE EDI N EXCH N BU ANG RG E, H

The awards that recognise good stories, well told. Book your tickets now at: starawards.marketingsociety.com


Save the date 24 August


#inspiringdiversity @marketingsocsco

Inspiring Diversity  

speaker presentations

Inspiring Diversity  

speaker presentations