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Conversion Rate and Third Party Reviews What is a "conversion rate?" It is the measurement metric on the ability of your website, landing page or Google Places page to convert visitors to customers. Simply put, it is the ratio of customers captured divided by the number of visitors needed to capture those customers. For example, if 100 people visited your website and 20 of those visitors actually made a purchase, your conversion rate would be 20%. Of course, if the purpose of your internet presence is something other than customer generation (membership in your organization, subscriptions to your newsletter, donations to your charity, etc.) then just substitute your particular goal for "customer capture" and use that number to calculate your conversion rate. The principle is exactly the same. Data to measure conversion rate is readily available using powerful internet tools such as Google Analytics. Once data is gathered, it is important to analyze the information and determine how the conversion rate can be enhanced. The increase in conversion rate is one of the most important goals in maximizing the effectiveness of Internet Marketing. Merely getting visitors to your website is only the first step. Too many companies concentrate only on increasing the number of visitors rather than concentrating on how successful the site is in converting these visitors to customers. There are several important strategies that are utilized to accomplish this goal. Among them are: (a) modifying the architecture of your landing page, (b) adding pictures or videos to your landing page, (c) making the proper decision as to which page of your website should be used as the landing page for each keyword search, and others.


A particularly important option is the use of third party reviews. Statistics show that conversion rates are increased from 20% to 87% when third party reviews are available. These reviews can be linked directly to your home page or landing page and are typically hosted by independent companies to maintain the integrity, believability and persuasiveness of the review. Different companies offer different options, but generally you can have some control over the reviews that get posted even if you do not have control of the content of the reviews themselves. These reviews also are an extremely important factor in increasing your search engine ranking and your Google Places ranking, so there is a double benefit to including third party reviews in your on-line strategy. Additional benefits include valuable customer feedback, increase in customer loyalty and customer satisfaction. By James S. Zimring, Internet Marketing Consultant, WSI-Technology Marketing Associates James S. Zimring Internet Marketing Consulting WSI - Technology Marketing Associates (818) 342-8341 jim@wsi-techmarketing.com Original Source: http://ezinearticles.com/?Conversion-Rate-and-ThirdParty-Reviews&id=6626939

Conversion Rate and Third Party Reviews  

What is a "conversion rate?" It is the measurement metric on the ability of your website, landing page or Google Places page to convert visi...

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