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Corporate Brochure A collaboration with STAR Erasmus Consulting 2020-2021

STAR Erasmus Consulting STAR Erasmus Consulting (SEC) is a committee of STAR, the study association of Rotterdam School of Management (RSM) at Erasmus University. The SEC offers profit and non-profit organizations tailor-made research and consultancy services at cost price. These services are carried out in the country selected by your company and conducted by motivated RSM students, who are carefully selected by the SEC Board.

Benefits for companies

Benefits for students

Our mission is to offer high quality professional consultancy solutions to organizations who want to expand or improve their business internationally.

We offer an unique chance for students to conduct professional consultancy work for established organizations in foreign countries.

Our research is executed by an internationally-oriented RSM team and is supported by a professional consulting firm.

Students develop personal growth and learn professional consultancy skills, while also creating impact, building a social network and gaining meaningful field experience.

Unique selling points 1. Tailor-made research conducted by carefully selected students from the best business school in The Netherlands. 2. Company-specific opportunities in a country of your choice.

3. Specialized student-consultants with an internationally oriented mindset. 4. Connected to the biggest study association in Europe and supported by professional consultancy firms.

5. Tailor-made research offered at cost price. 6. Build a long-term relationship with the client.

Our pillars Quality The project is part of Rotterdam School of Management (RSM), which is ranked 1st amongst business schools in The Netherlands. Hence, our students and resources are of the highest professional standards. Additionally, we recruit master and bachelor students with relevant expertise.

Experience With 35 years of experience, the SEC has successfully advised over 200 companies in international expansion to emerging economies. We have worked with organizations of all sizes and industries, including Philips, DSM and ING.

Support The supervisors and consultants are trained and supervised by the consultancy firm Accenture. Furthermore, they are supported by the Advisory Board and the Supervisory Board of STAR. Next to this, we work closely together with alumni and other full-time committees.

Project overview 1. Determine opportunity & tailored proposal •

Defining the country, the market and the opportunity chosen by the organization Unique proposal prepared after listening carefully to the organization’s demands.

2. Desk research • • • •

4. Finalization • • •

Finalizing the report Presenting our findings and sharing our insights Recommendation of next steps

Company-specific problem research Align expectations Optimize our offerings Access to scientific databases

3. Field research • • •

Unique information and insights from local sources In-depth comprehension of the chosen country Aiming for valuable contacts and partners for your organization.

Timeline November January

Optimisation of offering


Consultant recruitment


Introduction period

July September

Desk research at EUR

Field research

Final report

Before a company decides to join the SEC project, we offer a tailored proposal. Following the proposal, the contract will be set up. Based on the project, consultants are recruited and trained. In the following months consultants execute desk research and three weeks of field research. The exact time frame of the field research can be adjusted to the size of the project. In the finalization phase, the proposed solutions are presented in a final report to the company. When the finalization phase ends, companies are given the opportunity to go deeper into the chosen problem or propose a new problem for the SEC to solve.

Tailor-made research SEC offers various research options in all business fields, such as Finance, IT, SCM, Strategy, etc. Below are some examples shown, note that these are only an indication of what we offer. The research can always be tailored to your companies specific wishes.

Entry Strategy

Market Research

SEC conducts research in all factors that are related to entering a market in a specific country. Additionally, a comparison between countries can be made to determine which country is better to enter.

SEC identifies and defines market opportunities by gaining insights into consumer behaviour or a specific target group. Research for companies in the B2B industry is also possible.

Value Chain Analysis

Competitor Analysis

SEC investigates possibilities in every stage of the supply chain. For example, we can conduct research on suppliers, distributors, or potential costumers. Moreover, we can analyze opportunities for outsourcing business or foreign direct investments.

A competitor analysis considers the nature and extent of the competition. Additionally, it identifies major competitors and the strengths and weaknesses of their products, objectives, strategies and technologies. Moreover, the market structure is examined

Supplier Analysis

Feasibility Analysis

In this analysis, SEC investigates the supplier landscape and identifies the best compatible suppliers for your organization.

SEC evaluates your business position and desired strategy based on research. This analysis can also be performed on an industry level.

Long-term relationships

Form a long-term relationship with SEC to make sure your company is first in line for a consultancy project. SEC created a pool of long-term partners. Joining this pool gives you more flexibility and continuous interaction with SEC. Together we aim to find the best time for your company to join with a project. Once the project is completed, there is always an opportunity to work again with SEC in the upcoming years. In this way, the conducted research can be deepened, broadened or expanded in order to provide the best and most up-to-date advice for your organization. The relationship between the company and SEC will be maintained and is proven to be valuable throughout the years.

Reviews of our clients We have received numerous positive reviews from the +200 companies we have previously worked with. Below you can see a short impression of satisfied organizations.

“The detailed reports they sent to us, the professionalism and the positive comments we received from some of our interviewed customers overfulfilled our expectations.” Javier Libré (Royal Philips Healthcare)

“The SEC helped the Port of Rotterdam a lot with research and valididation abroad. The desk research and validation of potential clients went smoothly by a motivated team of smart students.” Wouter Buck (Port of Rotterdam)

“We are impressed by the good communication and by the speedy reporting and the quality of the research results. The study has proved to be valuable for our company’’ Jeff Snijders (Koninklijke Zeelandia)

“SEC came with a relevant proposal, which showed knowledge about our company. In the end, the report met our expectations perfectly.” Ubald Kragten (DSM).

Contact Social Responsbility Corporate STAR is actively involved in the community. This is expressed in two of our committees which focus on helping the less fortunate. By working together with ourtobusiness students youor are able for to reach theminformation and also contribute Feel free contact us by e-mail phone additional to the community. or to set up a meeting. Visit our website for more information about past projects, the current board and the SEC’s history.


We go green



36th STAR Erasmus Consulting Board Chairman - Olivia van der Pol +31 (0)10 4082883

Treasurer Out - Cenk Gonenc Reach +31 (0)10 4082851

Commercial Relations Manager - Roos van de Boel +31 (0)10 4082700

Marketing & Research Manager - Carsten Burggraaff +31 (0)10 4082814

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for more information about the association and its activities.

Postal address PO Box 1738 3000 DR Rotterdam The Netherlands

Visiting address Room T05-53, T Building Erasmus University Campus Burgemeester Oudlaan 50 3062 PA Rotterdam E: W:

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