Issuu on Google+

“ Brain Food “ 2010 Docente: Americo Mateus ®

“Brain Food “2010


Concepts on Marketing Overview on behaviors, signs, trends, design, brands and marketing nowadays!

Professor: Docente: Americo Americo Mateus Mateus ® ®

2

“Brain Food “2010


What World do we live in ?

Signs of change! Professor: Americo Mateus ®

3

“Brain Food “2010


The best Rapper is White ! The best Golfer is Black !

Professor: Americo Mateus ®

“Brain Food “2010


The French call Americans Arrogant! Professor: Americo Mateus ®

“Brain Food “2010


The new Creativity Icons are not artists !

Professor: Americo Mateus ®

“Brain Food “2010


Revolutionary spirit and ideas pays off !

Professor: Americo Mateus ®

“Brain Food “2010


IMAGINATION & TALENT RULES

Professor: Americo Mateus ®

“Brain Food “2010


Emotions and Seduction is part of the Game!

To do that we have to....

Professor: Americo Mateus ®

“Brain Food “2010


Strategy Marketing & Design Creativity Professor: Americo Mateus ®

“Brain Food “2010


That implies...

Professor: Americo Mateus ®

“Brain Food “2010


Diverge Think Laterally Innovate BE DIFFERENT Professor: Americo Mateus ®

“Brain Food “2010


Emotions Senses Aesthetics Professor: Americo Mateus ®

“Brain Food “2010


Branding Advertising Brand Experience Holistic approach Docente: Americo Mateus ®

“Brain Food “2010


More important facts to look on!

Docente: Americo Mateus ®

“Brain Food “2010


Tata Indian car manufacturer bought Jaguar ! Professor: Americo Mateus ®

“Brain Food “2010


Milionaires became Social Revolutionaires !

Professor: Americo Mateus ®

“Brain Food “2010


The nobel prize was wan by somebody that made a fortune given micro credits to poor people....Maham mad Yunus... Professor: Americo Mateus ®

“Brain Food “2010


The Bigger growning economy in the world...its ANGOLA

Professor: Americo Mateus ®

“Brain Food “2010


More people begun to have 2 or 3 Jobs!

(voluntaries give back to society) Professor: Americo Mateus ®

“Brain Food “2010


Which are the major Changes?

Professor: Americo Mateus ®

21

“Brain Food “2010


Negative

Conflits & Terrorism Climate Enviroment Unbalance economies (the base of the piramid is more that 4 bilion low-income) consumers)

Docente: Americo Mateus ®

“Brain Food “2010


Positive

New technology development Virtual reality Gender Equality Respect for minorities Social Conscience Lifetime expectation Health & Whealth Creation

Docente: Americo Mateus ®

“Brain Food “2010


Who’s the center of changes?

Professor: Americo Mateus ®

24

“Brain Food “2010


People! Docente: Americo Mateus ®

“Brain Food “2010


Why • Knowledge • Alert to the All Picture • Create more richness • Lifetime quality • Lifestyle & Leisure • Spiritual Experiences • Wellness & Wellbeing

Docente: Americo Mateus ®

“Brain Food “2010


Marketing must paid to this signs, because:

Docente: Americo Mateus ®

People new focus is on personal experiences not mass messages

Brands needs to differentiate from the complex markets structures

The deepness of the brands proposal is important to the decision of buy process “Brain Food “2010


Lecturer Perspective !

Docente: Americo Mateus ®

“Brain Food “2010


You Need! • Entrepreneur Spirit • Innovation Driven Mind • Creativity Approach • The Hearth in Branding • PR/ Not Advertising, Touch the consumers

Professor: Americo Mateus ®

“Brain Food “2010


Entrepreneur Is.....? • Unreasonable person

• Dreamer • Out of the box person

• Will to change • Persistent • Create new realities

Docente: Americo Mateus ®

“Brain Food “2010


Innovation is?

Docente: Americo Mateus ®

Common Sense... Attitude

“Brain Food “2010


Creativity is? • Break the Barriers! • Not stop at normal limits

• See beyond • Close to the line of abnormality

• Something all of us can exercise...

Docente: Americo Mateus ®

“Brain Food “2010


Creative Thinking...

• Find new ideas to Docente: Americo Mateus ®

create new products for local economies in trouble in the new societal paradigm “Brain Food “2010


Branding is?

• Find the right story and the right brand for you product,

give him value and power to communicate and engaged with the consumers Docente: Americo Mateus ®

“Brain Food “2010


Touch The Consumers!

• Create the right

experience to

you consumers and they will part of your brand. Docente: Americo Mateus ®

“Brain Food “2010


FOCUS: Human centered Purpose Authenticity Creative Value Docente: Americo Mateus ®

“Brain Food “2010


Human centered! Docente: Americo Mateus ®

“Brain Food “2010


Purpose!

Docente: Americo Mateus ®

“Brain Food “2010


Authenticity! Docente: Americo Mateus ®

“Brain Food “2010


Creative Value! Docente: Americo Mateus ®

“Brain Food “2010


BrainFood2010