SCHOOL OF BUSINESS AND ECONOMICS
THE KEY TO A
FITTER, HEALTHIER AND HAPPIER NATION? IT’S THE ‘WHAT’… NOT THE ‘WHO’! The public sector has a normative role to play in promoting the wellbeing and health of local communities, as well as pragmatic motivations to reduce costs and seek out savings. The role of sport is central here. Indeed, the UK government reports that conditions associated with physical inactivity cost the nation £7.4bn each year (Sporting Future 2015). If sport and physical activity have the power to transform citizens’ wellbeing and create a fitter, healthier and happier nation, as proclaimed by UK sport policy, where does this responsibility lie?
By Ian Hodgkinson
Loughborough University School of Business and Economics Bi-Annual Magazine