S ER E NO ’ S 20 2 1
A Letter From Our Rebel Founders Overview & Timeline Our 2021 Local Nonprofit Success Stories
5 6–7 8–11
Emeril’s Culinary Garden SOS Meals on Wheels Thoughts From Our Director Of Social Impact Organizations & Counting
Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.
– MARGARET MEAD
A LETTER FROM OUR REBEL FOUNDERS Dear Friends, 2021 proved to be a remarkable and meaningful year in many ways and areas of our lives. The world slowly emerged from the pandemic with caution, but also an eagerness to reconnect to aspects of our lives that had been limited by COVID-19. There is no questioning the tremendous impact the pandemic has had on people’s lives and their loved ones. We have all been affected by the pandemic in some way, and the loss of life is heartbreaking. Through it all, the human spirit has continued to show an amazing resilience and ability to overcome adversity in all forms. The dedication and sacrifice of our frontline workers and their commitment to the greater good is just one of many examples of extraordinary people rising to serve those in need. I have always known the world is filled with heroes of every kind who live to serve their communities and the people within them. These individuals selflessly devote themselves to making a difference in areas of our society that are often ignored or unrecognized because they serve no purpose in the greater machine of commerce. Since our founding, Chris and I have wanted our success to champion these heroes and organizations who represent the highest ideals of civic responsibility and positive difference. It is really through these individuals and organizations that our communities find a deeper meaning and purpose. We have always viewed our responsibilities as business owners in simple terms. In exchange for the opportunity to conduct business within our communities, we have an obligation and duty to find ways to return that gift. Our Sereno 1% for Good Charitable Foundation is our hopeful manifestation of this relationship. It is an extension of what we believe to be our highest purpose as a successful organization. As I write this letter, our foundation enters its 10th year of existence and has just surpassed $5,000,000 in giving. These moments are significant to us as they represent our best intentions as an organizational whole and are made possible by every individual within the company. Now more than ever, it is incumbent upon us as a community-based organization to lead and define what it means to be a company of meaning. How we define this meaning is reflected by those individuals and community-based organizations we have the honor of supporting. Looking ahead, I am excited and grateful to see where our Sereno 1% for Good Charitable Foundation leads us. We have only just begun to define the ways in which we can support and positively impact the communities we serve. Our organizational commitment to this path will remain the light that guides us. Thank you for your continued support of our journey. Gratefully,
Ryan Iwanaga 5
WE BELIEVE IN GIVING BACK TO THE PLACES WE LIVE AND LOVE HIGHLIGHTS OF OUR 2021 GIVING Community Impact Fund
In 2021 we donated $235,000 to 28 local organizations such as Sunnyvale Community Services and Community Bridges: Meals on Wheels.
In 2021 we donated $54,000 to 27 local organizations such as Children’s Musical Theater and Community Arts Foundation.
COVID-19 Relief Fund
EQUITY & ACCESS FUND
In 2021 we donated $80,000 to 40 local organizations such as Hospice East Bay and Healthier Kids Foundation.
In 2021 we donated to $90,000 to 45 local organizations such as AWO and Bright Futures For Youth.
And numerous additional grants to local organizations fighting the good fight.
SVBJ Top 50 Givers #48
SVBJ Top 50 Givers #32
SVBJ Top 50 Givers #31
SVBJ Top 50 Givers #32
Sereno 1% For Good movement is established by a group of SCZ agents
SVBJ Top 50 Givers #32
YEARS OF GIVING AT SERENO
$4,790,223 359 G I V I N G T O D AT E
We believe our business has a responsibility to invest in the communities we operate in and love.
N O N P R O F I T PA R T N E R S
SVBJ Top 50 Givers #29
SVBJ Top 50 Givers #26
SVBJ Top 50 Givers #21
SVBJ Top 50 Givers #34
SVBJ Top 50 Givers TBD
Sereno volunteer hours 5,084
Sereno volunteer hours 4,187
Sereno 1% For Good Charitable Foundation is created. Sereno volunteer hours 8,885
Covid-19 Relief and Equity & Access Funds are created.
Culture Fund is created to support the arts
EMERIL’S CULINARY GARDEN
& TEACHING KITCHEN AT STARLIGHT ELEMENTARY SCHOOL Emeril’s Culinary Garden and Teaching Kitchen - Opening Fall 2022 In Watsonville, Starlight Elementary School (Starlight) families, staff, community members, donors, foundations and community partner organizations in agricultural, culinary and health sectors are investing and building one of only five specialized education installations in the United States catalyzed by a grant from the Emeril Lagasse Foundation. Emeril’s Culinary Garden and Teaching Kitchen (CGTK) at Starlight in Pajaro Valley Unified School District (PVUSD) will open Fall 2022 offering innovative garden and culinary educational programming that aligns with the aspirational aims of college, career and success in life.
A Community with Agricultural and Culinary Strengths and Connections Under the leadership of Dr. Michelle Rodriguez, PVUSD Superintendent of Schools, Starlight’s CGTK will serve as the central hub for a large roll-out of garden-based education programming at all 16 PVUSD elementary schools to impact 8,900 students daily. The project embraces the transformational role of experiential learning for students in promoting academic achievement, healthy lifestyles, environmental stewardship, social emotional development, community engagement and overall wellbeing. Each day at Starlight, Jaclynne Medina, Principal, validates and affirms the cultural, linguistic, familial, navigational, perseverant, and resilience capital of 584 transitional kindergarten to 5th grade students through the District’s Whole Child, Whole Family, Whole Community framework. These students are predominantly the children of families employed in agriculture and hospitality industries - people who grow, harvest, package, prepare and serve the food that feeds our region, the nation and the world. PVUSD and Starlight have embraced invaluable experiences that promote connection to family, pride in community, integrated educational lessons and exposure to early career skills. These experiences prepare students for success in high school pathways such as sustainable agriculture, biotechnology, culinary/hospitality, systems programming, and health care - all regional high-skill, highdemand, high-wage careers. Continued investment by the broader community in this project ensures the seeds planted in childhood will flourish. 9
SOS: MEALS ON WHEELS SERVICE OPPORTUNITIES FOR SENIORS
Francisco Tenaid is a fighter. As a man who used to live life to the fullest, take every opportunity that came his way, and never said ‘no’ to anything, he wasn’t used to having to drop everything in order to concentrate on his health. But that’s exactly what he did when he received his lung cancer diagnosis at age 70 – he stopped working, got on immune therapy, and beat the cancer. Now he has to carry an oxygen tank with him wherever he goes, but he doesn’t mind – he’s just happy that he gets to live another day. Getting a meal delivered from SOS Meals on Wheels every day has helped Francisco literally survive. There are some days when he doesn’t have the energy to cook and he’s so thankful that there will always be a tray of nutritious food waiting for him in his fridge. On other days, he taps into his deep love of cooking and finds ways to extend the meals that are given to him by adding ingredients he has on hand and setting the leftovers aside for another meal. If he receives a tuna salad on Wednesday, he’ll add another can of tuna, some mayonnaise, and more chopped vegetables and make another sandwich for the following day. The variety of food is inspiring to him and helps him stay mentally sharp and creative; he’s even been known to transform a grilled fish with rice entrée into a hearty fish stew. As a man of mixed race – his mother was Filipina, his father African-American – Francisco is grateful for all the opportunities that he’s received. He has lived in Oakland his whole life and known it at a time when multiracial people weren’t as widely accepted or welcomed as they are today. He is grateful for the job that he had most of his adult life as a master machinist, despite not attending any type of college, and that he got to travel to Germany to learn the trade there. He’s grateful for the honest and open relationships he’s formed with all kinds of people over the years. But these days, he’s grateful for the meals he receives and any opportunity he’s given.
Photo: David Kim Photography
THOUGHTS FROM OUR DIRECTOR OF SOCIAL IMPACT This past year posed continued challenges: Covid’s perpetual presence caused havoc in our daily lives, the inequality gap widened and the national headlines were less than uplifting. Yet the real estate market grew at a remarkable pace. Our agents and staff did not only survive but thrived in an ever more demanding market. We brought on board new partners and new regions, which increased not just our agents but the areas where we can give and create impact. It has been an amazing year for Sereno 1% For Good Charitable Foundation and our support has never been more needed. We provided an unprecedented number of grants to local organizations such as Hospice East Bay, Rise Together and Loaves & Fishes Family Kitchen, many on the frontlines providing critically needed services to marginalized communities while putting themselves at risk. When looking toward the future we can’t help but reflect back to our first check presentation to Santa Cruz Sheriff Department’s Search and Rescue. We were excited to have raised $5,000. As we approach our 10 year anniversary in 2022, we are nearing $5,000,000 in giving. We are beyond grateful to our clients for choosing Sereno, our agents and staff for believing in the greater good and the commitment of leadership to make giving part of Sereno’s DNA. With much gratitude,
10 Books a Home 180 /2020 350 BAY AREA Abilities United Abode Services Adas Café Adolescent Counseling Services African American Community Service Agency Air for Paws Alearn All Students Matter Allie S Pals Cat Rescue ALS Association Alzheimer’s Association Amador Friends of Music Amazing Surf Adventures American Association of University Women (AAUW) San Jose Chapter American Cancer Society, Courageous Kids American Diabetes Assoc. American Heart Association, Inc. American Sewing Guild, Chapter San Jose Angles on Stage Animal Assisted Happiness AnimalSave Aptos Booster Club Argonaut Elementary School PTA (Teacher Mini Grants) Art In Action Assistance League of Diablo Valley Avenidas AWO Baker Home and School Club Bay Area Cancer Connections Bay Area Furniture Bank Bay Area Women’s Sports Initiative BayArea & Western Paralyzed Vets Beechwood Scool/California Family Foundation Benetech Big Brother Big Sister Bill Wilson Center BOK Ranch Bonny Doon Preschool Boys & Girls Club of Santa Cruz Boys & Girls Clubs of Silicon Valley Boys Hope Girls Hope of San Francisco Branham High School - Winter Wishes Breakthrough Outreach/Shelters Network Breakthrough Silicon Valley BRIDGEGOOD Bright Futures For Youth Bring Me A Book Build - A - Box Building for Generations Caminar Camphill Communities of CA CancerCARE Point Canine Companions Canopy Carb DM Carrie’s Dream Cassy Catholic Charities of Santa Clara County CCOF Foundation Chapter 510 Ink Chicana Latina Foundation Child Advocates of Silicon Valley Children’s Musical Theater San Jose (CMT) Chinese Historical Society City of Los Altos Senior Center City Team Coastal Watershed Council College of Adapted Arts Community Arts Foundation Community Bike Collective Community Bridges - Meals on Wheels Community Bridges - Senior Center Without Limits Community Cycles of CA Community Foundation Santa Cruz County - CZU Fire Community Health Awareness Council (CHAC) Community School of Music and Arts (CSMA) Community Service Agency of Mountainview, Los Altos & Los Altos Hills Community Services Agency Cristo Rey High School Cultural Council of Santa Cruz Cycle for Survival Memorial Sloan Cystic Fibrosis Research Inc. Day Worker Center of Mountain View Destination Home Digital NEST Disaster Aid Response Team (DART) Down Town Streets Team Downtown Streets Team - SCZ Dream Power Foundation Inc DreamCatchers East Palo Alto Kids Foundation East Palo Alto Senior Center East Side Union High School District Education Foundation Ecumenical Hunger Program El Camino Hospital El Pajaro Community Development Corporation Elevate Tutoring Ensamble Folclórico Colibrí Enzo & Me Pediatric Cancer Foundation Evergreen Collective Family Support Housing Fammatre Elementary School Felton Library Friends First Place For Youth Fisher House Manager FoodWhat?! Foothill - De Anza Foundation Foothill Elementary School PTA (Teacher Mini Grants) Fremont Union High Schools Foundation Fresh Approach Fresh Lifelines for Youth Friends of Children with Special Needs Friends of Deer Hollow Farm Friends of Los Gatos Library Friends of PA FUHS Foundation Fuji Towers Fund Develop Uplift Gardensmiths Gardner Family Health Network Girls Incorporated Gold Country YMCA Youth & Government Delegation Good Karma Bikes Grace Baptist Church Grace Preschool Grateful Garment Project Greater bay Area Make a Wish Foundation Green Town Los Altos Green Valley Learning Fund Grind Out Hunger Groundswell Coastal Ecology Habitat for Humanity East Bay/Silicon Valley Hakone Foundation Happy Hallow Foundation Heading Home Animal Rescue Healthier Kids Foundation Heart and Home Collaborative Heart of the Valley, Services for Seniors Hearts & Minds Activity Center Hidden Villa Hispanic Foundation Homeless Garden Project - Pogonip Farm Homework Central Hope Services Hope’s Corner Hospice East Bay Hospice of Santa Cruz County Hua Kuang Reading Room Humane Society Silicon Valley Hunger At Home Jacob’s Heart Children’s Cancer Support Services Jeremiah’s Promise Jewish Coalition for Literacy Jewish Family Services of Silicon Valley Joaquin’s Warriors DMD Joubert Syndrome & Related Disorders Foundation Just Read JW House KARA Karat School Project Kidpower, Teenpower, Fullpower Kitchen Table Advisors Kiwanis Club of Los Altos Legal Advocates for Children & Youth (LACY) Leo’s Haven Leukemia & Lymphoma Society Liahona Motu Foundation LifeMoves-Breaking the Cycle of Homeless Literacy Program/The Volunteer Center Live Oak Adult Day Services Loads of Love - Santa Cruz Loaves & Fishes Family Kitchen Los Altos Educational Foundation Los Altos High School - Grad Night Los Altos Mountain View Community Foundation Los Altos Rotary Endowment Los Altos Stage Company Los Gatos Athletic Assoc Wresting Team - Cuba Los Gatos Education Foundation Los Gatos High School New Millennium 14
Foundation Los Gatos Youth Theater Loved Twice LSA Life Services Alternatives Inc Lucile Packard Children’s Hospital Stanford Magical Bridge Foundation Make A Birthday Wish Mariano Castro Elementary School Mayview Community Health Center Meals on Wheels Media Alliance Mentor Tutor Connections Mia’s Dream Come True Midpeninsula Community Media Center Midtown Family Services Mission Hospice & Home Care Momentum for Mental Health Montalvo Art Center Monterey Bay Salmon/Trout Project Monument Crisis Center Morgan Autism Center Mountain Bikers of Santa Cruz Mountain Parks Foundation Mountains 2 Sea Mt View Firefighters FIREDRILL 5K Mt View High School - Grad Night Music for Minors MVLAS Scholars National Alliance on Mental Illness - Santa Clara County National Alliance on Mental Illness - Santa Cruz County National Center for Equine Facilitated Therapy (NCEFT) New Creation Home New Museum Los Gatos Next Door Solutions to Domestic Violence No Time To Waste O’Neill Sea Odyssey Oceanseed Project One Step Closer Therapeutic Riding Inc Open Doors to Future Possibilities Opening Doors Operation Care and Comfort Operation Freedom Paws Operation Reindeer Our City Forest Our Daily Bread Pacific Autism Pajaro Valley Sports Foundation Pajaro Valley Unified School District Paralyzed Veterans of America Parisi House on the Hill Partners for New Generations Partners in Animal Care & Compassion Paws in Need Peninsula Family Service Peninsula Open space Trust Peninsula Volunteers Peninsula College Fund Peninsula Symphony Orchestra Pink Ribbon Girls Pivotal Positive Alternative Recreation Teambuilding Impact Positive Discipline Community Resources Project Open Hand Project Purr Prosp(a)ity Project RAFT Reading Partners Silicon Valley Rebuild Together, Peninsula Rebuild Together Recovery Cafe - San Jose Renaissance Entrepreneurship Center Resource Center for Nonviolence Rise Together Education Rising International Rossinca Heritage School San Jose RotaCare Clinic Rotary Club of San Jose Sacred Heart Community Service Saint Andrews Episcopal Church Samaritan Cancer Foundation-CancerCare San Jose Children’s Musical Theater San Jose (CMT) San Jose Museum of Quilts & Textiles San Jose Peace and Justice Center/Collins Foundation San Jose Womans Club San Ramon Valley Education Foundation Sandra J Wing Healing Therapies Santa Clara Fire Safe Council Santa Clara County Search and Rescue Santa Clara Valley Audubon Society Santa Cruz Community Health Santa Cruz County Animal Shelter Santa Cruz County Association of Realtors, Housing Foundation Santa Cruz County Fairgrounds Foundation Santa Cruz Education Foundation Santa Cruz Museum of Art & History Santa Cruz Museum of Natural History Santa Cruz Post #64 American Legion Santa Cruz Surfing Club Preservation Society (SCSCPS) Santa Maria Urban Ministry Saratoga Area Senior Coordinating Council Saratoga Elementary School Saratoga Elementary School PTA (Teacher Mini Grants) Saratoga Historical Foundation Saratoga Music Boosters Schmahl Science Workshop Second Harvest of Silicon Valley Senior Citizens Legal Services Service Opportunities for Seniors Meals on Wheels Services for Brain Injury Shasta Regional Community Foundation Shepherd’s Gate Shop With A Cop Silicon Valley Faces sjDANCEco Sky’s The Limit SNI Mayfair NAC Sobrato Center for Nonprofit SOS Meals on Wheels South Bay kidpower, Teenpower, Fullpower South Yuba River Citizens League Sovereign Order of Malta Western Association Special Operations StarVista Stop Hunger Together Stroke Awareness Sunbeam Foundation Sunday Friends Foundation Sunnyvale Community Services Survivors Healing Center Sweet Beginnings Family Resource Center Tax-Aid Technik Competition Teen Kitchen Project Teen Success, Inc That’s Amore Charitable The Art of Yoga Project The Beat Within The Fools Collaborative The Health Trust The Village Gardeners - America in Bloom There With Care TMC Community Capital Tony La Russa’s Animal Rescue Foundation Trinity Center Walnut Creek Ubuntu Scholarship Program Unchained Uncorked Underdog Animal Rescue Upwell Turtles Valley Medical Center Foundation Valley Verde Veggielution Vision Literacy Vista Center for the Blind and Visually Impaired Walden West Foundation Walnut Avenue Family & Women’s Center Warming Center Program Watsonville Rotary Foundation Watsonville Wetlands Watch Webster House Health Center - Healthy Connections West Valley Community Services Westwind Riding Institute Whimsy Saratoga White Pony Express Wildlife Center of Silicon Valley Willow Glen Elementary School 5K Willow Glen Elementary - Science Camp WomenSV World Savvy Xenophon Therapeutic Riding Center YMCA of Silicon Valley - Lewis and Joan Platt East Palo Alto Youth Community Services Youth In Wilderness Youth N.O.W. Youth Science Institute Yu Ai Kai Senior Center Bolded Organizations participated in 2021 15
THANK YOU FOR MAKING SERENO 1% FOR GO OD CHARITABLE FOUNDATION P O SSIBLE.
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