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NEW WORK .................................................................................................................................................................................................................

1 Campaign Global Perspectives. Local Insights. Brief Bloomberg Television launched a new brand marketing campaign in Singapore to highlight its regional business news content. The new brand campaign will highlight Bloomberg TV Asia’s key personalities in Asia, and feature issues that matter to people on the street. The campaign will roll out in other key markets throughout the year. Client

Bloomberg Television

Creative

In-house

Media

Kinetic Worldwide

1

2 Campaign Nescafé White Coffee 2014 Brief Nestlé rolled out a new TVC to position Nescafé White Coffee as the premium white coffee brand in the market. The script aimed to evoke a sense of nostalgia among viewers and to strengthen the campaign further, a street activation aspect was launched where brand ambassadors riding customised Nescafé White Coffee bicycles were deployed to give away free samples. Client

Nestlé

Creative

Visibility Design

Media

N/A

2

1 0 MA R KET ING J UNE 201 4

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WWW. M ARKE TI N G- I N TE RAC TI VE . C OM

5/6/2014 5:12:28 PM

Marketing Magazine SG - Jun 2014  

Marketing Magazine Singapore - June 2014

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