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NEW WORK .................................................................................................................................................................................................................

1 Campaign “The IKEA Bedroom Stories” Brief Two short films were created which featured bedroom makeovers for people facing unique space challenges. The first film centred around the life of 30-year-old civil servant Frank, whose passion for Cosplay has not only seen him sweeping up awards at world championships, but has also left him with a cluttered bedroom. The second film featured Michele, a mum trying to squeeze her beloved husband and son into one bedroom in a four-room flat. Client

IKEA

Creative

BBH APAC

Media

OMD

1

2 Campaign Cornetto’s Red Tour Brief Unilever is pushing its Cornetto brand through Taylor Swift’s upcoming Red Tour in ASEAN. The campaign includes TVCs, OOH and radio ads and will run on a number of platforms, including YouTube and Yahoo. The other markets the campaign runs in include Japan, Indonesia, Philippines, Thailand and Malaysia. Client

Unilever Singapore

Creative

Alchemy

Media

Mindshare

2

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WWW. M ARKE TI N G- I N TE RAC TI VE . C OM

10/4/2014 4:47:38 PM

Marketing Magazine SG - Apr 2014  

Marketing Magazine Singapore - April 2014

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