Page 1

Project: Poem/Song Compositional Sequence Designer: Mark Delboy Course: Typography 3 Faculty: Francheska Guerrero


Table of Contents Step 1:

Grid 1 - Visible Grid

1

Grid 2 - Visible Grid

2

Grid 3 - Visible Grid Final Grid

3

Step 2.1:

Order 1

4

Order 2

5

Balance 1

6

Balance 2

7

Repetition 1

8

Repetition 2

9

Step 2.2:

Weight 1

10

Weight 2

11

Direction/Motion 1

12

Direction/Motion 2

13

Proximity/Grouping 1

14

Proximity/Grouping 2

15

Step 2.3:

Rhythm

16

Tone/Texture

17

Size/Scale

18

Step 3:

Paper Craft 1

19

Paper Craft 2

20

Paper Craft 3

21

Step 4A:

Type, Image, Color 1 - Denotation & Content Hierarchy/Expression

22

Type, Image, Color 2 - Connotation/Juxtaposition: Content Hierarchy/Expression

23

Step 4B:

Type, Image, Color 3 - Metaphor & Content Hierarchy/Expression

24

Type, Image, Color 4 - Irony & Content Hierarchy/Expression

25

Step 5:

Final Posters 1

26

Final Posters 1

27

Final Storyboards

28-31


Step 1: Grid 1 - Visible Grid

Page 1


Step 1: Grid 2 - Visible Grid

Page 2


Step 1: Grid 3 - Visible Grid, Final Grid

Page 3


Placebo “Haemoglobin” I was h an g ing from a tree U n a c c u s t o m e d to such violence Jesus looking down on me I ’ m

p r e p a r e d for one big silence

how’d i ever end up here Must be through some l ack of kindness And it seemed to dawn on me

Haemoglobin is the key Haemoglobin is the key To a healthy heart beat

Haemoglobin is the key To a healthy heart beat At the time they c u t

m e

f r e e

I was brimming with defiance Doctors looking d o w n

o n

m e

Breaking every law of science

how’d i ever end up here? A latent strain of color blindness Then it seemed to dawn on me

Haemoglobin is the key Haemoglobin is the key To a healthy heart beat To a healthy heart beat To a healthy heart beat To a healthy heart beat

and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground As they dragged me to my feet I

w a s

f i l l e d with incoherence Theories of conspiracy

T h e

w h o l e

w o r l d

wants my disappearance

i’ll go fighting nail and teeth You’ve never seen such perseverance Going to make you scared of me

‘cause Haemoglobin is the key Haemoglobin is the key To a healthy heart beat To a healthy heart beat To a healthy heart beat To a healthy heart beat

and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground

Step 2.1: Order 1

Page 4


Placebo “Haemoglobin” I was h a n g i n g from a tree Unaccustomed to such violence Jesus looking d o w n on me I’m prepared for one big silence How’d I ever e n d

u p here

Must be through some lack of kindness And it seemed to dawn on me At the time they c u t

m e free

I was brimming with defiance Doctors looking d o w n on me Breaking every law of science

Haemoglobin is the key Haemoglobin is the key

To a healthy heart beat Haemoglobin is the key

To a healthy heart beat Haemoglobin is the key Haemoglobin is the key

To a healthy heart beat To a healthy heart beat A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d How’d I ever e n d

u p here?

A latent strain of color blindness

Then it seemed to d a w n on me As they dragged me to my feet I was f i l l e d with incoherence Theories of conspiracy The whole world w a n t s my disappearance I’ll go fighting nail and teeth You’ve never s e e n such perseverance Going to make you scared of me

To a h e a l t h y h e a r t b e a t To a h e a l t h y h e a r t b e a t

‘Cause Haemoglobin is the key Haemoglobin is the key

To a h e a l t h y h e a r t b e a t To a h e a l t h y h e a r t b e a t

To a h e a l t h y h e a r t b e a t To a h e a l t h y h e a r t b e a t

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

A n d n o w m y f e e t don’t touch t h e

g r o u n d

Step 2.1: Order 2

Page 5


placebo “HAEMOGLOBIN” HAEMOGLOBIN is the key HAEMOGLOBIN is the key

As they dragged me to my feet I was filled with incoherence Theories of conspiracy The whole world At the time they cut me free I was brimming with DEFIANCE Doctors looking down on me Breaking every law of SCIENCE h o w ’d I e v e r e n d u p here?

A latent strain of color BLINDNESS Then it seemed to dawn on me

And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d

HAEMOGLOBIN is the key HAEMOGLOBIN is the key

To a healthy heart beat To a healthy heart beat To a healthy heart beat To a healthy heart beat And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d

‘Cause HAEMOGLOBIN is the key HAEMOGLOBIN is the key

To a healthy heart beat To a healthy heart beat To a healthy heart beat To a healthy heart beat And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d And now my f e e t don’t touch the g r o u n d

I was hanging from a tree Unaccustomed to such VIOLENCE Jesus looking down on me I’m prepared for one big SILENCE how’d I ever end up here? Must be through some lack of KINDNESS And it seemed to dawn on me wants my disappearance I’ll go fighting nail and teeth Going to make you scared of me You’ve never seen such perseverance To a healthy heart beat HAEMOGLOBIN is the key

To a healthy heart beat

Step 2.1: Balance 1

Page 6


placebo “Haemoglobin” and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground i was h a n g i n g f r o m a t r e e

u na c c u s t omed to such violence jesus looking d o w n o n m e i’m prepared for one big s ilenc e how’d I ever end u p h e r e ? must be through some lack of kindness and it s e e m e d to dawn on me Haemoglobin is the key Haemoglobin is the key

to a h e a l t h y heart beat Haemoglobin is the key

to a h e a l t h y heart beat and now my feet don’t touch the ground and now my feet don’t touch the ground at the time they cut me free i was brimming with d e f i a n c e doctors looking down on me

b r e a k i n g every Haemoglobin is the key Haemoglobin is the key

to a h e a l t h y heart beat to a h e a l t h y heart beat to a h e a l t h y heart beat to a h e a l t h y heart beat law of s c i e n c e how’d I ever end up here? a latent strain of color b l i n d n e s s then it seemed to dawn on me

and now my feet don’t touch the ground and now my feet don’t touch the ground ‘cause Haemoglobin is the key Haemoglobin is the key

to a h e a l t h y heart beat to a h e a l t h y heart beat to a h e a l t h y heart beat to a h e a l t h y heart beat as they d r a g g e d m e to my feet i was filled with incoherence theories of c o n s p i r a c y the whole world wants my disappearance i’ll go fighting n a i l a n d t e e t h you’ve never seen such perseverance going to m a k e y o u scared of me

and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground

Step 2.1: Balance 2

Page 7


I was hanging from a tree Unaccustomed to such VIOLENCE JESUS looking down on me I’m prepared for one big SILENCE h o w ’d I e v e r e n d u p h e r e ?

Must be through some lack of KINDNESS And it seemed to DAWN on me HAEMOGLOBIN is the key HAEMOGLOBIN is the key

To a healthy heart

b

e

a

t

To a healthy heart

b

e

a

t

HAEMOGLOBIN is the key

At the time they cut me free I was brimming with DEFIANCE

Doctors looking down on me

Breaking every law of SCIENCE h o w ’d I e v e r e n d u p h e r e ?

A latent strain of color BLINDNESS Then it seemed to DAWN on me HAEMOGLOBIN is the key HAEMOGLOBIN is the key

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t

And now my feet

don’t touch

the ground And now my feet

don’t touch

the ground And now my feet

PLACEBO

“HAEMOGLOBIN”

don’t touch

the ground And now my feet

don’t touch

the ground

As they dragged me to my feet I was filled with INCOHERENCE

Theories of conspiracy

The whole world wants my DISAPPEARANCE I’ll go f i g h t i n g nail and teeth

You’ve never seen such PERSEVERANCE Going to make you scared of me ‘Cause HAEMOGLOBIN is the key HAEMOGLOBIN is the key

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t

To a healthy heart b

e

a

t And now my feet the ground And now my feet the ground And now my feet the ground And now my feet the ground And now my feet the ground And now my feet the ground And now my feet the ground And now my feet the ground

don’t touch

don’t touch

don’t touch

don’t touch

don’t touch

don’t touch

don’t touch

don’t touch

Step 2.1: Repetition 1

Page 8


i was hanging from a tree unaccustomed

to such violence jesus looking down on me i’m prepared for

one big silence

how’d i e v e r e n d u p

here?

must be through some lack of kindness and it seemed Haemoglobin is the k Haemoglobin is the key

to a healthy heart b

e

to dawn on me

y

e

a

t

e

a

t

Haemoglobin is the key

to a healthy heart b at the time they cut me free i was brimming

with defiance doctors looking down on me breaking every

law of science

how’d i e v e r

end up

here? a latent strain of color blindness then it seemed

to dawn on me

Haemoglobin is the key Haemoglobin is the

k

e

y

to a healthy heart beat to a healthy heart b to a healthy heart beat

e

a

t

to a healthy heart

e

a

t

b

and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground

as they dragged me to my feet i was filled with

i n c o h e re n c e theories of conspiracy the whole world

wants my disappearance

I’ll go fighting nail and

teeth

You’ve never seen such perseverance Going to make you

scared of me

‘cause Haemoglobin is the key Haemoglobin is the k

e

y

to a healthy heart beat to a healthy heart b to a healthy heart beat

e

a

t

to a healthy heart

e

a

t

b

and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground

placebo “ H a e m o g l o b i n ”

and now my feet don’t touch the ground

Step 2.1: Repetition 2

Page 9


p

H

i

a

w a s

l

e

a

m

o

g

h a n g i n g

u n a c c u s t o m e d

j e s u s

i ’ m

h o w ’ d

m u s t

and it seemed to dawn on me

l o o k i n g

p r e p a r e d

I

b e

e v e r

e n d

u p

Haemoglobin is the key

Haemoglobin is the key

to a healthy hear t beat Haemoglobin is the key

to a healthy hear t beat

a t t h e t i m e t h e y c u t m e f re e

i w a s b r i m m i n g w i t h d e fi a n c e

d o c to r s l o o k i n g d ow n o n m e

b re a k i n g eve r y l a w o f s c i e n c e

h ow ’d I eve r e n d u p h e re ?

a l a t e n t s t ra i n o f c o l o r bl i n d n e s s

l

s o m e

e

o

i

a

s u c h

n

o

t r e e

v i o l e n c e

o n

b i g

b

b

f r o m

d o w n

o n e

t o

f o r

t h r o u g h

c

m e

s i l e n c e

h e r e ?

l a c k

o f

k i n d n e s s

then it seemed to dawn on me Haemoglobin is the key

Haemoglobin is the key

to a healthy heart beat

to a healthy heart beat

to a healthy heart beat

to a healthy heart beat and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground i was filled with incoherence theories of conspiracy the whole world wants my disappearance i’ll go fighting nail and teeth you’ve never seen such perseverance going to make you scared of me ‘cause Haemoglobin is the key Haemoglobin is the key to a healthy heart beat to a healthy heart beat TO A HEALTHY HEART BEAT TO A HEALTHY HEART BEAT AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND AND NOW MY FEET DON’T TOUCH THE GROUND

Step 2.2: Weight 1

Page 10


I was hanging from a tree Unaccustomed to such violence Jesus looking down on me I’m prepared for one big silence

How’d I ever end up h e re ?

Must be through some lack of k i n d n e s s And it seemed to dawn o n m e Haemoglobin is t he k e y

Haemo g l o b i n i s

t

h

e

To a h e a l t h y h e a r t

b

Haemo g l o b i n i s

e

t

h

To a h e a l t h y h e a r t

At the time they cut m e f re e

k

e e

y a

k

t

e

b

e

y a

t

I was brimming with d e f i a n c e Doctors looking down o n m e Breaking every law of s c i e n c e How’d I ever end up here? A latent strain of color blindness Then it seemed to dawn on me Haemoglobin is the key

Placebo “Haemo g l o b i n ”

Haemo g l o b i n i s

t

h

e

k

e

y

To a h e a l t h y h e a r t

b

e

a

t

And now my feet don’t touch t h e g ro u n d

To a h e a l t h y h e a r t

b

e

a

t

And now my feet don’t touch t h e g ro u n d

To a h e a l t h y h e a r t

b

e

a

t

And now my feet don’t touch t h e g ro u n d

To a h e a l t h y h e a r t

b

e

a

t

And now my feet don’t touch t h e g ro u n d

As they dragged me to my feet I was filled with incoherence Theories of conspiracy The whole world wants my disappearance

I’ll go fighting nail a n d t e e t h

You’ve never seen such p e rs e v e ra n c e Going to make you s c a re d o f m e ‘Cause Haemoglobin is t h e k e y

Haemo g l o b i n i s

t

h

e

k

e

y

To a h e a l t h y h e a r t

b

e

a

t

To a h e a l t h y h e a r t

b

e

a

t

To a h e a l t h y h e a r t

b

e

a

t

To a healthy h e a r t b e a t And now my feet d o n ’t to u c h t h e g ro u n d And now my feet d o n ’t to u c h t h e g ro u n d And now my feet d o n ’t to u c h t h e g ro u n d And now my feet don’t touch the And now my feet don’t touch the And now my feet don’t touch the And now my feet don’t touch the And now my feet don’t touch the

ground ground ground ground ground

Step 2.2: Weight 2

Page 11


placebo

“Haemoglobin”

i w a s h a n g i n g from a tree unaccustomed to such

violence

j e s u s l o o k i n g d o w n on me i’m prepared for one big

silence

a t t h e t i m e t h e y c u t me free i was brimming withdefiance d o c t o r s l o o k i n g d o w n on me breaking every law of

science

how’d I ever end up here must be through some lack of kindness

and it seemed to dawn on me

how’d I ever end up here? a latent strain of color blindness

then it seemed to dawn on me as they dragged me to my feet i was filled with

incoherence

theories of conspiracy the whole world wants my

disappearance i’ll go fighting nail and teeth

you’ve never seen such perseverance

going to make you scared of me H a e m o g l o b i n is the key H a e m o g l o b i n is the key to a healthy heart

beat

H a e m o g l o b i n is the key to a healthy heart

beat

And now my feet don’t touch the ground

And now my feet don’t touch the ground And now my feet don’t touch the ground

And now my feet don’t touch the ground H a e m o g l o b i n is the key to a healthy heart

beat

H a e m o g l o b i n is the key to a healthy heart

beat

to a healthy heart beat to a healthy heart

beat

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

And now my feet don’t touch the ground

‘ c a u s e H a e m o g l o b i n is the key to a healthy heart

beat

H a e m o g l o b i n is the key to a healthy heart

beat

to a healthy heart beat to a healthy heart

beat

Step 2.2: Direction/Motion 1

Page 12


Placebo “Haemoglobin” Going to make you scared of me Then it seemed to dawn on me A latent strain of color blindness And it seemed to dawn on me Must be through some lack of kindness I’ll go fighting nail and teeth You’ve never seen such perseverance

I was hanging fr o m a t r e e Unaccustomed to such violence Jesus looking down on me I’m prepared for one big silence

how’d I ever end up here?

Haemoglobin is the key Haemoglobin is the key To

heart a healthy

Haemoglobin is the key To

beat

heart

a healthy

beat

how’d

cut me free At the time they with defiance I was brimming down on me Doctors looking law of science Breaking every

I ever end up

Haemoglobin is the key To a healthy heart beat To

here?

heart a healthy

beat

Haemoglobin is the key To a healthy heart beat To

heart a healthy

As they dragged me to my feet I was filled with incoherence Theories of conspiracy The whole world wants my disappearance

beat

And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground

I’ll

go fighting nail and teeth

‘Cause Haemoglobin is the key To

heart beat To a healthy heart beat

a healthy

Haemoglobin is the key To

heart a healthy

beat To a healthy heart beat

And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground

Step 2.2: Direction/Motion 2

Page 13


i was hanging from a tree

Must be through some lack of k i n d n e s s A latent strain of color blindness You’ve never seen such p e r s e v e r a n c e

and it seemed to dawn on me

unaccustomed to such v i o l e n c e jesus looking down on me i’m prepared for one big s i l e n c e

then it seemed to dawn on me

at the time they cut me free i was brimming with d e f i a n c e doctors looking down on me breaking every law of s c i e n c e

as they dragged me to m y f e e t going to make you scared of me i was filled with incoherence the whole world wants my d i s a p p e a r a n c e theories of conspiracy

how’d i ever end up

here?

end up

here?

how’d i ever i’ll go fighting nail

and teeth

Placebo “Haemoglobin” to a healthy heart beat to a healthy heart beat

Haemoglobin is the key Haemoglobin is the key Haemoglobin is the key Haemoglobin is the key Haemoglobin i s the key

to a healthy heart beat to a healthy heart beat to a healthy heart beat to a healthy heart beat

‘Cause

to a healthy heart beat to a healthy heart beat to a healthy heart beat to a healthy heart beat

Haemoglobin i s the key Haemoglobin is the key

touch the ground And now

my feet don’t

touch the ground my feet don’t And now

touch the ground my feet don’t And now

touch the ground my feet don’t And now

touch the ground my feet don’t

And now

touch the ground my feet don’t And now

touch the ground my feet don’t And now

touch the ground my feet don’t And now

touch the ground my feet don’t And now touch the ground my feet don’t And now touch the ground my feet don’t And now touch the ground my feet don’t And now placebo“Haemoglobin”

Step 2.2: Proximity/Grouping 1

Page 14


and it seemed to dawn on me i was hanging from a tree unaccustomed to such violence jesus looking down on me i’m prepared for one big silence how’d i ever end up here?

M u s t b e t h ro u g h s o m e l a c k

o f

k

i

n

d n

e s

s

H

a

e

m

o g l o b i n i s the key

to a healthy heart beat H

a

e

m

o g l o b i n i s the key

to a healthy heart beat H

a

e

m

o g l o b i n i s the key

H

a

e

m

o g l o b i n i s the key

then it seemed to dawn on me

at the time they cut me free i was brimming with defiance doctors looking down on me breaking every law of science how’d i ever end up here?

A latent s t r a i n o f

c o l o r

b

l

i

n

d

n

e

s

s

to a healthy heart beat H

a

e

m

o g l o b i n i s the key

to a healthy heart beat to a healthy heart beat to a healthy heart beat and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground going to make you scared of me

as they dragged me to my feet i was filled with incoherence theories of conspiracy the whole world wants my disappearance i’ll go fighting nail and teeth

Yo u ’ v e n e v e r s e e n s u c h

p e r s e v e r a n c e

‘cause H

a

e

m o g l o b i n is the key

to a healthy heart beat H

a

e

m

o g l o b i n is the key

to a healthy heart beat to a healthy heart beat to a healthy heart beat and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground and now my feet don’t touch the ground placebo “Haemoglobin”

Step 2.2: Proximity/Grouping 2

Page 15


p l a c e b o “ H a e m o g l o b i n ” Haemoglobin is the key To a h e a l t h y h e a r t b e a t Haemoglobin is the key To a h e a l t hy h e a r t b e a t Haemoglobin is the key And it seemed to dawn on me

I was hanging from a tree Unaccustomed to such violence Jesus looking down on me I’m prepared for one big silence

How’d I ever end up here? Must be through some lack of kindness

And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the

And now don’t ground my feet touch the

Haemoglobin is the key Then it seemed to dawn on me

At the time they cut me free I was brimming with defiance Doctors looking down on me Breaking every law of science How’d I ever end up here? A latent strain of color blindness

Haemoglobin is the key To a h e a l t hy h e a r t b e a t To a healthy heart beat To a h e a l t h y h e a r t b e a t To a healthy heart beat

Going to make you scared of me

As they dragged me to my feet

I was filled with incoherence Theories of conspiracy The whole world wants my disappearance I’ll go fighting nail and teeth You’ve never seen such perseverance

And now don’t ground my feet touch the

Going to make you scared of me

And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the

‘Cause Haemoglobin is the key To a h e a l t h y h e a r t b e a t Haemoglobin is the key T o a h e a l t h y h ea r t b e a t To a healthy heart beat T o a he a l t h y h e a r t be a t

Step 2.3: Rhythm

Page 16


il na

h

t d e e an t

ce

p

healthy he ar t

n

hy lt

hear t beat

o

a

T

e

a

a h

is key

em

Ha

To

bi

l g o

How’d I ever end up here?

Hae

And it seemed to nd gr ou

ch th e

to u

in

a

An An d no And d no w m w no y And n o w m my w m yf y fe

y

e

in

b glo

Haemog

is

l bin

ke

y

To

H

lt

a

h

y

y hear t be lth at ea

s

glob

h

To

e

aem

a

some lack of kindness

e is k

h

‘Cau

To

Must be through

u d ch the ro n ’ t tou h e g oun o t c th gr ’ d d u n o to et un h fe e t d o n ’ t ouc the gro fe t d n ’ t t o ee t d e

k

a

t bea t ar

m

dawn on me nd

e

s fi orie ole w I wa The wh The

t

b

e

a

ng eren isa cy h hti yd o fig inco nspira nts m g ith of co ld wa I’ll s or lled w

c a r an e p

n ever see You’ve n e nc rsevera such pe u o y make Going to f me scared o

s

i

ey

h

lt

hy

h

e

e

a

he ar t beat

he ar t beat

To a h e al th

Iw as

bri mm e tim ing wit et h hey cu Doc d e t me tors f i f ree look i n a n c g do Brea wn o king e n ever y law me of s cie nc e

y

key

e

a

lt hy

t hear t bea w no w d An d no w m An no w m And no d An

a To

in

glob

m

t a

e

bo

ea t lth ea y hear t b

I’m

t ar healthy he

t d do n d o d o n o n ’ ’ t to n ’ ’ t t t tou uc h tt o ou uc ch th ch h th e e g t th he gr rou e ou n g gr ro d ou un nd nd d

glo

a

b

end up here? Then it seemed to dawn on me A latent strain

of

color blindnes

s

et

To

h

ke s

ce To

bin

a

How’d I ever

i

a

em

y

Hae

Pl

Ha

m y y fe e fe td y y f e e e t d o n ’ t to fe uc o t e t d o n ’ t to uc h d o n ’t t h the n ’ t ou tou ch th e gr ch t ou h the e grou nd gr nd gro oun un d d m

h

key

s

h

s

m

Hae a

Hae

bin

bin l ogi

To

l g o m i

ea t lth ea y hear t b

At th

prepare

d

for one

I was hanging

big s i l

e from a tree Unaccusto med to such violence Jesus lookin gd own on m e

n c e

fe y m fe e w t y no m fe e t And w o y e n m fe And ow A n d n w my o And n

Step 2.3: Texture/Tone Page 17


Plac

ebo

i was hanging from a tree unaccustomed

to such violence jesus looking down on me i’m prepared for

one big silence how’d i e v e r e n d u p here? must be through some lack of kindness and it seemed

to dawn on me Haemoglobin is the key Haemoglobin is the key

to a healthy heart b e a t

Haemoglobin is the key

to a healthy heart b e a t at the ti

me the y

cut me

docto down break

rs loo

king

on m

i was bri

with d efian

free

mming

ce

e

ing e very

law how’d

of sc ien

c

e ieve r en d up a late nt stra in of co here? lor bli ndne ss then it see med to

d aw n H on me Haem aemoglo b o in is glob to a h t in is h ealthy the k e key ey h

ear t b to a h ealthy eat hear t to a h ealthy b e a to a h hear t ealthy t beat And h ear t And now m b e a An now m y fee t y fee t don Andd now m ’

An now m y fee t don t touc t d ’t to h th y An d now m y feet d on’t t uch t e gro Andd now m now y ffeeet doonn’t toouuch thhee grouund my f et do ’t to ch th gro nd eet n’t to uch t e gro und uch he gr und the g ound touc don’t roun h d the gro

hey

as t

ged drag t y fee to m e m with filled s a iw

und

theories of

i

he nco

re n

ce

conspiracy the whole world

wants my disappearance I’ll go f i g h t i n g n a i l and

You’ve never seen teeth such perseverance Going to make you

‘cause Haemoglobin is the keyscared of me Haemoglobin is the key

to a healthy heart bea t to a healthy heart b e a t to a healthy heart bea t to a healthy heart b e a t

And now my feet don’t touch the ground And now my fee t don’t touch the ground And now my fee don’t touch the gro And now my feett don und ’t touch the ground And now my feet don’t And now my feet don’t touch the ground touch the ground And now my feet don’t touch the ground

Step 2.3: Size/Scale

Page 18


Haemoglobin

IS KEY I’ll go fighting nail and t e e t h

To a healthy

HEART

dawn on me

And it seemed to

I was filled with incoherence Theories of conspiracy The whole world wants my dis ce an appear

I’m

prepared

I was

for one big

hanging from

a tree

s i l e n e c

vio Un cu ac stom ch len ed to su ce Jes looking down on us m e

Haemoglobin is key Haemoglobin is key

To a healthy heart beat

To a healthy heart beat

Haemoglobin is key

To a healthy heart beat

how’d I ever end up here?

heart

To a

beat

lthy hea

beat To a healthy heart

And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t my feet touch the grou nd

As they dragged me to my feet A latent strain of color

BLINDNESS And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the You’ve never seen such perseverance Going to make you

SCARED OF ME And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the And now don’t ground my feet touch the

how’d I ever end up here?

And it seemed to

To a healthy Haemoglobin

IS KEY

heart beat

dawn on me with d e f i a n c e brimming At the time they cut me free Doctors looking down on me ry la Bre cience w of s eve aking I was

To a healthy

HEART

‘Cause haemoglobin is key To a healthy heart beat

Haemoglobin is key To a healthy heart beat

Haemoglobin is key

Step 3: Paper Craft 1

Page 19


mog

r of

aem

e th

is

HEALT HY

a

he

To

a

a

d An nd n A d n An nd A

h

e

y ke

o em gl

bin

s

Th

en

al

t

To

it

se

em

he

ar

a

H

y the

o

is

d

me

g e im min own on w of t a e m

i sc

c en

e

e

y

th

An

d

To it seeme a h d to To d a h eal eal thy awn on To t h yh me ah ea hea To ea lth rt bea rt b T ah

Ha e

m

y

t yh o a ealth ea e h e y he rt a l t art a b hy bea e h e t a ar t tb e a t

t

oglo

ey

k

ef

m

the ke

the

in

k

glob

H

d i l br king ry ? s e o a v ere lo e w h s r I p g cto i n nd u e Do a k r e ve Br d I e ’ ow H

At

Haem

me iance

ith

w

e

ause ‘C a e

l og ob

e f r

t cu

ed

to da ea he t a w lth b To lt n h y on a y e he h he m ar al e a e a t th t y rt be he b at ar ea tb t ea t h

is the

i n no ow m ow w m y fe o w m y f e e t d o n ’ t touc h e m y f e e t d o n ’ t tou t yf ch he e e t d o n ’ t to t do n ’ t to uch the groun uch th g d e rou nd the g rou grou nd nd

th y

h touc the ound ’t gr h n c d o ’ t tou the ound And t e gr n n y fe h And ow m d o t touc the t und e A n n o w m y f e d o n ’ ouch e gro d t d th roun t ’t g A n n o w my fe e d o n d no w my fe e t

To

in

b

is

o

ke y

o“ Hae moglobin”

ey k

A

o gl bi

H

seve

n such per

in

Hae

Pla ce b

o

my feet gged me to ra d ey th s A herence ith inco w d y e ac ll ir f consp I was fi Theories o e earanc p y d is a p H m T ts E n a E world w nail and T g le n o ti h h g w fi The I’ll go rance

you

?

er see You’ve nev

TO

ss d ne s n i k d es lin n of k e b c m a o Mu e l ol st be om c through s in of a A latent str

Iw a Un s h an Je a s g I ’ us l ccu ing Ho m p ook st fro w’ re ing om m a d pa dow ed tree I e re n to ve d on m su r e for e ch nd on vi ol up e b en ce h ig s e ile r nc e e

n

the

t

o

in

is

Mak e

cared

l og ob

y ke

e

S

is

th

m

Going

bin

Ha

lo

e

Step 3: Paper Craft 2

Page 20


E

M

E H B T UG F S U ROK O MH C T A L

SO

M EE

ED

TO

e

e

m

fre

ce an e fi IT m de ey h D t i h on ce t N w n e en A g w i n o c it m i s d m e of th ng im i r w t k b A la oo as ry sl e r v Iw o e ct r g in eve Do k a i e Br w ’d p ho d u e? en e r h

S

on

n

w Da

C

O

LO

R

n

BL

IN

on

E DN

SS

m om

ng

m

t cu

e

i ng

e

fr

h uc

e

tre

a vi

e

nc

e ol

on

e

m

w a o s wn lence r F O a as h t si ve do g ed i e up g IN O D I w bi

i m RA T to ok ne lo us ST ED ro c s o c T u M f s a Je EN SEE ed Un T ar A T p I L e pr A ND m ’ I A n

h

ow

ha

’d nd e ? e r

h

e

em

a

o gl

bi

n

y at e k be w no w e t d no w r th An is ea in” t don’t ’t Andnd no ow h lob y fee t don n’t A nd n now

w y e A th mog nd m my fe feet dodon’t ’t Andnd nonow w l a e u n A t y o

he o “H

a

d d e o t w r o u n d m y fe et d on’ ’t A n n d n n oow d n A d n ow e m o f n t r u o ’t n d n w y e e To ceb t h e g r o u n d d m y fe feet d don n’t’At Anndd no m t A o a g h pl u c h t h h e g r o o u nn d my y feeeet dt doonnn’t’t An d f d t o u c h t h e g r o u n d mmy feeet t do y e t o u c h t h e g r r o uu n d mmy f fee y t o u c h t t h e g r oo u nn dd m e g r ou n d c o h t u h t e g r ou n t o u c c h t h e gg rr o u t o u c h t thh ee g t oo u c hh t hh e t o uu cc h t t o u ch t o u t o t

a

g

M

O T US CH C C A U UNO S T

haem YOU ’VE GOINEVER S NG EEN TO M S AKE UCH P YOU ERSE As th SCA VERA ey d RED NCE ragg OF M ed m I wa E e to s fi lled

The w

hole

my f eet here worl ries nce d wa of c onsp nts m iracy y dis app eara nce i ’ nai ll go l an fi d t eghting eth Theo

with

inco

‘cau To a

To a

haem

hea

aglo

lthy

bin

is t h e a h e k ey rt b eat

ED

se h

To a

aglo

hea

bin

is th

e

k Hae h e a ey mag rt b to a h lobin eat is k Hae e ey mag althy to a hea to a h lobin r t bea health i eal thy s key y h to a t ear hea t be hea rt b at lthy eat hea rt b eat

aem

hea

lthy

aglo

bin is th lthy Hae h e a r e k ey mag to l t be o a h bin eal at to i s key thy a h e hea to a to a h althy rt b hea e h to eat lthy ear a h althy hea eal hea t bea rt b thy t rt b eat hea eat rt b eat

Step 3: Paper Craft 3

Page 21


Doctors

looking down on me

Placebo “Haemoglobin” Going to make you scared of me Then it seemed to dawn on me A latent strain of color blindness And it seemed to dawn on me Must be through some lack of kindness

I was hanging fr o m a t r e e Unaccustomed to such violence Jesus looking down on me I’m prepared for one big silence

how’d I ever end up here?

Haemoglobin is the key Haemoglobin is the key

To

a healthy

Haemoglobin is the key

Breaking

To

a healthy

heart

heart

beat

beat

every law of science I ever

end up here? Haemoglobin is the key To a healthy heart beat

To

a healthy

heart

beat

Haemoglobin is the key To a healthy heart beat

To

a healthy

heart

beat

And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground

As they dragged me to my feet I was filled with incoherence Theories of conspiracy The whole world wants my disappearance

HEALTHY

how’d

cut me free At the time they with defiance I was brimming down on me Doctors looking law of science Breaking every

I’ll

go fighting nail and teeth ‘Cause haemoglobin is the key

To

a healthy

heart

beat

To a healthy heart beat

Haemoglobin is the key

To heart a healthy beat

To a healthy heart beat And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground And now my feet don’t touch the ground

Step 4A: Type, image, color 1: Denotation

Page 22


Step 4A: Type, image, color 2: Connotation & Juxtaposition

Page 23


Step 4B: Type, Image, Color 3: Metaphor

Page 24


n i b o l g o Haem

To a

health y a

I was h

nging

hear t

Y E K E IS TH

from a Unacc tree ustome d to such Jesus lo violenc oking d e own on I’m pre m e pared for one h o w ’d big sile i e ve r nce end up h e re ?

beat

Must b A n d i t e t h ro u g h s om seeme d to D e l a c k o f k At the AWN O indne time th ss N ME ey cut I was b me fr

ee rimmin g with Doctors defian ce looking down o Breakin n me g ever y law o h o w ’d f scien i e ve ce

end up

r

h e re ?

HAEMA GLOBI To a

health y

hear t

I was h anging from a ustome tree d to su ch viole Jesus lo n ce oking d I’m pre own on pared me for one big sile nce Unacc

N

beat

A l a te I’ll g o n t s t ra fighting i n n a il an of C And it seeme OLOR BLIN d t e e t h D d to D AWN O NESS N ME

haem

aglob i is the is the

n

key key

To a h ealthy Haem aglob in is to a h key t ealth o a h y Haem heart ealth aglob b y hea e a t in is rt be to a h k at e e y a l t thy h o YOU’V a h e e a a E lthy h GOING NEVER SEE r t b e a t eart b N SUC TO M A eat H PER KE YOU SCARE SEVERANC D OF M E E

hear t

haem

is the

beat

aglob i

n

key Haem aglob in is to a h key t ealth o a h y hea Haem ealth rt be aglob y hea a t in is rt be to a h k at e ealth y to a y hea p l a c eb h e a r lthy h t bea o “Hae eart b t touch moglo b eat the g i n ” r

touch ound my fee the g t don’t roun touch And n d my fe the g ow et don roun touch ’t A n d d n ow my fee the g t don’t touch roun And n ow t o u c h t h e g r o u d my feet don ’t A n d n t t o d h u e m c n ow y feet d g touch h r o t h u e g r o n d my o ou he uc tt o ch u n d m feet do n’t A n d n o w h ttth g ou eg he n d myy feet d n’t A n d grrro ou un o nd fe n’t A n d n o w dm my fe et don my fe fee ’t A n d n o w ett d on do n’t n ow ’t A An dn nd n w ow o

Step 4A: Type, Image, Color 4: Irony

Page 25


Step 5: Final Poster 1

Page 26


Step 5: Final Poster 2

Page 27


Step 5: Storyboards

Page 28


Step 5: Storyboards

Page 29


Step 5: Storyboards

Page 30


Step 5: Storyboards

Page 31

"Haemoglobin": Poem Compositional Sequence (Typography II)  
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