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mark cunningham cv and work samples

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elcome to my work sample document. It has been created to give a brief over-view into my work as a product designer. I have been working in the industry for over ten years creating many products that have been produced for many different clients all over the world. I studied transport design at Coventry University and product design at Central Saint Martins giving me, what I believe to be a fresh and balanced approach to my creative work. I have gained professional experience in the transport, product and toy design sectors of the industry giving me the ability to produce quality product solutions in many different areas of design. I have experience at managing multiple projects from inital brief to finished design and at managing a small group of junior designers. My job role meant I was client facing, dealing directly with some of the biggest brand names in the world. Please enjoy these work samples and if you want to know more you will find my contact details on the final page of this document, so please don’t hesitate to get in-touch. Many thanks Mark


markcunningham - curriculumvitae aboutme I am a creative director / head product designer who is currently working for a global product and marketing company called TMSW. I have worked there for around 10 years. I am now looking for the next step in my career within the design industry.

industrialexperience The Marketing Store 1st August 2001 - to present day TMSW is a multinational company that delivers a wide range of product / marketing solutions to large global clients. The range of solutions varies from 3D product to advertising campaigns all designed to enhance our clients’ consumer experience. TMS has offices in many parts of the world including London where I have been working as a head designer, designing product ranges that are often produced and shipped in their tens of millions. My responsibilities largely consist of leading bespoke design projects from initial client brief to signed off design while liaising with engineering, QA, account teams and with the clients (both directly and in-directly) to achieve final product designs. I have extensive experience at producing designs - particularly toys, that are cost effective, safe and fun. I am also responsible for overseeing the personal development and work output of more junior members of the team, to ensure that deadlines are met and the work standard is as it should be. I have been instrumental in a large number of pitched wins for TMS and have produced designs that have been ordered by the million. Wow Toys - 2 February 1999 - 30 July 2001 At WOW I was directly involved in many different aspects of the design process. I designed and engineered various popular items from their current range - including some award winning toys. I designed and artworked a completely new range of packaging for the company and I also designed and constructed the company web-site (previous version). I also regularly created print adverts for WOW Toys which appeared in the international press, and I designed and artworked the company brochure (previous version). TKO Product Design - 21 September-16 October 1998 I joined the TKO team as a freelance designer, and was involved in various stages of the design process, working on different products ranging from domestic and consumer to medical products.

LTI Carbodies Design Studio - April-September 1994 During my six months with LTI Carbodies I was one of 3 designers directly involved in the exterior design and modelling of the new London taxi cab. I also designed a retro fit exterior trim item for the ‘traditional’ London cab.

skills I have lots of client facing / presenting experience and I am also fully experienced at leading a project and a group of designers / engineers throughout a project. I have experience at sketching, marker and computer rendering. I have an excellent knowledge of Photoshop and Illustrator, I also regularly use 3DS Max and SketchBook Pro. I have good knowledge of some other programs, including PowerPoint and Flash amongst others.

education 1996-1998

Central Saint Martin's college of art and design London MA Industrial Design - Pass

1991-1995

Coventry University BA HONS. Transportation Design II.1

1990-1991

City College Liverpool Art foundation - Pass with merit

1983-1990

St Francis Xavier College GCSE'S - 12 passes - 7 at grade C or above A Levels - art, biology and geography

mediapublication Designboom Renault 4 Ever competition - July 2011 My design for a modern Renault 4 won this global design competition. RSA design competition - 10 March 1997 My design for an interactive information booth was short listed in the category of consumer and public facilities, in this national design competition. New Morgan sportscar - August 1995 Following my final year project at Coventry University, I was invited to present my work to Peter and Charles Morgan at their company in Malvern. I was also invited to write an article on my work for the Morgan owner's club magazine 'miscellany'.

references Chris Flatt - chris@designworkswindsor.co.uk Dharmander Patel - dharmander.patel@drumondpark.com Nat Eastment - nateastment@yahoo.co.uk Chris Moon - chris.moon@tmsw.com

contact e-mail: arianemark.cunningham@googlemail.com mobile: +44 (0)7818 400 627


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udley dump truck was designed and developed by me while working for WOW Toys. I took the design from initial sketched ideas all the way through presentation visuals foam models to engineering prototypes working with model makers and the project engineer. I also re-designed the entire packaging range for WOW. Dudley remains a popular choice from the WOW range over ten years since it’s introduction.


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uring my time at WOW I worked on many different projects some of which were for 3rd party clients and some for the WOW retail range. The example shown here is for a companion toy for Dudley Dump Truck. The design is visulised using a traditional marker and pastel technique.


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t WOW I was expected to fully understand all of the manufacturing constraints of injection moulded products and to design with them in mind. This Knowledge of manufacturing processes is something that has continued to grow and develop throughout my career. The visual shown here is a part drawing designed to communicate the different parts and construction method to the factory technicians.


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t TMS I am responsible for the Shell account, producing all of the designs from a client brief through to finished production item. I work directly with the clients to produce bespoke items that are used to leverage sales of their fuels and motor oils. I also work directly with any third party licensors - in this case Ferrari, visiting the factory in Maranello at crucial stages of the development. This page shows a Ferrari model car with an innovative programmable steering mechanism. While working on this account I helped create new innovations which have subsequently been patented. The Ferrari model car promotions were the most successful promotions ever run by Shell and a total of over 70 million cars have been produced and sold to date!


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he Ferrari trophy glasses were designed by me for a global Shell promotion. There was a range of six glasses to collect each with a unique race car etching. I was central in the design, approval and manufacture of this successful glasses range. I also produced the first packaging proposals which were eventually used for the retail item.. I also worked closely with the glass manufacturer to finalise the design and ensure the appropriate qualities were met.


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orking with external suppliers and 3rd party licensors is a key part of my role at TMS. The project shown here was developed at TMS to add additional function to a proposed range of Lego cars for Shell. I developed several new and unique ‘engine blocks’ which were created to add performance and functionality to the Lego kits. I worked directly with both Shell and Lego to create a range of feasible and realistic designs that would add relevance and fun to these promotional vehicles.


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c Donalds is one of the biggest clients at TMS where we design and engineer Happy Meal toys from a blank sheet to finished product. I have worked on many different programs producing successful pitch winning designs for the company. The example shown here is a Clone Wars program with the initial presentation sketches and the final range. These designs were extended into Mc Donalds US following a successful European launch.


dudes

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his pro-active character development was created to support a music voucher promotion at Mc Donalds. I quickly created sketch ideas and moved straight into 3DS Max to produce a finished ‘taster’ quickly. The character was later used as part of an on-line support for the Mc Donalds Happy Meal program.


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avensburger toys have used TMS as an external design consultancy several times and I have worked on several different briefs for them. This visual shows two toy designs which aid the mental and physical development of toddlers as they play.


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his design was created as part of a completely new range of Hot Wheels cars for the NestlĂŠ brand. The cars were created from scratch and design to meet stringent cost and safety regulations. The cars were designed by me as a result of a NestlĂŠ brief and approved by Hot Wheels.


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his range of Doodle Dude characters was created to give kids a ‘3D canvas’ on which they can express themselves. Each character is finished in a special white coating which allows children to use almost any drawing / colouring medium they can think of to decorate and customise their very own figure. The figures were created by me and produced by TMS and distributed by Flair into toy shops around the UK.


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simple design for a magnetic key keeper. The body of the car fixes to the fridge door magnetically while the two ‘wheels’ fit snugly into the wheel arches to ensure your keys never go missing again! This is a pitched idea for a promotional item for Fiat in South America.


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awarded 1st prize

his Renault 4 re-design was my submision to the Designboom global competition. It was designed to reflect the original car but with a modern aesthetic. The car also features various circular economy principles to lessen it’s impact on the environment. The design was awarded first place in the competition which had over 3273 entries from over 92 different countries. The prize for first place was a 1965 Renault 4 Monte Carlo classic rally car.

the jury was composed of: laurens van den acker, head of RENAULT group design department ellen macarthur, founder of the ellen macarthur foundation stephen norman, vp global marketing & communication RENAULT SAS benoit bochard - RENAULT product planning director for compact cars alice de brauer - RENAULT sustainable development director maĂŻ ikuzawa, founder of bow wow international agency birgit lohmann, editor-in-chief designboom

awarded 1st prize


in association with

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awarded 1st prize

he interior is a simple clutter free environment designed to be a calm and relaxing place to be. It has a large matt black feature line which wraps around the interior, all major components would protrude from it. The instrument panel features an LCD display giving it the flexibility to display the different requirements of electric and petrol cars. The environment controls are all housed on an adjustable touch screen, with simple easy to use menus providing access to all the car’s internal functions.


in association with

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awarded 1st prize

range of body styles would complete the R4 range. A hi-roof van version would be a classic addition, inspired by the original Quatrelle line-up. A cool pillar-less coupe would also extend the appeal of the R4. Vive la R4volution!


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nitial sketch work for an Adidas shower gel bottle to appeal to the male fitness market.


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resentation visuals of two different design routes. Created using Photoshop and Illustrator.


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oncepts showing a re-design of a Colmans mustard powder pack. The objective was to firmly establish the brand as the ‘Rolls Royce’ of mustards. This was to be achieved by creating a high quality packaging ‘experience’, with the use of quality materials and considered design.


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ntroducing the Nooka NU. A new wrist watch that is all about simplicity and understatement. Available in a range of colours the central unit complements the satin black rubber strap. The NU logo reflects the profile shape of the strap. Displaying only the time and nothing else this product is a lifestyle watch with a cool restrained feel created for the NU generation!


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ketch development showing the exploration for a simple, quirky design. It was important to produce a design that could be easily manufactured and was being considered at this stage. The final design should be a simple one executed with the highest attention to detail!


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he final design shown here has been designed to be manufactured and constructed simply and robustly. Special attention to the construction method in-order to maintain a simple and uncluttered finish was given. The Nu has an inner assembly made mostly from injection moulded abs and an lcd screen. The watch has 1 pad print logo detail, the colour of which matches the inner moulding colour. The watch only features the time function as part of it’s simple understated approach, 12 hour and 24 hour display options are included.


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onstruction of the NU has been created to be simple and sturdy. The main watch unit is assembled and inserted into the strap from below. The strap and central unit are then secured with the use of two side plates which also house the function buttons. The side plates fix to the central assembly trapping the strap in place and are secured from below with 2 screws. This method helps keep the design uncluttered and super simple in it’s appearance!


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he range of NU watches feature 4 cool colours, white, process black, rhodimine red and 876c - the Nooka logo colours. The design deliberately uses a limited pallet to create a distinctive and bold look. Each watch features a single colour pad print logo on the strap, matching the main feature colour. 4 colours to suit your mood!


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he packaging for the Nooka NU is created using recycled card board. Like the product the packaging has been designed to be cool and understated. It it finished in matt black with a single colour logo on the cover, matching the product colour. Opening the cover which is sealed with a hidden magnetic catch reveals the watch in a recessed area and a printed dictionary definition of ‘time’. Packaging is an important part of the overall brand experience and this has been created to be cool and effortless!


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mpactful, simple and bold, this recycled card in-store standee is perfect for displaying the NU range. The display also features a large scale photo of the watch to entice shoppers to see the watches and find out more about Nooka!


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he Breil CUBO is a strong and bold wrist watch based on a rounded square format. The watch is designed to make a statement of style, strength and solidity - a quality product built to last! The detailing and additional functions also give the watch a technical and precision feel. The main body housing is stainless steel with a satin finish and is accentuated with bold strap mounts and large oversized function buttons. The watch has a date wheel showing both the month and day and a timer dial to add style and functionality. The hands are finished in high contrast day glow green and the strap features contrasting black and natural stainless steel links. The packaging is an important part of the brand experience and I created a bold eye catching pack designed to communicate the qualities of the product inside while providing the protection a pack should provide.


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arly sketch development for an Mp3 wrist watch.


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his page shows some sketches for an mp3 wrist watch design. They were hand drawn with traditional marker shading.


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hotoshop visual showing a proposal for an mp3 wrist watch. Main function buttons are on the upper surface for ease of use. A scroll wheel and function button allow access to the deeper functions of the unit.


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he final design for an mp3 wrist watch is shown here along side some of the early development sketches. The visual was produced in 3DS Max.


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new sports car proposal for Caterham. The design utilises low volume production methods to create an ‘everyday’ Caterham.


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his design sketch of a sports coupĂŠ was created in Sketch Book Pro with colour being added in Photoshop. This quick visual style is a digital version of the traditional marker sketch and is an example of a fast presentation visual.


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3D Max sketch model for a two seat city coupĂŠ.


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hotoshop sketch for a Ford C-Max update. Original linework produced in Sketch Book Pro.


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uring my carrer so far I have been proud to work with many global brands both directly as clients and liscensors and in-directly through design approvals. Here is a selection of those brands. If you would like to meet with me or if you would like to see more of my work, please get in-touch... Mobile: 07818 400 627 e-mail: arianemark.cunningham@googlemail.com


Mark Cunningham mini portfolio  

This is a sample portfolio, if you would like to see more then please get in touch. Many thanks Mark

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