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Fundraising Skills Programme

From ÂŁ84 per person per day. Book now for 15% Early Bird Discount!

Brilliant Bid Writing - November 1 8th 201 3 Looking Beyond Trusts and Foundations - December 2nd 201 3 Making the Ask - Presentation Skills for Fundraisers - November 26th, 201 3 Cutting Edge Marketing on a Cut Price Budget - December 9th 201 3

Call us to book 01 91 21 3 1 447

Contents About The Fundraising Skills Programme

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FUNDRAISING SKILLS TRAINING Brilliant Bid Writing Making The 'Ask' - Presentation Skills For Fundraisers Looking Beyond Trusts and Foundations Cutting Edge Marketing on a Cut Price Budget Why Choose MBA?

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ADMINISTRATION Booking Form Terms and Conditions

Book 28 days or more before the date ofyour chosen course to receive a 15% 'early bird' discount!


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About the Fundraising Skills Programme At Mark Butcher Associates we think that there are three essential elements that successful non profit organisations have in common. These are a clear business model, great people and (last but not least) the money. We're sure you've got the first two, otherwise you wouldn't have got this far - but how many people in the non profit sector studied 'fundraising' at university? How many managers or project leaders in the VCS were primarily attracted by the fundraising challenges, as opposed to meeting client need? Our experience suggests 'not many' - and that's where the Fundraising Skills Programme comes in. We would like to give you a toolkit designed to boost your ability to bring more money in, find additional income streams, and hit challenging financial targets. In the past 23 years we have worked with and trained non-profits to fundraise in 1 2 countries, created winning fundraising strategies aimed at raising just a few tens of thousands of pounds through to those with a £1 0 million target, and written successful bids for organisations involved in the arts, sport, social welfare, youth work, homelessness and health issues. Let us share our experience and expertise with you.

About mba Your trainer, Mark Butcher, has been a fundraiser for over 25 years. He has: • • • • • • •

Delivering fundraising training to hundreds of non - profit organisations throughout Europe. Worked as Co - Director of the National Arts Fundraising School between 1 997 and 1 999 Acted as a fundraising consultant for many organisations including The Percy Hedley School, Lawnmowers Independent Theatre and Sight Service Delivered extensive fundraising training programmes for the Northern Rock Foundation, The Directory of Social Change, the King Baudouin Foundation and Cumbria Youth Alliance Been a bid writer for Age UK, Action on Pre Eclampsia, The Customs House Theatre and Shelter Spoken at many regional and national conferences on fundraising and marketing issues Designed fundraising e-learning programmes for the National Association of Hospice Fundraisers


Brilliant Bid Writing Aims and outcomes It has never been harder to raise money from charitable trusts - but that money is still very much available! Discover how to research trusts, overcome barriers, plan for future trends and write brilliant proposals for funding.

Who should attend? Anyone that needs to raise more money from charitable trusts, to gain an edge on the competition for limited funding and write powerful and successful bids.

Content • • • • • • •

How charitable trustees think and act Overcoming 3 key barriers to success Finding more trusts - going beyond the 'usual suspects' The proposal: what to put in, what to leave out, and how it should be structured Communicating your passion in your writing - getting trustees 'on-side' Stunning 'Need' Statements Using 'leverage' in your budget

When, where and how much? Newcastle upon Tyne, Monday, November 1 8th, 201 3. From £84 per place.

Early bird deadline: 21 st October 201 3 "I thought the session was really brilliant. I came away motivated and entertained." Sheena Hunter Head of Fundraising Age Scotland


Fu n d Ski rai si n lls g

Fu n d Ski rai si n lls g

Making the ask Presentation Skills for Fundraisers Aims and outcomes Studies have shown that an effective presentation can increase the amount a donor will give by 25%, increase volunteer recruitment by more than a third and improve the impact of your message by a factor of 6. Further, when you deliver a great presentation, people see you as more professional, credible, interesting and prepared! We will examine what it takes to deliver a really great presentation and give you a chance to try out the techniques.

"Really excellent course! Great opportunity to practice and feel more confident" Hannah Stapley, Barnardos

Who should attend? Anyone who wants to present their message more confidently and effectively, raise more money and resources for their cause or simply improve their personal impact and the way they are perceived by colleagues, employers, customers, clients or donors.

Content • • • • • • • • • • • •

How to prepare Developing audience rapport Stand still and exude confidence Building trust with key getures Dealing with tough questions - the 'neutral position' and other techniques Communicate your passion with 'structured animation' Avoiding 'non verbal leakage' How to design a great powerpoint presentation How to use a flip chart like a pro How to structure your presentation for maximum impact Dealing with nerves Getting out of trouble

When, where and how much? Newcastle upon Tyne, Tuesday, November 26th, 201 3. From £84 per place.

Early bird deadline: 29th October 201 3


Looking Beyond Trusts & Foundations Aims and outcomes Although trusts and foundations continue to play a major role in the funding of many non-profit organisations, no one can deny that the market place is becoming more difficult. Trusts are under greater pressure than ever before, they turn down a greater proportion of applications than has historically been the case and they are imposing more conditions on those grants that they do give out. Some sector analysts are beginning to conclude that the 'writing is on the wall' - and that it is time to begin to plan for a future time without trusts. This course is designed to help organisations find an alternative strategy, one that will succeed, so that their work will continue beyond that point in the future when charitable trusts turn off the tap .

When, where and how much? Newcastle upon Tyne, Monday, December 2nd, 201 3. From £84 per place.

Early bird deadline: 4th November 201 3

Fu n d Ski rai si n lls g Who should attend? This course is for anyone who feels that their organisation is too reliant on grant support from charitable trusts, who sees their grant income declining as a return on time invested and for those who want to consider how to widen their funding options. It will focus on four key areas: 1 ) Positioning your project to continue to receive grant support (all is not lost!); 2) Raising support from the business sector; 3) Setting up a community fundraising operation: 4) Earning money.

Content • • • • • • • • • • •

The future of grant giving Strategic overview of options Trends in corporate giving How to unlock resources from the business community Getting started in community fundraising Running events Using social media to support your fundraising Marketing and branding your cause Identifying what you have to sell Identifying your marketplace Getting 'products' to market

"I'm buzzing with fundraising ideas for growing CDEC's work, after an inspirational workshop Thanks Mark!" Katie Carr, Director, Cumbria Development Education Centre


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Cutting Edge Marketing on a Cut Price Budget Aims and outcomes Sell your organisation, focus your marketing outcomes, produce brilliant promotional material and powerful copy – and pull it all together into a winning strategy

Who should attend? Managers, project leaders and trustees who need to communicate their message effectively, stand out from the crowd and build support for their work.

Content • • • • • • • • •

What is marketing? Creating a Marketing Strategy Marketing goals Getting the message across with impact Using social media for maximum effect Writing effective copy Developing a customer focus Understanding your competitors Working out your Unique Selling Propositions

When, where and how much? Newcastle upon Tyne, Monday, December 9th, 201 3. From £84 per place.

Early bird deadline: 11 th November 201 3

"Thankyou for your session Mark. The feedback was excellent with many delegates saying how thoroughly they had enjoyed the day!" Marina Doku, In House Training and Events Coordinator, Directory of Social Change


Why choose MBA for your training needs? A 23 Year Track Record We've worked with hundreds of organisations over the best part of a quarter of a century, including a host of household names, such as The National Trust,The Northern Rock Foundation, Barnardos, Age U.K, Oxford University Development Office, Mencap, Mind, Relate, ReThink, Scope and Shelter. In addition, we've delivered training, mentoring or consultancy to a very wide range of organisations, from the smallest volunteer led tenants groups and community centres to international foundations, NHS Trusts, local authorities and National Infrastructure bodies across the U.K.

An unrivalled reputation We take pride in the quality of the training we deliver. We're unhappy if the course evaluations ever say 'good', instead of 'very good' or 'excellent'. Although such occurances are rare, when they happen we drop everything to fix the issue.

Money back guarantee! We think you will find this training to be worth much more to you than the cost. This small investment will hugely improve your skills and you'll recoup much more than you pay out. If not we will happily refund your money. Really. No quibbles. But we're not worried. None of our many thousands of customers has ever asked for their money back!

Refreshments and lunch included Tea and coffee served throughout the day. Buffet lunch.

Great venue Our venue is Trinity Church, Gosforth High Street, Newcastle upon Tyne. It is fully accessible, vibrant, friendly and modern. There are parking facilities and it is both close to South Gosforth Metro and lies on major bus routes out of Newcastle City Centre.


"I wanted to email you to let you know how much the participants enjoyed your day with us last Thursday. You drew the largest number of people we‛ve ever had." Graham Richards, Conference Organiser, National Association of Hospice Fundraisers

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< £500K



£501 K - £999K

£1 29.00

£1 09.00

> £1 000K

£1 49.00

£1 26.00

Calculate your course fee by selecting from the table to the left. The fee you pay is based on your organisation's turnover. The deadline for early bird bookings is 28 days before the course date

How to book Fill in the form below and post it to: Bookings, MBA, 4 Mayfield Road, Gosforth, Newcastle upon Tyne, NE3 4HE. Or phone us on: 01 91 21 3 1 447. Or email:

Booking form Delegate name (s) Main contact name Job title Organisation Phone Email Address Postcode COURSE(S)



NB: If you send a total of 5 delegates (across any number of courses) we will give you one extra place free! Delegate signature .................... Date ................... I enclose a cheque for ................... I have read and understood the terms and conditions on the next page of this brochure


T conerm s d i ti a n d on s Payment Payment must be made in full no later than 1 4 working days prior to the start of the course. We reserve the right to reallocate the course place to another delegate if fees are not paid on time.

Cancellation Cancellations must be made in writing or via email. Telephone cancellations cannot be accepted. If you wish to cancel a booking, the following charges apply. 1 6 to 20 working days prior to the event: 25% of the course fee. 11 to 1 5 working days prior to the event: 50% of the course fee. 1 0 or less working days prior to the event: 1 00% of the course fee. Non attendance on the day: 1 00% of the course fee If you cannot attend on the day you can send another delegate in your place â&#x20AC;&#x201C; just let us know in advance. I

Contact us Mark Butcher Associates Ltd Registered Office, 4, Mayfield Road, Gosforth, Newcastle upon Tyne, NE3 4HE Web: Email: Phone: 01 91 21 3 1 447


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