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MAKING WAVES

Bridging Farm and City


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John


“I buy based on the smell, the appearance, the quality, the vitamins, but I want to taste the product before I buy.” Dutch couple (50)

“If there was a local market in Maastricht with organic produce I would definitely go there. I really miss the experience of buying quality food.” Stefano, Italian, aged 40

“Students just want cheap food & will not pay for organic. Tourists often ask if our produce is organic.” Pablo, restaurant owner


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Stefan’s Farms

River

City


Brief

Create a sustainable, organic, locally sourced

food system

that is resilient,

engages & connects citizens of Maastricht in rewarding experiences.


ideas


Mutuality

Experience

Convenience

Tasting Recipes Herbs and spices Information Stories

Food Zepplin Ceramic pot delivery

Flatbed farm Farm cafe

FARM BOAT River market Acre of peace Events

Plant pots Farm fitness Interactive area Restaurant organic week

Connections DMZ

Gas & green Bus-stop drop Farmacy Church and Food Crowd sourcing


A farm boat

that enables the awareness and diffusion

of local organic produce into the food system of the City, through a

compelling riverside experience

that connects people.


Systems Diagram Overall

Wellness Safety

Sustainability

Farm Boat Accessibility

Identity

Diversity

Short-term

Medium-term

The farm comes to the river

River is a food hub

Cohesion

Long-term

Food hub spreads to the City


Systems Diagram Cohesion

Wellness Safety

Sustainability

Farm Boat Accessibility

Identity

Diversity

Short-term

Medium-term

Farmers are co-operating and people are meeting around food

Local authority and farmers collaborate and more people eating and tasting

Cohesion

Long-term

The City is connected around food and the river


Systems Diagram Sustainability

Wellness Safety

Sustainability

Farm Boat Accessibility

Identity

Diversity

Short-term

Medium-term

Local food is available in the City

Increased local food in the system

Cohesion

Long-term

Local food is integrated in the system


Business Forecast Costs

2012

2013

2014

2015

Land Interest Barn Rentals Machinery Transport Labour (Contractors) Plants / Seeds

8,000 2,200 11,500 10,000 12,000

8,000 2,200 11,500 10,000 12,000

8,000 2,200 11,500 10,000 12,000

8,000 2,200 11,500 10,000 12,000

Farming Costs % of Total Costs

43,700 87.43

43,700 87.43

43,700 87.43

43,700 87.43

Promotion Costs % of Total Costs

3,280 6.56

3,080 6.19

3,080 6.19

3,080 6.19

General Total Costs

3,000 49,980

3,000 49,780

3,000 49,780

3,000 49,780

Sales

75,000

100,000

100,000

100,000

Profit Before Taxes

25,020

50,220

50,220

50,220


Sustainable Summer School presentation