FEATURE: SMM 2016
BY MARTIN UHLENFELDT
SMM PREPARES FOR ANOTHER EXHIBITION Hamburg Messe und Congress GmbH is starting to look for SMM’s trademark, the large propeller in front of the main entrance. In about five weeks, on Tuesday September 6th to be precise, it all begins. Over the course of four days, the exhibition halls will be filled with visitors and staff of more than 2.100 maritime companies exhibiting at the fair. - It is going to be the most international edition of the fair so far, says Bernd Aufderheide, CEO of Hamburg Messe und Congress GmbH. - Only a third of the exhibitors are from Germany this year, while two thirds come from abroad, which is a new record. says Bernd Aufderheide and explains that there are maritime companies from more than 60 countries exhibiting at the fair. The fair’s main theme is Digitalisation, while Green Propulsion and Maritime Security will be other important themes at the exhibition, covering an area of 90,000 m2. The new hall A5, which has an area of 3,500 square meters, is dedicated to the theme of green energy.
danish maritime magazine
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- SMM has a special significance for the maritime sector, says the fair’s chief executive Bernd Aufderheide. - The fair creates ideas and provide fresh impulses for the maritime industry. SMM is the perfect platform for networking, inspiration and entering into specific trades deals” says Aufderheide. - The maritime sector must aim high in order to succeed tomorrow. The industry has always been strongest when working together to find innovative solutions, says Bernd Aufderheide. Denmark
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Denmark will, in line with the previous fairs, be represented by both a large national pavilion, and a number of companies that have chosen to exhibit in industrial contexts they are part of. In addition to Denmark, Argentina, Canada, United Arab Emirates, Finland, France, Greece, Holland, India, Iran, Japan, China, Korea, Croatia, Malaysia, Norway, Russia, Sweden, Singapore, Spain, Britain, Turkey, USA and Austria decided to have national stands at the fair. CONFERENCES In addition to the many exhibiting companies, SMM is once again accompanied by an extensive