BY MARTIN UHLENFELDT
INNOVATIVE DESIGN AT ITS BEST Innovation is not just something that is created in large companies with plenty of resources and highly trained staff. Innovation is first and foremost about getting the right idea - and be able to put it into practice. This is how the ‘Vision of the Fjords’ was created by local professionals, deep down in a Norwegian fjord.
he deep Norwegian fjords, surrounded by mountains that rise steeply towards the sky, is probably one of the most beautiful places in the world. UNESCO seems to think too, in 2005 they chose to put the West Norwegian Fjord Landscape on the World Heritage List of the most unique and worthy places on earth. Each year, the magnificent fjords attract up to half a million tourists, and the number is growing each passing year. The fjords are good business, and anything that floats has until now
danish maritime magazine
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been used to ferry tourists around in the beautiful countryside. - We market The Fjord Landscape as one of the cleanest places in the world, but until now we have sailed tourists around in old diesel ferries from the 60s and 70s. That is of course not ok, says Rolf Sandvik, CEO of The Fjords. The Fjords is a joint venture between Norway’s largest ferry company Fjord1 and travel organizer Flåm AS. Tha Fjords operate seven vessels sailing with tourists in Geirangerfjord, Lysefjorden and Nærøyfjord.
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