VIKING STRENGTHENS OFFERINGS TO JAPANESE SHIPOWNERS The combined capability of supplying extended service interval liferafts and the recent Japanese government approval for its liferaft range has upped the competitiveness of VIKING safety solutions for Japanese shipowners.
- VIKING has taken important steps to demonstrate commitment to the Japanese market, and with the first of the Japanese government approvals in place for our liferafts, we’re able to provide solutions that more closely match the relationships shipowners already have with local suppliers, says Bjarne Kolbo Nielsen, Vice President of the Asian region. With around 8,000 vessels under its flag, Japan could overtake Greece as the world’s leading shipping nation. And, with Japanese shipowners’ attention to safety ranking among the highest in the world, the potential for high-quality lifesaving equipment with the latest features is correspondingly large. STRONG ALLIANCE Five years ago, VIKING entered a strategic alliance with MOL’s subsidiary MOL Techno-Trade, which has since represented the global safety leader in the local Japanese market. Joining forces, the danish maritime magazine
/ PAGE 34
two companies have worked to create growth in three primary areas: deliveries to the newbuilding market; sales to shipowners; and liferaft services. So far, VIKING has chosen not to have employees stationed in Japan. Sales are conducted via a dedicated VIKING project team established by MOL Techno-Trade. However, Bjarne Kolbo Nielsen says: - We are evaluating the options for taking the next steps with MOL towards further demonstrating VIKING’s commitment to the Japanese market. Servicing of liferafts is carried out by Marine International Co. Ltd., which has long been the authorized service station provider in Kobe and Yokohama, and by the members of the JSMQA network which have achieved certification to provide servicing throughout Japan. VIKING LIFE-SAVING EQUIPMENT VIKING Life-Saving Equipment is a global market leader in maritime and offshore safety,
DAILY NEWS ON WWW.MARITIMEDENMARK.DK
providing and servicing safety and fire-fighting equipment for passenger and cargo ships, offshore installations, fishing vessels, the navy, fire departments and leisure yachts. VIKING is a privately held corporation founded in 1960 with group headquarters in Denmark. Products are manufactured in Denmark, Norway, Bulgaria and Thailand. VIKING offers a broad range of high-quality safety products and systems as well as tailored safety solutions certified in accordance with the latest IMO, SOLAS, EU and USCG requirements. With 2,000 dedicated employees and a network comprising 72 branches, 260 certified servicing stations, multiple agents and stock points worldwide, VIKING is a truly global provider of safety solutions in all significant markets and locations.
An ocean of possibilities: Welcome to the Danish Maritime Fair 2018. This year’s Danish Maritime Days will be the fourth edition, and even t...