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SEO : => Augmenter le trafic sur votre site et améliorer la qualité de votre audience Référencement naturel : comment ? => En répondant aux exigences des moteurs de recherche : contenu de qualité et pertinent sur un site populaire. REFERENCEMENT NATUREL : PRINCIPE EXAMPLE :

Moteur de recherche google (DR) Le référencement naturel, aussi appelé SEO, désigne un ensemble de techniques et de savoir-faire pour améliorer le positionnement d‘un site dans les résultats des moteurs de recherche. Le référencement naturel permet de répondre aux exigences des moteurs : que le site soit pertinent par rapport aux requêtes des internautes et qu’il soit populaire.

Paid Search : Paid search refers to sponsored search results, or ads displayed typically on SERPs because an advertiser has a prepaid campaign promoting their service or website. These sponsored ads often appear above or alongside the organic search results. Programs such as Google AdWords allow advertisers to bid on keywords they want to match up with their advertisement. When a browser enters one of those keywords in a search query, the advertiser's link and brief description may appear on the following SERP. If a browser clicks on the link, advertisers are paid a certain amount of money associated with thePPC campaign.

Interactive campaigns : Opportunity abounds for companies who proactively plan and leverage the power of social media initiatives.

Example : Cartier with its amazing Spot Online

Customer Engagements : (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.

Direct Booking : When a passenger purchases a trip with a supplier, especially a cruise line, without the involvement of a travel agent

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