THE FORUM Apr-Jun 2017

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THE FORUM The Magazine of Cambridgeshire Community Foundation (CCF)

Issue 2 Apr-Jun 2017

Student Community Action

Marshall Community Funds

Street Aid

Volunteer Profile

How a local firm supports the local community

The double benefits of student volunteering

An effective strategy to help the homeless

Ken McKay uses his experience in communication and corporate responsibility to help CCF

For me, it’s a brilliant way to take a break from all the studying, and genuinely make a difference

Megan, student volunteer from Cambridge Student Community Action

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THE FORUM / Apr-Jun 2017 / 1 Marshall of Cambridge (Holdings) Limited The Airport Cambridge CB5 8RX England Tel: +44 (0)1223 373737 Fax: +44 (0)1223 321032

Proud to support our local communities through our amazing people

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Welcome to

THE FORUM EVERY ASPECT OF CCF’s work involves volunteers. From our board of trustees, to our team of volunteer visitors, to the donors who give not only their money but also their time to get involved with the projects they support, and to the many local people who form our fund panels and help us with our grant-making. We know our ability to serve the community is enhanced by our volunteers, and we understand the difference volunteers make to the quality of life Jane Darlington, for local people in times of need. Volunteers like Chief Executive of CCF Ken McKay (see page 15) who help us to interact with the groups we fund. Volunteers like Robin, a university student who, through Cambridge Student Community Action, has supported a local family before and after the sad loss of their mother (see page 20). On a personal level, Robin reminds me that this is how it all also began for me. As a student, I volunteered for ‘Contact’, as it was then known, making weekly term-time visits to an elderly lady who lived opposite the football stadium on Newmarket Road in the early 1980s. So, we are grateful for the support we are given directly, we are pleased to be able to fund so many community activities that are delivered or enhanced by volunteers, and I am especially enthusiastic about our role in funding projects that develop and nurture the next generation of volunteers. I hope that you will enjoy reading the articles in this, our second issue of The Forum. I also hope you will get in touch if there is something you want to do to help support the people and local communities you care about, if you feel CCF may be able to help.

What’s Inside About CCF 4 SETTING UP A CHARITABLE FUND WITH CCF Cambridgeshire Community Foundation (CCF) works with individuals companies and charitable foundations

Corporate funding 6 THE MARSHALL COMMUNITY FUNDS Find out how Marshall of Cambridge supports the local community

Profiles 9 DONOR PROFILE Why Alex Reid wanted to support looked-after children in the county 12 TRUSTEE PROFILE Sam Weller explains how he came to be a CCF trustee

Funded projects 11 JUST US How funds are chanelled to support looked-after children

Spotlight on volunteering 13 SPOTLIGHT ON VOLUNTEERING Sam Weller explains the importance and dual benefits of volunteering 15 VOLUNTEER PROFILE Ken McKay talks about his experiences of volunteering for CCF 16 THE CAMBRIDGESHIRE YOUTH SOCIAL ACTION PROGRAMME Equipping young people with the skills they need to engage in social action 19 ENCOURAGING STUDENT VOLUNTEERING IN CAMBRIDGE Taking local students out of the university bubble

Working in partnership We would love to know what you think of The Forum. Please send your comments and suggestions to Cambridgeshire Community Foundation (registered charity 1103314) Hangar One, The Airport, Newmarket Road Cambridge CB5 8TG T: 01223 410535 W: E: Editor Marion Carey, Donor Communications Manager, CCF,, 01223 410535 Contributors Jane Darlington, Sam Weller, Florence Gildea, Ken McKay, Chris Gerrard, Carol Boston Design Karen Jinks

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24 ANGLIAN WATER How a local water services company is helping wetland habitats flourish


Photography Louis Sinclair Photography Editorial support Alison Griffiths, CCF Trustee, Chair of Finance and HR Committees Sub-editor Vanessa Longworth Printing and distribution Cambridge News, Winship Road, Milton, Cambridge CB24 6BQ

22 CAMBRIDGE STREET AID FUND A holistic strategy for supporting homeless people in Cambridge

CCF news 26 CREATING CORPORATE RESPONSIBILITY CONNECTIONS Trustee Simon Humphrey organised a breakfast meeting to help local businesses connect 27 COVERING CORE COSTS Carol Boston explains how Cambridge Children’s Charity Week raises funds for local children’s charities’ Left to right: Maria Varallo, Sam Greenley and running costs Tracy Wilkinson of Illuminate Charity (p18)

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Cambridgeshire Community Foundation (CCF) Setting up a charitable fund with CCF CCF WORKS WITH over 50 individuals, companies and charitable foundations, enabling them to offer support effectively and efficiently to local good causes. Many of CCF’s donors choose to set up a charitable fund at CCF. Here, CCF’s chief executive, Jane Darlington, explains how a charitable fund at CCF is a simple, low-cost, tax-efficient and practical alternative to registering a stand-alone charitable trust independently with the Charity Commission.

What is a charitable fund and what are they for? A charitable fund is a sum of money held by CCF. Each fund has a name and its own charitable purpose. The purpose can be based around a theme, such as protecting the local environment, or around a particular geography – supporting charitable projects only in a particular area. The purpose of a fund can also be linked to a specific group of beneficiaries, such as to help people who are homeless, or to support young carers. Importantly, the fund is ring-fenced and can be used only to support the agreed charitable purpose of the fund.

How are funds named? Donors can choose the name of their charitable fund (“The Greene Family Charitable Fund” or “The October Fund”), which gives the option for the donors to be public or anonymous in their charitable giving. Each charitable fund held by CCF is listed in the A-Z of Funds section of our website.

Who controls the charitable fund?

Legal responsibility lies with CCF trustees, and they ensure that the overall purpose of the fund is charitable. However, the donor defines the particular purpose of the fund (the theme, area and beneficiaries) and selects the good causes that the fund will support.

How are good causes selected? A member of the CCF Donor Support team will work closely with the donor to distribute grants and make donations from the fund. Donors can ask CCF to make regular payments from the fund to favourite causes. CCF can also recommend charities that match a donor’s interests and offer a fully tailored grant-making service.

Can a fund be set up with shares? A charitable fund can be set up by donating cash, shares or other qualifying assets, and can be increased with further ad hoc or regular donations. If shares are transferred, these can be held as investments or sold. CCF can also work with appointed stockbrokers or fund managers who can continue to

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manage the investments, albeit now with different ownership and with the investment income or interest paid to CCF to be added to the charitable fund for distribution.

Are charitable funds used only to support current issues? A fund can be ‘flow through’, which means that the sums donated into the fund are then available for distribution to local good causes in the short term. Alternatively, a fund can be ‘invested’, with a capital sum invested and the annual return being used to support local good cases. A fund can also be ‘hybrid’, with part of the sum donated into the fund being used for immediate distribution and part of the sum being invested to create a long-term source of money for distribution in the future.

Can I transfer an existing charitable trust? CCF can help transfer an existing independent charitable trust to a CCF charitable fund. The name and purpose of the existing independent charitable trust can be preserved or varied if required and if agreed with the Charity Commission. CCF offers advice on the process and can liaise directly with the Charity Commission, preparing and submitting the paperwork on behalf of the original trustees.

How are the costs of a charitable fund covered? With the agreement of the donor, CCF retains a percentage of the money donated into a charitable fund to contribute towards the costs of managing and distributing funds. The level of annual contribution depends on the size and activity of the fund and, since CCF is a not-for-profit charity wishing to support as many good causes as possible, the costs of managing and distributing funds are tightly controlled.

Setting up a fund, our processes simplified:


Contact CCF if you want to explore how CCF might be able to help with your charitable giving. As you will discover, there are various options – including setting up a charitable fund

Complete a simple charitable fund agreement if that is the option that best fits your needs. You choose the fund’s name, and agree the issues you want to support and the geographical area you want to benefit


Consider the option of investing some of the fund money for the long term, so that the fund itself becomes a legacy and a sustainable source of support to local good causes into the future

Choose how involved you want to be in selecting groups to support. Do you want to meet and discuss applications put forward by CCF, or take a more hands-off approach, allowing CCF to select projects that are the best fit for your fund criteria?


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Make your donation(s) in to the fund and get involved in the grant-making from the fund as your time and interests allow. You can also meet with other CCF donors to share experiences and hear about the wider work of CCF

You’ll receive regular feedback on the impact of the grants made from your fund, and can decide whether you want to add further donations to the fund, or to vary the focus and purpose of the fund in any way


How to SET UP A fund CCF can help with your charitable giving. Contact the CCF office to discuss the various options and find out which best fit your needs.

HOW TO APPLY FOR FUNDING Local community organisations and charities should visit the CCF website at for information on the application process and upcoming deadlines.

HOW TO volunteer A Student volunteer from Cambridge Student Community Action helping children with activities at Bounce, a Saturday club for local children in the North of Cambridge

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Volunteers are very important to CCF, supporting the team in the office, visiting funded projects on CCF’s behalf, helping to strengthen links within the community, and serving on panels or committees. Contact the CCF office for more information on volunteering opportunities.

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The Marshall Community Funds Engendering company pride by helping the community

Sir Michael Marshall CBE DL, in his office at Cambridge Airport Photograph courtesy of The Marshall Group

Marshall of Cambridge, a major local employer with a fascinating corporate history, also has a long record of giving to the community. Its President, Sir Michael Marshall CBE DL, talks to Marion Carey MARSHALL OF CAMBRIDGE (Holdings) Limited is the private holding company of the Marshall family and has business interests in four main areas: aerospace and defence, motor retail and leasing, property, and fleet solutions. Founded in 1909, the company started off with two chauffeur-driven cars kept in a stable. The company’s involvement in aviation dates back to 1912, when its mechanics helped repair the engine of a British Army airship, which had made an emergency landing on Jesus Green. By October 2016, with Robert Marshall as CEO, the company topped Grant Thornton’s list of the top 100 Cambridgeshire companies for growth and opportunities. When Sir Michael Marshall, now company President, first encountered Cambridgeshire Community Foundation (CCF), he was already managing two charitable trusts: the DG Marshall of Cambridge Trust, and his own small trust, both established in the 1980s. Through these trusts, support is offered to a range of national, regional and local charities including the RAF Benevolent Fund, Motor & Allied Trades Benevolent Fund, the East Anglian Air Ambulance, the Royal National Institute of Blind People, Addenbrooke’s Hospital, Ely Cathedral, the 104 (City of Cambridge) Squadron Air Training Corps and others. An interest in helping smaller groups working in the communities adjacent to Cambridge Airport, where Marshall of Cambridge has its head office, encouraged Sir Michael to start his support of CCF in 2009. Sir Michael said: “We wanted to help employees with their charitable work and enable them to get more involved with the local community.”

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Over the years, Sir Michael’s support has led to various Marshall Community Funds being managed by CCF. Most of these funds are endowed, and have been boosted by two match funding programmes that CCF has been able to offer donors. The match funding came from national government as an incentive to build endowed funds as sustainable sources of charitable monies for the local community. Being able to access the match funding opportunities has increased the giving capacity of the Marshall funds. Money from The Marshall Community Funds has been used to help local groups, such as The Fields Children’s Centre Trust, and local schools, such as Abbey Meadows Primary School, via a project run by Blue Smile. One of the Marshall Community Funds, named in memory of Sir Michael’s father, offers support to local young sports people

We wanted to help employees with their charitable work and enable them to get more involved with the local community Sir Michael Marshall CBE DL

through the Sir Arthur Marshall Future Champions Programme. The programme provides grant aid to gifted and talented ablebodied and disabled young athletes living in Cambridge, who are competing at county or regional level. In 2014 Louis Rolfe MBE received a Sir Arthur Marshall Future Champions Award and last year Louis, a track cyclist, was part of the gold-medal-winning British team in the Rio 2016 Paralympics sprint event. Sir Michael himself was a keen sportsman and a member of the university rowing crew while he was studying at Jesus College, an experience that he says took him to “all sorts of exciting places”.

The company’s support for the local community, and support for its employees’ charitable activities is a source of great pride for all of us here at Marshall of Cambridge Sir Michael Marshall CBE DL

In addition to working with CCF, Marshall is involved with the local community in many other ways. Employees are encouraged to volunteer, and the annual Marshall Achievement, Values and Teamwork Awards (MAVTA) reward service in the community and recognise those employees who demonstrate a commitment to making the local area a better or more supportive place. This could be in the form of extra-curricular or charitable activities that educate and foster understanding and relationships within the wider Marshall communities. Sir Michael says that: “The company’s support for the local community, and support for its employees’ charitable activities is a source of great pride for all of us here at Marshall of Cambridge.” Marshall also offers local young people the chance to participate in its apprenticeship scheme. This scheme was set up in the 1920s and has gone from strength to strength, now offering a foundation degree and the opportunity to go on to gain a full degree. At the other end of the spectrum, the company recognises loyalty with long-service awards. Many of its employees have completed 30, 40, 50 and even 60 years of service, and Sir Michael is one of five people who have achieved 60 years with the company. The relationship between CCF and Marshall of Cambridge extends beyond CCF managing funds and supporting the company’s charitable local giving. One of CCF’s long-standing trustees is a retired director of the company, and the CCF office address, Hangar One, The Airport, might give you some clue as to who is CCF’s landlord. CCF would like to acknowledge the kind and generous support of Marshall of Cambridge in their sponsorship of this second issue of The Forum. To find out more about the history of Marshall of Cambridge visit the website at about-marshall/first-100-years

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Sir Michael Marshall CBE DL, presenting an award from the Sir Arthur Marshall Future Champions Programme to Louis Rolfe MBE, with Councillor Gerri Bird, Mayor of Cambridge, 2014. Photograph courtesy of Jane Darlington

Here are some of the first projects to benefit from the Marshall Community Funds: The Fields Children’s Centre Trust was established to support vulnerable families in the Abbey Ward of Cambridge (where Marshall of Cambridge is based). The Trust received £3,000 to run a parenting training programme for families from the same area with complex family histories, relationship difficulties, poor life skills in terms of money-management and self-efficacy, and low self-esteem and aspirations. Funding was also used to take local disadvantaged families on a trip. Blue Smile received £2,200 towards the provision of therapy for children with mental health issues, at the Abbey Meadows Primary School. The Children’s Society Good Childhood Report 2016, recommends that children and young people should be able to access mental health and wellbeing support in educational settings. Blue Smile practitioners use art therapy and work one-to-one in private sessions within schools. Parents and teachers of children who have benefitted, say the children are better able to function at school.

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Alex Reid, founder of the Outlook Fund, which helps looked-after children

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Alex Reid Marion Carey speaks to Alex Reid about the Outlook Fund, established to give looked-after children the experiences many families take for granted

IN UK LAW children in care are referred to as “looked-after children”. A child is “looked-after” if they are in the care of the local authority for more than 24 hours ( As a member of Cambridgeshire County Council, who represented the Newnham ward from 2003 to 2009, Alex Reid was one of a group of councillors who were the legal guardians of looked-after children in the county. The group attended annual talks where the point was frequently made that while the county council provides a good level of care for looked-after children, the life outcomes of these children are often not as good as their peers. The National Audit Office states that children’s early experiences can have long-term effects on their emotional and physical health, social development, education and future employment. Their statistics show that in 2013-14, 41% of 19-year-old care leavers were not in education, employment, or training (NEET) compared with only 15% of their same-age peers. Children in care also fare less well in school than their peers. Statistics published by the Department for Education, show that the performance of schoolchildren at Key Stage 1 and 2 in Cambridgeshire, who had been looked after continuously for at least 12 months, was below the national average for children in care. Although most looked-after children grow up in very caring homes, Alex believes their lives are disrupted to such a degree that it has long-term effects on their life outcomes. Alex explains that a child entering care aged two and remaining in the care system until they are 18, could pass through as many as eight sets of foster parents. There is always hope that a child will be reunited with their natural parents, but they may be returned to their family only to be removed again if that is not a success, which adds to the disruption. Alex, an architect, venture capitalist and former Royal Navy helicopter pilot, stepped down as a councillor in 2009 and began looking for “something to get stuck into”. He Get in touch

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decided to address “the distressing life outcomes” of lookedafter children by establishing a charitable fund to provide opportunities for them, over and above what is already provided by the county council. Looked-after children receive accommodation, food and the support of foster families, but the allowance received by foster families has a limit, and it can be difficult to afford additional activities, such as trips out. At the time when Alex was considering setting up a fund, there was also the opportunity to benefit from the government’s Grassroots match funding through Cambridgeshire Community Foundation (CCF). Alex was aware of CCF, because his wife, Sian, was one of the founding trustees. The Grassroots programme enabled CCF to match donations from individuals and corporates with government money, boosting the resulting funds raised. Alex was keen to take advantage of the match, since it would enable him to reach his fundraising target in a short space of time.

The Outlook Fund would not have happened without the CCF infrastructure

According to Alex, CCF was crucial to the setting up of the Outlook Fund. CCF offered a ready-made platform for receiving and investing donations, as well as administering grant applications. Alex says that “the Outlook Fund would not have happened without the CCF infrastructure”. He explains that the “ready-made machine” reduced the number of

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Young people taking part in water activities as part of the project run by KICK, to unite siblings who are not living together. Photograph courtesy of KICK

The difference made by the Outlook Fund is small, but it will create new opportunities for looked-after children

To find out more about the Outlook Fund visit:

decisions he had to make, meaning he was able to “just get on and raise the money”. Alex is also very keen to “pay tribute to CCF as an enabler”. As a starting point, Alex set out to secure donations from friends, successful local entrepreneurs and local corporates, some of which were introduced to Alex by CCF. Alex’s own contribution to the Outlook Fund came from the sale of an antique clock, which raised £20,000. In total, more than 20 individuals and corporates contributed, and six major donations were received. None of the contributors were looking for any kind of recognition, and Alex was inspired by how “truly humanitarian and self-effacing they were”. One common factor among the donors was that they didn’t know much about the issues faced by looked-after children. These children, and the difficulties they encounter, are not obviously visible, since the county council doesn’t want to label them and make it harder for them to live normal lives.

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More than £360,000 was raised including Gift Aid and the government match funding. Alex then approached the county council who agreed to commit £15,000 a year for ten years. The Outlook Fund is endowed and will last in perpetuity. The initial donations have been invested, creating a sustainable source of funding for looked-after children. Investment returns earned by the endowed funds are used to award grants. Alex says that the difference made by the Outlook Fund is small, but that it will create new opportunities for looked-after children, giving them the chance to go to special events such as a concert, a football match or the theatre – activities Alex believes could inspire and influence the children’s life choices. A member of council staff explained to Alex about Just Us (see page 11), a group providing support for looked-after children. Just Us has been the main beneficiary of the Outlook Fund to date, using the funding to increase the number of activities they are able to provide, as well as extending their reach and communicating with more children and young people in need of support. To date, the Outlook Fund is achieving what Alex had hoped it would, and feedback from CCF gives him a good insight into how the funds are being used. He has attended some Just Us activities, and particularly enjoys their annual awards evenings, since every young person is recognised for what they have achieved, plus County Council staff are recognised by the children and young people they have supported. The Outlook Fund demonstrates how one motivated and passionate individual can encourage other people to commit funds to a good cause, as well as channelling local and national government money to create a substantial endowed fund. This model could be replicated in other locations, or to address other needs wherever appropriate.

Other charitable organisations that have received assistance from the Outlook Fund include: KICK is a charity established to support young people across Cambridgeshire who are making the transition into adulthood. Kick received a grant of £3,150 to help unite siblings who are not living together for a residential experience. The aim of this project was to increase their sense of wellbeing and to improve sibling relationships. The National Youth Advocacy Service (NYAS) received £1,450 of funding to help run its Independent Visitor programme in Cambridgeshire. The programme matches adult volunteers with looked-after children, particularly children who have had little or no contact with a parent. Volunteers meet the children regularly outside of their care setting, encourage them in their interests and help promote their developmental, social, emotional, educational and cultural needs.


The event provides a really important opportunity to feel ‘special’, which is so vital for our young people, who may never have experienced that before

Young people watching balloon modelling at the Just Us Awards evening, in February 2017 Photograph courtesy of Mija Valdez

Michelle Dean, Participation Team Manager

A service that offers extra support for looked-after children and young people in Cambridgeshire ESTABLISHED IN 2000 and known to Cambridgeshire Community Foundation (CCF) since 2007, Just Us is run by dedicated and enthusiastic Cambridgeshire County Council staff on a limited budget. In 2009 Alex Reid, founder of the Outlook Fund (see Donor Profile, page 9) was introduced to Just Us by a member of council staff, just as he was considering how best to channel some funds for the benefit of looked-after children. He had approached the council to find out what support was already available, and where he might add value. According to the county council, every month an average of 14 children in Cambridgeshire are taken into care and are ‘looked after’ by the council because they can’t be supported by their own families. The number of looked-after children in the county has increased in recent years, but remains below the English average. From his conversations with the council, Alex came away impressed by the support Just Us offers to looked-after children. However, he felt that with additional funding they could reach more children and young people and perhaps even increase the number of activities they are able to offer. Just Us is part of a non-statutory service within the council. Its remit is to provide support, advice and guidance to all of Cambridgeshire’s looked-after children and young people, care leavers, and children under a child protection plan. It also provides a platform for young people’s views to be heard, as well as making sure they know their rights and are aware of the services available to them. Where funds allow, Just Us also organises social opportunities for children and young people, as well as their carers and support workers. Participating in Just Us activities provides children and young people with the opportunity to develop friendships in an understanding environment. Get in touch

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Some of the projects run by Just Us, and now supported through the Outlook Fund following Alex’s involvement, include a summer fun day, a Christmas party, and an awards evening. In addition to these annual events, funds have been used for trips out and activity days. Michelle Dean, Participation Team Manager, explains the value of the additional funding from the Outlook Fund: “The support we have received from the Outlook Fund has enabled us to provide many different opportunities for our looked-after children and care leavers. Without this support we would not be able to provide these events, experiences or opportunities. “The impact on the children and young people is huge. The experiences help with the development of their emotional wellbeing, supporting and building their self-esteem and independence skills. We would like to say a huge thank you to the Outlook Fund and we are immensely grateful for the continuing support.” The annual awards ceremony, held in February 2017, had a significant impact on the young people who attended, as Michelle explains: “A lot of our young people experience issues with low selfesteem and lack confidence in their abilities, which can have a negative effect on their emotional development. This event helped them to feel a sense of achievement in areas that are individual to them, and the hope is that this will support their personal development. The event provides a really important opportunity to feel ‘special’, which is so vital for our young people, who may never have experienced that before.” There is little other support in the county specifically for looked-after children and young people. CCF has been working with Just Us to ensure that good-quality grantmonitoring information is provided, and that Alex has continued opportunities to engage with Just Us projects.

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Sam Weller Retired local businessman Sam Weller tells Florence Gildea how he came to be a Cambridgeshire Community Foundation (CCF) trustee

SAM WELLER IS a longstanding CCF trustee, working as a volunteer by chairing donor panels, managing visitors and advising the grants team, alongside his statutory responsibilities. He took on the role after a 36-year career with multinational company, Kodak. He explains that on retiring he wanted to “give back to the community what I had learned from, and experienced in, business life”. CCF, to whom he had previously entrusted the charitable giving of the Cambridge Kodak site, became the beneficiary of his expertise when he accepted the invitation to become a trustee. During his time as a trustee, Sam has worked assiduously to improve the effect of grants on their target communities through a two-strand approach. First, he has helped to make the process of monitoring the impact of grants more rigorous and effective. This, he explains, gives donors confidence that their money is being used effectively and means that the charities receiving grants from CCF can enjoy continuing, even increasing, financial assistance. The charities experience long-term benefits, since by reflecting on the impact of their projects they become better equipped to make a strong case for future funding, either from CCF or other funding bodies. This, Sam observes, represents “real added value”. CCF doesn’t just present money to charitable groups, but “increases their capacity”, helping them to develop much-needed fundraising skills, often after previous support from statutory budgets has been withdrawn or reduced.

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The second strand to Sam’s approach has been to develop a systematic visiting programme whereby every project granted more than £1,500 is visited by a CCF volunteer. When using CCF to manage his Kodak team’s corporate social responsibility, Sam had appreciated the opportunity to visit projects funded by the company. Consequently, building up CCF’s capacity to visit multiple projects per week, is one of the achievements as a trustee of which he is most proud. To do this, Sam has built up and manages a team of volunteers who draw on their experience from their own working lives to give advice to the charitable groups they meet. Seeing the “human face” of CCF, he explains, also demonstrates that the organisation “is genuinely interested in the group, and recognises the value of what they are doing’’ as well as helping CCF strengthen relationships with the groups it seeks to serve. The reports produced after these visits add depth to how the grant is monitored, and work to build the trust of potential and actual donors in the value of their giving. In his time as a trustee, Sam says he is proud to have seen CCF gain recognition as the “go-to place for anybody who has money to give to the charitable sector, but isn’t sure about where to give it”, and “for small community groups and charities who are struggling to raise funds” by giving them access to a far wider range of donors than they would be able to reach themselves. Through CCF’s grant-monitoring, visiting programmes, and regular research project Vital Signs®, he has also seen CCF become an authority for advice on the most pressing needs in Cambridgeshire. “If I had to step back and describe my contribution to CCF,” Sam reflects, “it is primarily the improvement in the way we get monitoring data back from groups, as well as its quality, and the expansion of the visiting programme, which shows us to be a friendly, professional organisation that cares about the groups we support.”

PHOTOS: above left, Sam Weller, CCF trustee and Chair of the Grants and Community Impact Committee; above, Sam visits Home-Start Cambridgeshire (


Volunteering Sam Weller, Cambridgeshire Community Foundation (CCF) trustee and Chair of the CCF Grants and Community Impact Committee, talks about the importance of volunteering COMMUNITY GROUPS AND charitable organisations benefit greatly from the input of volunteers. It might be increased resource, time or skills brought to the organisation that add to the overall impact on beneficiaries. However, there is usually a symbiosis in the sense that the volunteer also benefits from the relationship. People volunteer for many different reasons, and even a small commitment can have a lasting effect on an organisation and the people it is set up to benefit. All sorts of people volunteer for many different reasons, but one thing that unites them all is that they find it challenging, rewarding, varied and want to make a difference. At CCF our volunteers make longterm regular commitments, one-off individual contributions or participate in meetings that benefit from their collective experience. We have a team of volunteer visitors who, between them, make visits to all our larger grant recipients. This enables CCF to better understand, and communicate to donors, the impact that a project is

having on the beneficiaries. At the same time, groups benefit from a personal visit that recognises the work they do with their beneficiaries, and helps to create an enhanced partnership with CCF. Some of our volunteers provide, on an ad-hoc basis, specialist skills that their current profession, or past experience, can provide. Another group forms the basis of regular committees or panels that guide the strategic and operational direction of our work. My own volunteering with CCF started nearly nine years ago, after I retired from a technology-based research laboratory on the Cambridge Science Park. Having seen the significant benefit and impact of CCF when looking for charitable and community groups to support through the Corporate Social Responsibility (CSR) programme, I decided this was an organisation that I wanted to support in retirement. I became a trustee, Chair of our Grants Committee, Chair of several panels that approve grants, and coordinator of our Visits Team. We have visitors located across the county, who choose the number of visits to make

each year based on their own interests and availability. I can highly recommend volunteering for a charitable group because it has enabled me to contribute skills learnt and developed over a long business career. It keeps me active, it’s enjoyable, it is a continuous learning experience, and I can add resource to the efforts of CCF to deliver an improved quality of life to people in Cambridgeshire.

A NEW INITIATIVE known to CCF, promoting volunteering to local businesses, Support Cambridgeshire is a new partnership of three trusted community based organisations: Hunts Forum of Voluntary Organisations, based in Huntingdon; Cambridge Council for Voluntary Service in Cambridge; and Cambridgeshire ACRE in Ely. The partnership has come together under a three-year programme funded by Cambridgeshire County Council, with the express aim of supporting the community and voluntary sector and achieving better outcomes for communities across the county. The partnership wants to ensure that community groups can express, influence, and map their own futures more distinctly. Part of this process is about making groups more business focused and tender-ready. A key theme for this partnership is better engagement with business. We would like businesses to provide bite-sized elements of distinct support as required by community organisations. This support could be through training, face-to-face advice, online, or via the telephone. It could be in organisational development, HR, financial accounting, design or contract management. If you are a local business, and feel you can offer some free time to assist a community organisation, either through training, face-to-face, or online or telephone support, then please contact in the first instance. Support Cambridgeshire has compiled a business offer that can be viewed at:

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I have never seen a project that wasn’t worthy of the funds CCF has channelled to them Ken McKay, Volunteer Visitor

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Ken McKay One of our experienced volunteer visitors explains how, after a long career in communication and corporate responsibility, he came to volunteer for Cambridgeshire Community Foundation (CCF)

AFTER 40 YEARS in a variety of jobs (something that I suppose might, in retrospect, be called ‘a career’) I was pleased to be able to take early retirement. This was an opportunity for me to do other things: travel, spend time with my family, and become more involved in some of the voluntary work I’d tried to fit in around employment for years. I left school in Glasgow to train as a journalist on a weekly newspaper in Ayrshire, and then moved on to national and international publications. After I married, I changed direction and ran communications and marketing for two new towns in the north and then for Peterborough. When the development corporation there closed, I joined an international financial company initially to handle corporate communications, and later as lead on business ethics. The company was giving away large sums to an array of charities, as part of an incoherent corporate social responsibility policy. I was convinced that the money could be used more effectively, and began to develop a strategy. I visited scores of charities, large and small, and launched a focused programme to deliver measurable benefits relevant both to our business and the charities’ objectives. My wife and I moved to Cambridge in 2012. Our son and his family live close by in a village near St Ives, while our daughter and family are in East Sussex. I’ve been chair of trustees for Peterborough Environment City Trust, sat on the boards of two voluntary housing associations and I’m a business adviser for the Prince’s Trust. A colleague there introduced me to CCF towards the end of 2013. Within weeks, I met Sam Weller (see ‘Trustee Profile’ page 12), and went with him to visit a You Can Bike Too project at Milton Country Park. Weeks later, I made my first solo trip to see The Laughter Specialists, who work with children who

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have learning difficulties, at a school close to Cambridge. Both visits were moving. It was immediately clear that relatively small sums given by CCF on behalf of local companies enabled specialist charities to achieve real impact with activities that delivered benefit to old and young people with specific needs. I’ve visited all manner of projects, ranging from creative artists working with Travellers’ children to a group in Ely making motorbiking safer for teenagers on Fenland roads, and a Cambridge charity that recycles some of the many unclaimed and lost bikes in the city. I know that people who deliver projects, especially in small charities, are highly committed and often very skilled in what they do. Often they are motivated by personal experience from within their own families. They have knowledge and empathy that let them provide help to people who would go without support if they weren’t there. This is increasingly important as social care budgets shrink. Late last year, visiting a project on behalf of CCF, I met Catherine Price, Parish Nurse at Cambourne, who runs projects to build community spirit in this small new town. She told me how, after graduating from art college around 20 years earlier, she had been supported by the Prince’s Trust to help start a business. Later, she trained as a nurse and she now works parttime as a specialist sister at Addenbrooke’s Hospital and gives the rest of her week over to volunteering. Sometimes people don’t feel confident about filling out applications for charitable grants, and occasionally they have been a little nervous when I have asked if I can visit them on behalf of CCF. I think that I’ve always been able to leave them feeling less nervous and hopefully more confident. And I have never seen a project that wasn’t worthy of the funds CCF has channelled to them.

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The Cambridgeshire Youth Social Action Programme

Newly qualified youth workers from Histon and Impington. Photograph courtesy of Histon and Impington Parish Council

Marion Carey finds out how a Cambridgeshire Community Foundation (CCF) managed programme is aiming to equip young people with the skills they need to engage in social action “THIRTEEN AWESOME YOUNG people qualified as Junior Youth Workers last Wednesday 1st February 2017” was the news circulated in early February by Andrea Cowley, Youth Worker for Histon and Impington Parish Council on The awesome young people in question had attended a 30hour Introduction to Youth Work Level One course; submitted a portfolio of their work; and started volunteering at local projects. All of this made possible by a grant of £730 from the CCF Cambridgeshire Youth Social Action Programme. The CCF Cambridgeshire Youth Social Action Programme forms part of the #iwill engagement campaign ( uk), which is run by national charity Step Up To Serve (www. Results of a 2014 survey by Ipsos MORI suggested that 60% of young people in the UK are not involved, or participate infrequently, in social action. Social action encompasses campaigning, fundraising and volunteering, all of which are activities that create a double benefit – for communities, and for the young people themselves who can build up their skills. The #iwill engagement campaign is seeking to tackle these low participation rates and, by 2020 aims to raise the level of youth social action by 50%, increasing the percentage of young people who volunteer from 40% to 60%. In addition to the national drive to increase youth volunteering, Cambridgeshire data also supports the need for

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Results of a 2014 survey by Ipsos MORI suggested that 60% of young people in the UK are not involved, or participate infrequently, in social action

action closer to home. CCF’s Vital Signs® research (described in detail in Issue 1 of The Forum), modelled on an initiative started by the Community Foundations of Canada, combines existing statistical data with the results of a community consultation survey, to offer a picture of what life is like in Cambridgeshire. The most recent report ( uk/vital-signs.html) refers to local survey completed by CVS5 (the collective name for the three community voluntary services (CVS) organisations that together cover Cambridgeshire) in 2016, of volunteering in the county, which suggests that the proportion of people in Cambridgeshire aged 15-75 who volunteer is 20% below the national average.

SPOTLIGHT The CCF-managed Cambridgeshire Youth Social Action Programme was set up in late 2015 with support from the Office for Civil Society. Throughout 2016, grants of up to £5,000 were offered by CCF to groups working with young people aged between 10 and 20 (or 25 for young people with learning disabilities) living in Cambridgeshire. Funding was awarded to projects that sought to encourage young people to get involved in social action, by equipping them with the relevant skills, confidence and knowledge. As well as the Histon and Impington project, 45 other groups have received grants to date, targeting support to 3,398 young people. The monitoring and feedback received so far from these funded projects is extremely encouraging. CCF will launch a second round of the Youth Social Action Programme in April 2017, joining forces with the Cambridgeshire Police and Crime Commissioner and offering a further £60,000 of grants to encourage activities such as campaigning, fundraising and volunteering, all of which will enable participants to make a positive difference to their local communities.

32nd Cambridge Scout Group (Waterbeach) received a grant to fund a litter pick. Photograph courtesy of 32nd Cambridge Scout Group (Waterbeach)

Some of the other projects that received grants through the Cambridgeshire Youth Social Action Programme include: Living Sport received a grant of £4,790 to deliver qualifications in sports volunteering and leadership to a group of learners at the Fenland Area Community Enterprise Trust (FACET) Centre in March, Cambridgeshire. The learners are young people with learning disabilities. FACET is now looking to extend their sport, physical activity and healthy lifestyles work because of the increased capacity the trained young volunteers offer. In addition, the placements into mainstream community sports clubs that were part of the Sport Leader course were a real success and the first time placements like these have linked FACET to the wider community.

Student volunteers from Cambridge Student Community Action helping children with activities at Bounce, a Saturday club for local children in the North of Cambridge

Cambridge Student Community Action (CSCA) (see page 19) received a grant of £4,687 to support a volunteer CSCA rep in each of the 31 Cambridge University Colleges, who can run recruitment campaigns and advertise volunteering opportunities. Young People March in Fenland received £750 to run an accredited Health and Safety in the Work Place training course for young people, helping them to improve their CVs and find employment. Participants included school leavers; young people not in mainstream education; young people not in education, employment, or training; and young people in education. 32nd Cambridge Scout Group (Waterbeach) received a grant of £500 to support a three-mile litter pick from the Waterbeach Scout hut to Wicken Fen and collected eight full bags of rubbish.

Burwell Museum & Windmill received a grant for their Action Stations project to train young people to volunteer at the museum Photograph courtesy of Karen Jinks

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Burwell Museum & Windmill received a grant of £4,000 for their Action Stations project to train young people to volunteer at the museum. Action Stations will attract young volunteers and equip them with the skills and confidence they need to help the museum and to go out into the wider world with transferable skills.

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This page and opposite: Student volunteers from Cambridge Student Community Action helping children with activities at Bounce, a Saturday club for local children in the North of Cambridge

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CAMBRIDGE STUDENT COMMUNITY ACTION Encouraging student volunteering in Cambridge

Cambridge Student Community Action (CSCA) takes local students out of the university bubble and offers a double benefit: for the young volunteers themselves, and for the wider community. Marion Carey investigates CSCA HAS BEEN providing a range of volunteering opportunities for students from the universities in Cambridge since 1972. CSCA first started to receive support from Cambridgeshire Community Foundation (CCF) in 2007 and has been awarded more than £33,000 in grant funding since then. Through CCF, the charity has benefitted from 14 different funds held at CCF. Caroline Ward, Manager at CSCA, said: “Student Community Action is incredibly grateful for all the support we receive from CCF – not only financial grants, but also practical help and advice. CCF has a wide range of funding sources and is incredibly knowledgeable about the interests of the donors it works with. CCF understands the needs of the voluntary sector and works hard to support us to get the funding we need, while also making sure that we are Get in touch

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accountable and that our projects are sustainable.” CSCA activities are coordinated by Caroline, who is a full-time member of staff, assisted by a part-time Volunteers and Projects Officer. The management committee is made up of student volunteers, supported by an executive committee comprising of senior members who are co-opted for three years, and student trustees who are elected annually. Volunteering gives students first-hand experience of inequalities in the local community. CSCA runs a number of different projects, including: Big Sibs, which provides volunteer befrienders for vulnerable children; Bounce, a Saturday club offering fun activities for disadvantaged children; Betty’s Musical Entertainment Group for elderly residents of local care homes; Craft

Student Community Action is incredibly grateful for all the support we receive from CCF – not only financial grants, but also practical help and advice Caroline Ward, Student Community Action Manager

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Robin, a student volunteer in his final year, tells the story of how he has supported a local family: “I have been volunteering with a family through CSCA for over two years now. I was placed with them because the mother had terminal cancer and wanted someone to spend some time with her sons, aged 6 and 8, because she didn’t always have the energy to play with them. I would go round to their house once a week and just do fun stuff with them: football, videogames, science experiments, and just generally messing around. “Their mother died about a year ago and I’ve continued to work with them since. I now take them home from school once a week while their father is at work, so they don’t always have to go to the after-school club. It gives them the chance to have fun and also helps maintain some stability in their lives, when a lot has changed. “I’m graduating this year and I think the family is doing well enough that they won’t need another volunteer – but wherever I go after university, I imagine we’ll stay in touch for many years to come.”

Room, which provides creative activities for disadvantaged children; Homework Help, which supports children struggling academically; Learning Buddies, which provides classroom support in a local primary school; and Parklife, which involves volunteers taking vulnerable children to the park. Bounce takes place on Saturday mornings at St Luke’s Barn, a community facility in North Cambridge. The project provides 90 minutes of fun activities for vulnerable and disadvantaged children. Run by a group of student volunteers, and led by students Katie and Megan, the group can offer one-to-one support to the children who attend, thanks to the large number of students willing to give up their weekends to participate. On my visit, I was impressed by the effort that had gone into planning activities, and the rapport between children and students. Benefits for the children, several of whom had learning disabilities, were obvious, with numerous opportunities for them to succeed in tasks and to speak out, which, in turn, builds their confidence. CSCA projects tackle many of the issues highlighted by CCF’s Vital Signs® research. The most recent report (

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Robin, a student volunteer with Cambridge Student Community Action Photograph courtesy of Kamal Masih

html) highlights the number of children affected by poverty in Cambridge City and explains how poverty can affect educational achievements. In addition, and as covered in the article on the Cambridgeshire Youth Social Action Programme (see page 16), Vital Signs refers to the low proportion of people in Cambridgeshire aged 15-75 who volunteer, this figure being 20% below the national average. More than 340 students a year work

with CSCA, providing approximately over 15,000 hours of volunteering. Engaging young people in volunteering during their university years will hopefully sow the seeds for a continuing interest in volunteering throughout their lives. The blogs written on the CSCA blog page www.cambridgesca. demonstrate how much the students gain from the experience. One student remarked: “It is the biggest part of my life that I don’t want to leave

Student volunteers from Cambridge Student Community Action helping children with activities at Bounce, a Saturday club for local children in the North of Cambridge

SPOTLIGHT behind after graduation,” while another student explained that: “The Big Sibs project has kept me grounded in reality.” Youth social action is mutually beneficial. Benefits to the community are undeniable, with many disadvantaged children gaining opportunities they wouldn’t otherwise have had, and enjoying one-to-one support. Students, meanwhile, gain a valuable learning experience. Volunteering can be added to their CVs, demonstrating to future employees that they have gained life skills, organisational skills, and taken an interest in their community beyond the university bubble. CSCA has recently benefitted from the Cambridgeshire Youth Social Action Programme managed by CCF (see page 16). A grant of £4,687 was awarded to

support a volunteer CSCA rep in each of the 31 Cambridge University Colleges, who can run recruitment campaigns and advertise volunteering opportunities. One of CCF’s volunteer visitors will visit the project to strengthen relationships, maintain communication and discuss progress, and a report will be made to CCF at the end of the funding period. Looking to the future, CCF envisages maintaining a strong relationship with CSCA. As well as encouraging volunteering for a wide range of causes, CSCA provides a valuable link with the student community, in addition to a route for promoting CCF internships.

To find out more about CSCA and the work it does, visit its website at

Volunteering is the biggest part of my life that I don’t want to leave behind after graduation A CSCA volunteer

Young people enjoy 90 minutes of fun activities and one-to-one attention every Saturday at CSCA-led Bounce

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THE FORUM / Apr-Jun 2017 / 21

Since 2011-12 there has been a 190% increase in households presenting as homeless in Cambridge Photograph courtesy of

Cambridge Street Aid Fund A new fund offers a holistic strategy for supporting homeless or vulnerably housed people in the city of Cambridge. Florence Gildea meets the people running the project ANYONE LIVING IN Cambridge in recent years will have noticed the increase in people begging and sleeping rough. Since 2011-12 there has been a 190% increase in households presenting as homeless in Cambridge, and in November 2016, 40 people were living on the streets. It is a problem that gives rise to conflicted feelings: we want to help, but we are not sure how best to do that. Cambridge City Council hope their new Street Aid Fund, managed by Cambridgeshire Community Foundation (CCF), will answer that dilemma. James McWilliams, the council’s Housing Advice Partnerships Manager, explains that the fund is intended to be “a channel for people’s compassion”, enabling them to give money without worrying that the money might unintentionally keep the homeless on the streets, rather than helping them to leave the streets behind. As passers-by, we may be unsure whether someone begging is homeless, what they will put our money towards, or even whether they have been coerced into begging. Sarah Steggles, joint lead in managing the Street Aid project, explains that those who donate to the fund can be assured that their money will support the most vulnerable in a way that helps them get off the streets. This, she believes, is the goal most of us have in mind when we give to people begging. Research shows that rough-sleepers are at greater risk of violent assault than the general population; that rough-

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sleeping exacerbates problems with drugs or alcohol as well as mental and physical health; and that those on the streets have a life expectancy of 40.5 years compared with the UK national average of 74 for men and 79 for women. It’s with these prospects in mind, rather than any desire to ‘punish’ people, that James and Sarah want to encourage donors to give to the Street Aid Fund rather than hand over loose change to people on the street. By March 2017, the fund had received more than £5,000 in donations from individuals and companies. Every penny of this, along with all future donations, will go directly to individuals on the street, rather than being spent on administrative costs. James is excited about partnering with CCF to make the fund

Those who donate to the fund can be assured that their money will support the most vulnerable in a way that helps them get off the streets Sarah Steggles, Street Aid project

Photograph courtesy of Kamal Masih

as effective as possible; CCF have provided the means of collecting and distributing money, but James is also thankful for the CCF team’s enthusiasm for the new initiative. Donors to the fund are delighted about having a new means of supporting homeless people in Cambridge. Raych Clay, a local resident who has worked in overseas development, says: “I know from first-hand experience that compassion needs a strategy to be truly effective.” Raych donated to Cambridge Street Aid through JustGiving, leaving the message “thanks for making it possible to help”. The funds raised are open to applications from homeless or vulnerably housed people in Cambridge who are assisted by a support-worker, for a whole range of purposes in grants of up to £750. James and Sarah suggest, for instance, that funding could be offered for smart clothing to help someone attending interviews, for transport to allow them to visit and reconnect with loved ones, towards improving their physical health, or developing new skills. Through the Street Aid Fund, donations received can be used to help combat the isolation caused by homelessness, improve the mental health of people on the streets, or help them find work. As James explains, this fund addresses “the whole person”, treating the problem of rough-sleeping holistically, and “building on what the council already does” in providing 500 beds, donating £700,000 to agencies who help the homeless, and supporting a specialist medical facility to help people on the streets. The Street Aid Fund will be a permanent initiative, running for as long as people need help getting off the streets. For James and Sarah, this is far from an attempt to “move on” the problem. James explains that their goal for Street Aid is for it to put an end to the “waste of human potential” caused by homelessness.

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The first two Street Aid grants have been awarded: £250 for an individual who has been sleeping rough in Cambridge, to purchase household items as they move into a new tenancy via Cambridge City Council. This support will help to improve the individual’s current situation and give them the best chance of maintaining the tenancy. £225 for an individual to purchase clothes to wear to work, and a bicycle to get there. Having lost their job, the individual spent time on the streets before attending Jimmy’s assessment centre. Through Jimmy’s a place in a shared house was found, and the individual completed a training course and consequently took on a job as a security guard. This support will help them to maintain employment.

To donate to the Street Aid Fund, search ‘Cambridge Street Aid’ on

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Dogsthorpe Star Pit SSSI

Anglian Water Helping local wetlands flourish

Chris Gerrard, Natural Catchment and Biodiversity Manager at Anglian Water, explains why the water company established a small grant scheme to help wetland wildlife ANGLIAN WATER PROVIDES water and used-water services to six million people across the east of England and Hartlepool. We take water from the environment and treat it before supplying it to customers, and then we collect their used water and treat it before returning it to the environment. We recognise the important role we have to play in protecting the environment, not just for its own sake but also because it is the foundation of a sustainable economy. We know our customers value the environment, too, and they want us to play our part in protecting it. One of the ways we did this in 2016 was through our Flourishing Environment Fund (FEF). Across the region in the communities we serve there are thousands of volunteers and many charities working to protect local environments. We work in partnership with a lot of these groups, including Wildlife Trusts and Rivers Trusts, to deliver our legal obligations and commitments to customers. This year we invited these groups to apply for small grants through the Flourishing Environment Fund so we could support our communities and help protect wetland wildlife. We picked wetland wildlife because that is what our stakeholders said we should focus on when we consulted them on our new biodiversity strategy in 2015. Recognising that

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we are a water business, environmental charities such as the Wildlife Trust and the RSPB, and environmental regulators like the Environment Agency, told us our aim should be to protect and enhance wetland habitats such as rivers, ponds, reed beds and wet woodland. We invited groups to apply for grant funding from the FEF if their project was designed to protect or enhance specific wetland habitats or wetland species, which we have a legal requirement to consider in the course of our duties. In this way, we made sure the grant was aligned with our customers’ and stakeholders’ views and our own legal obligations. Working with Cambridgeshire Community Foundation (CCF) made administering the grant so easy. As well as doing the heavy lifting in terms of the application and fund-management processes, CCF brought its considerable experience in grant assessment to assist the judging panel, which was made up of

Working with CCF made administering the grant so easy

Julie Jeffryes, Care Network

The pump house at Dogsthorpe Star Pit SSSI, repaired with finding from the FEF

What is impressive about these projects is that they bring about wider benefits beyond the grant’s original remit

Julie Jeffryes, Care Network

staff from Anglian Water, the Environment Agency and Natural England. CCF shortlisted the applicants, rejecting those who didn’t meet the grant criteria, and helped decide the merits of remaining applicants so we could ensure that the best projects received funding. A range of organisations were awarded funding for exciting projects in Norfolk, Suffolk and Cambridgeshire. The smallest and largest grants were both for projects on the River Lark. The former went to buy plants and tools to help volunteers work on ancient water meadows. The latter went to restore an entire stretch of rare chalk stream, and provide opportunities for trout to breed. A grant to the Suffolk Wildlife Trust, meanwhile, will help protect a group of iconic fens in the north of the county. Another grant to the Norfolk Wildlife Trust has helped it to purchase land in the Dereham valley, where we have a water-recycling centre, which it will be able to manage for generations to come. In Cambridgeshire, a grant has been awarded to the Wildlife Trust for Bedfordshire, Cambridgeshire and Northamptonshire. The grant was awarded to make repairs to the pump house at Dogsthorpe Star Pit SSSI and improve the reserve’s habitats Get in touch

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which include scrub, grassland, bare clay, sedge, reedbeds, small pools and open water for the benefit of local wildlife. What’s impressive about these projects is that they bring about wider benefits beyond the grant’s primary aim. Restoring a chalk stream, for example, is great for improving water quality, but it also enhances the view for visitors and expands opportunities for angling. We took into consideration the knock-on benefits of these projects when judging how funds would be allocated. We hope to run the grant fund again and, if we do, we also look forward to working with CCF. Find out more about Anglian Water’s environmental objectives at

Dogsthorpe Star Pit SSSI

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CCF News Creating corporate responsibility connections in Cambridge Simon Humphrey, who is a CCF trustee and Senior Manager Corporate Responsibility at ARM, is striving to increase CR collaboration among companies in Cambridge... If you read our first edition of The Forum, you will be aware of the work Simon Humphrey does to increase collaboration and consistency in how companies in Cambridge approach corporate responsibility (CR). Simon recently took this a step further, organising a breakfast meeting under the banner of “Connecting CR in Cambridge”, bringing together representatives from Cambridge businesses on a snowy January morning. The meeting was attended by Heidi Allen, MP for South Cambridgeshire, who spoke to the 26 people who were representing 20 Cambridge businesses. Also speaking was Michele Wright, Project Manager at the Meadows Children and Family Wing, a project in North Cambridge that supports families from some of the city’s most deprived wards. Heather Hayes, Vice President and Global Head of Human Resources at Horizon, a life science company that provides clients with enabling products, services and research programmes, was a third speaker. Simon welcomed the attendees and referenced CCF’s Vital Signs® report, which highlights many inequalities across the county. He explained that the report motivated him to arrange the meeting. Heidi Allen, who caught the attention of the general public when she called for greater compassion in welfare reform in her maiden speech last October, spoke about how she came to be an MP. She went on to talk about inequality in the region, and about having a responsibility to share the benefits of living and working in a highly educated bubble. The group discussed whether a lot of smaller CR activities taking place in a fragmented way have a significant impact on communities, or if it might be more productive to do a few good things in a more targeted way. Michele discussed two projects run by The Meadows: one involved assisting a

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local primary school to prepare children about to start school; and the Freedom Programme provides support for victims of domestic abuse. She explained that small contributions do make a difference, but said it would be helpful if businesses asked charities what they need, to achieve an even greater impact. Simon explained that ARM is involved in many small local projects within Cambridge. CCF provides ARM with insights into the most pressing needs, and suggest projects of which ARM may not have been aware. This ensures that relatively small sums of money are targeted where needs are greatest, creating the best possible impact. In discussing different CR cultures at different companies, it became clear that there are many ways of engaging with charitable causes. Some companies have a structured process, while others tend to give employees more freedom. But all want to make an impact. Heather Hayes explained that people come to work for Horizon because they want to improve healthcare. Horizon employees have the freedom to engage with communities through volunteering, and Horizon also match the funds that employees raise for causes that are important to them. Heidi Allen explained that joining the dots and bringing the right people

Heidi Allen, MP for South Cambridgeshire, attended the “Connecting CR in Cambridge” breakfast meeting, and spoke about sharing the benefits of living and working in a highly educated bubble

together, will make things happen. CCF can help this group join the dots by identifying the most pressing local needs, informing them of what local charities and groups are doing to address these needs, and what kind of support would be most valuable – be it financial aid or hands-on help. The goal is to hold future meetings to keep the momentum going.

The 26 attendees at the breakfast meeting discussed ways of uniting individual corporate responsibility activities to make a greater impact on communities in need

Covering core costs for local children’s charities

Carol Boston, co-founder of Cambridge Children’s Charity Week, explaining the importance of raising money for core costs at the inaugural CCCW awards evening. Photos courtesy of Kamal Masih

Carol Boston tells the story of the inception of Cambridge Children’s Charity Week (CCCW), which raises money for a notoriously underfunded area of local charities... CCCW is an annual fundraising event that first ran in 2016. Most funds managed by Cambridgeshire Community Foundation (CCF) start with a pot of money donated by an organisation or an individual. In the case of the CCCW fund, the pot started out empty. It all began in late 2015 when I was on secondment from Lloyds Banking Group, working with Business in the Community (BITC), the Prince’s Responsible Business Network, which builds connections between the private, public and voluntary sectors. I met Carrie Herbert MBE, who is the founder of local children’s charity Red Balloon (www., as part of my fact-finding around the needs of local charities and voluntary organisations. Carrie told me her charity, like others had a need for ongoing financial support. Red Balloon, a school for severely bullied children, needs building costs, lighting, and salaries paid. Its core running costs are essential, but fundraising for them is notoriously difficult. Carrie observed that many local fundraising initiatives in Cambridge are for larger national charities, and wondered why Cambridge

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didn’t offer more support for its own smaller local charities. She asked if I would I like to join forces with her and CCF to do something about it. The idea for CCCW was conceived, and the rest, as they say, is history. My time working with BITC across Cambridge highlighted three themes that CCCW aims to address. First is that small local charities are often overlooked because they are not big enough to reach out and have a voice. Second, a lot of funding is project-based, so many charities find fundraising for core costs difficult. And third, while Cambridge is a successful city focused on large-scale global change, it risks missing some of the challenges on its own doorstep. The goal of CCCW is to raise money to support the core costs of the city’s many charities and voluntary groups that help local children and young people. People living, studying or working in the city are invited to get involved and raise money. Fundraising is welcome at any time, although our focus is on the first full week of June each year. Last year was just the start. It has been hard work, but we have been touched by the support of a variety of businesses, colleges, universities, schools, churches and individuals. Some fantastic fundraising initiatives took place. Domino Printing Sciences Plc

made a donation for every customer survey completed; the first CCCW cake, made by Cristine’s Pâtisserie, was raffled by Cheffins; St Johns College School held a summer fête; and St Augustine’s Church raised money for us. People do what works for them, and this fund exists purely due to their collective efforts. We made our first awards on 7 February this year. Fifteen local charities received £500 each towards their core running costs. Recipients included: The Red Hen Project (www.redhenproject. com), which supports local families who, due to deprivation or other difficulties find it hard to engage with education and their local community; You Can Bike Too (, an allability cycle project led by people with learning differences or other disabilities; and Little Bookworms (www.facebook. com/romseybookworms), a community library for young children and their parents or carers. Our vision for 2017 and beyond is simple. We want the CCCW fund to cover the annual core costs of local children’s charities and groups each year, letting them focus on delivering their services to those who need them. CCCW 2017 takes place from the 3rd 11th June. If you want to get involved, email For more information about CCCW, visit

Ruth Brannan and Angela Sanford from You Can Bike Too, recipients of a CCCW award, with Jane Darlington, Chief Excecutive of CCF

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How to give... There are many ways you can support your local community by working with CCF. You can support an existing fund, open a foundation account, set up your own named fund, transfer an existing charitable trust or leave a legacy.

Why not contact CCF today to discuss how we can work together to help you give to tackle local needs?

CCF continues to grow, and with your help we can continue to support even more people in our community. This second edition of The Forum showcases some of the wonderful people who are connected with CCF, without whom, none of this would be possible! Chris Belcher, Chair of the CCF Board of Trustees

IN THE NEXT EDITION... Sam Weller, CCF Trustee and Chair of the Grants and Community Impact Committee explains how and why CCF evaluates impact

PLUS Read how CCF funded projects have impacted a variety of different beneficiary groups

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Cambridgeshire Community Foundation Hangar One, The Airport, Newmarket Road, Cambridge CB5 8TG Registered Charity 1103314

@cambridgeshirecf @cambscf