Page 1


mario garcia

Headlines: bigger is better For some reason, headlines have become smaller in many newspapers. Yet readers like headlines that are bigger, especially on inside pages. Every newspaper should have a set of guidelines for the range of sizes of the lead headline. This in turn, determines the proportional size of all other headlines on the page. For instance, say a broadsheet newspaper carries, ordinarily, a 48point headline for its most important story (and that may be small, since 54 points or bigger carries more impact). Then the next important story on the page should have a 42-point headline, and so on. What we see these days is a lead headline in 36 points atop a page, with the rest of the headlines “whisperingâ€? their content. Readers are helped when a page instantly conveys the hierarchy of stories based on headline size. To do less is not to serve your readers well. 

52


pure design

Read all about it: El Tiempo in Bogota depends on street sales. But that’s just one reason its editors use large headlines. Just as important, the headline volume matches the volume of the content. 53

Pure design: Headlines: Bigger is better  

The sixteenth "fable" from Mario Garcia's "Pure design"

Read more
Read more
Similar to
Popular now
Just for you