Mario Andre's Portfolio

Portfolio

A compilation of Mario Andre’s design work in the past four years-fill with some of his favorite works during his college and his full-time as a Graphic Designer.

About me

My name is Mario Andre Nasution usually called Rio. I was born on Febuary 1st 1997 in Medan and currently live in Jakarta, Indonesia.

I’m a Graphic Designer and Illustrator with more than 4 years of professional experience in the field, I've had the privilege of working on a diverse range of projects, each of which has strengthened my design skills and artistic vision. I take pride in my ability to marry creativity with functionality, ensuring that every design create has a purpose and resonates with the target audience. thrive on the challenge of translating complex ideas into visually compelling designs, and I'm dedicated to continuous learning and staying up-to-date with the latest design trends and tools.

I am excited about the opportunity to bring my skills and creative energy to your organization, where I can contribute to the success of your design projects and help you achieve your branding and visual communication goals.

Skills & Abilities

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

Adobe After Effects

Adobe XD

Adobe InDesign

Language

Bahasa Indonesia

English

Graphic Design

Illustration

Branding

Motion Graphic

User Interface

Layouting

Education

Telkom University (2014-2018)

Desain Komunikasi Visual (GPA: 3.54/4.00)

Experiences

2023

PT Sanghiang Perkasa - Kalbe Nutritionals

Full time - Graphic Designer (Oct 2020 - Present)

Handling various Kalbe Nutritionals brands such as; Entrasol, Nutrive Benecol, Nutrive Fibershot, Diabetasol, Prenagen, Fitbar, etc. Working under Head of Design in designing marketing and corporate visual needs such as; Key visuals, Packaging, Branding, Marketing Collaterals, Digital Banner and Social Media.

2020

PT Solusi Bert Indonesia - Bert’s Solution

Full time - Creative Designer (May 2020)

Worked under Lead Designer and Project Manager to discuss the client visual needs for their product. Mainly designing Danone products especially Bebelac, SGM, Nutrilon, etc.

PT Eatsy Teknologi Indonesia - Eatsy

Full time - Graphic Designer (Feb 2020)

After the merger of Wizy and Eatsy, i worked collaboratively with other design and marketing team to design Eatsy's visual needs especially designing publication, social media post, campaign printed ads, marketing collaterals, and in-app banners for Eatsy Indonesia and Eatsy Singapore.

2019

PT Menu Aplikasi Solusi - Pricecut.id & Wizy Indonesia

Full time - Graphic Designer (July 2019)

I was responsible for any visual needs of Pricecut.id social media and digital marketing advertising (not including UI/UX)), such as: Social Media Instagram feed & story post, Website & Application banner, Digital advertising for Pricecut.id. I worked on Wizy's branding, offline marketing collateral designs such as banners, flyer, poster and also social media content especially Instagram feeds and story. I also responsible for doing Wizy's in-apps banner, UI/UX and motion graphic.

2017

PT Kumata Indonesia - Kumata Studio

Intern - Illustrator/Background Artist (May 2017)

An intern as a Background Artist and Colorist for "J-TOWN" animation series that was aired on NET.TV Indonesia in 2017

+62

821 6060 1711

andremarionst@gmail.com

marioandrenst

Mario Andre Graphic Designer male

Entrasol Gold KV Photoshoot

Supporting Entrasol's brand activities in building a new Key Visual including directing photoshoot session with talents to achieve best results that can be used and applicable across media. The selected photos are those that can convey an impression of being active, healthy, and reliable.

Entrasol Gold

Key Visual

Developed Entrasol Gold KV project by reworking the engine and talents to a new layout that emphasize the benefits of the product.

The process of creating this KV provides numerous key learnings from pre-production to post-production, Because the purpose of this Key Value (KV) is not only to introduce the new face of Entrasol’s Brand Ambassador but also to communicate the importance of bone and muscle health for individuals in active age.

Entrasol Gold POSM

The creation of Point of Sale Materials (POSM) is adapted from the main Key Value (KV) to various types of POS materials that can support all brand activities and enchance the brand positioning both offline and online.

Fitbar Key Visual

I was responsible for fitbar new Key visual concept design as the brand wanted to highlight the ingridients and the natural side of Fitbar. The goal was to showcase the ingridients and to tell consumers that healthy snacks also tastes good as other snacks. In designing this KV i was so excited and feel challenged as i have to brainstorm with my team and maximize my digital imaging skill to combine the stock images to visualize the idea.

Fitbar Emotipack Key Visual

Fitbar had a new campaign going that comes with an “Emotipack” design which placed on the backpanel of it’s packaging. Designing the KV for this campaign is so much fun as i was given the opportunity to show the “playful” part of Fitbar with a new communication.

Fitbar Emotipack Campaign

I was also responsible in producing more than 30 designs of Fitbar Emotipack which was placed on the backpanel of it’s packaging. The idea of this campaign is to communicate the

Digital Imaging

Acqua Di Gio line is an iconic fragrance and has been one of my favourite cologne since ever. explored the flanker, Profondo’s scent and the story behind this amazing fragrance and put it into my digital imaging expertise to build a complete key visual that could demonstrate the purpose of the cologne. It’s a fresh aquatic and aromatic fragrance inspired by the deep sea, and managed to capture every aspect of its scent to the Key Visual.

Digital Imaging

Another classic line from Armani Code comes with their new flanker Armani Code Absolu which i really enjoy for night time or formal occasion. tried to portray the scent with their notes which is opened with a fresh green apple and followed by alluring vanilla notes hereafter comes the warmth of amber and woody accords that makes it seductive and masculine for men.

Digital Imaging

Bvlgari Wood Neroli is a vibrant fresh floral woody fragrance that symbolizing a powerful link between earth and light. really enjoyed the process of this design that i explored the bright and nature elements to describe the scent profile and notes of this fragrance as a tribute between urban energy and regenerative nature.

Prenagen Almond Soya

Key Visual

took part in pitching the design for Prenagen Almond Soya and it was launched as powder milk after the UHT got a lot of good response from its consumer. In this project mainly used digital imaging to create the soya pastel color. made 2 different alternative designs to explore the possibilites of showing the natural part of soya and almond milk.

Entrasol Can Key Visual

Entrasol Can stands as Indonesia's inaugural ready-to-drink sterilized milk, enriched with olive extract, tailored for the adult demographic. It boasts the distinct advantage of combating free radicals, bolstering immunity, and promoting the health of muscles and heart.

Entrasol Can POSM

In support of the launch and activation of the Entrasol Can brand, the design of Point of Sale Materials (POSM) is crafted based on the main key visuals (KV), aiming to provide an appealing image tailored to adults while distinguishing it from competitors.

Entrasol Can - Launch Kit

Entrasol Social Media

I was also responsible in handling Entrasol’s social media design, working collaboratively with the Digital Marketing and Brand Manager to produce the content.

Kalbe Sport Nutrition Packaging Design

Kalbe had a new product on development which was focusing on nutrition for sport activity. I was aiming for futuristic and dynamic-futuristic look that emphasize on it’s core product, which is the amount of protein per serving.

KALBE SPORT NUTRITION

KALBE SPORT NUTRITION

Technical Drawing

Nutrive Benecol New Packaging

Nutrive Benecol wanted to refresh their packaging for make it more similar to its sister brand, Nutrive Fibershot. I decided to highlight the white background while maintaining the Tosca color in the area.

Nutrive Area Concept

I was responsible for interior concept for Nutrive Area Hall which was needed to showcase Kalbe Nutritionals brands in one of Kalbe’s factory. It was fun to design this concept as have to use digital imaging to visualize the idea.

POSM

Working with Brand Manager to develop the best design for Nutrive’s POSM with various type and sizes

Diabetasol Gimmick

also designed other gimmicks such as food container to support the Diabetasol campaign program.

Diabetasol Mug Series

These are the mug that i designed as a part of Diabetasol’s gimmick campaign program to attract more buyers.

Bebelac Official Store design

The main goal of this project was to re-design Bebelac official store banners on Klik Indomaret apps to guide the customer with better product display and category.

Maska

Maska is an uprising local skincare brand from Indonesia. I was involved in designing their Instagram social media concept during my time at Bert’s Solution with some guidance from my Creative Director.

Pricecut.id

Pricecut.id has a massive target market that we decided to publish ads on social media, thus i created ads that could touch the milenial generation to gen Z. Surprisingly, the comic strip ads received a very good CPI.

Eatsy

During my time working at Eatsy, spend a lot of time working closely with marketing team to discuss the visuals of Eatsy’s social media and other printed ads.

Eatsy

Social media post

Email Newsletter promotion

During my time working at Eatsy, i spend a lot of time working closely with marketing team to discuss the visuals of Eatsy’s social media and other printed ads.

Eatsy

Eatsy has many promotion going on with their merchant so was responsible for designing their email newsletter header.

About

Chocovit is a healthy snack product made from high-quality wheat fiber and low-calorie chocolate, designed to help control body weight and keep it at an ideal level. Chocovit is safe for consumption by people on a diet and those who are monitoring their blood sugar levels due to its low-calorie content.

Chocovit has a broad target demographic, ranging from individuals of various income levels, typically aged 18 to 55 years old, with relatively busy lifestyles, including snack enthusiasts.

The logo is designed with a concept that emphasizes a cheerful and healthy impression, aiming to attract the interest of millennials to consume nutritious and healthy snacks during their busy activities.

Logo & Philosophy

Chocovit aims to represent a brand that provides a sense of ease in consuming snacks while emphasizing health and nutrition aspects, making them enjoyable for everyday consumption, anytime, and anywhere.

In the Chocovit logo, there is a letter "V" visualized to resemble a person, which represents the feeling of happiness and being fit by avoiding the dangers of glucose content. Additionally, the visual aspect of the letter "V" also serves as a representation of the shape of wheat, which is one of the main ingredients of this product.

The Chocovit brand uses bright and contrasting colors with the aim of capturing the attention of millennials to try their product. The use of blue and yellow represents a positive and energetic vibe, symbolizing productivity.

Primary colors

R:54

G:108

B:201

HEX: #366CC9

R:244

G:244

B:244

HEX: #F4F4F4

R:255

G:204

B:69

HEX: #FFCC45

Secondary colors

R:148

G:225

B:30

HEX: ##94E11E

Chocovit also offers a packaging variant in the form of a box containing 8 cookie packs. The purpose of this packaging variant is to cater to consumers who are frequently on the go. They can take a few cookie packs and store them in their bags to consume at a later time.

Brand Promotion

Chocovit planned to be partnered with a well-known local celebrity, Raffi Ahmad, to promote the brand. Given Raffi Ahmad's undeniable popularity in Indonesia and his prior experience collaborating with food brands, this promotional campaign leverages the main theme from the packaging design to strengthen brand awareness and support its growth during the launch campaign.

in the second promotional design alternative, the focus is different, emphasizing the introduction of Chocovit product packaging variations. The goal of this design is to provide more information about the different types of Chocovit product packaging to consumers, so they can choose according to their preferences and needs. This design will help increase consumer awareness of the various packaging options available.

Brands Vision

The Chocovit brand has the opportunity to grow in Indonesia because the population is increasingly health-conscious, especially among the millennial generation, who are increasingly engaging in physical activities like sports and fitness. Chocovit is designed to support the journey towards an ideal body weight with products that can compete with other nutrition products.

This product can be marketed through convenience stores (such as Indomaret, Alfamart, etc.) and modern markets to make it easily accessible to consumers. Additionally, online marketing through Indonesian e-commerce websites and marketplaces can expand the product's reach.

Chocovit doesn't stop there; the brand always prioritizes innovation. Research and development are continuously needed to provide new and improved experiences to its consumers. Through R&D efforts, the goal is to create new flavor variants and innovative nutrition products.

Starting from one city and expanding to encompass all of Indonesia, this brand also aims to compete with foreign products in order to promote a healthy and nutrition-conscious generation.

Editorial designs

Editorial Design

For me, Adobe Indesign is one of the perfect weapon for layouting.

For me, Adobe Indesign is one of the perfect weapon for layouting.

Motion graphics

Motion Graphic Works

I’ve made various motion graphics that is mainly used on social media. To see some example of my motion graphic works, please kindly visit my Behance page here:

I’ve made various motion graphics that is mainly used on social media. To see some example of my motion graphic works, please kindly visit my Behance page here:

https://www.behance.net/andremarionst

https://www.behance.net/andremarionst

https://www.behance.net/gallery/94186021/Motion-Graphic-works

https://www.behance.net/gallery/94186021/Motion-Graphic-works\