“T h e m e d i a , a d v e r t i s i n g a n d c o n s u m e r s ”
outPUT
LESSON
2
ObjectIVEs
Now I can:
• Talk about advertising and consumers. • Discuss strategies used by advertisers.
Grammar Practice:
Complete the sentences with the correct comparative or superlative adjective form of the word in parentheses, or with the structure as+adjective+as: 1. This ad isn’t _________________________ as the one I read before. (appeal) 2. That brand hasn’t been ____________________ as the others. (advertise) 3. This advertising company is ____________________ the last one we hired. (good) 4. Sales have been going up _______________ since the new ad was launched. (fast) 5. The new commercial is much ____________________ the old one. (convince) 6. It has ____________________ engine you will find on the market. (reliable)
I ntegrated Skills: Writing: A. Guided Practice: Write a sentence using each of these words. 1. Persuade 2. Challenge 3. Commercial 4. Reliable 5. Unbeatable 6. Media 7. Advertise 8. Top-of-the-range 9. Features
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10. Imply