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portfolio marini salim’s


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marini salim ph. number: +62812 5634459 email: marini.salim@gmail.com


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This redesign project was made for Typography 2 assignment in semester 4. It was made in group together with Michele Setiawan and Silvia Sary. A good legibility and readibility for the book is the aim of redesigning the

PUBLISHING

THE FUNDAMENTAL OF TYPOGRAPHY BOOK REDESIGN

book. 05


AVENIR TYPEFACE BOOKLET DESIGN This booklet tells everything about Avenir Typeface, from the history to the application in our live. The concept itself is adapted from the characteristics of the typeface, which is futuristic and organic.


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PUBLISHING


KOREA GUIDE BOOK This guide book is actually part of Avenir Typeface Booklet assignment. It was one of the examples of Avenir Typeface applications. To show its legibility, I used the typeface to design a tourist guide book.


This redesign project was made for Editorial Design assignment in semester 6. The original version spread has no negative space. The picture-used quality were also very low in resolution.

PUBLISHING

SALON PRO MAGAZINE REDESIGN

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PUBLISHING 11

“WIKUL” MAGAZINE The target of this magazine are the food travelers. It talks about mostly Indonesian cities cuisine and a little articles about another country’s cuisine. Wikul was made to fulfill Editorial Design class on Semester 6. The pictures used in this magazine are mostly taken by myself.


PUBLISHING

UNIC MAGAZINE UNIC Magazine is Universitas Pelita Harapan campus magazine. The

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design and layout in this edition was designed by Michele Setiawan and I. The concept of the layout and colors used were playful but simple.


This website was made during my Internship in Imagi Asia. The concept of the website is in line with the concept of the restaurant itself, which is natural yet modern.

ONLINE PUBLISHING

PORT ER HOUSE WEBSITE

The website can be browse online at http://www.porterhouseind.com/

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HILL’S PET INDONESIA WEBSITE This is one of the alternatives for Hill’s Pet Indonesia Website Layout. The concept is lovely and trustworthy.


CALENDAR

BANK OF TOKYO CALENDAR 1

15 This is one of the calendar alternatives that were used to propose Bank of Tokyo 2013 calendar pitching. The concept of this calendar is about traditional games in Indonesia. The calendar design was made as informative as possible about the games.


CALENDAR 16

BANK OF TOKYO CALENDAR 2 This is the other alternative that were used to propose Bank of Tokyo 2013 calendar pitching. This design concept was about Character of Wayang, Indonesian Puppet. Both of the calendar alternatives made for Bank of Tokyo have an informative quality.


The social campaign is talking about walking up 3 level stairs a day can substitute your daily small exercise. The concept of the visual is all about typography. The informations given were shaped into several things. Readibility is the biggest challenge in the making of this posters.

SOCIAL CAMPAIGN

“NAIK TANGGA TIGA LANTAI” SOCIAL CAMPAIGN

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RESTAURANT MENU 18

LA FINESTRA RESTAURANT MENU La Finestra is an Italian Restaurant located in Central Park Mal. The menu was printed on acrylic based material, so the design must be onesided only.


SIGNAGE 19

SUMARECON MAL SERPONG SIGNAGE This signage was made during the fifth semester in Signage Design Class. The symbols used are all illustrated by myself.


This advertisement was promoting XL Mobile Broadband that could be used Internationally without roaming. The main purpose of the ads was to tell customer that XL Mobile Broadband is your internet solution

ADVERTISING

XL MOBILE BROADBAND ADVERTISING

while going abroard. It is easy to used and cheap. This ads was made in group with Juliana, Silvia Sary, Sonia Probowo, Michele Setiawan and Elisa.

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Smooch is a local frozen yoghurt restaurant in Indonesia. These ads were design to be published in magazines. The concept of this ads is be as creative as possible in creating your own bowl of frozen yoghurt. The ads was made for 4 media which are, magazine, radio, television (draft only) and activation via social media. This ads were designed together with Michele Setiawan and Silvia Sary.

ADVERTISING

SMOOCH ADVERTISEMENT

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WINGS GROUP VISUAL IDENTITY This is a redesign visual identity project in semester 5. The keywords of this visual identity is economical with good quality. The primary color used for this visual identity is blue, to show trust and hygene.

Wings


Kepada Yth, Ibu Susi Susanti Tel: (62-561) 733427 Jalan Letjen Suprapto 5 / 67, Pontianak 78121, Kalimantan Barat, Indonesia

Wings Wings

Jakarta, 20 November 2011

PT Sayap Mas Utama Kawasan Perluasan Utara PT JIEP Jalan Tipar Cakung Kav F 5-7 Jakarta 13910, Indonesia Tel (62-21) 4602696 (Hunting) Fax (62-21) 4603494, 4609211 www.wingscorp.com

Dengan Hormat, Bagi para penghuni baru, kami percaya Anda berbahagia karena telah memilih untuk pindah ke Lippo Village, dimana Anda dapat menikmati lingkungan yang ramah dengan kualitas hidup yang tinggi. Bagi para penghuni yang telah lama tinggal di sini, kami berharap Anda dapat terus menikmati keuntungan dari layanan TMD yang terus berusaha memperbaiki diri dan menjadi lebih baik lagi, memastikan kebersihan tetap terjaga, menciptakan lingkungan yang hijau, komunitas yang aman dan nyaman di Lippo Village.

Wings

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Kami berusaha sebagik mungkin untuk selalu memperhatikan dan memberikan solusi untuk masalah-masalah yang Anda miliki sepanjang tahun ini, apakah itu masalah lalu lintas, kesehatan dan kebersihan, keamanan, pengawasan bangunan, transportasi, perawatan / perbaikan rumah, pemasaran lainnya dan juga layanan customer. Masukan-masukan yang Anda berikan sangat kami hargai. Kami mendengarkan dan memastikan bahwa di Town Management memiliki komitmen untuk terus berusaha memberikan yang terbaik bagi pelanggan kami, sesuai dengan semboyan kami: Taking Greater Care of You (memberikan layanan yang terbaik bagi Anda).

Hormat kami,

Wings

Eddy W. Katuari President PT Sayap Mas Utama Kawasan Perluasan Utara PT JIEP Jalan Tipar Cakung Kav F 5-7 Jakarta 13910, Indonesia Tel (62-21) 4602696 (Hunting) Fax (62-21) 4603494, 4609211 www.wingscorp.com

Eddy W. Katuari Presiden Direktur

PT Sayap Mas Utama Kawasan Perluasan Utara PT JIEP Jalan Tipar Cakung Kav F 5-7 Jakarta 13910, Indonesia Tel (62-21) 4602696 (Hunting) Fax (62-21) 4603494, 4609211 www.wingscorp.com

Eddy W. Katuari President

VISUAL IDENTITY

PT Sayap Mas Utama Kawasan Perluasan Utara PT JIEP Jalan Tipar Cakung Kav F 5-7 Jakarta 13910, Indonesia Tel (62-21) 4602696 (Hunting) Fax (62-21) 4603494, 4609211 www.wingscorp.com

Wings Kepada Yth, Ibu Susi Susanti Tel: (62-561) 733427 Jalan Letjen Suprapto 5 / 67, Pontianak 78121, Kalimantan Barat, Indonesia


STORY BOOK 27

101 DONGENG TRADISIONAL INDONESIA This is the book series of traditional classic folk tales comes from every provinces in Indonesia. The book was made to fulfill my final project in the last semester. The illustration was made by me using poster color ink on paper.


CALENDAR 28

WHAT HAPPENS BETWEEN ME AND FOOD This is a book consists of illustration telling the story about me and food. Most of the drawings are talking about what is my opinion about food, how I feel about hunger or happiness while eating and so many more. It was made to fulfill the illustration class final examination.


PHOTOGRAPHY 31

PHOTOGRAPHY The next pages some of my photography collections. These pictures were taken during my vacation.


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Marini Salim's Portfolio