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J-Week explores how digital media will help choose the next president page 19
Contents C. Peter Magrath Interim President, West Virginia University Maryanne Reed Dean, Perley Isaac Reed School of Journalism Editors Kimberly Brown Editor in Chief Jon Offredo Editor
Design Instructor Steve Urbanski, Ph.D. Design Consultation WVU Creative Services
West Virginia University is an Equal Opportunity/Affirmative Action Institution. West Virginia University is governed by the WVU Board of Governors and the West Virginia Higher Education Policy Commission.
YOUNG ALUMNI Where are they now?
Martin Hall revamp WVU’s oldest academic building and SOJ home gets a new look
Kendal Montgomery Photo Editor
Designers Kyle Ackermann Casey Callanan James Carbone Jeremy Curtis Brad Davis Rachel Fluharty Leland Fry Dominique Fusco Heidi Hall Danielle Halle Michael Hodgson Chris Jackson Kristen Maczko Amber Marra Stephanie Mathias Kendal Montgomery Ian Shorts Paden Wyatt
Ogden Newspapers Seminar Series brings Pulitzer finalist to campus
Becky Moore Design Coordinator
Copy Editors Amber Marra Rachel Fluharty Danielle Halle James Carbone Kristen Maczko
Catching the Klan
STUDENTS TOUR SOUTHEAST ASIA Valuable lessons learned from studying abroad
journalism Pioneer Gruine Robinson first female West Virginia AP reporter
Pipes & Bikes May grad gets charge out of skydiving, bagpipes and motorcycles
LOVe is in the air IMC program spells marriage for this couple
journalism week 2008 J-Week explores how digital media will help choose the next president
A fiesta experience Students gain professional experience covering the big game
a tribute Late professor taught photography as a career, not a hobby
1 2 3 9 12 13 17 23 24 25
Message from the Dean Magazine gets new look J. Ford Huffman’s world of design SOJ, IMC marketing makeover Broadcast students on MSNBC IMC Weekend highlights Alumna’s race to success Ray Gillette speaks at SOJ Urbanski emphasizes design Harrison/Omnicom Professor shares marketing expertise 26 Documentary honors African American WWII vets 27 Dahlia’s documentary wins awards
28 30 31 33 34 35 36 37 38 39 40 41 42 43
Former USA TODAY editor visits Visiting Shott Chair shares life lessons Visiting faculty profiles Esper featured in AP history book West Virginia Media Day New SOJ Advisory Committee December Convocation May Commencement Student Awards Scholarships 2007-2008 Faculty Briefs Faculty Promotions & Additions Alumni Honors Class Notes
Message from the Dean
Welcome to the revised Perley Isaac Reed School of Journalism alumni magazine, newly named, SOJ Insider. The new design has a contemporary but classic appeal, representing our focus on the future while honoring our past.
Building on the basics, we continue to update our curricula, programs and facilities to prepare our students for the careers of today and tomorrow. Our students are learning how to gather and produce stories using multiple formats and to be change leaders in an integrated media environment. To give our students yet another opportunity to learn these skills, we have launched an online version of the alumni magazine, which includes multimedia and interactive features, produced by students across program areas. The site is available at sojinsider.wvu.edu.
We also are asking our students to think critically about the changes occurring within the media information professions. Our cover story focuses on Journalism Week 2008, which examined the impact of newer media â€” blogs, viral video and social networking websites â€” on the 2008 presidential election. The cornerstone event was a panel of national journalists, bloggers and new media producers, who raised important questions about the inďŹ‚uence of both mass and targeted media in the era of online, instant communication.
As we continue to build toward the future, we will continue to rely on your support and friendship. Without your help, we would never have been able to achieve our current success and develop new initiatives that will help our students make their mark well into the 21st century. We hope to hear more from you in the coming year!
WVU Photo Services
Magazine gets new look and online presence
BY KEENAN CUMMINGS
This year, the School of Journalism alumni magazine has a new look and name, as well as an online presence. Two different classes in the School helped to redesign the magazine, now called SOJ Insider, and to create an online version of the magazine. Dean Maryanne Reed proposed the redesign last fall to reflect the look and feel of the School’s new recruitment materials. Dr. Steve Urbanski, director of graduate studies and assistant professor, assigned his copy editing and design class to create a new look for the magazine.
WVU’s Creative Services built upon the students’ work to create the final look in line with the University’s promotional and marketing materials. Dean Reed also proposed putting the news magazine online for the first time. “We wanted to create a new venue for students to produce multimedia stories for the Web,” said Reed. “We also want to reach additional people who want to learn more about our exciting programs, student projects and successful alumni.”
Visiting Assistant Professor Maria Ines Miro-Quesada, an online journalist from Peru, took on the challenge.
“It’s a great opportunity Infographic is available. to get the students Video component on the website. involved, and “Dean Reed presented it is a great the idea to me, and Watch a photo slideshow online. experience for I thought it was a them,” said great way to engage Urbanski. “This Listen to an audio clip. students in learning is the type of about reporting experience and producing that will help for the Web.” them get jobs, and that’s the point of the School promoting a project like this.” Students in Miro-Quesada’s online production class produced Each student was given the opportunity infographics, video segments, to design the layout of an assigned story. “I wanted to rely on the experience I’ve had and work collectively with the nline students to achieve something that looks sider O SOJ In sharp,” said Urbanski. “I’ve really tried to let the students take ownership to let them know that they’ve had a huge impact on this project.”
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photo slideshows and audio interviews for the website, sojinsider.wvu.edu. “The students are using the skills that they have learned from the School of Journalism and capitalizing on them,” said Miro-Quesada. “The most important part of the class is the idea that you not only have to use the software, but go beyond that. We wanted to exercise thinking in terms of multimedia and expose the students to trends in the industry.” The School plans to incorporate additional interactive features on the website to encourage more alumni to reconnect with their alma mater and become more engaged with the students and life of the School.
Thinking outside the box J. Ford Huffman challenges students to see design differently BY PATTY IRIZARRY
J. Ford Huffman challenges a visual journalism class to see life from a different perspective by looking through construction paper frames.
All journalism is visual, according to J. Ford Huﬀman, former deputy managing editor in the design department of USA TODAY. In March, SOJ alumnus J. Ford Huﬀman (BSJ, 1972) spent three days at WVU and the School of Journalism talking to students and faculty about the importance of page design and composition for news publications. Associate Professor Joel Beeson described Huﬀman as a “legend” in newspaper design. In early 1981, Huﬀman helped design the ﬁrst prototypes of USA TODAY and, at the paper’s start in 1982, was a content editor of the life section. More recently, he is
read the newspaper. The study showed that readers look at the art before they read the headlines, cutlines and text. Huﬀman said that 25 percent of the text is seen but only 12 percent of the text is actually read. Huﬀman said that a visually compelling presentation can help direct readers to the text. Huﬀman challenged the class to participate in an exercise with construction paper and colored markers. The students were instructed to fold their papers in half, tear the papers on the fold two times and tear the middle of the papers to form a ‘C.’ When the students opened their papers, they saw that they had made frames. Huﬀman then asked the students
“You have to look at the world in different ways.” — J. Ford Huffman
known for his work designing the front page of the Sept. 12, 2001, issue of the paper. “It seems to me that all journalism is visual,” said Huﬀman. “I have never been asked by someone if they can read my newspaper. Instead, they ask if they may look at the paper.” During his presentation to Beeson’s introduction to visual journalism class, Huﬀman pointed out a study done by the Poynter Institute in the 1990s that showed how people
to look everywhere in the classroom inside their frames. The exercise was meant to help students see things from a diﬀerent perspective. “We have to see things through the eyes, ears and mouths of the people,” said Huﬀman. “You have to look at the world in diﬀerent ways. If you do that, you will be a better journalist.” With the students holding the colored markers that Huﬀman brought, he explained that part
of his thinking process, in terms of page layout, is seeing things through diﬀerent colors. “In order to train your mind to think differently, look at things in diﬀerent colors,” said Huﬀman. He advised students to jot down their ideas in a notebook as inspiration for future projects. Huﬀman brought some examples of layouts from USA TODAY that he had designed. One September 2007 page displayed an illustration of a vintage cardboard home being crushed by a red vise. The story that ran alongside the illustration was about the housing and mortgage crisis. It was a simple illustration, but USA TODAY’s editors felt that the realism of the image was a powerful way to draw readers into the story. Huﬀman retired from USA TODAY in December 2007 and is currently working with The Washington Post to help transform the graphics and visual display throughout the A section and is a consultant for other newspapers. Huﬀman reminded students to view the world and their careers with an open mind. “As journalists, see things the way you always have and see things diﬀerently,” said Huﬀman. “Take every opportunity you can.”
Klan BY HEATHER BONECUTTER
Ogden Newspapers Seminar Series brings Pulitzer finalist to campus
He has been called “a loose cannon” and “a white traitor.” Despite that, Jerry Mitchell has never given up his quest to bring unpunished killers to justice. Since 1989, this award-winning investigative reporter for The Clarion-Ledger in Jackson, Miss., has unearthed documents, gleaned confessions from suspects and quietly pursued evidence in some of the nation’s most notorious killings from the civil rights era. During the fall semester, the 2006 Pulitzer Prize ﬁnalist came to campus as part of the Ogden Newspapers Seminar Series. In his presentation, “Tales of Justice and Redemption in the South,” Mitchell described his reporting that led to the reopening of cold cases from the civil rights era in Mississippi and elsewhere.
Jerry Mitchell speaks to WVU students and faculty ty in October 2007 about the struggles of covering the civil rights era.
For nearly 20 years, Mitchell has investigated dozens of civil rights era cases, leading to 23 convictions. Among these was the case of Byron De La Beckwith for the 1963 assassination of NAACP leader Medgar Evers.
He also helped investigate the circumstances behind Ku Klux Klan (KKK) Imperial Wizard Sam Bowers for ordering the deadly 1966 ﬁrebombing of NAACP leader Vernon Dahmer. The case of Edgar Ray Killen, who helped orchestrate the 1964 killings of three civil rights workers, was one of Mitchell’s crowning achievements. For his reporting on Killen’s role in the 1964 killings, the Pulitzer Board named Mitchell a Pulitzer Prize ﬁnalist, prais-
In his lecture, Mitchell told stories that made the audience both laugh and cringe. In the Vernon Dahmer case, Mitchell’s investigative reporting began after receiving a confessional call from a recovering gambling addict. The gambler, a former KKK member, was in the stage of recovery that required him to make amends for his actions. Mitchell pursued that lead, and his reporting led to the arrest and convictions of three people responsible for Dahmer’s death — Sam Bowers, Devers Nicks and Billy Ray Pitts. Mitchell also investigated the 1963 Birmingham, — Jerry Mitchell Ala., church bombing. Bobby Cherry, a suspect in the initial investigation, called Mitchell saying he wanted to discuss the case with him. Cherry said he wasn’t involved in the bombing but was watching wrestling on television that night. After investigating the television programming, Mitchell discovered there were no wrestling shows on that night, destroying Cherry’s alibi. This discovery helped lead to the conviction of Cherry and others involved in the bombing.
“I offer the truth. I believe in the truth.” ing him “for his relentless and masterly stories on the successful prosecution of a man accused of orchestrating the killing of three civil rights workers in 1964.” In addition to being nominated for the Pulitzer, Mitchell has received more than 20 national awards, including the George Polk Award for Justice Reporting, Vernon Jarrett Award for Investigative Reporting and the Elijah Lovejoy Award.
“I don’t have any sympathy for anyone who does something like that, no matter how long its been,” Mitchell said. According to Mitchell, the most amazing thing that he has witnessed while working with these cases is not the convictions resulting from his reporting, but the reconciliations. He has watched convicted men go to their victims’ families and ask for forgiveness — and actually receive it. “I oﬀer the truth. I believe in the truth,” Mitchell said. Mitchell’s quest for truth extends beyond the typical oﬃce day. He has been known to take KKK members and their families out for barbecue or sit at home and read over documents for hours. He works to develop relationships with sources and make them feel comfortable enough to share their stories. “It’s amazing to get people to talk and really listen to them,” Mitchell said. “Sometimes they’ve never told anyone their story before. Few people really listen. It is your job as a journalist to listen.”
Young alumni highlights Where are they now? “I didn’t ﬁnd myself that far out of my comfort zone on how to communicate with a new market,” said Maschari. After Beijing, Maschari says that he “caught the Asia bug.” A friend’s father held a senior leadership position with Duty Free Shopping, Ltd., in Hong Kong. Maschari made the contact and sent a résumé. By the end of the interview, the oﬀer was on the table and the papers had been signed. “I hopped on a plane and went,” said Maschari. “I found myself saying, ‘What just happened?’” Maschari’s company, Duty Free Shopping, Ltd., or DFS, is part of the luxury goods and duty free shopping industry. Since its inception in 1960, DFS has become associated with such brands as Ralph Lauren, Coach, Gucci, Prada, Salfatore Ferragamo and Fendi. Marcus Riley (BSJ, 1993)
Broadcaster turns to the Web BY BRIANA WARNER Sitting at his Chicago desk producing podcasts for NBC5, Marcus Riley (BSJ, 1993) often reﬂects on his college education and his work for WVU’s campus radio station, U92. Riley says it was his production work and School of Journalism education that gave him the foundation to be successful in new media. “Even though I’m working on podcasts and web content, I use journalism skills every day,” said Riley. “The School of Journalism gave me that strong base.” Riley, an alumnus of the broadcast news program, started his profession as a television reporter but has since made the transition into multimedia and online journalism. As the web development manager for Chicago’s NBC5, Riley facilitates the direction of all online production and strategy. He is the content designer for NBC5’s section on the Summer 2008 Olympics. In addition, he directs a group of bloggers called the “Street Team” and other blogging groups representing the disabled community and Chicago’s sports teams. Riley also reports for and produces web-exclusive lifestyle and entertainment packages for NBC5.com. Riley believes in keeping his skill set diverse and encourages up-and-coming journalists to do the same. 6
“Don’t think about just being in broadcast news, for instance,” said Riley. “Get your hands in as much as possible, because you never know how the industry will evolve and what you will be asked to do.” Staying involved in emerging journalism has paid oﬀ for Riley. In 2005, he won a Regional Emmy for Media Interactivity for his NBC5 podcasts and has been nominated for his online coverage of the Chicago Bears during Super Bowl week. “It is so important to be as broad as possible and to diﬀerentiate yourself from other job candidates with new media skills,” said Riley. “Even if you don’t work with new media now, you will deal with it in the future.”
PR graduate thrives in Hong Kong BY HEATHER BONECUTTER When Nicholas Maschari (BSJ, 2005) graduated with a degree in public relations, he had the world in front of him. Days later, he was on his way to Hong Kong. Maschari says that throughout his college career, he always was pursuing international opportunities. During his sophomore year, he studied abroad in England, working in retail stores and immersing himself in the culture around him. And just prior to graduation, he went on a trip to Beijing, China, with the College of Business & Economics.
Maschari is a manager of business development and one of six people working to expand the company geographically. DFS is currently in Vietnam, Cambodia, the Philippines, Thailand and China. DFS works with cruise lines, luxury train lines and border crossings to provide duty free shopping to tourists and travelers. Maschari also Nicholas Maschari (BSJ, 2005) plays a large role in researching and assessing new company locations and works closely with real estate developers to scope out areas to build boutiques and duty free shops. In addition, he works closely with local governments to identify ways in which DFS can beneﬁt local communities. After nearly three years abroad, Maschari remains happy with his decision. “I have never once regretted [coming to Hong Kong],” said Maschari. “Many people think back and wonder how things could have played out diﬀerently — not me.”
Advertising degree benefits BET, alumnus BY JESSICA CARLOSS The youngest account manager working at BET, advertising alumnus Sean Robertson (BSJ, 1999) is making his way up the corporate ladder. Being one of the only members of the team with an advertising degree has given Robertson an edge over others in the company. “What has helped make me successful has been my advertising degree,” said Robertson. “My WVU education has helped me understand the business aspect of what I do and has fed my creative side as well.” When Robertson ﬁrst arrived at WVU, he knew what his path would be. “I always knew that I wanted to do some form of business or marketing, and I quickly decided I enjoyed the creative aspect of business advertising.” During his sophomore year, Robertson worked for The Daily Athenaeum as a copy editor and then moved to advertising sales, which reinforced his post-graduation plans.
Turner Broadcasting hired Robertson as an assistant in a marketing group after graduation, and in October 2000, Robertson moved to BET, where he started his work in sales. In just three years, he was promoted to account manager, where his job involves working directly with agencies and clients, pitching various advertisement opportunities, ranging from runway shows to television ad time. “The journalism school is unlike any other program at WVU,” said Robertson. “It forced me to be a creative problem solver. This is a lot of what my job is — it allows me to ﬁnd solutions in diﬀerent ways. That was one of the most valuable things I learned at the [School of Journalism].”
News-ed alum covers politics for the AP BY BRIANA WARNER In May 2007, Christine Simmons (BSJ, 2007) ﬁnished her term as editor in chief of The Daily Athenaeum (DA). One month later, she began her career as an editorial assistant at The Associated Press (AP) Washington bureau. A 2007 news-editorial graduate, Simmons works for the AP covering caucuses, primaries and debates in the upcoming presidential election. “I’m really grateful I came in at this time right before the election because it’s great experience to be in D.C. during one of the hottest moments in the election,” said Simmons. “I get that experience and learn how to operate and process the news during such a heated time.” Simmons says that her daily tasks include producing bylined stories and contributing research to other reporters. Last year, she worked extensively on stories about the Chinese lead paint product recalls. “That was certainly an eye-opener for me and a good experience for
Christine Simmons (BSJ, 2007)
learning how federal agencies work in trying to protect consumers,” said Simmons. In addition to learning on the job, Simmons ﬁnds herself drawing upon lessons from the School of Journalism when she is reporting. “All my classes were helpful, but I use the material from ethics and law the most,” said Simmons. “I have thought about those topics the most and use them in conjunction with my own experience to succeed at my job.” As a news-editorial student, Simmons worked her way through the ranks at the DA from junior staﬀer to associate news editor to editor in chief her senior year. In addition, Simmons held internships at The Marietta Times, The Charleston Gazette and The Washington Times. Her advice to students at the School of Journalism focuses on the importance of those internships. “Employers are looking for experience before you even graduate,” said Simmons. “If I hadn’t had any internships, I wouldn’t be at the AP right now. I think that’s the most critical thing for helping out a student’s overall career.”
Sean Robertson (BSJ, 1999)
Martin Hall undergoes renovations, updates
During the past year-and-a-half, WVU’s oldest academic building has undergone extensive renovations — both inside and out — to update classrooms, oﬃces and public spaces, in response to the School’s growing enrollment. Paid for with funding from private donors, WVU central administration and the School’s entrepreneurial oﬀ-campus
As the spring semester wrapped up, work began in the second-ﬂoor broadcast edit lab and the main oﬃce and dean’s suite on the ﬁrst ﬂoor. Both spaces will be upgraded to improve work ﬂow, provide more modern amenities and create a more inviting atmosphere for visitors to the School.
To accommodate the School’s growing faculty, room 104, a University-scheduled classroom, has been remodeled into a suite of oﬃces Visit Martin Hall and Celebrate Homecoming and graduate asJoin us for Homecoming 2008 festivities, which kick off on sistant cubicles.
Friday, Oct. 10, 2008, with an Alumni Social and Open House. Tour the building. Witness the changes. Share memories with friends and fellow alumni.
Cosmetic upgrades to the entire building also were underway during the The event will begin immediately following the WVU summer months, Homecoming parade at approximately 7:30 p.m. inside the including new paint, lighting newly renovated Martin Hall. Light hors d’oeuvres, desserts and and ﬂooring beverages will be served. throughout the main corridors. All alumni and friends of the School are invited. Please RSVP to The Universojalumni@live.com by Oct. 3, 2008. This event is sponsored by sity also has committed to the School of Journalism and the SOJ Alumni Association. making major Homecoming celebrations continue on Saturday, Oct. 11, 2008, infrastructure repairs to the at the SOJ’s annual Homecoming Tent. The tent will open two aging HVAC hours before game time and will be located in Tent City I. system and the building’s roof Check the SOJ website at journalism.wvu.edu in early fall for and cupola. additional details about both events. The main foyer and entrance to Martin Hall also will see some improvements, includprograms, the projects will give Maring a raised ceiling, pendant lighting and a tin Hall a more contemporary look new wall of honor to recognize the continto reﬂect the School’s focus on trainued support of our alumni and friends. ing journalists and mass communications professionals of the future. The School hopes to make additional improvements in future years, includThe series of projects began in Spring 2007 ing renovations to the ground-ﬂoor when the former third-ﬂoor reading room computer labs to create a more profeswas renovated into a suite of oﬃces for the sional multimedia environment. expanding IMC master’s degree program. The area now includes an oﬃce, a multimedia conference room and four work areas for the program’s full-time staﬀ. Soon following was the creation of a multimedia conference space in rooms 101 and 102 to provide more ﬂexibility for seminar classes, meetings and special events.
sojinsider.wvu.edu View a photo gallery of Martin Hall’s changes.
Top: Major repairs to Martin Hall’s roof and cupola began in May 2008. Middle: The first-floor hallway awaits new paint, flooring, ceiling tiles and lights. Bottom: Workers use infrared heat guns to soften and remove the paint on the cupola.
SOJ, IMC undergo marketing makover
With the goal of attracting the best and brightest students to WVU, the School of Journalism has redesigned its marketing and recruitment materials to focus even more on the student experience. “We based our new design on the University’s market research that demonstrated what prospective students — and their parents — are looking for in their college experience,” said Kimberly Brown, the School’s external relations coordinator. “With those results and with input from the SOJ’s Advisory Committee, we decided to highlight the academic experience, as well as the caring, close-knit community of Martin Hall.”
BY BRIANA WARNER
The School plans to revamp its website to reﬂect the established look of our printed materials and include several new interactive and multimedia features. In an eﬀort to build enrollment and brand awareness, the School’s Integrated Marketing Communications (IMC) online master’s degree program also has developed new marketing and communication materials. In addition to several website updates, the IMC program unveiled a new recruitment viewbook, premiered a new logo and produced a strategic direct mail piece. The pieces emphasize the program’s relevant, innovative curriculum and interactive, online community.
“Potential students, alumni and industry professionals will see a more direct focus on our people and their successes.”
“Our marketing developments over the past year have been important because of the great advancement of our program and our brand,” said Chad Mezera, IMC program director. “We know who we are as — Chad Mezera, a program, and our brand IMC program director needs to reﬂect our successes instead of our aspirations. The new materials focus on students’ exPotential students, alumni and industry periences and alumni testimonials, emprofessionals will see a more direct fophasizing the School’s hands-on learning, cus on our people and their successes.” high-caliber faculty and its small-school atmosphere within a larger university setting. The IMC program began in 2003 and just ﬁve years later has graduated over 97 Designed by Wall-to-Wall Studios, a professionals, has 240 current students Pittsburgh-based design company, the and has grown to 31 faculty members. viewbook is reminiscent of a reporter’s spiral notebook, features both student and professional photography and is centered on ﬁrst-hand accounts of students’ experiences in the School of Journalism.
Top: Cover of the new SOJ recruitment viewbook. Middle: The new IMC program logo. Bottom: A two-page spread in the IMC program’s new viewbook.
In addition to the printed materials, the School also is revising its website. Through the fall and spring semesters, the School incorporated video proﬁles of outstanding students and alumni, as well as internship testimonials and links to the School’s multimedia projects. The weekly SOJ eNews, which features upcoming events and employment opportunities, also was added to the website for easy access by current students, alumni and friends of the School. Other communications pieces are undergoing a similar transformation, including the alumni magazine and the online supplement at sojinsider.wvu.edu.
Students receive valuable lessons from
Southeast Asia study abroad
BY NATALIE EDDY PHOTOGRAPHS BY KENDAL MONTGOMERY
Two SOJ students participated in a studyabroad program last summer in Southeast Asia that has changed their lives forever. Robert Rizzuto, who graduated in May 2007, and Kendal Montgomery, a newseditorial major, went to Vietnam, Cambodia and Thailand to help put together a multimedia documentary about the country’s culture, society and life, speciﬁcally, the growing problem of human traﬃcking in Cambodia and Thailand. But the lessons they learned went well beyond the project. “We saw some extremely poor people with no real chance of pulling themselves out of poverty,” said Rizzuto. “Once you see poverty like that, it gives you a diﬀerent perspective on life. To see someone born with nothing, live with nothing and then die with nothing, it gave me the realization that every day is a gift here in America.”
Montgomery echoed Rizzuto’s statements, adding, “There was a lot of human traﬃcking with very young girls [in Cambodia]. Traveling through the villages and seeing all of those children with no opportunities was so sad because that’s where it starts. It was an experience that changed my life.” The two went to Southeast Asia through a linkage agreement between WVU and An Giang University in southern Vietnam. Montgomery and Rizzuto accompanied WVU Associate Professor Neal Newﬁeld, who teaches in the Division of Social Work; Susan Newﬁeld, Neal’s wife and associate professor of nursing at WVU; and Jim Keim, director of the Southeast Asia Children’s Project, a nonproﬁt organization dedicated to the prevention of child traﬃcking. The trip was multifunctional for the group — to teach and participate in a social work and public health course with Vietnamese students at An Giang University and to interview people for documenta-
ries about sex traﬃcking in Cambodia and Thailand. The group visited a brothel in Siem Reap, Cambodia, as part of their fact-ﬁnding eﬀort. One side of the night club held a family karaoke bar, and behind a door on the other side, 20 to 30 young women sat behind a glass enclosure, called a ﬁsh bowl, with numbers pinned to their shirts. “Men would come in and order a number,” said Montgomery. “Some guy would yell out the number with a microphone, and the girls would come out and leave with the buyer.” “We paid to talk to a couple of girls at the ﬁsh bowl. They looked extremely young, but they all said they were 18. They’re trained to do that.” Most of the women working in the ﬁsh bowl are debt bonded. It is not uncommon for daughters to pay oﬀ personal or family debt by serving as a sex worker. In more impoverished areas, young people become sex workers just to provide income for their families, and still others are abducted and forced into prostitution. Rizzuto and Montgomery said the trip opened their eyes to how diﬃcult life in other countries can be. Rizzuto recorded many of his experiences on the University’s popular Blogging from Abroad website, which can be accessed at http://fromabroad.blogs.wvu.edu/. Montgomery took more than 1,000 pictures on the trip. “This was my dream — to travel, take pictures and show aspects of the world that aren’t always seen,” she said. A full-page spread in the Aug. 17,
Kendal Montgomery, left, and Robert Rizzuto, second from right
2007, edition of The Daily Athenaeum featured some of Montgomery’s photos. The two students agree it was a personally enriching trip. “I learned how lucky we happen to be here in the USA,” said Rizzuto. “There are opportunities that exist in the United States that are not present in many rural areas of Southeast Asia. We like to complain about how diﬃcult it is here, but we’re lucky to have the luxury of complaining.” “I went into the situation with a very naïve outlook,” said Montgomery. “I thought that I could truly make change in my short six weeks after being over there. It was a really important lesson for me: that to make change in something of such caliber would take countless visits . . . Educating yourself and others on it is a step in the right direction.”
sojinsider.wvu.edu View a photo slideshow of the trip. See a map of their travels.
Broadcast students on MSNBC and online
BY KEENAN CUMMINGS
Last fall, broadcast news major Chad Beighley learned lesson number one about live television — you can’t stop the news.
was invited to collaborate with the 24-hour online, global television network beginning in January 2008.
Beighley was the ﬁrst SOJ student to go live as part of a new partnership between the School and MSNBC called “MSNBC on Campus.” Beighley was set to report about WVU’s new text-alert system, but he saw ﬁrsthand the challenge of live television when his segment was delayed by the breaking news of a landslide in Johannesburg, South Africa.
The online network is devoted to studentproduced programming and aims to provide opportunities for students through experience and exposure. More than 100 television stations, broadcast journalism and ﬁlm departments contribute to the network, which serves nearly 60 million subscribers in 46 countries around the globe.
“I am truly blessed to have had the opportunity to represent my class and my university.” — Chad Beighley
He waited six hours in the announcer’s chair hooked up to a microphone that day without any breaks but eventually had to come back the next day to do the shot. Nevertheless, Beighley calls the experience “nothing short of amazing.” “I am truly blessed to have had the opportunity to represent my class and my university and to kick oﬀ what will hopefully be a long and prosperous relationship,” said Beighley. “I was playing it oﬀ like it wasn’t a big deal, but my hands were shaking. Luckily, the camera didn’t show my hands.”
“Getting your work featured on a newscast via the Internet that’s seen by millions really enables students to hit the ground running on their ﬁrst job out of school,” said Gina Martino Dahlia, broadcast news program chair. The stories chosen for broadcasting are selected after the students pitch their “WVU News” story to Dahlia in the news team’s weekly meeting. Dahlia sends the stories to the producers of both networks, who then
“MSNBC on Campus” features college reporters across the country covering local news stories and breaking news, as well as student reactions to national news stories.
review and select the stories they want to be broadcast. When a story is selected, the student is given the opportunity to either go live on MSNBC or be broadcast on OSTN. “I have received so much positive feedback from the students regarding these partnerships,” said Dahlia. “It motivates them to do the best they can, and it really builds conﬁdence.”
“Getting our stories out there to that big of a following is dumbfounding,” said Butera. “We can give the viewers a little piece of what WVU and West Virginia is all about.”
The collaboration with MSNBC is one of two new partnerships that gives SOJ students the opportunity to showcase their broadcasting and producing talents both on a national and international level.
After OSTN oﬃcials saw SOJ students’ broadcast on MSNBC, the School
Broadcast news major Chad Beighley describes his experience with MSNBC as “nothing short of amazing.”
Broadcast news senior Steve Butera did a story for OSTN on a chemical spill on I-68 and the emergency response afterward. The story was selected by the network to inform other students how to react in case they were in a similar situation.
The School began its partnership with “MSNBC on Campus” in Fall 2007, when the network invited WVU to participate after seeing SOJ students’ coverage of the Virginia Tech tragedy.
The other partnership with the Open Student Television Network (OSTN) provides students the opportunity to produce and broadcast stories that will be shown globally online.
Dahlia believes this real-world experience will give students the conﬁdence to take the industry head on and leave WVU well prepared for their careers.
Broadcast news major Steve Butera reports on a chemical spill and the resulting emergency response for the Open Student Television Network.
“Students feel that if they can get their work featured on MSNBC or a 24-hour network, then they can do anything when they graduate,” said Dahlia.
Bruce Nelson delivers the keynote address at the School’s 2008 IMC Weekend in May. WVU Photo Services
Omnicom executive, workshops highlight annual IMC Weekend
Good storytelling is the heart of any successful marketing communications campaign. That message was delivered by Bruce Nelson, keynote speaker at the School’s Integrated Marketing Communications (IMC) master’s degree program information weekend and reunion in late May. More than 100 students, faculty and alumni gathered on campus for the fourth annual event to learn more about the IMC program, network and learn from industry professionals. Nelson’s speech helped kick oﬀ the 2008 IMC Weekend at the Friday dinner and reception. As vice chairman of Omnicom Group, the world’s largest marketing and communications company, Nelson helps Omnicom’s companies develop strategies to better serve their clients and to develop new clients and grow their businesses. “In the ﬁeld of integrated marketing communications, Bruce Nelson is a giant,” said Maryanne Reed, dean of the School of Journalism. “He has an international reputation for bringing together multiple marketing companies and disciplines on behalf of his clients and has done it on a larger scale than anyone else.”
Nelson, who confessed to majoring in the obvious for his entire career, told the group that he became a strategist out of self-defense. “As a creative director, I found it hard to follow someone else’s strategy, so I would come up with my own. I then realized I had a niche for it.” When many in the marketing communications industry insisted that a campaign be just about the advertising or the public relations, Nelson was quick to disagree. He recognized that consumers don’t categorize persuasive messages according to speciﬁc disciplines but that they react instead to content. That is why Nelson believes so strongly in integration. “It is how you connect among all the various disciplines that will make you valuable,” said Nelson. “That is key.” He reminded IMC students that they are in the business of condensed storytelling. Nelson referenced his famous “AlkaSeltzer to the rescue” campaign and how proud he was to have summed up the product in just four words. “Condensed storytelling is at the core of what brings all of the disciplines together,” he said.
BY SHELLY STUMP
Nelson went on to warn students that telling the story itself isn’t enough — they must also motivate the consumer to take action. “Most practitioners don’t realize it is all about motivation,” said Nelson. “Commercials can be fun and likeable, but don’t go anywhere . . . there is no motivation. Likability doesn’t equal motivation.” IMC Weekend events continued into Saturday and included an information session and panel discussions for prospective students, roundtable discussions for faculty and current students and a series of breakout sessions delivered by industry professionals focused on such topics as green marketing, new and emerging media, entrepreneurship and non-proﬁt public relations. “It was a busy and fun weekend for everyone attending,” said IMC Program Director Chad Mezera. “Each year, we work to make it something beneﬁcial for potential students, current students, graduates and faculty.” The 2009 IMC Weekend is scheduled for May 29 and 30 in Morgantown, W.Va.
Photo submitted by Robinson
BY BRIANA WARNER
Robinson first female West Virginia AP reporter
Gruine Robinson (BSJ, 1948) always knew she wanted to be a reporter, but she never imagined she would be a pioneer. “I think I was in grade school when I saw some movies that were centered on reporters and there were some women reporters in the movies, and I thought, ‘That’s what I want to be — a reporter someday,’” said Robinson. Robinson started her career by writing for the Maroon Wave, the student paper at Welch High School in southern West Virginia. She earned her ﬁrst professional byline when famous aviator Amelia Earhart came to town.
Top left: Robinson as an information officer for the National Public Health Service. Top right: Robinson in her Maryland home in 2007.
“I knew she was staying at a hotel there in Welch, so I talked to the manager of the hotel about how I could see her because I was supposed to interview her for my high school paper,” said Robinson. “He
said she was resting and didn’t want anyone to disturb her, but when she came out of the room, she’d be going to the theater where she’d be making her speech, and I should approach her then, which of course is what I did. And I got the interview while we walked together to the theater.” The Amelia Earhart story led to Robinson’s ﬁrst byline in the Welch Daily News where she went on to write after graduating from high school. While a reporter in Welch, Robinson covered a McDowell County mine explosion that killed almost 100 residents. “I remember reporters coming in from various parts of the country,” said Robinson. “I enjoyed telling the news and being with the other reporters. It was only natural to feel the pain of the devastated families, but I had to tell the news.”
After attending WVU for one year from 1941 to 1942, Robinson took a writing job in Richmond, Va., at an Army Service Forces Depot. There, she produced press releases and a magazine and wrote speeches for the commander. Back in Charleston, W.Va., The Associated Press (AP) needed a wartime replacement reporter, and Robinson jumped at the opportunity. She became the ﬁrst female AP writer in West Virginia. Robinson has always claimed she was never treated any diﬀerently as a female reporter. “There were no other female reporters at the bureau,” she said. “But I never felt discriminated against in my whole career. I was always treated like an equal.” Robinson jokes that one reason she may have been treated well is that she passed on her wartime rations of cigarettes and whiskey to her male colleagues. In 1945, Robinson returned to the School of Journalism to ﬁnish her degree. While in school, she worked part-time in the public relations oﬃce and wrote a column for The Daily Athenaeum. After graduation, the sky was the limit. “When I was getting ready to graduate, I decided I would like to go to New York, and I would like to work for Time magazine,” said Robinson. “So I wrote a letter to Time telling them of my experience and so forth. I got a nice letter back that said, ‘If you happen to be in New York, come by and we’d like to interview you.’ So, I managed to ‘happen’ to be in New York shortly after I got that letter, and I did go to see them.”
Robinson was oﬀered a position but instead took a job with McGrawHill Publishing in their magazine department promoting articles to the media. As a “poor working girl,” she lived at the East End Hotel for Women Photo submitted by Robinson for $10 per week while making $45 per week at McGraw-Hill. “I loved everything about New York, my job, everything,” said Robinson. During the next few years she worked in Albuquerque, N.M., for the AP bureau and later took a publicity job with the New Mexico Department of Health. She publicized events, attended meetings and even hosted a weekly radio program. Her boss at the health department encouraged her to enroll in Columbia University’s public health service program.
At the same time, Robinson was being recruited by the National Public Health Service in Washington, D.C. “I said let me go get my master’s, and if you still have an opening when I’m done, I’ll stay in touch,” said Robinson. “So that’s what happened. When I was getting ready to graduate, I got a call.” Robinson took a job writing news releases and promotional articles for the National Public Health Service in Washington and stayed there until her retirement in 1979. Since retiring, Robinson has found joy in volunteering and teaching in the D.C. area. Robinson said she doesn’t feel as though she has been a pioneer for female journalists and public relations professionals. “There’s no comparison to how it was then versus now,” said Robinson. “I don’t think of myself as paving the way, but I’m happy to see we are on an equal basis with men now in the ﬁeld.” Assistant Professor Bonnie Stewart conducted the interview for this story.
Counterclockwise from left: Robinson’s article on Earhart was picked up by the Welch, W.Va., newspaper in 1936. Robinson waits to receive a Superior Service award from the National Public Health Service in 1972. Awards and certificates of service from her career remain as keepsakes in Robinson’s life.
Pipes & bikes May grad gets a charge out of skydiving, bagpipes and motorcycles BY NATALIE EDDY AND JESSICA CARLOSS
On any given day, you might ﬁnd Lauren O’Connor (BSJ, 2008) playing the bagpipes, riding her motorcycle or skydiving. The public relations graduate doesn’t shy away from challenges. That adventurous attitude brought her halfway across the country from Houston, Texas, to Morgantown as a direct admit student to the School of Journalism. She initially was attracted here by the outdoor activities oﬀered by WVU. As a freshman, she joined the WVU rowing team, getting up at 4 a.m. every morning for practice on the Monongahela River. “It was a lot of fun, but it was really diﬃcult,” said O’Connor.
“I wouldn’t consider myself a fearless person,” said O’Connor. “I do what I think I’ll enjoy.” In addition to being a full-time student, O’Connor worked as a tutor at the WVU Writing Center, played ﬂanker on the WVU women’s rugby team, played bagpipes professionally, ran a local lawn mowing business and rode her motorcycle daily. While in school, O’Connor found ways to connect her extracurricular activities to her career goals. “In every aspect of my life I involve myself in PR,” said O’Connor. “In addition to being the public relations coordinator at the piping school, I was the social oﬃcer on the rugby team.”
Living life each day to the fullest is what drives O’Connor. Her definition of success is not how much money is in your wallet but how rich your life is. Andy Smith
Professionally, she found her niche in journalism while enrolled in adjunct instructor Charles Harman’s public relations health class. In that class, students serve as the public relations agency for real-world clients, designing campaigns that help launch products and address public health issues. After taking Harman’s class, O’Connor knew the public relations program was the right path for her. “As soon as I got involved in Professor Harman’s class, I knew that PR was what I really wanted to do,” said O’Connor. The major gave O’Connor the variety she craved and the ability to apply something she loved to do in her everyday life — meet people.
When O’Connor decided she wanted to learn how to play the bagpipes, she attended the Balmoral School of Piping in Pittsburgh, Pa. After taking lessons for one week, O’Connor engaged herself in the school’s marketing eﬀorts for their inaugural Balmoral Classic, a weekend event in November 2007, featuring some of the ﬁnest bagpipers in the world. The main event, which O’Connor helped organize and promote, was a concert at the Carnegie Music Hall in Pittsburgh, featuring Dublin’s 48-member St. Laurence O’Toole Pipe Band, along with dancers and other traditional Irish music. Following graduation, O’Connor set oﬀ on another adventure to New Jersey, serving in her new role as Hewlett-Packard’s Global Marketing Communications Manager. Continuing her adventurous spirit, O’Connor is also considering ﬂight school to become a helicopter pilot, an ambition that stems from her childhood experience of ﬂying small planes with her father. Living life each day to the fullest is what drives O’Connor. Her deﬁnition of success is not how much money is in your wallet but how rich your life is. “I feel that I’m a really success-driven person, and I strive to do things that I ﬁnd exciting and interesting,” said O’Connor. “That’s what life is all about, not how much you make but what you make of it.”
“PR is always changing and exciting,” said O’Connor. “I love getting to know people one-on-one.” O’Connor’s curiosity and willingness to try anything once has taken her down many paths.
Recent SOJ graduate Lauren O’Connor plays the bagpipes on WVU’s downtown campus.
Alumna’s career cruising in high gear
BY BRIANA WARNER
Twenty-plus Saturdays a year and every day in between, you will ﬁnd alumna Jenna Fryer (BSJ, 1996) traveling across North Carolina and the country, covering NASCAR races and interviewing drivers and other sources about the racing world. Based out of Charlotte, N.C., Fryer is the national NASCAR beat reporter for The Associated Press (AP). A 1996 news-editorial graduate, Fryer was born in New Jersey and grew up loving sports — speciﬁcally the Pittsburgh Steelers and the New York Yankees. She was a swimmer in high school and served as a manager of the male wrestling team when she arrived at WVU. “I was born into a sports crazy family,” said Fryer. “We went to a lot of Yankee games, watched the NFL on Sundays. I just always, always wanted to be involved in sports. I thought I wanted to be a beat writer for the New York Yankees and that has not materialized. I don’t think it ever will at this stage.”
Her love of sports and her journalism training began to work together when she landed a sports stringer position with The Charleston Gazette while also writing for The Daily Athenaeum. After graduation, she took a temporary reporter position at the Charleston AP oﬃce. From there she went to the AP’s New Orleans bureau where she covered Tulane University’s football team, as well as the New Orleans Saints. From there, she went to Montgomery, Ala., and covered Alabama and Auburn football for the AP. In Alabama she was promoted to sports editor and covered all SEC college football, which primed her for her next position. Fryer began covering professional sports in 2000 when she relocated to Charlotte, N.C., and started covering the NFL’s Carolina Panthers, the NBA’s Charlotte Hornets and NASCAR. Fryer’s responsibilities continued to grow until 2006, when she was promoted to her current position as a national writer in charge of NASCAR. Fryer likes the sport but would be happy covering another beat.
Jenna Fryer, AP’s NASCAR beat reporter, goes behind the scenes at a race.
“I love it, but I love it because it’s a beat,” said Fryer. “No matter what beat it was for me, I would love it because I thrive in the day to day, in the regularity and the getting to know the people. It’s very easy once you know the people and they know you. It’s the familiar faces. And you know how people think and what makes them tick. I love that.”
Omnicom professionals speak to advertising students
Students at the School of Journalism had the opportunity to learn about future careers in advertising from Omnicom Group advertising professionals in Spring 2008. Omnicom is the world’s largest marketing and communications company, with more than 5,000 clients worldwide. Representatives from two Omnicom companies — Hall & Partners and in:site — visited WVU in February and demonstrated to SOJ students exciting new trends in advertising research. Terry Willie, Hall & Partners’ group chief executive, spoke to advertising students in Dr. Elizabeth Taylor Quilliam’s advertising research methods class. During the presentation, Willie told students that their jobs would be harder than his because of current trends in digital and interactive advertising. He
BY PATTY IRIZARRY
added, however, that traditional television and print advertising will not disappear. The digital revolution, according to Willie, is the “golden age of communication.” Also in February, Ariane Vena, in:site’s lead analyst, stressed the importance of ethnography in advertising research. Ethnography is a behavioral science that includes interviewing and observation to help understand peoples’ behaviors and habits. Vena said strategic insights and recommendations are then developed based on that research. Vena showed video clips of how research teams gather information for their clients. One clip, ﬁlmed for a pharmaceutical company, showed the ethnographer talking to an older man with diabetes and heart disease. While riding in a car, the man talked about how he had changed his diet and was eating only healthy foods. A few minutes later,
they were in a restaurant eating breakfast, and the man had ordered bacon and eggs and was dumping salt all over his food. “That’s a good example of how ethnographers document the diﬀerence between what people say and what they really do,” said Quilliam. Dr. Tom Harrison, a WVU alumnus and chief executive oﬃcer of Diversiﬁed Agency Services, a division of Omnicom, facilitated bringing the guest speakers to campus. Harrison is the sponsor of the Harrison/Omnicom Professor of Advertising, held by Quilliam. “I think my students deﬁnitely beneﬁted from the presentation,” said Quilliam. “It was an opportunity to be exposed to senior executives. It was really valuable and gave them a diﬀerent perspective from reading a textbook.”
Love is in the air of the IMC program
BY NATALIE EDDY
Sprint as a senior retail communications consultant. Satterfield, a native of Fairmont, W.Va., was working in Charleston, W.Va., for Gov. Joe Manchin as the governor’s liaison. The two had been dating since April and were traveling on weekends to see each other, despite busy work and school schedules.
Move over Match.com and eHarmony. The School of Journalism’s Integrated Marketing Communications (IMC) online graduate program is helping singles find love, well, not officially. But for two graduates of the program, that’s just what happened. The WVU IMC program is the first integrated marketing communications master’s degree program in the world available exclusively online. It is designed to meet the needs of busy working professionals, giving its students the opportunity to continue working while receiving a master’s degree in the marketing field.
“After about eight months of driving back and forth from Morgantown to Charleston, a position as senior retail communications consultant opened at Sprint in Charleston, so I took it,” said Camp. A year later, the couple became engaged. Both graduated in May 2006. Following graduation, Camp worked for a medical device company as a territory manager, and Satterfield was employed by the Arnold Agency as a client service manager for the Subway account in Charleston.
Finding love was just an added bonus for program graduates Phil Satterfield (MS-IMC, 2006) and Stephanie Camp (MS-IMC, 2006; BSJ, 2002). Satterfield and Camp enrolled in the IMC program in Spring 2005. During their first course, IMC 610: Introduction to IMC, the two chatted frequently through the course’s discussion board, but those conversations were mostly limited to class topics. “In the program, you’re given one or two questions a week that you have to answer,” said Camp. “We had to respond to at least three other students. I always thought Phil had good insight, so I often found myself responding to his posts. “Once you were logged into the class, you could see who was online and who wasn’t,” she said. “You could even instant message someone if you wanted. When you’re online with people day in and day out, it’s a unique bond. It’s always nice to have the opportunity to actually meet them in person.”
In July 2008, Satterfield began his new position as an after-sales marketing specialist with Audi America in their Herndon, Va., office. Lee Ann Freeman
That opportunity came when Camp and Satterfield participated in the program’s annual IMC Weekend and Student Reunion in June 2005, where they both attended a roundtable discussion. After that, they talked on the phone and e-mailed through the IMC network. Then Satterfield asked Camp out to dinner.
While the couple’s story may be unusual, developing both personal and professional friendships is common among students enrolled in the IMC program. Despite the geographic distance among classmates, many students find that the online format allows for even more social networking connections than a traditional classroom.
“Suddenly, it was clear that the connection we made from talking online was developing into something more,” said Camp. “We had so much in common that we began dating.”
“In a way, we really did meet online,” said Camp. “We made a lot of good friends through the program, too. I knew a lot of good things would come out of getting my IMC degree, but never in my wildest dreams did I expect to find a husband.”
At the time, Camp, a Pittsburgh native, lived in Morgantown and worked for
The happy couple married July 5, 2008, in Morgantown.
2008 PHOTOGRAPHS BY KENDAL MONTGOMERY
J-Week looks at how digital media will help choose the next president
The 2008 presidential election may be known as the “YouTube Election,” with an increasing number of people turning to the Internet to learn about the candidates and become involved in the political campaigns. This year’s Journalism Week, “New Media. New Democracy,” focused on the impact of online media — blogs, viral video and social networking websites — on the upcoming national election. The main event was the panel, “Digital Media and the 2008 Presidential Election,” cosponsored by the WVU Festival of Ideas, which drew more than 500 people. Panelists included Philip de Vellis, senior associate and vice president of new media at Murphy Putnam Media; Ross Douthat, senior editor at The Atlantic Monthly and blogger for TheAtlantic.com; Terence Samuel, deputy editor of TheRoot.com, an online magazine aimed at black readers published by The Washington Post; Abbi Tatton, Internet reporter for CNN who covers blogs, web video and other new media for “The Situation Room;” and Matthew Yglesias, associate editor of The Atlantic Monthly and blogger for TheAtlantic.com.
Photos from top: Abbi Tatton, Matthew Yglesias, Ross Douthat, Terence Samuel and Philip de Vellis.
The moderator was Michael Tomasky (BSJ, 1982), editor of GuardianAmerica.com, the U.S.-based website of The Guardian newspaper of England. In his introduction,
Tomasky described the current election as a landmark in media coverage, comparing it to the 1960 presidential race between John F. Kennedy and Richard Nixon. “It was the ﬁrst time people were getting their information from television and not newspapers,” said Tomasky. “It was the ﬁrst race where this new medium really asserted itself. There is reason to think, in some number of years, we’ll look at this race as the ﬁrst YouTube race — the ﬁrst new media race.” Tatton says that the Internet ﬁrst demonstrated its inﬂuence in the previous presidential race. “It really grew out of the 2004 election . . . when political blogs had really become a force,” said Tatton. “They were breaking news, covering news. They were talking about stories that maybe we in cable news weren’t. There was a real gap there — a real lack.” Douthat, a conservative blogger, says the ﬁrst wave of inﬂuential bloggers represented the political right. “When the ﬁrst blogs appeared . . . you had a liberal media establishment that
was biased against conservatives,” said Douthat. “It made sense that initially the blogosphere would become a center for conservative opposition, in a sense to what bloggers are required by law to call the ‘MSM,’ the mainstream media.” Since then, Douthat said, the pendulum has swung the other way, particularly as the Barack Obama campaign has reached out to younger, Internet-savvy voters. “What liberals ﬁgured out very quickly,” said Douthat, “is that blogs are enormously eﬀective tools for political organization and money raising. And that, I think, is where conservatives and Republicans are still light-years behind.” According to the panelists, another change has been the inﬂuence of videos produced for the Internet by ordinary citizens and political operatives. While working as a consultant on the Obama campaign, de Vellis independently produced a video in which he mashed up clips from Clinton’s web chats with Apple’s famous 1984 Super Bowl advertisement. The video, showing Hillary Clin-
ton as an Orwellian “big brother” ﬁgure, has generated more than 5 million hits on YouTube and cost de Vellis his job. “I thought it was clever, but I didn’t think it’d be that big of a deal,” said de Vellis. “It took me one afternoon sitting at my dining room table. Little did I know that within 24 hours it started getting spread around.” While new media is having an impact on the current election, the panelists agreed that most people still rely on traditional media sources. However, they say new media has accelerated the news cycle and is helping to set the news agenda. “The real inﬂuence of new media is the inﬂuence it has on old media at this point,” said Samuel. “Now The New York Times has ‘The Caucus,’ and The Washington Post has ‘The Trail.’ Everyone has a blog.” “What you’re ultimately probably going to see is not new media taking over from old media, but old media and new media sort of collapsing into each other,” said Douthat. “As the population changes and more and more people are getting their news online, you’ll just see more and more of that.”
Student planning, involvement highlight J-Week events
BY KEENAN CUMMINGS
For Journalism Week 2008, “New Media. New Democracy,” the School of Journalism reached out to SOJ students to get their input and involvement in planning the annual week, which recognizes new trends and celebrates best practices in journalism and mass communications. The School’s student organizations participated in a variety of activities.
Logo Design Under the direction of advertising instructor Cathy Mezera, Advertising Club members designed the red-white-and-blue logo for the annual event. The logo was used in all Journalism Week promotional materials. Advertising seniors Keri Sams, Coley Chacos and Bryce Post and junior Mallory Rhodes helped in the design process. Sams was responsible for creating the ﬁnal design. “The design needed to be versatile enough to be printed on posters, stickers, banners and other materials,” said Sams. “We got together and brainstormed. We worked very well together as a team. I’m very grateful for being recognized. It’s a great honor.”
Ad Design Competition The Advertising Club also sponsored an ad design competition open to all students in the School of Journalism. Students were asked to create a poster that would encourage young people to vote and to get involved in the political process. Students from all SOJ programs participated.
Clockwise, from left: Dean Maryanne Reed introduces the J-Week panel event on April 3, 2008. PRSSA members Jamie Campbell (left) and Nicole Riggleman sort through audience questions at the debate. Nicole Riggleman (right) and Erin Murray take questions from the audience. Judy Bransford (left) and James Bailey prepare for a rebuttal by the College Republicans. Jared Towner represents the Young Democrats at the debate. Erica Sladky defends the Democratic platform. Visiting Assistant Professor Tori Arthur keeps time during the debate.
“We were so excited when we heard that we had won the competition.” — Jordan Parsons
SOJ students vote for their favorite entry in the Ad Design Competition. The “Choose a Party for Life” poster (bottom left) won the competition.
Entries were displayed in Martin Hall, and SOJ students were invited to vote — along with a panel of professional judges — on the best entry. The “Choose a Party for Life” design by Mark Donohue, a sophomore pre-journalism major; Renee Motto, a sophomore pre-journalism major; and Jordan Parsons, a senior advertising major, was selected as the competition winner. The team received a prize of $250. “We put a lot of work into the project and were so relieved when it was ﬁnally complete,” said Parsons. “We were so excited when we heard that we had won the competition.”
Essay Competition The Society of Professional Journalists (SPJ) student organization sponsored an essay competition, also open to all SOJ students. Participants were asked to write a 500- to 700-word essay explaining how new media (blogs, social networking, user-generated websites, etc.) encourage young people to vote and what new media could do better.
“This is such a pivotal and exciting election,” said Kellen Henry, SPJ vice president and news-editorial senior. “I think this contest was a great way for students to explore how the candidates are using new methods of communication and how well these tools reach voters.” Brittany Swisher, a broadcast news senior, won the competition and the $250 prize with her essay titled, “How YouTube and other New Media Impact Young Voters.”
Student Debate Public Relations Student Society of America (PRSSA) planned and hosted a student debate between WVU’s Young Democrats and College Republicans, who debated about such topics as the economy, the environment, the Iraq War and health care. In advance of the debate, “Student Voices: A Campus Debate About the Candidates,” PRSSA members surveyed students across campus to compile a list of the issues that were most important to them.
The debate was moderated by SPJ members Erin Murray, a sophomore broadcast news major, and Colin Booth, a senior pre-journalism major. Murray was recently elected to serve as president of the organization next year. More than 100 students turned out to watch the event in Brooks Hall. “Many times in class we are told what to do or what should be done,” said Nicole Riggleman, a public relations major who helped plan the event. “With this project, I had to actually apply all of that knowledge to a community-wide event. I feel like I learned so much during every step of the process.”
sojinsider.wvu.edu View a photo gallery of J-Week events. Watch video interviews with J-Week speakers. Watch “man-on-the-street” interviews about the election.
Gillette informs and entertains SOJ students and faculty
President of the independent advertising agency Downtown Partners Chicago and an alumnus of the School of Journalism, Ray Gillette (BSJ, 1971) energized a student audience with his talk, “So, You Want to be in Advertising?” in September 2007.
BY ANDY SMITH
Gillette started in 1978 and served as president from 2000-2004.
Gillette said Bernbach’s “Lemon” and “Think Small” ad campaigns for the Volkswagen Beetle are recognized as two of the most important moments in advertising history. He Using pictures and took students through Kendal Montgomery Ray Gillette (BSJ, 1971) videos, Gillette led studecades of Alka-Seltzer dents through a virtual commercials and timeline of advertising milestones, discussing Polaroid television spots starring James Bill Bernbach, who was named as “the single Garner and Mariette Hartley and showed most inﬂuential creative force in advertising’s the more recent “Waaazzup” Budweiser history” by Advertising Age’s survey of the commercials that were launched when top 100 campaigns of the century. Bernbach he was president at DDB Chicago. was one of three founders of Doyle, Dane, The SOJ alumnus began his advertising Bernbach, known as DDB Chicago, where career as an account manager at McDonald
& Little Advertising in Atlanta, Ga. Later at DDB Chicago, he worked on some of the company’s largest accounts, including State Farm, Discover Card, Busch Beer and Qwest Communications. Gillette is considered a visionary in the integrated marketing discipline, bringing its beneﬁts to DDB clients long before it became standard industry practice. Capitalizing on his entrepreneurial spirit and love of building new business, Gillette was named president of Downtown Partners, an Omnicom agency, in 2004. SOJ advertising student Jordan Goddard was impressed by Gillette’s career and presentation. “It’s always nice to see West Virginia University graduates in the same ﬁeld of study as you who have made a real name for themselves,” said Goddard.
Advertising students win awards in regional competition
BY NATALIE EDDY
Fifteen SOJ students won the Overall Best Presentation Team Award this spring in a regional advertising competition that oﬀers students a chance to compose a professional campaign for a real-world company.
paign objective was to increase trial usage and awareness of AIM’s social network among 18- to 24-year-olds, primarily through viral and non-traditional advertising, with a $25 million budget.
The students traveled to Lexington, Ky., to compete in the American Advertising Federation’s National Student Advertising Competition against 11 other colleges and universities.
Advertising instructor Cathy Mezera commented, “I’m extremely proud of the team’s ideas and eﬀorts. In a nutshell, they proposed a new, branded AOL portal called exclAIM, a promotional concert tour and street teams across major U.S. campuses. They chose ADvocates as their agency name.”
In the competition, a corporate sponsor provides an assignment outlining the history of its product and current advertising situation. Students then research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Next, student teams “pitch” their campaigns to a panel of judges. This year’s sponsor was AOL, a global leader in web-based businesses. The cam-
WVU team members included: Jessie Blackwell of Wheeling, W.Va.; Brian Cash of Matawan, N.J.; Coley Chacos of Riva, Md.; Chris Coscarelli of New Kensington, Pa.; Tabatha Duﬀy of Clarksburg, W.Va.; Lindsey Helfer of Glen Dale, W.Va.; Bryce Post of Eldersburg, Md.; Justin Raiten of Freehold Township, N.J.; Mallory Rhodes of Seaford, Del.; Keri Sams of Parkersburg, W.Va.; Dan-
ielle Schultz of Potomac Falls, Va.; Crista Short of Woodbridge, Va.; Kelsey Weigand of Pittsburgh, Pa.; Ashlee Welch of Weirton, W.Va.; and Morgan Yates of Belle, W.Va. Presenters at the conference were Coscarelli, Helfer, Sams, Schultz and Yates. Helfer also won the award for the Overall Best Presenter. The competition was divided into 15 districts, each containing one to ﬁve states. WVU is in District 5, which includes schools from Ohio, Kentucky and West Virginia. Other colleges competing included Western Kentucky University, Ohio University, Cleveland State University, Youngstown State University, Murray State University, Marietta College, John Carroll University, Xavier University, University of Kentucky, Mount Vernon Nazarene University and Marshall University.
Urbanski emphasizes design as solid entry point into today’s competitive media markets BY NATALIE EDDY AND DYLAN JONES
subliminal ability to grab a reader’s attention and hold it. Modern readers have less of an attention span for long articles, and producing a fresh, visually appealing page helps to keep them interested in the story.” Urbanski said students who learn the basics of design can carry that technique into all aspects of journalism, whether it’s on a printed page, advertisement or website. “If you understand and apply the basics of design, like good proportion and white space balance, you can do it well,” said Urbanski.
“Teaching design is essential in today’s world of media convergence.” — Dr. Steve Urbanski
For more than 28 years, Urbanski has been “doing it well.” WVU Photo Services
Modern design is a core component of media convergence and can make the diﬀerence in keeping today’s busy readers interested in the stories on the page. That’s a lesson Dr. Steve Urbanski (BSJ, 1978), a former newspaper design editor and the new director of graduate studies at the School of Journalism, passes on to his students. “Teaching design is essential in today’s world of media convergence,” said Urbanski. “The importance of design lies in the
His journalism experience encompasses design, editing and reporting with such newspapers as the Pittsburgh Post-Gazette; the Herald-Standard in Uniontown, Pa.; the former Sun-Tattler in Hollywood, Fla.; the Mountain-Statesman in Grafton, W.Va.; The Spirit in Punxsutawney, Pa.; and the former Dallas Times Herald. For 14 years, he was a page design editor at the Pittsburgh Post-Gazette where he won a number of state, regional and national awards, including portfolio awards in 2005 and 2006 from the Society of Newspaper Design. He also has experience in academia, having taught journalism classes at Duquesne and Point Park Universities, and he was advisor for The Duquesne Duke school newspaper for eight years.
Urbanski is excited to be teaching at his alma mater. He worked with students in his copy editing and design class to help create the new look for the SOJ alumni magazine. “We tried to establish a fresh look for the magazine,” said Urbanski. “We used several examples of diﬀerent alumni magazines from around the country, trying to meld some of the ﬁner points of each to come up with an inviting format.” According to Urbanski, many journalism schools view design as being strictly in magazines, newspapers and advertising. But he likes students to extend their design view into their everyday lives. “I challenge students to look at the world around them with a more critical eye,” said Urbanski. “I want them to see how basic design components, such as proportion, balance and white space, are at work around them all the time. By seeing these foundational elements in action, I believe students begin to grasp how vast design is in our world.” His students seem to be taking the challenge. One of Urbanski’s students went on a trip with his girlfriend and kept noticing that headlines in out-of-town newspapers weren’t “kerned” enough. Kerning is the altering of space between each letter of a headline. “This is a funny but important story,” said Urbanski. “It’s funny because I’d much rather the student enjoy spending time with his girlfriend. But it is also nice to know that he was applying the techniques we discussed in class.”
sojinsider.wvu.edu Listen to an interview with Steve Urbanski.
Harrison/Omnicom Professor brings marketing expertise to the classroom
With more than 20 years of professional experience in marketing communications, Dr. Elizabeth Taylor Quilliam brings real-world expertise and strategic know-how to the classroom as the School of Journalism’s ﬁrst Harrison/Omnicom Professor of Advertising. Quilliam, who recently completed her Ph.D. in mass media at Michigan State University, has a wide variety of experience, working for both large and small companies and as a consultant specializing in marketing communications and sales support. “Where possible, I use examples from my past experience to bring real-life illustrations to the students,” said Quilliam. For example, Quilliam has discussed in class marketing campaigns she developed for the New York Cash Exchange (NYCE) ATM and debit card network. While at NYCE, Quilliam won two Gold Eﬃes, a highly valued award in the advertising ﬁeld that is based on eﬀectiveness and execution. Quilliam also draws from her experience as vice president and chief customer relations oﬃcer at Equifax Card Services and as an independent consultant. To stay current, she calls upon her many contacts in the advertising ﬁeld, which now include Omnicom professionals, to provide students with the latest information about innovative trends in advertising, marketing and public relations. “While we were studying political advertisements in one class, I used a political ad from a contact to illustrate issue advertisements, including story boards, production notes, photos and the ﬁnal product,” said Quilliam. “As a result, I was able to show the students how ideas are conceived, developed and implemented. They learned about the diﬀerent components of a political campaign and how that was translated into an advertisement.”
BY DYLAN JONES
Quilliam also utilizes her research activities to make students aware of broader issues in the ﬁeld. Her research primarily focuses on the intersection of advertising and society and delves into such topics as advertising and children, corporate social responsibility and privacy. “For example, I teach how the sum total of all advertising inﬂuences our lives, rather than focusing on how a single advertisement or campaign works,” said Quilliam. “The complete picture is how advertising aﬀects society, negatively and positively.”
“Where possible, I use examples from my past experience to bring real-life illustrations to the students.” — Dr. Elizabeth Taylor Quilliam
As the Harrison/Omnicom Professor of Advertising, Quilliam teaches a variety of courses, including advertising and society, direct marketing and advertising research methods. “What clearly impresses me about Liz is her open passion for the art of communication and the science of advertising,” said Tom Harrison, chairman and chief executive oﬃcer of Diversiﬁed Agency Services, a division of the Omnicom Group, and sponsor of the Harrison/Omnicom Professorship. “She embodies the innate ability to focus on the relevance of the various disciplines within advertising to create a practical, integrated curriculum,” said Harrison.
WVU Photo Services
Ultimately, Quilliam said, she is guided by her sense of personal obligation to contribute to society. “After working a number of years in the marketing ﬁeld, I wanted to give something back,” said Quilliam. “Hopefully, through a combination of my experience, contacts and research, I’ll be able to help teach tomorrow’s communicators to be responsible, ethical and creative. When I was younger, I never would have thought about doing this. Now, I don’t see a home outside of academia. This is where I want and need to be.”
sojinsider.wvu.edu Listen to an interview with Elizabeth Taylor Quilliam.
Documentary adds to African American history of World War II
Associate Professor Joel Beeson’s documentary, “Fighting on Two Fronts: The Untold Stories of African American WWII Veterans,” reveals the stories of four “Greatest Generation” veterans who were forced to ﬁght two battles — against an enemy on foreign soil and racism at home. “For many of the veterans it was their ﬁrst time to tell someone exactly what they went through,” said Beeson. “It got pretty emotional for them — and for me. I remember having to turn the camera oﬀ at times to just cry with them.” It also was one of the ﬁrst attempts to document stories of the African American experience during World War II on ﬁlm. By 1945, more than 1.2 million African American men were serving in Europe and the Paciﬁc, yet little has been recorded to document their contribution to the war. Beeson’s ﬁlm won acclaim from the Congressional Black Caucus Veterans’ Braintrust. In September 2007, he received the Braintrust Award during the 19th Annual Veterans’ Braintrust Awards Reception. Established by Gen. Colin Powell in 1990, the Braintrust Award recognizes people who have provided
BY NATALIE EDDY AND JESSICA CARLOSS
exemplary national and community service on behalf of African American veterans. Beeson got the idea for the documentary through his work as the director of the West Virginia Veterans History Project, created to help document stories of the state’s veterans.
For the editing process, Beeson turned to renowned ﬁlmmaker Jacob Young, currently a producer at WVU Television Productions. Young has produced award-winning documentaries, including “The Dancing Outlaw” and “American Junkumentary.”
The ﬁlm became a reality in 2004, when the West Virginia Humanities Council funded the project, awarding Beeson a media grant to create a documentary about West Virginia’s African American veterans.
“We did in just a couple of weeks, what would normally take many months to accomplish,” said Young. “The documentary is set in a way that it takes the audience along for the journey, making them feel like they aren’t watching a documentary.”
The hour-long documentary premiered on Veterans Day 2007 on West Virginia Public Television.
Beeson added that he wanted the veterans to tell their stories in their own words.
The ﬁlm features the stories of Marcus Cranford of Charles Town, W.Va., who was part of a Navy Seabee Battalion of soldiers deployed at Iwo Jima to unload supplies on the beach; Madelean McIver of Charles Town, one of only 3,000 African Americans in the Women’s Army Corps (WAC) during the war; John Watson of Blueﬁeld, W.Va., a crew chief with the Tuskegee Airmen; and Hughie Mills now of Las Vegas, Nev., who volunteered for the 761st Tank Battalion after the Battle of the Bulge.
“There is no narrator saying African Americans did this, or Americans did that,” said Beeson. “These are men and women who have kept this information, a lot of times to themselves, for 65 years. Many of them are haunted and have had nightmares about this stuﬀ. I thought it was only right and fair to let them tell their own stories.”
sojinsider.wvu.edu Watch a video trailer of Beeson’s documentary.
Dahlia produces award-winning documentary
BY HEATHER BONECUTTER AND NATALIE EDDY by available mining jobs and the promise of inexpensive housing. Dahlia’s family background drew her to work on this project.
It has been called the worst mining disaster in American history. On a gloomy Friday morning on Dec. 6, 1907, an explosion and subsequent ﬁre tore through two coal mines in Monongah, W.Va., killing 362 men and leaving 250 women widowed and more than 1,000 children fatherless. To honor the women and children left behind by the disaster, Teaching Assistant Professor Gina Martino Dahlia (MSJ, 2007) produced, ﬁlmed and narrated an historical documentary, “The Monongah Heroine.”
Born in Italy, Dahlia’s mother, Rina Martino, came to America to make a better life for herself by marrying Dahlia’s father and starting a family. A native of Marion County, W.Va., Dahlia feels a strong, emotional connection to the Monongah mine victims.
“My grandpa, Sam Martino, was a coal miner for nearly 25 years,” Dahlia said, explaining her interest in the project. Her grandfather narrowly escaped the 1968 In April 2008, the ﬁlm won a national Farmington Mine disaster, in which 78 men Broadcast Education Association Festival were killed. “My grandfather wanted to work of Media Arts Award. The ﬁlm was named a double shift that day, but his ride was going “After the 1968 mine explosion, I saw home, and so he had to how hard my grandmother struggled to go, as well. That twist of fate saved his life.”
keep everything together, even though she knew my grandfather still had to go underground to make a living.”
Best in Category in the Faculty Documentary Competition for Short Film. The ﬁlm also earned an Accolade Award for Excellence in Historical Videography.
“After the 1968 mine explosion, I saw how hard my grandmother struggled to keep ev— Gina Martino Dahlia erything together, even though she knew my grandfather still had to go underground to make a living,” she added.
When the 1907 Monongah disaster occurred, almost half of the town’s breadwinners were killed, most of them Italian immigrants who came to West Virginia lured
Based on that experience, Dahlia decided to step back in time to tell the story of the Monongah disaster from the families’ perspective. She spent four years doing research, gathering archival photos and shooting 25 hours of footage. Submitted photo
Among those interviewed for the ﬁlm were a well-known mining expert, a photojournalist, an author and local mining historian, Italian immigrants, a genealogist and poet, a vice president of Calabria, Italy, and a son of one of the widows. Through the project, Dahlia formed relationships with the people of Monongah and got to know their heritage. She said it is impossible to do an in-depth documentary without being changed by it. “It’s a huge misconception that in order to be a journalist you have to be removed,” said Dahlia. “You have to be connected to the story to connect with the audience.”
sojinsider.wvu.edu Watch a video trailer of Dahlia’s documentary.
Left: Family members wait outside the mine to find out if their loved ones survived the explosion. Top right: Dahlia visits the Monongah Heroine statue in downtown Monongah, W.Va. The statue was erected to pay tribute to the widows left behind after the 1907 Monongah mine disaster.
Former USA TODAY top editor sings praises of good ol’ fashioned hard work BY SARAH MCLEAN
Bob Dubill, former USA TODAY executive editor, urged students to make a diﬀerence with their reporting, while staying hungry for challenges, during a campus visit in February 2008.
Bob Dubill, former executive editor of USA TODAY, talks about the paper’s coverage of the Sept. 11, 2001, terrorist attacks.
“It is easy to become a good writer if you are a good reporter,” said Dubill. “You can make a diﬀerence with your reporting if you go the extra mile.” The extra mile for Dubill started when he landed a job with The Associated Press (AP) and worked his way up to bureau chief of the AP’s New Jersey operation. Dubill later became executive editor of Gannett News Service in Washington, D.C. Under his direction, Gannett won 24 national awards, including the Pulitzer Prize for Public Service. Dubill served as executive editor of USA TODAY from 1995-2002. The paper’s circulation grew to more than 2.2 million copies per day under his leadership. Dr. George Esper, Ogden Newspapers Visiting Professor of Journalism, said Dubill’s visits are always inspiring. “Bob Dubill is my hero, a jewel in journalism — passionate and prevailing, decent and dedicated, generous and gracious,” said Esper. “He is a legend in journalism, having helped turn USA TODAY into such a huge success that its critics later used it as a model.” As a start-up paper, USA TODAY was criticized for its heavy use of graphics and shorter-length stories and was sometimes referred to as the “McPaper.” Dubill demonstrated to students how USA TODAY staﬀers responded to the criticism. Wearing a pair of oversized plastic sunglasses and dancing, Dubill sang the lyrics from Twisted Sister’s “We’re Not Gonna Take It.”
“Who knows? Maybe headlines will be written in the sky in the future.” — Bob Dubill
Popular during USA TODAY’s early years, Dubill said newsroom employees adopted the song as their anthem. He told students they also need to stay hungry to make their mark in journalism today. Despite the advancing technology of online newspapers, Dubill said he has faith newspapers will be around, in one form or another, in the years to come. “Who knows? Maybe headlines will be written in the sky in the future,” said Dubill.
Students get winning experience covering Fiesta Bowl BY KEENAN CUMMINGS
As the ﬁnal seconds of the 2008 Tostitos Fiesta Bowl ticked away, the WVU football team’s sideline was electric. A small group of players lifted interim head coach Bill Stewart onto their shoulders, and he triumphantly pumped his ﬁst into the air. As the players poured onto the ﬁeld in celebration, ﬁve School of Journalism newseditorial students interviewed players and snapped photos to capture the experience. Todd Krise, Kendal Montgomery, Tony Dobies, Dan Stefano and Kathryn Gregory were given the opportunity to spend four days in Glendale, Ariz., to cover the Fiesta Bowl for The Daily Athenaeum. “I was really excited to get the chance to travel and get the valuable experience of covering a huge sports event,” said Gregory. “It was exciting to branch out of my comfort zone and go to my ﬁrst bowl game.” The trip was a long-awaited opportunity. “I always told Dan [Stefano] that there was a chance we could go to a BCS bowl,” said Dobies. “This could be the highlight of my career, and I’m still in college.” The students traveled to Glendale from Pittsburgh, Pa., at 5 a.m. on Dec. 31, preparing to spend the New Year’s holiday covering the biggest story of their college careers. For two days before the game, the students covered fan activities, including the Insight.com Bowl Block Party held at Arizona State’s campus, where they chose WVU fans to interview from a crowd of a few thousand people. On game day, the students parted ways, with four of them heading to the press box at
SOJ students (from left) Dan Stefano, Tony Dobies, Todd Krise and (front) Kendal Montgomery stand on the field at the 2008 Tostitos Fiesta Bowl during their coverage for WVU’s student newspaper, The Daily Athenaeum.
Mountaineers, who started out strong and maintained a lead they would never relinquish. The four students in the press box sat above the WVU fan section but had to keep their own excitement in check. “As everyone knows, the game went well,” said Krise. “We tried to refrain from cheering in the press box, but it was hard not to go crazy. We were all-smiles though.”
In the fourth quarter, the other “Once we got to go on the field and four students were allowed to head down to the ﬁeld and report on the interview the players, it was one of celebration ﬁrsthand. As the ﬁnal the best experiences of my career...” seconds of the game ticked away, the students’ school spirit erupted — Dan Stefano as Stefano and Krise went so far as to do the signature shoulder bump that the Mountaineers do after big plays. University of Phoenix stadium and Montgomery going down to the WVU sideline “It was unbelievable,” said Stefano. “Once we to set up for photos during the game. got to go on the ﬁeld and interview the players, it was one of the best experiences of my Once the game started, emotions ran career and especially special being a senior.” high as the WVU crowd cheered on the
Throughout the trip, the students were on constant deadline and had to produce multiple stories at once. “This experience was very valuable for me because I got shots for my portfolio,” said Montgomery. “It proved to me that I could cover big sports for a living and could be happy doing nothing but that.” The coverage of the game also gave the students a chance to prove they are more than capable of covering sports at a national level. “It was a great opportunity — everything was ﬁrst class,” said Stefano. “Professionally, it gave me the motivating factor that one day I want to do this again.”
sojinsider.wvu.edu View a photo slideshow of Fiesta Bowl highlights.
Locy speaks with Neil Saft, a student in her Law of the News Media class.
Visiting Shott Chair shares real-life lessons BY NATALIE EDDY AND DYLAN JONES
She has written about the U.S. Supreme Court, the maﬁa and just about every aspect of state and local government. After more than 25 years as a reporter, Toni Locy (BSJ, 1981) the 2007-2008 Visiting Shott Chair of Journalism, found herself in the news. Locy, who joined the faculty last fall, is at the center of an anonymous source case that is making national headlines. The case began in the aftermath of the 9/11 disaster when anthrax poison was anonymously mailed to various media outlets. While a reporter at USA TODAY, Locy wrote a story naming Steven Hatﬁll as “a person of interest” in the federal anthrax investigation. In 2003, Hatﬁll, who was never charged by the government, ﬁled suit against the FBI and Justice Department. Locy and other reporters were subpoenaed and ordered to name their sources. After getting their permission, Locy named two sources, but she has declined to reveal more names of people she talked to about the case. A U.S. District judge found her in contempt and ordered her to reveal the names of the conﬁdential sources or pay daily ﬁnes adding up to more than $45,000. The U.S. Court of Appeals for the District of Columbia Circuit blocked the ﬁnes while her lawyers are appealing the decision. 30
While the case was making its way through the courts, students at the School of Journalism got a front row seat to this historical legal battle. In her classes, Locy applied her experience, discussing the importance of reporters being able to oﬀer sources conﬁdentiality. “I have discussed the case at length during lectures on shielding sources. Bob Dubill, the former executive editor of USA TODAY, by sheer coincidence, was a guest speaker in my media law class the day after I was held in contempt. He basically interviewed me about the case in front of my class. I think the students enjoyed it because many of them jumped in and asked questions, as well.” A 1981 graduate of the School of Journalism, Locy’s impressive and multifaceted career has included reporting positions at the Philadelphia Daily News, Boston Globe, Washington Post, U.S. News & World Report and The Associated Press. The veteran reporter-turned-professor uses her years of reporting on the national scene to pass along other valuable lessons to students. She emphasizes basic writing skills and teaches students that fairness and accuracy are the most important attributes of good reporters. She
also tells them reporters must be curious and skeptical to serve their readers well. Locy is the third professor to hold the Shott Chair of Journalism, which was created by an endowment from the Hugh I. Shott Jr. Foundation to honor the Shott family’s 100-year-plus history of leadership in West Virginia’s news media and to enhance journalism education in the state. The First Amendment guarantees freedom of the press, cementing the media’s role as the watchdog of government, but Locy’s court battle over the protection of journalists’ conﬁdential sources may lead her to a deﬁning role in history on the issue of source disclosure. Although Locy is more comfortable behind the pen than in front of it, she knows the signiﬁcance of this case. “I’m worried that privacy act lawsuits could be used in the future to silence reporters and to keep news organizations from doing aggressive, hard-hitting reporting,” said Locy. “I do believe I’m doing the right thing.”
sojinsider.wvu.edu Listen to an interview with Toni Locy.
Arthur brings experience to broadcast students
BY MARK PALANGIO
In January, Tori Arthur joined the SOJ faculty as a visiting assistant professor in the broadcast news program. Arthur brings nearly 10 years of electronic media, news writing and communications experience to the School. Most recently, she worked as a television producer for CONUS Communications, a satellite news-gathering organization that provides coverage for more than 100 local stations, television networks and news organizations across the country. Arthur completed her undergraduate work in 1999 at James Madison University in Harrisonburg, Va., receiving a bachelor’s
Peruvian journalist joins SOJ faculty
BY MARK PALANGIO
Maria Ines Miro-Quesada, a Peruvian online journalist, joined the SOJ faculty in November as a visiting assistant professor. In addition to teaching visual journalism courses, Miro-Quesada is helping to develop the online version of the School’s annual alumni magazine, SOJ Insider, and developing a class in international media. “When I came in October to visit, I really liked WVU and the School in particular,” said Miro-Quesada. “I instantly felt welcomed. The School of Journalism feels like a family. It may sound clichéd, but it is true. I have never experienced the collegiality present here.”
degree in electronic media production. While there, she produced the campus newscast called “The Beat.” After college, Arthur was an associate producer at WDBJ7 in Roanoke, Va. She spent three months working night shifts and almost nine months producing the morning news briefs, which ran throughout the morning. In 2006, Arthur received her master’s degree in creative writing from American University in Washington, D.C. While Arthur was in graduate school, she worked as a teacher for the Institute of Reading Development, designed to help students, ages 4 through adult, improve their reading and writing skills. “Probably the most memorable class I taught was at the World Bank for employees from around the world,” said Arthur. “None of them were native English speakers, and they were all trying to improve their English language reading skills. It was fascinating and challenging because I had students from
Argentina sitting next to students from Sierra Leone sitting next to students from the Czech Republic.” “Every professional experience I’ve ever had has prepared me for WVU,” said Arthur. “Because no two days in a broadcast newsroom are ever the same, you have to be ﬂexible and adaptable. All of these are qualities I’m working to instill in my students.” Arthur has nothing but positive things to say about the School and the students. “I’ve been impressed by WVU and the School of Journalism. The J-School gives its students so many opportunities to develop professionally and have real-world experience before graduation. I think that’s why it will be among the top journalism schools in the nation,” said Arthur.
sojinsider.wvu.edu Listen to an interview with Tori Arthur.
Miro-Quesada earned her bachelor’s degree in journalism from the Pontiﬁcia Universidad Católica del Perú, in Lima, Peru, and later received her master’s degree in journalism from the University of Missouri-Columbia.
position I have had in the U.S. and Peru. I love the in-class experience and the outside one — talking to the students, learning from them, seeing how they progress and get better.”
Her professional experience in Peru includes the development of two national magazines, writing and editing for both print and online media and producing a radio show targeted at small-business owners.
Miro-Quesada says she is impressed by the SOJ faculty, who reach out to students in the classroom and beyond.
While at the University of Missouri, Miro-Quesada worked as both the online director and a radio producer for Global Journalist, an international magazine with print, online and radio components. She also was the online editor for the Spanish-language eﬀorts of Investigative Reporters and Editors organization and the managing editor for Adelante, a bilingual magazine published by the University of Missouri School of Journalism. “I love teaching,” said Miro-Quesada, “and I have really enjoyed every single teaching
“Everyone, including the dean, knows the students by their names,” she said. “They know what their strengths and interests are and are always trying to ﬁnd opportunities for them to shine and to grow as professionals. I have never seen that. We really have a one-on-one approach to teaching.”
sojinsider.wvu.edu Listen to an interview with Maria Ines Miro-Quesada.
Former SOJ professor Bill Seymour, who died on Dec. 31, 2007, served in many key posts, including editor of the National Press Photographers Association’s Region 3 magazine, Bootstrap. Photo courtesy of The Dominion Post
Late professor taught photography as a career, not a hobby BY SARAH MCLEAN
Not only did Bill Seymour have a good eye for photography, but he also had a talent for teaching his students how to ﬁnd emotion through photojournalism. Professor Emeritus Bill Seymour died on Dec. 31, 2007, in Mount Morris, Pa., at the age of 70. Seymour joined the SOJ faculty in 1975 and taught for 27 years before his retirement in 2001. According to Seymour’s former teaching assistant Bob Gay, Seymour taught students more than just how to take a great picture — he taught them how to make a living as a photographer. “Bill was the ideal journalism professor because he taught photography through his own personal street experience, and he lived what he taught,” said Gay, who currently works as a staﬀ photographer for The Dominion Post in Morgantown. “Bill was hard on you, but if you did good work, he was not shy to tell you.” Seymour taught by example and encouraged students to carry their cameras around with them at all times and to be ready in case anything happened. One time, he even set up a staged police arrest to test students but did not tell Gay that Gay would be the one “arrested” during class time.
“The ﬁrst arrest stunt assignment was done on me and from then on Bill’s students made sure that they had their cameras by their sides,” said Gay.
Seymour joined the National Press Photographers Association (NPPA) in 1967 and was a former Region 3 oﬃcer. He also served as the editor of Region 3’s magazine, Bootstrap, which received NPPA’s Outstanding Publication Award in 1983. Seymour’s service to NPPA and photojournalism was also recognized when he was presented with NPPA’s Joseph Costa Award in 1984, a Morris Berman citation in 1981 and a Kenneth P. McLaughlin Award in 1979. The Costa Award is presented to an individual for “most outstanding initiative, leadership and service in advancing the goals of NPPA in the tradition of Joseph Costa, a founder of NPPA, its ﬁrst president and chairman of the board.” Seymour also was a member of the WVU Faculty Senate for six years. He made an impression on his fellow faculty members, as well as the students he mentored. SOJ Professor Emeritus Paul Atkins worked with Seymour for 11 years. “Bill was always outspoken, and you always knew where he stood,” said Atkins. “I will always remember the main hallways of Martin Hall being ﬁlled with his students’ picture — many were very handsome.” Former SOJ Dean Guy Stewart recalled that Seymour was the perfect addition to the faculty in 1975 because an architect was ﬁnalizing additions to Martin Hall to include a photography lab. Seymour
left directly from his job interview with Stewart to help with the photo lab plans. “Bill was a very enthusiastic fellow, and photography became very popular all around the University because of him,” said Stewart. “I had a very good working relationship with Bill, and I was one of his strongest supporters.” When Seymour retired from teaching photojournalism, he served his community in many other ways, including volunteering for the Monongalia Emergency Medical Services for nine years as an emergency medical technician. Seymour also worked as a part-time photographer at The Dominion Post. Seymour will be remembered by photojournalists for lobbying to create the 1977 West Virginia state law that allowed cameras inside courtroom proceedings. However, his former journalism students and SOJ faculty will remember him best for his passion for teaching photojournalism. “Bill was a great asset to the J-School, and they will never ﬁnd another Bill Seymour,” said Gay. “I can’t imagine what my life would have been without him.”
Esper discusses his experiences with the AP during one of his newseditorial classes. Jon Offredo
Esper featured in history book of The Associated Press
BY HEATHER BONECUTTER
Ogden Newspapers Visiting Professor in Journalism, Dr. George Esper, is a veteran journalist with plenty of his own stories to tell. He spent 42 years working for The Associated Press (AP) in Vietnam covering the major stories of the war. Sharing the stories of his career, he is now featured in the book, “Breaking News: How The Associated Press Has Covered War, Peace, and Everything Else.” “I’m really proud of the book,” said Esper. “It’s been about 25 years in the making.” The AP was formed in 1846, but until now the most recent comprehensive history of it was published in 1940. In 2005, under the leadership of AP president Tom Curley, the organization developed a team to produce a more current version of its history. A team of a dozen veteran AP writers and editors set out to gather anecdotes from former members of the AP to tell the stories of the world’s ﬁrst wire service. According to Esper, the book is a tribute to the AP and those who have worked there since it was founded. He says the book is a major contribution to journalism because it shows the courage and sacriﬁces journalists make in times of war and peace. “It was a monumental job that couldn’t be done by two people,” said Richard Pyle, author of the two chapters on war. “When the book was being written, you have a choice of (who should) lead. It was an almost foregone conclusion that I would begin with George Esper and the fall of Saigon.”
In the war chapters, Esper describes his experiences of reporting during the Vietnam War and working later as the Saigon bureau chief. In one story, Esper describes what happened when Saigon fell and all outgoing telephone connections were severed. He says he was desperately asking for “a circuit to anywhere,” so he could send his story over the wire. Getting information out of Vietnam was one of the biggest challenges journalists had to work around during the war. Reporters like Esper, though, capitalized on the limited resources they had to send the stories to their editors. The war chapters of the book provide accounts of these obstacles and the many dangers the reporters faced. “The book was long overdue,” said Esper. “I had a lot of fun. I really enjoyed it because I love talking about Vietnam.” Pyle writes in the book that Esper “had scored a series of scoops and produced more than twice as many words as any other journalist in Vietnam, banging out daily war roundups that appeared in hundreds of papers.” Pyle said Esper is humble and would deny that he is one of the greatest reporters in history. “I regard George Esper as a brother,” said Pyle. “I also know what he did, and he is the best there is.”
Esper spoke about the book on a National Press Club panel in June 2007, which aired on C-SPAN the following month. The other participants included Darrell Christian, former AP sports editor; Kathryn Johnson, former AP reporter known for her coverage of the civil rights movement; Ron Edmonds, Pulitzer Prize-winning Washington and White House photographer; and Walter Mears, a Pulitzer Prize-winning former AP political correspondent. “It was a real honor to appear at the National Press Club,” said Esper. “And I had the best of both worlds because I was representing the AP and West Virginia University’s School of Journalism.” The book features 12 chapters, covering such issues as war, trials, sports and disasters, with a foreword written by David Halberstam, who died in an automobile accident shortly before the publication of the book. “It’s a fascinating non-ﬁction book,” said Esper. “It really takes you inside the AP.”
sojinsider.wvu.edu View photographs and listen to an interview with George Esper.
School hosts second-annual West Virginia Media Day
BY PATRICK SNYDER AND NATALIE EDDY
More than 30 SOJ students took advantage of a networking opportunity to meet with professional journalists from West Virginia Media Holdings, a statewide media network, whose holdings include four television stations and The State Journal. This was the second year for West Virginia Media Day, which was held in the Rhododendron Room of the Mountainlair. Many students brought resumes and tapes to apply for internships or permanent jobs, and others just came to learn about the day-to-day operations of a local television station or newspaper. “West Virginia Media Day introduces students to a wide variety of opportunities available to them in West Virginia media,” said Pam Hanson, the School’s director of advising and internship coordinator. “It’s good for everyone — broadcasting, print, public relations, multimedia and advertising. Students are always interested in the opportunity to come and sit down with someone who’s already in the business.” Media professionals who participated in the event include Bill Galloway, chief engineer at WOWK (Charleston); Larry Cottrill, general manager at WBOY (Clarksburg); Brenda Danehart, news director at WTRF (Wheeling); April Kaull, statewide news coordinator at WBOY; Dave
SOJ students review resumes and discuss opportunities with professionals from West Virginia Media.
Kirby, news manager at WOWK; Jacque Bland O’Bryant, managing editor at The State Journal; and Amanda Leaseburg, promotions coordinator at WBOY. “It’s a networking opportunity,” said Kaull (BSJ, 1995). “Something students maybe don’t realize when coming out of college is how important creating relationships can be as they start their professional careers. This event gives them the opportunity to sit down and meet people and make those connections. There are a lot of qualiﬁed,
bright journalists coming out of the P.I. Reed School of Journalism. As a former grad of WVU, I think it helps open doors to what is available in West Virginia and gives students the opportunity to start their careers here.” West Virginia Media was founded by Bray Cary (BSJ, 1970) and a group of predominantly West Virginia investors. Cary, who serves as president and CEO, is a member of the WVU Academy of Distinguished Alumni and sponsor of the Cary Journalism Scholarship at the School.
IMC hosts reception in Washington, D.C.
BY BRIANA WARNER The School of Journalism’s Integrated Marketing Communications (IMC) online graduate program hosted a “meet and greet” event in February 2008 at the National Press Club in Washington, D.C. Current IMC students and faculty and D.C. professionals attended the reception to meet face-to-face and learn more about the innovative master’s degree program.
Washington. “That is why I was pleased to help shine a light on the IMC program. As someone who constantly looks for talent at GolinHarris, we appreciate those who understand and have been trained in integrated communications techniques.”
and our value comes from the students and faculty who contribute to the community.”
IMC Program Director Chad Mezera said the event allowed students and professors in the online program to meet in person.
While the event attracted potential students from the D.C. area, current students also beneﬁted from the opportunity.
The event was coordinated by SOJ alumnus Mike Fulton (BSJ, 1979) to help raise awareness about the program.
“While our program strategy is to deliver quality curriculum in an online environment, we realize that face-to-face contact is what inspires prospective students,” said Mezera. “The point of the event was to promote a sense of community. IMC is not just another online program. We are about interaction,
“At every IMC event I attend, I experience a sense of community,” said Dave Micheals, IMC student. “From my conversations with prospective students, it’s clear that the IMC program has really tapped into an unmet need.”
“The online IMC graduate program is one of WVU’s crown jewels with in-state appeal and out-of-state potential,” said Fulton, executive vice president at GolinHarris in 34
Mezera hopes to hold another reception in Atlanta, Ga., and to form a program alumni chapter in Charleston, W.Va.
SOJ Advisory Committee welcomes new members, new structure
The School of Journalism’s Advisory Committee has undergone changes during the past year. The group, now led by new chairman Scott Widmeyer (BSJ, 1974), has decided to meet twice a year and held its ﬁrst spring meeting in April 2008. In addition, the Advisory Committee established three working subcommittees to focus on development and advancement, curriculum and IMC program innovations. Each subcommittee will be given
speciﬁc assignments to help the School enhance opportunities for students and strengthen its national reputation. “There is a great deal of excitement within the School as its programs aim to engage a new generation of communications professionals,” said Widmeyer. “We believe strongly that the Advisory Committee exempliﬁes that same sort of energy in charting new directions for the School. These folks are all busy professionals, but the
Advisory Committee Members Linda Arnold Jim Blair, Development Subcommittee Chair Scott Bosley Mark Casey Carolyn Curry Tara Curtis Bob Dubill Nanya Friend, Curriculum Subcommittee Chair Ray Gillette Tom Harrison, IMC Subcommittee Chair Ralph Izard April Kaull Patrice King-Brown
School remains a top priority for them.” The Committee also was expanded to include several new associate members, who will provide additional expertise, feedback and support on new initiatives. The IMC subcommittee met separately in New York City in March 2008 to discuss curriculum development, recruitment of top faculty and marketing the program to new audiences.
Associate Members Hoppy Kercheval Bill Kuykendall Pamela Larrick Jason Neal Bill Nutting Jim Roop Louise Seals Craig Selby Trip Shumate Michael Tomasky Patty Tompkins Loretta Ucelli Scott Widmeyer, Advisory Committee Chair
Frank Ahrens Richard Benedetto Wendell Cochran Michael Davis Cari Gerrits Ivy Guiler Noah Kady Bob Lynn Judy Margolin Jane McNeer
School develops five-year strategic plan
As part of a University-wide initiative, all WVU colleges and schools were asked to develop their own ﬁveyear strategic plans in alignment with the University’s 2010 strategic plan. The School of Journalism worked on its plan during the 2007-2008 academic year to help set priorities for the School in the areas of enrollment, curriculum and faculty development and retention. Eﬀorts began in early Fall 2007 with an all-day faculty retreat led by a professional facilitator, during which the School’s overall mission, vision and goals were established. SOJ administration continued to work with faculty in smaller group sessions to develop the measurable objectives and action steps. Dean Maryanne Reed presented a draft of the SOJ’s strategic plan to the Advisory Committee in Spring 2008 for reaction and feedback and will continue to work with the Provost’s Oﬃce to ﬁnalize the plan.
SOJ Mission The P.I. Reed School of Journalism prepares students to be skilled, innovative communications professionals, who think critically and practice ethically in a global community.
SOJ Vision The P.I. Reed School of Journalism aspires to a national reputation for excellence and innovation in curriculum development, experiential learning and research.
SOJ Goals 1. Recruit and retain high-quality students. 2. Recruit and retain high-quality faculty. 3. Prepare our students to be industry professionals and leaders. 4. Create knowledge that advances the disciplines. 5. Engage our students and faculty in service to the global community.
BY ANDY SMITH
WVU Photo Services
“As I’ve gone through my career, I have made it a point to be in situations where I could learn from others or from other situations,” said Larrick. “For example, I’ve raised my hand often to take on diﬀerent assignments. Assignments that presented me with a challenge and a learning opportunity.”
“Use your voice. Speak up and speak out. You have been in an environment that has relished that thinking — that has freed those stories. Your story is unfolding. Take a step when you need to. Open your arms. Enjoy.” That was the message of encouragement delivered by Pamela Larrick, keynote speaker at the School’s December Convocation on Dec. 8, 2007, at the WVU Health Sciences Center.
Larrick told students to be patient and work hard, adding that “your journey in life will be many steps, take one step at a time” and “do your best at whatever you do.”
Larrick (BSJ, 1972) currently is a strategic consultant with the Interpublic Group of Companies (IPG), one of the big-four global advertising agencies comprised of hundreds of communications agencies in more than 100 countries.
Pamela Larrick delivers the keynote address at the 2007 December Convocation.
In her speech, the Clarksburg, W.Va., native and member of the WVU Academy of Distinguished Alumni urged the graduates to embrace the changing world of communications and encouraged them to step out into the world, take chances and enjoy their lives.
Larrick is known as a leader and an innovator in the areas of digital, interactive and customer relations marketing. In her more than 30 years of professional experience, Larrick’s clients have included Microsoft, General Motors, Kraft and Hampton Inn.
Larrick said barriers are being torn down, giving graduates a chance to “blaze new trails.”
Prior to joining IPG, Larrick was Chief Digital, Direct and CRM Oﬃcer at the newly formed DraftFCB, where she led the company’s eﬀorts in strategic consulting, online services and branded content. Before that, Larrick was chairman and CEO of Fcbi Worldwide, overseeing operations in 40 oﬃces in 28 countries.
“You are all about to join a revolution, a revolution about, for and of the people — the people, who will be your viewers, your readers, your client’s customers,” said Larrick. “These people have, through the power of technology, taken their role, their involvement in what you will do to another level.” She added that companies are now merging business with social responsibility. “Corporations who have usually had a foundation where they did ‘good’ and the company where they did ‘business’ are now understanding the power of aligning the two and doing ‘good business,’” said Larrick. Since receiving her bachelor’s degree from the School of Journalism in 1972, Larrick has gone on to achieve great success.
In 1997, Larrick was named one of 25 women leaders of the advertising industry by Ad Age magazine. And in 2002, Larrick was named one of Ad Age Global’s Global Power 100 a list of the most “innovative, Top Graduating Senior daring, and dynamic Sarah Elizabeth Braswell leaders in marketing, Advertising advertising, and media.” Charles Bryan Frye In addition, Larrick received the Andi Emerson Broadcast News Lifetime Achievement Jacqueline Diane Gilbert Award for Innovation in and Service to the News-Editorial Direct Marketing Creative Heather Evelyn Bonecutter Community by the John Caples International Public Relations Awards organization. Sarah Elizabeth Braswell
Top graduating senior Sarah Braswell, a public relations major, also spoke at the December Convocation, oﬀering this advice to her fellow graduates. “As we leave WVU, I hope that we will all go forward with excitement and with the knowledge that we are ready to take on whatever the world throws at us,” she said. “We came into this school as talented and intelligent individuals who were ready to learn. Today, we leave as talented, intelligent and well-educated adults.” In her speech, Braswell touched on not only the importance of support from her family and friends but also the support from the SOJ faculty. Braswell said Visiting Shott Chair of Journalism Toni Locy, who has worked for The Associated Press, The Boston Globe, The Washington Post and USA TODAY, is just one example of the outstanding faculty at the School of Journalism. “Although I am not a news-editorial major, I was excited and inspired by her stories about life as a reporter,” said Braswell. “It is always encouraging to see someone who loves what she does.”
sojinsider.wvu.edu Watch a photo slideshow of Convocation highlights.
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On May 18, 2008, a packed auditorium at the WVU Creative Arts Center awaited the commencement of seniors and master’s degree candidates from the School of Journalism. Among the crowd were aspiring graduates, friends and family members, all with one common purpose — to celebrate the end of a journey and the beginning of a new chapter in life. Commencement speaker, Vince Gonzales, an award-winning CNN correspondent, perhaps best known for investigating the identity of the fallen hero in the Tomb of the Unknown Soldier, gave graduates advice that can be applied to any discipline. “I don’t have to tell you that today we live with an explosion of media and information sources,” said Gonzales. “We’re in an amazing period of transition right now, and it oﬀers great opportunities to people who can grasp them. That’s where you come in.” In oﬀering his perception of what the future landscape of communications may look like, Gonzales countered the conventional wisdom. “It’s not true, as some would tell you, that network news broadcasting and newspapers, otherwise known as ‘old media,’ are dead. Not yet,” he said. “The truth is, right now, old media and new media need each other. They need to evolve together and become something diﬀerent. Your job is to ﬁgure out what that is.”
Vince Gonzales offers advice to the School’s 2008 graduating class at May Commencement.
His speech was met with applause and gratitude from the graduates-to-be, moving the event to the much anticipated presentation of candidates and conferring of degrees.
“They have prepared me extremely well for a career in public relations,” said Brandt. “Professors like Pam Hanson gave me a very solid foundation.”
Graduates also had the opportunity to hear from an industry professional who had donned the same graduation cap and gown twice before.
Even though Gonzales spoke from his experience as a broadcast journalist, Brandt found his advice to be informative.
Alison Zemanski, a 2005 SOJ graduate from the public relations program and a 2007 IMC master’s degree recipient, oﬀered the Alumni Charge to the class of 2008.
And, then, Gonzales addressed the question that was on the minds of many graduates. “So, how do we succeed? How do you succeed?” Giving simple bits of advice, including “be bold” and “make the truth your friend,” Gonzales gave students a wealth of knowledge by supplementing his statements with his own stories and experiences.
Top Graduating Senior Elizabeth Whitney Brandt Advertising Tarah Marie Formica Broadcast News Megan Susan Baker News-Editorial Joshua Lynn Austin Public Relations Elizabeth Whitney Brandt
Graduates also had the chance to see their fellow classmates honored, as Dean Maryanne Reed presented awards to students with the highest academic honors, including top graduating senior Elizabeth Brandt, a public relations major. After the ceremony, Brandt commented on how the SOJ faculty inﬂuenced her while she was a student.
“It’s still relevant,” she said. “He had some very encouraging words for me.”
sojinsider.wvu.edu Watch a photo slideshow of Commencement highlights. Watch the photo slideshow shown at Commencement. See where SOJ ’08 graduates are bound. See SOJ ’08 graduates by program.
STUDENT AWARDS 2007-2008 American Advertising Federation’s National Student Advertising Competition: Overall Best Presentation Team Award went to Chris Coscarelli, Lindsey Helfer, Keri Sams, Danielle Schultz and Morgan Yates; and Overall Best Presenter went to Lindsey Helfer. Hearst Journalism Awards Program 2007: Megan Bowers received 20th place in the Radio I competition; Steve Butera won 11th place in the Television I competition; and Justin Weaver received 4th place in the Television Broadcast News Feature competition.
SOJ’s Spring Student Awards Banquet Advertising Program Excellence in Advertising Campaign Planning awards went to Erin Cunningham, Tarah Formica, Keri Sams, Danielle Schultz, Morgan Steinhauser and Brittany Zwick. Broadcast News Program Outstanding Beat Reporting in the KDKA/WVU Bureau Partnership went to Steve Butera.
Society of Professional Journalists 2007 Region 4 Mark of Excellence Awards: Kendal Montgomery won 1st place for General News Photography and 1st place for Feature Photography; and Jon Oﬀ redo received 3rd place for Feature Writing.
“WVU News” Outstanding Broadcast News Senior went to Megan Baker.
Kappa Tau Alpha 2008 inductees: Lindsay Anderson, Eric Arnold, Tricia Cesarino, Natalie Committee, Charles Holden, Kelly Matheney, Ashley Elaine McMillion, Nicole Riggleman, Briana Warner and Candice Weigel.
“WVU News” Outstanding Beat Reporter went to Amy Skeens.
PRWeek Awards 2008: Elizabeth Brandt was a team member on “The Meth Project: ‘Not Even Once,’” a ﬁnalist for Public Aﬀairs Campaign of the Year. IRE (Investigative Reporters and Editors) Awards: Justin McLachlan was a Finalist in Online/Other Media category. Walter J. “Buzz” Storey Awards for Public Aﬀairs Reporting: Kellen Henry took 1st place; Tricia Fulks received 2nd place; and Jon Oﬀ redo won 3rd place.
“WVU News” Outstanding Sports Reporting went to Dave Cacciapuoti. “WVU News” Outstanding Executive Producer went to Janet Irwin. “WVU News” Outstanding Feature Reporter went to Jessica Wheeler. News-Editorial Program Outstanding News-Editorial Seniors went to Josh Austin, Kathryn Gregory, Kellen Henry, Todd Krise, Dan Stefano and Emily Wright. Public Relations Program Outstanding Leadership as PRSSA President went to Jamie Campbell. Outstanding Public Relations Seniors awards went to Jamie Campbell, Nicole Fernandez, Michael Koehler, Sarah McLean, Larisa Niehaus and Nicole Riggleman. Visual Journalism Program Outstanding Work in Visual Journalism went to Becky Moore.
Joshua Austin receives Order of Augusta Joshua Austin, a May 2008 news-editorial graduate, was among eight WVU students who were awarded the Order of Augusta, the University’s most prestigious student honor, for their outstanding academic performance, campus leadership and public service. For the Grafton, W.Va., native, a future in journalism — preferably in Moscow — is on the horizon. Austin, who graduated with two degrees — a Bachelor of Arts degree in political science and a Bachelor of Science degree in journalism — recently earned a Rotary Interna38
tional Ambassadorial Scholarship, which will permit him to study for one year at the University of Glasgow. The award is valued at more than $23,000 and will help fund his work toward a master’s degree in international politics. Austin is a contributing reporter for The Dominion Post and WVU Alumni Magazine. He also has volunteered at the Ronald McDonald House, served on the community advisory board for The Dominion Post and helped organize a triathlon to raise money for the Save Darfur Coalition.
He is the son of Sandra Johnston. Recipients of the Order of Augusta are chosen from 50 WVU Foundation Outstanding Seniors for their achievements and were honored at the 2008 Honors Convocation at the WVU Coliseum in May.
2007-2008 SCHOLARSHIPS CARY JOURNALISM SCHOLARSHIP
GOLINHARRIS MOUNTAINEER IN DC
Michael Koehler Britney Parsons
Elizabeth Brandt Briana Warner
CATHARINE PATTON CLARK PRESIDENTIAL SCHOLARSHIP
IRENE CAPLAN MOKSAY SCHOLARSHIP
Thomas Cullen Paul Espinosa Casey Hofmann Courtney Hughes Sarah Michael Katherine Smith Karen Snyder Lindsey Snyder Adam Stivers
Natalie Aliﬀ Megan Bowers Amanda Cutright Tricia Fulks Holly Lantz Alissa Murphy
LINDA E. YOST SCHOLARSHIP
PERLEY ISAAC REED SCHOLARSHIP
Stephanie Grimm Tara Romberger
CUMMINGS SCHOLARSHIP Nicole Riggleman
DAVID MATTHEW HASSEN JOURNALISM BOOK SCHOLARSHIP
LINDA JEANNE LECKIE SCHULTE SCHOLARSHIP April Scott
DON S. MARSH SCHOLARSHIP
Ennis Barbery Kellen Henry
GILBERT AND MARGARET LOVE JOURNALISM SCHOLARSHIP Aubrey Mondi Susan Sullivan Brittany Swisher Thomas Varney Kelsey Weigand
SCOTT D. WIDMEYER FIRST GENERATION SCHOLARSHIP Thomas Varney
MERIDETH ROBB MEMORIAL SCHOLARSHIP
THOMAS PICARSIC SCHOLARSHIP IN JOURNALISM
NANCY HENRICHS HODEL MEMORIAL SCHOLARSHIP
W.E. CHILTON III JOURNALISM SCHOLARSHIP
Nicole Fernandes Stacey Herron Adriane Lohr
Michelle Goodliﬀ Charles Holden Elaine McMillion Jon Oﬀ redo Bryce Post Brandon Radcliﬀe Kandace Ramseur Ian Shorts Stephen Stone Rachel Taylor
SCOTT D. WIDMEYER AFRICAN AMERICAN SCHOLARSHIP Courtney Hughes
GEORGE GIANODIS JOURNALISM SCHOLARSHIP
SCHOOL OF JOURNALISM SCHOLARSHIP Mary Plymale
MARK S. AND FRANCES S. GROVE ENDOWED SCHOLARSHIP
MARTHA E. SHOTT ENDOWED SCHOLARSHIP
EDITH WATSON SASSER SCHOLARSHIP
PEGGY PRESTON TIERNEY SCHOLARSHIP
OGDEN NEWSPAPERS & NUTTING FAMILY JOURNALISM SCHOLARSHIP Lindsay Anderson Belinda Capel Natalie Committee Lauren Speelman
WEST VIRGINIA PRESS ASSOCIATION FOUNDATION SCHOLARSHIPS
PAUL A. ATKINS SCHOLARSHIP
Cecil B. Hyland Jr. Memorial Scholarship Sarah Michael
Amanda Karpeuk Daniel Stefano Emily Wright
PAUL S. AND THEO S. DEEM BOOK SCHOLARSHIP Sarah Perry
Guy H. Stewart Scholarship Erin Wooddell
Adam A. Kelly Premier Journalism Memorial Scholarship Jamie Ziegler Roy Owens Memorial Scholarship LeAnn Arthur
WILLIAM F. TOLBERT JOURNALISM SCHOLARSHIP Matthew Carpenter
FACULTY BRIEFS n TORI ARTHUR Visiting Assistant Professor Tori Arthur was a panelist at the WVU Chapter of the Hugh O’Brien Youth (HOBY) discussion at the Mountainlair in March, along with journalists from WVAQ and WBOY, on the subject: “Does the Media Report or Create the News?” High school students from across the region attended the conference and participated in teambuilding and personal-development workshops. n JOEL BEESON Associate Professor Joel Beeson’s documentary, “Fighting on Two Fronts: The Untold Stories of African American WWII Veterans,” won an Award of Excellence for Long Form Documentary in the Broadcast Education Association’s Festival of Media Arts Awards. In April, Beeson presented a portion of his documentary and served as keynote speaker at the 63rd Annual J. Edward Kelley Awards ceremony at Keyser (W.Va.) High School. The awards were named in memory of Kelley, who served as a member of the 78th Lightning Division and was awarded the Congressional Medal of Honor posthumously for bravery during World War II. n JAN BOYLES In April, Advising and Enrollment Coordinator Jan Boyles served as a moderator/discussant for a panel discussion focused on new media and online political communication at the Midwest Political Science Association’s annual conference in Chicago. n GINA MARTINO DAHLIA Teaching Assistant Professor Gina Martino Dahlia served as the keynote speaker at the State Capitol in March 2008 for West Virginia Women’s Day at the Legislature in Charleston, where Gov. Joe Manchin presented her with The Distinguished Mountaineer award, recognizing her contributions to the state. Dahlia also was selected to Generation Next 2008 by The State Journal, which highlights “40 under 40” promising leaders throughout the state. n DR. GEORGE ESPER In August, George Esper, Ogden Newspapers Visiting Professor in Journalism, served on a panel, “The Associated Press, War, and The Right to Know,” at the McCormick Tribune Freedom Museum in Chicago. In March, he served on “The Media and the Vietnam War,” a panel discussion at Texas Tech University Vietnam Center’s Sixth Triennial Symposium in Lubbock, Texas. n PAM HANSON Director of Advising Pam Hanson presented two workshops at the West Virginia Writers Inc. 30th anniversary conference held in June 2007. She also co-wrote a book for Guideposts Publishing Inc. with
her mother and writing partner Barbara Andrews. Hanson also received the Golden Key International Honour Society Golden Apple Award for advising, making her the ﬁrst person ever to be the recipient of two Golden Apple Awards. n DR. SAMMY LEE Assistant Professor Sammy Lee attended the American Academy of Advertising Conference in San Mateo, Calif., in March, presenting a paper entitled, “The Eﬀects of Brand Familiarity on Puﬀery Expressions.” In May, Lee presented his paper, “The Impact of Repetition on Puﬀery Advertising Claim,” at the International Communications Association Conference in Montreal, Canada. He also attended the Marketing and Public Policy Conference in Philadelphia, Pa., presenting a paper entitled, “False But Not Illegal? The Eﬀects of Brand Familiarity and Repetition in Puﬀery Advertising.” n TONI LOCY Visiting Shott Chair of Journalism Toni Locy was a guest speaker at the Society of Professional Journalists’ regional conference in Pittsburgh, Pa., in March. She also was the keynote speaker at the National Freedom of Information Coalition’s conference in Philadelphia, Pa., in May. n DR. DIANA KNOTT MARTINELLI Diana Martinelli, Widmeyer Communications Professor in Public Relations, was one of 60 public relations professors nationwide selected to attend a New Media Summit in New York City, sponsored by Edelman Public Relations and PRWeek. In August, she became chair of the Association for Education in Journalism and Mass Communication’s Mass Communication and Society Division, which has some 600 members. In March, she presented a health communications research paper, “Applying the Extended Parallel Process Model to Stroke Communication,” at the 11th Annual International Public Relations Research Conference in Miami, Fla. Martinelli also is a co-investigator on two grant-funded projects, in which she is partnering with faculty from WVU’s College of Engineering and Mineral Resources. n MARIA INES MIRO-QUESADA Visiting Assistant Professor Maria Ines Miro-Quesada presented a poster, “Latin American Election Coverage in U.S. and International News Magazines: The Economist and Time,” at the Association for Education in Journalism and Mass Communication’s annual conference in August in Washington, D.C. She also was a panelist on the “Latin American Perspectives on Journalism and Research” panel at the Association for Education in Journalism and Mass Communication Annual Conference in August.
n DR. ELIZABETH TAYLOR QUILLIAM Elizabeth Quilliam, Harrison/Omnicom Professor of Advertising, presented a paper with Nora J. Rifon entitled, “Can You Have It Your Way? Parental Response to Food Marketing Strategies Targeting Children,” at the American Marketing Association Marketing & Public Policy Conference, Philadelphia, Pa., in March. Quilliam and Rifon also presented “Happy Meals, Happy Parents: Food Marketing and Corporate Social Responsibility” at the American Academy of Advertising 50th Annual Conference, San Mateo, Calif., in May. Quilliam and Richard Cole co-wrote a chapter in the peer-reviewed Handbook of Research on Eﬀective Electronic Gaming in Education (Richard E. Ferdig) entitled, “Online Games: Powerful Food Advertising to Children.” The book is in press. n BONNIE E. STEWART In February, Assistant Professor Bonnie Stewart was a panel member at the Association for Education in Journalism and Mass Communication Midwinter Conference at Point Park University in Pittsburgh, Pa. The panel discussed “Trends, Challenges, and Opportunities in the Communication Field.” Stewart was awarded a Faculty Senate Research Grant and an SOJ Faculty Summer Grant to continue her research on the 1968 Consolidation No. 9 Mine Disaster in Farmington, W.Va. n JOHN TEMPLE Assistant Professor John Temple received a Faculty Senate Public Service Grant for a project he is doing next year called “West Virginia Uncovered: Multimedia Journalism in the Mountain State.” Temple and six students will conduct multimedia training and develop multimedia packages for weekly newspapers around the state. The Charleston Daily Mail also will run the packages. n DR. STEVE URBANSKI Assistant Professor and Director of Graduate Studies Steve Urbanski presented his paper, “Benin, West Africa: Home of the Dissident Media,” at the 66th Annual National Conference of the Midwestern Political Science Association in Chicago, Ill., in April. He also presented “The Identity Game: Michele Foucault’s Discourse-mediated Identity as an Eﬀective Tool for Achieving a Narrative-based Ethic” at the 99th Annual Eastern Communication Association’s national convention in Pittsburgh, Pa., in May.
FACULTY PROMOTIONS n JOEL BEESON, who chairs the School’s new visual journalism program, was awarded tenure and promoted to the rank of associate professor this spring. Beeson’s specialty areas are visual journalism, multimedia and documentary ﬁeldwork. He brings nearly 15 years of professional experience as a photojournalist, photo editor and designer to the classroom. His photography has appeared in USA TODAY, Southern Living magazine, the Los Angeles Times, The Philadelphia Inquirer, San Francisco Chronicle, Phoenix Gazette, The Times of London and the Dallas Morning News, to name a few. Beeson holds his bachelor’s and master’s degrees from the University of MissouriColumbia and has pursued doctoral studies at the University of California, San Diego, in communications. He is presently a doctoral candidate in Ethnic and Media Studies at the Union Institute and University researching how digital technologies can be used by communities to document, preserve and promote their local cultural resources. n DR. DIANA KNOTT MARTINELLI, Widmeyer Communications Professor in Public Relations, was awarded tenure and promoted to the rank of associate professor this spring. Martinelli returned
home to WVU in 2005, having earned both her bachelor’s and master’s degrees from the School of Journalism. After working in various communication and public relations capacities, including positions in broadcasting, health care and federal programs, she was awarded a Park Fellowship at the University of North Carolina at Chapel Hill, where she completed her doctorate in mass communication in 2001. Martinelli is a member of the national journalism honorary Kappa Tau Alpha and holds committee positions in the Public Relations Society of America (PRSA) and the Association for Education in Journalism and Mass Communication. She received a West Virginia PRSA Crystal Award in 1998 and has presented and published her research nationally and internationally. Her research interests include strategic communication and public relations history. She teaches public relations and graduate-level research methods.
professor in 1998 and was appointed interim dean of the School in 2004. Reed was named to the permanent dean’s position in March 2006. She has produced several news features for broadcast and cable television, as well as two award-winning documentaries. Her ﬁlm, “Righteous Remnant: Jewish Survival in Appalachia,” originally aired on West Virginia Public Television in 1997 and was distributed nationally by PBS. Reed also directed students in the production of an Emmy awardwinning documentary proﬁling ﬁve cancer patients, “Cancer Stories: Lessons in Love, Loss and Hope.” The documentary aired on West Virginia Public Television in December 2003 and has been distributed nationally by the National Education Television Association. Reed is currently doing research on community radio in Appalachia and is directing the Monroe County Radio Project.
n DEAN MARYANNE REED was promoted to full professor, the highest academic rank at the University. Reed has been a member of the SOJ faculty for 15 years and served as the chair of the broadcast news program for 10 years. She received tenure and was promoted to associate
FACULTY ADDITIONS n ROBERT BRITTEN will begin teaching in Fall 2008 as an assistant professor in the visual journalism program. He is completing his Ph.D. in journalism from the University of MissouriColumbia. Britten earned his master’s in journalism from the University of Missouri in 2004 and his bachelor’s in English from Allegheny College in 2000. He co-instructed qualitative research and photography in society courses and taught courses in information graphics and interactive graphic design at the University of Missouri. Britten also served as the editorial director of the school’s magazine, Vox, and managed the daily newsroom operations of the graphics staﬀ of the Missourian. Prior to that, he was a designer for a national agriculture magazine, an information graphics reporter, an editorial assistant and a freelance writer. n DR. RITA COLISTRA will begin teaching as an assistant professor in the public relations program in Fall 2008. While serving as a Roy H. Park Doctoral Fellow, Colistra completed her Ph.D.
in mass communication from the University of North Carolina at Chapel Hill (UNC) in May 2008.She earned both her bachelor’s (1998) and master’s (2004) degrees from the WVU School of Journalism. While at UNC, Colistra taught public relations writing courses and served as a research assistant and guest lecturer. Prior to that, she was a strategic communication consultant for a video production company, a public relations consultant and an events and sports marketing coordinator. n KELLEY CROWLEY will join the faculty this fall as a visiting teaching assistant professor and will teach courses in journalism, public relations and advertising. Crowley is completing her Ph.D. in rhetoric from Duquesne University. She earned her master’s in communications from Duquesne in 2002 and her bachelor’s in applied history from Point Park College in 1997. She has served in communications and public relations positions since 1988 and has taught classes in media writing, advertising, public relations
and communications at Duquesne, Point Park, Seton Hill University and University of Pittsburgh, among others. Recently, Crowley taught a study abroad course in international public relations, advertising and media practices. n SARA MAGEE will join the faculty this fall as an assistant professor in the broadcast news program. Magee is scheduled to complete her Ph.D. in mass communications at Ohio University (OU) in 2008. She earned her master’s degree in English literature from Virginia Commonwealth University in 2005 and received her bachelor’s in journalism from OU in 1997. Magee was an instructor at OU for the past two years, where she taught broadcast news producing. She also served as a host for the school’s public radio station and anchored and produced news for the campus television station. Prior to that, she was a television producer and reporter at stations in Las Vegas, Nev., and Erie, Pa.
ALUMNI HONORS Charles Ryan named dean at University of Charleston
Scott Widmeyer accepted into NYC fellowship program
Charles Ryan (BSJ, 1962) was
Scott Widmeyer (BSJ,1974),
named dean of the Univer-
sponsor of the SOJ’s Widmeyer
sity of Charleston Graduate
School of Business in Charles-
in Public Relations, became
ton, W.Va. The appointment
a member of the prestigious
was effective Dec. 1, 2007.
New York City 2007-08 David Rockefeller Fellows Program.
Ryan is the former chairman and CEO of Charles Ryan Associ-
ates, an integrated marketing
As part of the program, executives participate in working Widmeyer
firm he started in 1974 and built
sessions with New York’s
into a $30-million business with offices in Charleston;
top corporate, nonprofit and
Cincinnati, Ohio; Lexington, Ky.; and Richmond, Va.
government leaders to discuss major issues impacting
Ryan has received many business awards and honors in his 33-year business career that followed 17 years in
the city and explore opportunities to partner with public and nonprofit organizations to support the city.
broadcasting. He was awarded the Oshel Craigo 2007
Widmeyer has provided strategic counsel to numerous
Lifetime Achievement Award for his work on behalf
decision makers, including presidents, governors, chief ex-
of the West Virginia Travel and Tourism Industry.
ecutive officers and union leaders for more than 25 years.
In 2002, he was elected to the West Virginia Uni-
He is founder and chairman of Widmeyer Communi-
versity College of Business and Economics Hall of
cations, an independent, full-service communications
Fame. In 1997, he was named West Virginia’s Mas-
firm with offices in Washington, D.C., and New York.
ter Entrepreneur of the Year and in 1994 was honored by the Public Relations Society of West Virginia with its Lifetime Achievement Award.
Ralph Izard honored with SPJ Distinguished Teaching Award Ralph Izard (MSJ, 1962; BSJ, 1961)
munication at Louisiana State Univer-
1976 to 1979. In
received the Distinguished Teaching in
sity and professor emeritus in the E.W.
1985, he received
Journalism Award f rom the Society of
Scripps School of Journalism at Ohio
the Wells Memo-
Professional Journalists (SPJ) in the fall
University. He worked at Ohio Univer-
rial Key, SPJ’s
of 2007. The award honors an outstand-
sity for 32 years, 12 as director of the
ing journalism educator who has made a
E.W. Scripps School of Journalism.
award for service.
significant contribution to the profession and/or journalism education.
He was president of the Association of Schools of Journalism and Mass Commu-
Izard is the Sig Mickelson/CBS Professor
nication f rom 1992-93 and vice president
in the Manship School of Mass Com-
for campus chapter affairs of SPJ f rom Izard
CLASS NOTES 1960s
n KATHARINE ANN CAMPBELL (BSJ, 1969) is the administrator/CEO of Mayers Medical Center in Fall River Mills, Calif.
n JACK AYLOR (BSJ, 1980) is the director of development for Treasure Coast Campus Florida Atlantic University in Port St. Lucie, Fla. Prior to that, Aylor was director of development at Frostburg State University.
n CHAD CIPOLETTI (BSJ, 1995) is currently the creative director at Rapp Collins Worldwide in Los Angeles, Calif.
n AL MARTINE (BSJ, 1968) is the principal at Meadow Bridge High School in Meadow Bridge, W.Va. n BOB SHAFFER (BSJ, 1964) planned to retire at the end of 2007, following a 39-year career in corporate public relations, to pursue a second career in his newly established leisure travel business specializing in cruises for couples, families and groups.
1970s n TOM HEATHERMAN (BSJ, 1972) is the corporate communications director for Michael Saunders & Company in Sarasota, Fla. n BARBARA GRIM KEILING (BSJ, 1978) is the principal of Thurmont Middle School with Frederick County Public Schools in Frederick, Md. n SUSAN MASSENGALE (BSJ, 1975) is the public information oﬃcer for the North Carolina Division of Water Quality in Raleigh, N.C. n JANET MCNALLY (BSJ, 1977) is vice president of human resources for the Pennsylvania Newspaper Association in Harrisburg, Pa. n MICHAEL STEPHAN III (BSJ, 1976) is a district sales manager for Yellow Book USA in King of Prussia, Pa. He recently celebrated his 16-year anniversary with Yellow Book USA working the Philadelphia markets. Stephan also celebrated his 27th anniversary of marriage to Linda Stephan with their two daughters Taylor and Madison. n MARC WALDECK (BSJ, 1979) is founder and president of Brave New Markets in Owings Mills, Md. n BOB WEINZIERL (BSJ, 1973) marked his 30th year with WTHR-TV, the NBC aﬃliate in Indianapolis, Ind. Weinzierl served as chief photographer there since 1983. Over the years, he has won the Indiana News Photographer of the Year three times and was nominated for Regional Emmys, as well as an IRIS and New York Film Festival awards. He has covered every Indianapolis 500 race since 1979 and was elected to the Indy 500 Oldtimers Club in 2004.
n LAURA GARNER (BSJ, 1986) is the director of marketing communications for the National 4-H Council in Chevy Chase, Md. n JENNIFER HOUTMAN (BSJ, 1988) was named publisher/editor of The Marietta Times in Ohio. She recently served her second term as member of the Associated Press Managing Editors Board of Directors and will serve as chairwoman of the Ohio Newspaper Association Convention Committee. Houtman has been with The Marietta Times since 1994 as a reporter, city editor and managing editor. n JAMES KELLY (BSJ, 1980) joined the faculty of the Indiana University School of Journalism as an associate professor in August 2007. He previously spent 17 years at Southern Illinois University Carbondale. Kelly received his Ph.D. from IU in 1990. He teaches photojournalism and publication design and is currently heading a project to strengthen journalism reporting of HIV/AIDS in India, Pakistan and Sri Lanka, with funding from the U.S. Department of State. n MARC KRAMER (BSJ, 1982), president of Kramer Communications, was selected to be a columnist to write on entrepreneurship for TheStreet.com, the second most visited online ﬁnancial publication on the Internet, and was selected to be a weekly contributor on entrepreneurial advice for the country’s third largest all-news radio station, KYW 1060 AM, in Philadelphia. n SUE (SCANCELLA) MORGAN (BSJ, 1981) is a senior web content developer for Children’s Hospital of Philadelphia. n WILLIAM O’CONNELL (MSJ, 1980) is in his 10th year at Ohio Northern University in Ada, Ohio, following a 20-year career in the U.S. Army and a Ph.D. program in journalism at Ohio University. n MICHAEL TOMASKY (BSJ, 1982) was appointed editor of GuardianAmerica.com, the Guardian’s U.S. website, in May 2007, and is responsible for developing the Guardian’s online presence in America.
n MORGAN CLEVENGER (BSJ, 1991) accepted the position of Regional Vice President for SIFE USA Campus Programs, eﬀective July 1, 2008. He came to SIFE World Headquarters in January 2005 as a Program Director where he was charged with creating special emphasis in SIFE Criteria 4: Financial Literacy with the HSBC Financial Literacy Programme. As the demands of the HSBC relationship grew, he was promoted to Development Director in September 2006. The HSBC Financial Literacy Programme has been a huge success with nearly 17,000 university students working with more than 416,000 individuals to better their understanding and application of ﬁnancial literacy concepts. n CRAIG FERRENCE (BSJ, 1997) is art director for Ground Zero in Los Angeles, Calif. He and his copywriting partner shot 15 commercials with Chris Fowler, Lee Corso and Kirk Herbstreit of ESPN College GameDay, which began airing last fall. n CYNTHIA INGLE (BSJ, 1990) is an announcer/ producer for C-SPAN Television in Washington, D.C. Ingle hosts live and recorded public aﬀairs and political programming in the evening. Prior to that, she freelanced as an announcer/host at CSPAN for 10 years, while working as a reporter for the public radio program, Marketplace, The World and The Christian Science Monitor, among other news outlets. n RODNEY JONES (BSJ, 1991) is a key account manager for Great American Financial Resources in Cincinnati, Ohio. n ERIC LENKOWITZ (BSJ, 1999) is a reporter/assignment editor for the New York Post in New York, N.Y. n MARGIE MASON (BSJ, 1997), AP’s medical writer, was awarded a prestigious fellowship from the Neiman Foundation and will spend a year at Harvard University studying the international response to emerging infectious diseases in developing countries.
CLASS NOTES n THOMAS D. PERRY (BSJ, 1992) and Traci Perry welcomed William Thomas Perry on Dec. 4, 2007. He was born in Parkersburg, W.Va. The family celebrated his birth with their ﬁrst daughter, Taylor Danielle Perry. n DANIEL PULKA (BSJ, 1996) is the director of marketing for Pepper Hamilton in Philadelphia, Pa. n RYAN SHAFFER (BSJ, 1999) is a senior specialist in channel marketing for Diebold, Inc., in Uniontown, Ohio. n MATTHEW TABEEK (BSJ, 1994) is an assistant sports editor for The Fayetteville Observer in Fayetteville, N.C. n JENNIFER ZOLAK (BSJ, 1996) is an e-commerce manager for GNC in Pittsburgh, Pa.
2000s n BREANNE ALIOTO (BSJ, 2007) is a creative specialist for Advertising.com in Baltimore, Md. n HEATHER BONECUTTER (BSJ, 2007) is a recruitment counselor for WVU in Morgantown, W.Va. n STEPHANIE BOSTAPH (BSJ, 2007) is working as an oﬃce receptionist at the U.S. Senate in Washington, D.C. n CATHERINE BYERS (BSJ, 2002) is the public relations and communications director for the Lewis School of Princeton in Princeton, N.J. n SCOTT CASTLEMAN (BSJ, 2005) is an account coordinator for Gallagher/Goodwin-Gregg Communications Group in Charleston, W.Va., which was recently acquired by Charles Ryan Associates. n HEATH E. COMBS (BSJ, 2003) was named editor of Furniture/Today’s new Green e-newsletter. Combs is responsible for managing Furniture/ Today’s online coverage of eco-friendly furniture, including news and analysis relating to the sourcing, marketing and retailing of green products. He joined Furniture/Today in 2006 from the High Point Enterprise, where he covered local business. n STEPHANIE BALLARD CONRAD (BSJ, 2003) is married to John Conrad, a 2003 WVU graduate. They had their ﬁrst daughter Paige Camille Conrad in May 2007. Stephanie is Assistant Director of University Events at WVU. n AMBER CORRIN (BSJ, 2006) is an assistant editor at SIGNAL Magazine/AFCEA in Fairfax, Va.
CONTINUED FROM PAGE 43
n MEGAN DAMEWOOD (BSJ, 2007) is a customer service manager for Bed Bath and Beyond in Morgantown, W.Va. n MEGAN FRUSH (BSJ, 2007) is an assistant media planner for CARAT USA, an independent media and advertising agency in Atlanta, Ga. Frush handles the accounts for Carrabba’s, an Italian restaurant in Atlanta. n SAMANTHA HAVERLOCK (BSJ, 2006) is the education coordinator for the West Virginia Breast and Cervical Cancer Screening Program at the Mary Babb Randolph Cancer Center in Morgantown, W.Va. n JONAH JABBOUR (BSJ, 2003) lives in Virginia Beach, Va., and works as a videographer for Christian Broadcasting Network. n CHARLES JOHNSON (BSJ, 2003) is an assistant general manager for the Hagerstown Suns in Hagerstown, Md. n ROBIN JOHNSON (BSJ, 2006) lives in Rockville, Md., and is an account executive for WWDC-FM Washington, owned by Clear Channel Radio. n ANGELA JONES (BSJ, 2004) is a public relations specialist for WVU Hospitals in Morgantown, W.Va. n KEVIN KINKEAD (BSJ, 2007) is a producer for WJBF News Channel 6 in Augusta, Ga., and her show is currently rated #1 in the DMA. n CHERIE (BOUDREAU) LEE (BSJ, 2002) is a proposal coordinator for USIS in Falls Church, Va. n JENILEE MASON (BSJ, 2006) is a producer at WBOY-TV in Clarksburg, W.Va. n RONTINA MCCANN (BSJ, 2003) is the main anchor for WVNS-DT in Ghent, W.Va. n KELLY MCNEIL (BSJ, 2007) is working for USA TODAY as an advertising sales coordinator in McLean, Va. n JULIA MEGYESY (BSJ, 2007) is a production assistant for Retirement Living Television in Washington, D.C. n RANDALL MULL (MSJ, 2001) is a technical writer for SAIC in Sterling, Va. n ASHLEY NORMAN (MSJ, 2003) resides in Miami Beach, Fla., and is an account executive with Cheryl Andrews Marketing in Coral Gables, Fla. n STEPHANIE OCTAVE (BSJ, 2004) is an admissions counselor at WVU and recently ﬁnished her
master’s degree in corporate and organizational communications at WVU. n HALLIE PAINTER (BSJ, 2006) is an account executive with FedEx in Moon Township, Pa. n MAREA PARISER (BSJ, 2002) recently returned to the United States after four years in Japan. Praiser accepted a job as associate producer for NHK ( Japan Broadcasting Corporation) in their Bureau for America in New York. n ERIN ROONEY (BSJ, 2005) is a senior marketing associate for Digitas in New York, N.Y. n AMANDA SHANE (BSJ, 2006) was recently promoted at PBS to a newly created position with PBS KIDS and PBS KIDS GO! n JESSICA (GUICE) SPATAFORE (BSJ, 2006) is a media buyer for Media Vision in Bethesda, Md. n MATTHEW STANMYRE (BSJ, 2004) is a sportswriter for The Washington Post in Washington, D.C. He covers high school and college sports in the greater Washington, D.C., metropolitan area. n KATHRYN STURMS (MSJ, 2006) serves as the CSC and public relations representative for WVU Extended Learning in Morgantown, W.Va. n FAITH THOMAS (MS-IMC, 2007) is a public aﬀairs oﬃcer for the U.S. Navy in Oak Harbor, Wash. n TOM VOSE (BSJ, 2007) is a production coordinator for Snippies in New York, N.Y. n BRENT WARDEN (BSJ, 2007) is a marketing assistant with Greenbrier County Convention and Visitors Bureau in Lewisburg, W.Va. n ANDREW WOROB (BSJ, 2005) is an account executive for G.S. Schwartz & Co. Inc. in New York, N.Y. n BRADLEY WRIGHT (BSJ, 2007) is a sales and account manager at TKD International in York, Pa.
2008 Homecoming Festivities
Alumni Social and Open House
• • • •
• • • •
Come see the newly renovated Martin Hall. Tour the building. Gather with friends and fellow alumni. Friday, Oct. 10, 2008 7:30 - 9 p.m. (or immediately following the WVU Homecoming Parade) 101-102 Martin Hall Enjoy light hors d’oeuvres, desserts and beverages
Please RSVP to firstname.lastname@example.org by Oct. 3, 2008. *Sponsored by the School of Journalism and the SOJ Alumni Association.
All SOJ alumni and friends are invited to both events. Check the SOJ website in early fall for additional details.
Continue the weekend celebration at the SOJ’s annual Homecoming Tent! Saturday, Oct. 11, 2008 Tent will open 2 hours before game time Tent City I Plenty of food and fun provided
No RSVP necessary.
Perley Isaac Reed SCHOOL OF JOURNALISM West Virginia University PO Box 6010 Morgantown, WV 26506-6010 (304) 293-3505 journalism.wvu.edu PIREED@mail.wvu.edu
Non-profit Org. U.S. Postage PAID Morgantown, WV Permit No. 34