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For more details visit www.marinemegastore.com or call 0871 8732404 SLAM in Coppa Amer ica: OFFICIAL TEAM GEAR SUPPLIER del SOUTH AFRICAN ’S 2 0 0 7 CHALLEN GER e OFFICIAL LICEN SEE della collezione SHOSHOLOZA. SLAM è par tner del Team che sicuramente passerà alla stor ia per aver por tato con sè non solo una sfida agonistica, ma un pr ogetto, una filosofia sociale che vanno oltre alla regata in sé. Shosholoza è il Team sudafricano che rappresenta la propria Nazione ed il proprio Continente in Coppa Amer ica e che, per la pr ima volta nella stor ia di questa manifestazione, vede ingaggiati velisti ner i. In Shosholoza tutto ha un significato: a par tir e dal nome, pr ofondamente legato alle r adici indigene della cultur a sudafr icana (si r ifà ad una canzone da lavor o, cantata dai minator i e da tutti color o costr etti a una vita di dur i sacr ifici e fatiche fisiche. Letter almente significa "vai avanti" o "fai spazio", cosa che la barca sudafricana sta facendo, Act dopo Act) passando attr aver so la gr afica dello scafo che r ipor ta alla pr opr ia ter r a (r appr esenta un flusso d’acqua stilizzato con le espr essioni ar tistiche delle tr e etnie Zulu, Ndebele e Xhosa). SLAM è a bor do di Shosholoza condividendo lo spir ito di sfida agonistica e sociale. Un Team di Coppa Amer ica è sicur amente un ottimo tester per i pr opr i pr odotti: enor mi sollecitazioni in tempi r elativamente br evi, come dur ante i match r ace di Coppa, gar antiscono un feedback di assoluto valor e per il r epar to Ricer ca & Sviluppo. La collezione “SHOSHOLOZA - South Afr ican’s 2 0 0 7 Challenger ideata e creata da SLAM, vuole rappresentare lo stesso spir ito, la stessa filosofia di quel Team, emer gente e motivato, che sta già facendo par lar e di sè. Indossare un capo “SHOSHOLOZA” avrà un significato del tutto par ticolare: condividere lo spirito di una sfida unica per valor i e filosofia. Unica come ogni singolo capo, che r ipor ta, negli accostamenti dei color i, quei continui contr asti che contr addistinguono il Sud Afr ica: contr asto di color i, di natur a, di condizioni sociali. Un contr asto che si tr ova negli Oceani che si incr ociano nelle vicinanze di Cape Town, così come nel cielo ter so spazzato dal vento che soffia violento nelle coste sudafr icane. M a in questo contrasto Shosholoza è riuscita a riunire bianchi, neri, sudafricani di adozione, nonchè italiani.

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The “SHOSHOLOZA - South Afr ican 2 0 0 7 Challenger collection, designed and cr eated by SLAM seeks to communicate the same spir it and philosophy as that emer ging and motivated team, about which ther e is now so much talk. W ear ing a “SHOSHOLOZA” gar ment will have a specific significance; that of shar ing in the spir it of a challenge which is unique in its values and philosophy. The same uniqueness which embodies each gar ment in the combination of colour s; those same contr asts which distinguish South Afr ica fr om other nations: contr asts in colour, natur e and social condition. That contr ast which is seen in the Oceans which meet close to Cape Town and in the clear skies swept by the str ong winds which blow onto South Afr ica’s coasts. But out of this contr ast Shosholoza has succeeded in uniting white and black, South Afr icans and people who have adopted South Afr ica as their home, as well as Italians.

SLAM joins Shosholoza, shar ing in the spir it of the social and competitive challenge. An Amer ica’s Cup team most cer tainly pr ovides the optimum tester for the company’s pr oducts: enor mous effor t demanded in r elatively br ief spur ts of time, as is nor mal dur ing the Cup’s match r aces, guar antees unequalled feedback for the company’s Resear ch and Development depar tment.

SLAM is par tner to the Team which will cer tainly go into the histor y books for not only having br ought a competitive challenge to the Amer ica’s Cup, but also a pr oject, a social philosophy which goes far beyond the sailing contest itself. Shosholoza is the South Afr ican team which is r epr esenting its own nation and, indeed, the whole of its Continent in the Amer ica’s Cup and which, for the fir st time in the histor y of the event, sees the par ticipation of black sailor s. W her e Shosholoza is concer ned, ever ything has significance; star ting with the name which is linked to the indigenous r oots of South Afr ican cultur e (it is a r efer ence to a wor ker s’ song sung by the miner s and all those who, like them, ar e for ced to lead a life of difficult sacr ifices and physical fatigue). It liter ally means “for ge ahead” or “make space for ” something which the South Afr ican yacht is doing time and time again – star ting fr om the gr aphics on the hull which make r efer ence to countr y itself (it is a tur bulent flow of water stylised in the ar tistic expr ession of the thr ee ethnic people – Zulu, Ndebele and Xhosa).

SLAM in t he Amer ica’s Cup as OFFICIAL TEAM GEAR SUPPLIER t o t he SOUTH AFRICAN ’S 2 0 0 7 CHALLEN GER and OFFICIAL LICEN SEE of t he SHOSHOLOZA collect ion

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C R E D IT S

P hot o: R a f f a e le C ip r o G io v a n n i D e S a n d r e

G r a p h ic : G r a f ic a S la m M e la z e t a

P r in t : P u n t o G r a f ic o - B r e s c ia

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Slam - AMERICA'S CUP 2007 - SHOSHOLOZA SERIES  

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