Issuu on Google+

2011 Market Study

Sponsored by:


NEW PRODUCT REPORT

NICHE IN THE MARKETPLACE

Marketing Study Average Age Posture deterioration begins – 7 yrs old (directly related to classrooms) Rapidly progresses – 33 yrs onwards (directly related to computer use)

Quick Facts 99.9% of the population is in need of posture strength.

Strong Posture

90% of daily activities deteriorate posture. .02% of educated individuals in North America will taught posture awareness. 75% are aware they need to apply a solution. 25000 people every month google poor posture 75% of the workforce suffer from weak posture due to their work environment. $$Millions lost every year due to posture weakness 99.8% of people have no idea of how to strengthen posture - including doctors and chiropractors. Most of the products that are designed to improve posture fail miserably and have no true mass market potential.

With Education

0% Posture Education Taught Throughout School Years If there is no targeted daily exercise applied to strengthen posture, the average person is prone to deteriorate. That is compounded every year. By the time they are... 40 they are 30% deteriorated 60 they are 60% 80 they are 98%

After the age of 65 most people “give up” on their posture, thinking that there is nothing that they can do for themselves. They except the hump, the bump and the slump.


Demographic Demand 5%

20% Youth 30% Students Geriatrics

100 million workforce

45% Boomers

62 million baby boomers

Millions of people’s posture is in a state of total weakness and rapid deterioration due to modern activities.

Students deteriorate at an average of 5% per year without any direct prevention.

By graduation they are up to

25%

weaker in posture!

10 million injured

35 million geriatrics

Market Breakdown

24 million Gamers

25 million College Students

Computer use is the fast growing cause of rapidly deteriorating posture. Video gamers make no adjustments to counteract the negative effects 100% of people make assumptions based solely on a person’s posture

Perfectore Facts Prescribed by doctors and sold in specialty stores since 2007 in the USA and Canada

1/3 people purchased on the spot

35% of people reported that it alleviated discomfort immediately

Tested on over 30,000 people all ages, all sizes. Hundreds of people’s suggestions went into perfecting the Perfectore.

A common response from thousands ... “I feel the change, I feel lifted!”

More than 50% of people were actively looking for the product

Perfectore market leaders in wearable elastic resistance therapy


Are you ready for your

Instant Transformation Andy Age: 32 Sales Rep

DIAGNOSIS • weak posture

added height 1.5” increase raised eyeline 1” increase head balanced on shoulders relaxed shoulders expanded chest engaged abdominal less stress on lower back

Fully adjustable

Use while sitting, standing or walking

One size fits all Full range of motion Easy to use

One hour a day

Posture Perfecting System A state of the art wearable posture support based on the science of elastic resistance exercise therapy, ergonomically designed to lift the body.

For Everyone 10 yrs +

www.perfectore.com


Are you ready for your

Instant Transformation Susan Age: 14 Student

DIAGNOSIS • weak posture

1” increase added height raised eyeline .5” increase head balanced on shoulders relaxed shoulders expanded chest engaged abdominal less stress on lower back

Fully adjustable

Use while sitting, standing or walking

One size fits all Full range of motion Easy to use

One hour a day

Posture Perfecting System A state of the art wearable posture support based on the science of elastic resistance exercise therapy, ergonomically designed to lift the body.

For Everyone 10 yrs +

www.perfectore.com


Are you ready for your

Instant Transformation Sara Age: 10 Full time kid

DIAGNOSIS • weak posture

1” increase added height raised eyeline 1” increase head balanced on shoulders relaxed shoulders expanded chest engaged abdominal less stress on lower back

Fully adjustable One size fits all Easy to use

Use while sitting, standing or walking Full range of motion One hour a day

Posture Perfecting System A state of the art wearable posture support based on the science of elastic resistance exercise therapy, ergonomically designed to lift the body.

For Everyone 10 yrs +

www.perfectore.com


Are you ready for your

Instant Transformation Dr. Baron, DC Age: 50 Chiropractor

DIAGNOSIS • aging posture

added height 1.5” increase raised eyeline 1” increase head balanced on shoulders relaxed shoulders expanded chest engaged abdominal less stress on lower back

Fully adjustable One size fits all Easy to use

Use while sitting, standing or walking Full range of motion One hour a day

Posture Perfecting System A state of the art wearable posture support based on the science of elastic resistance exercise therapy, ergonomically designed to lift the body.

For Everyone 10 yrs +

www.perfectore.com


MarketStudy.2011