Page 1

B e S t ro n g C a n a d a Campaign 2007 to Olympic Games 2010

Inc.

CONTACT: COLLON BROWN, PRESIDENT 7820 HARDING AVE. UNIT#5 MIAMI BEACH, FL 33141 305-865-3339


Management Together, Collon and Marina create a power team, complimenting each others skill sets and creativity. They develop and produce each new product with a clear understanding of their combined vision for Perfectore Inc. long term success.

Collon Brown PARTNER

Marina Prospero PARTNER

CEO and President,

Vice President of Business Affairs

Head of Product Development

M a r i n a P r o s p e r o i s a g r a d u a t e o f Yo r k University with Honors in Communications

Collon has spent the last four years in research and development and test marketing The Correctore. Collon is a professional designer, educated in

and Sociology. A professional in the feature film industry for ten years she fulfilled a variety of management, producer and

economics at the University of British Columbia.

directing positions.

Prior to launching Perfectore Inc., Collon owned

experience in management, organization

and operated Alchemy Media Inc., a commercial art

and implementation of large-scale productions.

house that provided concepts and campaigns in

Previous to her involvement in Perfectore

marketing, print, web and media development.

Inc., she owned and operated a new media

Collon has lived an athletic life from a young age. An avid skier, soccer player, tennis player and fitness enthusiast, Collon’s top priority is to pursue a

Marina has extensive

company and commercial production house with several corporate clients. Her valuable experience as an executive and entrepreneur has guided the start up of Perfectore

rewarding and active life and inspire others to do so as well. Collon’s initial interest in strengthening

Inc. and provided a strong foundation with which to build a long term successful brand.

with rubber tension and its benefits to the human

Marina oversees the day to day operations

body was motivated by the fact that he bounced

a n d manages relationships with board of

himself back to health on a trampoline after a

directors, and officers of the corporation,

severe respiratory injury.

employees, suppliers and distributors.

2


CHAIN OF TITLE WEARABLE STRENGTHENING SYSTEMS 2002

2003 • applied for first patent pending July 18, 2003

• Workout with rubber tubing developed concept of wearing rubber. Experimented with different designs • First Perfectore made with black rubber tie-downs affixed with bolts developed wrap around design

VERSION III

VERSION I

VERSION II

• using grey theraband rubber tubing double strand • manipulated materials to simplify design

• Patent Pending

VERSION V

• modified to single strand design

• double strand theraband rubber tubing wrapped in neoprene • problem with neoprene body rash

• Recognized the immediate potential because of more erect posture and body’s response to tension • 2 month test period • 2nd test subject • R&D for new materials

VERSION VII

2004

2005 • applied for third patent pending March 4, 2005

T E S T MARKET 200 PROTOTYPES RELEASED

• Incorporated Canadian Company

Canadian National Exhibition Body Soul & Spirit Expo

• Partnered with Marina Prospero VP of Business Affairs

• 100 Sold $50 USD:

• USA tour: over 50 sold by word of mouth

• applied for second patent pending

• www.perfectore.com

• relocated office

20 sold by recommendation

VERSION IV

PERFORMANCE TESTS

• double strand theraband rubber tubing covered in spandex • newly configured adjustable back cross over

• • • •

Chiropractor testing children’s test multiple bands (up to 8) sports: skating, martial arts,

boxing, soccer, biking, hockey, baseball, basketball exercises: swimming, weight training, running, yoga, pilates, on the ball exercises

- T H E CORRECTORE

#11535130

• feedback from Perfectore test subjects led to the creation of the Correctore • feedback from distributors supports new design

- (Avon) requested shoulder version

• experimentation with materials lead to prototype • case study and test markets for 6 months • results proved to be instant and beneficial • supported by chiropractic evaluation 3

• applied for US patent pending March 12, 2005

VERSION VI

• prepare for mass market • identified suppliers with highest quality materials • modified back cross over • modified hip connection


Product Information IMPORTANCE OF STRONG POSTURE If you follow the news or read health magazines, it’s easy to see that – whole food, rest, exercise – has been replaced with a harried lifestyle. Unfortunately, that means that many people are suffering from a range of health problems, including poor posture. Good posture is the cornerstone of optimal physical performance. Starting as young as age six, many people begin to lose their ability to hold their body erect, and poor posture begins to set in. Over time, this lack of strength develops into permanent and negative body issues, namely low back pain. An alarming 95% of adults suffer from low back pain – and poor posture from muscle weakness is the leading cause. For more that five years, Perfectore Inc. has been researching and developing wearable body devices to mitigate these posture problems. The resulting solution – the Correctore – is now ready to help everyone – young and old, male and female, fitness experts and novices – attain the posture they need to look and feel great. The Correctore harnesses the power of elastic resistance training to produce a slight but significant tension for your muscles to work against. And your muscles respond by instantly improving your posture and building gradually strength. With daily use, your posture becomes the tool it was designed to be: one that supports your body, aligns your spine, and produces a feeling of overall well-being. How does Correctore improve your sense of well-being? Because it enhances your posture, and strong posture is the cornerstone of improved body functioning. When you utilize proper posture, your stance looks better because your body feels good and works well. Regaining your full stature has other benefits, too. You learn to handle stress more effectively. You have more confidence in your personal and work life, as well as improved concentration and better endurance. And you have more control over how you look and feel.

CONTINUOUS MUSCULAR

STRENGTHENING expands elastic returns energy

ELASTIC RESISTANCE

STORE & RETURN

applies tension to muscles

ENERGY

ENGAGED MUSCLE creates energy

ELASTIC RESISTANCE BUILDS STRENGTH THE CORRECTORE POSTURE STRENGTHENING SYSTEM IS BASED UPON THE SCIENCE OF ELASTIC RESISTANCE. Participants in a six-week exercise program that used elastic resistance training increased their strength by 10% to 30%. Added benefits of this training were:

• enhanced balance MUSCLE responds with STRENGTH

• increased endurance • improved gait

4

• enlarged muscle mass • amplified power • increased mobility


Instant Results EXPERIENCE THESE BENEFITS THE INSTANT YOU PUT ON THE CORRECTORE:

3Added height 3Improved posture 3Expanded chest 3Broader shoulders 3Lifted abdomen 3Confident appearance 3Less stress on lower backand neck 3Raised eye line Before

After

And what’s the most impressive benefit of the Correctore? Its instant and visible effects on your body! Within moments of putting it on you’ll see and feel a significant improvement in your appearance and posture.

5


Long Term Benefits A SAVINGS PLAN FOR YOUR BODY

When you take a look around, it’s easy to see elderly people suffering from the ravages of old age and muscular atrophy. Dowagers Hump, osteoporosis, sciatica pain, eye strain, migraines, poor digestion, arthritis, labored breathing – all of these ailments and many more are related to poor posture. But not everyone has to suffer from them! Every person has the opportunity to prevent these disorders. Tests show that even a moderate exercise program with elastic resistance training can substantially improve strength and overall health, preventing these common problems. Not only is the Correctore a simple exercise program, it’s wearable! And this makes it easy and enjoyable for EVERYONE to engage in the Correctore Exercise Program. By building and maintaining muscular strength through daily use of the Correctore, you can expect dramatic long term benefits – and most importantly, a different outcome of the body’s natural aging process.

The Correctore forms a complete posture strengthening Trapezius

system by focusing tension on the front and back muscles

Deltoid

of the body. This is achieved by wearing the Correctore in

Pectoralis major

both the front and back position.

Triceps Biceps Latissimus dorsi Abdominal

Muscles that are responsible for strong posture

6


X-ray Results

COMPARATIVE ANALYSIS: • Immediate and significant improvement of posture with Correctore • 9 mm shift of cervical spine in positive direction • all vertebra shifted in positive direction • reduced risk of spurs forming in C5 and C6 • Correctore use plus exercise program can remedy weak posture • increased height due to head being pulled back over shoulders with support of the Correctore

7 1


DR. SPENCER BARON, DC, DACBSP, PROFESSIONAL CHIROPRACTIC CONSULTANT

• Dr. Spencer H. Baron is an esteemed professional who is genuinely concerned about individual wellbeing and actively researches preventative health solutions, good health, good posture, and strength practices. • Dr. Spencer H. Baron has had 5 years experience in representing products on the Home Shopping Network. • he specializes in sports injuries. • He has treated thousands of patients including high ranking athletes and performers • he has been a treating physician for the Miami Dolphins from 1990 to present day. • he is President of the Pro Football Chiropractic Society (NFL) • he has been recognized by hospitals, athletic associations, medical faculties and large corporations as an esteemed and valued professional • he lectures extensively about simple applications to improve health especially posture. • he is the recipient of the prestigious Broward Chiropractor of the Year award. • he is currently developing his own national television show and magazine about Athletic health • he is a competing athlete in weight training and marathon running

8


9


Product Specs FEATURES: • One size fits all • Easy to use • Fully adjustable • Unisex • Wearable over or under clothing • Use sitting, standing or walking • For ages 10 and up • Waterproof • Lightweight • Portable • Washable • Easy home assembly • Affordable • Long lasting • Durable

PACKAGE INCLUDES: CUSTOMIZED RUBBER TUBE: • 7 feet of high-quality, natural latex rubber, created to our exacting specifications, and

surrounded by a protective braided nylon sheath • manufactured in the United States by notable producer of therapeutic elastic resistance products CORRECTORE SHIELD • a TPA fixture modeled on a unique design that comfortably creates a wearable exercise device

• allows for easy adjustability and assembly • non allergenic SHOULDER PADS • 2 EVA foam shoulder pads included as an option for additional comfort (1.5” x 6” x 2/16”) END CAPS • 2 nylon plugs that fit easily into the end of the tubes, creating a finished product PRINTED MATERIALS • tri-fold brochure/instructional sheets (8.5”x11”) PACKAGING

• 4” x 10” plastic tube • 12 units to a case

10


Testimonials

Dr. Spencer Baron, Chiropractor & Sports Injury Specialist “In my 20 plus years of experience I have never come across a product so simple and effective for posture improvement. This is a product anyone can use and benefit from. I have no doubt that this product will be incredibly successful in providing support to the mass populace. I myself will recommend it to my patients and those that I lecture to.”

Carolyn Heft, Strategic Marketer “My husband wears it while watching TV and working on the computer. Its saving us from becoming hunch-backs! I use it daily, while sitting at my desk at work and find that it helps my breathing and digestion. I have more energy throughout my day.”

Ricardo Cases, Producer of Special Events & Video “Everyone should have a Correctore. This product really works. It is a perfect solution for a society that spends so much time at the computer. This is going to change many people’s lives.

Sarah Gater, (10 years old) “I like it, it feels good!”

Lilly Gramma, Consultant “My husband is a chef, he tried on my Correctore and he wouldn’t give it back! He wears it all day long at work. He loves it - I’m ordering another today!”

Tatiana Valdez, Lifeguard - Miami Beach “I have a long day of sitting, and being alert, it can get very tiring. The Correctore saves me from chronic back pain and discomfort. I feel more active, I have recommended it to my supervisor and many of the other lifeguards have purchased it after trying mine. Thank you!”

11


Campaign - BE STRONG CANADA Purpose: to saturate the Canadian market with an identifiable strength product and vision leading up to the 2010 Olympics Goal: to create vision by the sales cohesive

a mentally and physically stronger country with a unified to engaging the population in a phased program through of Strength - Posture Strengthening System and a website that identifies strong role models

Steps: • national advertising campaign • national pr campaign • strategic liaison with health and welfare Canada Distribution: through Seven Eleven s, Gas Stations, Magazine Kiosks and Bookstores

Winning Formula • no direct competition • first to market • innovative design, ease of use, sleek look • multiple successful distribution channels • global appeal • fills a desperate demand in the market • large target market of variable demographics

• savvy marketing strategy • proven science behind product • answers to trends in health & fitness market • low - tech • cost effective manufacturing plan • made in USA to secure high standards

Following in the foot steps of successful national campaigns: • “I am Canadian” • Roots Canada

12


Title: Strength Wearable Posture Strengthening System

We are excited about this fantastic opportunity to partner with well-established Canadian retailers for distribution

Approved by the American Chiropractic Association Positioned and designed for the Canadian market place Customized version in red exclusive for Canadian Market Revolutionary product with a wide target Positive Solution for many current health issues Supported by proven science Affordable Attractive Timely for the 2008 and 2010 Olympics Wide Distribution

13


Website - www.bestrongcanada.ca

A call to action for the mass population... • to participate in a posture strengthening exercise program that all Canadians can benefit from • to motivate all Canadians to be strong • to nominate strong Canadian role models and share their inspirational stories. • have discussions for a stronger future Canada • provide information about the product • to increase the excitement towards the 2010 Olympics

14


CANADA DAY

2007 2010 to

www.bestrongcanada.ca A collective vision for the Nation 15


Customized Advanced Design

1. Correctore Shield Nylon Weave Diameter: 1/32�

Front left

Back right

2. Natural Rubber Latex Tubing with protective Nylon Weave 6 Feet

5. End Caps 5. CANADA FLAG attachable emblem 3. 2 Foam Shoulder Pads

16


3 Phase campaign includes: Phase 1 • introduce Strength (RED) to mass market • introduce the campaign “Be Strong” through advertising and Public relations • Contest for Strong Canadians

Phase 2 • introduce Strength (white + back pack) to mass market • Ideas for A Strong Canada Program

Phase 3 • introduce Strength Olympic (Gold) with Gold medal emblem) to mass market • Implement Ideas for A Strong Canada Program

17


Close up of packaging - FRONT (4”Diameter x 10” Height)

18

© 2007 Perfectore Inc. ALL RIGHTS RESERVED


Close up of packaging - BACK (4”Diameter x 10” Height)

19

© 2007 Perfectore Inc. ALL RIGHTS RESERVED


RETAIL DISTRIBUTION Shoppers Drug Mart – 950 Stores Loblaws – 1690 Stores Roots – 130 Stores 7-Eleven – 469 Stores Petro Canada – Tim Hortons – 2637 Staples – Office Depot – Shopping Channel – Newspaper Kiosks – Barnes and Noble– Borders-

FINANCIAL AVERAGE GROSS PROFIT - PHASE 1 CORRECTORE GROSS PROFIT PER CASE 12 000 UNITS = 1,000 CASES LIMITED EDITION

CORRECTORE GROSS PROFIT PER CASE 120,000 UNITS = 10,000 CASES LIMITED EDITION

(DIRECT SALES)

(DIRECT SALES)

Average selling price – Average variable cost

$ 280.00 $ 128.00

Average selling price – Average variable cost

$ 280.00 $ 95.64

= Average gross profit

$ 152.00

= Average gross profit

$ 184.36

Average gross profit + Average selling price

$ 152.00 $ 280.00

Average gross profit + Average selling price

$ 184.36 $ 280.00

= Gross profit percentage

Average sales x Gross profit percentage = Annual gross profit

54%

= Gross profit percentage

$ 280,000.00 54%

Average sales x Gross profit percentage

$ 151,200.00

= Annual gross profit

20

65%

$ 2,800,000.00 65% $ 1,820,000.00


RAW COST BREAKDOWN - PHASE 1 Part

Supplier

Rubber Tube

Hygenic

Case

Unit

10,000

Turnaround

100,000

Turnaround

$6.00

$60,000

12 weeks

$390 000

20 weeks

(Ohio) Shield (4 Cavity Mold)

Ohio Precision Molding

Shoulder Pad

Remington (Ohio)

End Cap

(Malaysia) $0.65

$6,500

4 week

$45,000

4-6 weeks

$350 (die cut)

$0.90

$9,000

2 weeks

$80,000

4 weeks

Micro Plastics (Arkansas)

$0

$0.10

$1000

1 week

$5,000

2 weeks

User Manual

Printer (Ohio)

$0

$.30

$3,000

2 weeks

$25,000

2 weeks

Packaging (plastic can)

First Choice Packaging (Ohio)

$0

$1.00

$10,000

Immediately

$96,000

Immediately

Assembly & Integration

First Choice Packaging

$0

$.77

$7,700

2 - 4 weeks

$64,000

4 - 8 weeks

$.25

$2500

2 - 4 weeks

$20 000

2 - 4 weeks

$9.97

$99,700

14 Weeks

$725 000

24-28 Weeks

Canada Warehouse Sub Total

$150

Contingency 10% Shipping Duties, Taxes

$9,970

$72 500

TOTAL

$109 670

$797 500

21

CANADA.LAUNCH  
Read more
Read more
Similar to
Popular now
Just for you