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H S A D FE A C BRANDING GUIDELINES • MARINA LIU


AMBIENT

The atmosphere of Dash is extremely tranquil, with smooth instrumental jazz playing lightly in the background, in an enjoyable yet uninvasive manner. Patrons are conscious of their voices and speak quietly, respecting others within the cafe.

Dash Cafe is modern, ambient place for graduate students to study and enjoy local coffee and delicious waffle sandwiches.

CONTEMPORARY The decor within Dash consists of simple birch tables, comfy leather armchairs, ambient lighting, and local art adorning the walls.

PERSONABLE

The regular baristas at Dash are extremely friendly and know a majority of customers by name on a personal level. They are attentive and care about their customers.

STUDIOUS

Most customers at Dash consist of graduate students studying with a laptop in tow. The quiet environment is very suitable for reading or working on papers.

SCRUMPTIOUS

Dash has gained much popularity for its delicious waffle sandwiches and snacks. They also offer Blue Bottle Coffee and a variety1of vegan items on its expansive menu.


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H S DA FE CA Judah Street H 420 S A San Francisco, CA 94122 D FE A 415 661 1237 C

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WAFFLES BLUE BOTTLE BLISS

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420 Judah Street San Francisco, CA 94122 415 661 1237

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Dash Café Rebranding