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MARINA CABEZAS

p o r t f o l i o


INTRODUCTION

ABOUT ME

ABOUT ME I am a graphic designer who works with agility in all areas of graphic design, although I have a great passion for editorial design, in which I specialize. I like to work with all kinds of projects, giving each one of them an approach that will highlight their qualities in the most aesthetic and captivating way possible but without losing my personal essence. I always develop my projects in a rational, organized, and meticulous way. I involve myself completely in all my projects, which I always try to raise to perfection. I am eager to be able to face new challenges and problems, to propose solutions and to expand and improve my professional skills, whether working alone or in a team.

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INTRODUCTION

INDEX

INDEX EDITORIAL Mirage 7 Yayas

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The Dream Journal

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BRANDING No hay huevos

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Science Queers

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POP Unifarco 39 UX / UI Mood.fm 43

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EDITORIAL

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MIRAGE


EDITORIAL

MIRAGE

MIRAGE Mirage is a magazine that talks about the drag scene within different cities. It showcases its versatility as well as the art behind it, teaching about the many aspects of local drag in order to give visibility to local artists and show the public that drag is much more than what they see on conventional media. It showcases the drag comunity without giving it an external approach, representing it without any filters or censure. The theme is treated from a local point of view, exploring how this phenomenon lives in the different cities of the world. Each issue focuses on the drag scene of a city, showing its different facets through events, local artists, historic articles and interviews, among others. The first issue of the magazine focuses on the city of Barcelona,​​ showing the local drag culture. To elaborate this first issue I chose to create the vast majority of the content, since in this way the authenticity of the magazine would be greater. That is why the texts, images and illustrations have been created by me and put in the publication under my design and art direction.

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EDITORIAL

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MIRAGE


EDITORIAL

MIRAGE

Spreads from the inside of Mirage. They show images from 9 different articles.


EDITORIAL

Spreads from the inside of Mirage. They show images from different articles.

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MIRAGE


EDITORIAL

MIRAGE

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EDITORIAL

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YAYAS


EDITORIAL

YAYAS

YAYAS Yayas is a photographic zine that explores the phenomenon of older ladies who take public transport, specifically the bus. This project stemmed from a three day photography workshop, where the goal was to represent the city of Barcelona in an unconventional way. In my case I decided to wander around the city going from bus to bus and engaging in conversations with older ladies, whom I photographed before they got on their bus. The zine is divided into four small booklets where each booklet explains the story of a different woman. The images always show said woman, her surroundings and, of course, the bus they were going to take. These images are accompanied by a small text, which summarizes the conversations I had with each of them.

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EDITORIAL

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YAYAS


EDITORIAL

YAYAS

Binding of the zine. The four brochures are collected inside a folder, which contains an explanation of the zine.

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EDITORIAL

Inside spreads of booklet 02 of the zine where one of the ladies is shown as well as the bus stop’s surroundings.

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YAYAS


EDITORIAL

YAYAS

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EDITORIAL

Inside spreads of booklet 02 of the zine where one of the bus stops is shown before and after a lady arrived.

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YAYAS


EDITORIAL

YAYAS

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EDITORIAL

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THE DREAM JOURNAL


EDITORIAL

THE DREAM JOURNAL

THE DREAM GUIDE The Dream Guide is a small visual guide that collects, classifies and analyzes dreams based on the symbolisms that appear in them. This publication is a way for readers to learn about their dreams and be more in touch with their subconscious. This way, they can come to terms with aspects of their lives that they might not have noticed before, since they were hidden in the back of their mind. In order to create this guide, I conducted a survey that asked about each user’s dreams. I then contrasted all the answers, identified the symbols in each dream and created four main categories into which these could be classified: worry, fear, closure and hope. The final project consists of 6 different dreams, which are classified into the four previous categories. Each one is represented visually, using only typography and color in order to convey the sensations that the person experienced when having that dream in a minimalist but effective way. Each dream is accompanied with a glossary, which shows the different symbols found present in said dream.

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EDITORIAL

Spreads of The Dream Journal. Representations of the dreams (top images) and some symbolisms (bottom images) are shown. 22

THE DREAM JOURNAL


EDITORIAL

THE DREAM JOURNAL

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EDITORIAL

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THE DREAM JOURNAL


EDITORIAL

THE DREAM JOURNAL

Spreads of The Dream Journal. Representations of the dreams (left image) and some symbolisms (right image) are shown.

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BRANDING

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NO HAY HUEVOS


BRANDING

NO HAY HUEVOS

NO HAY HUEVOS “No Hay Huevos” is a Barcelona based catering company that commissioned a simple logo inspired by eggs. The only conditions established were that there was no image or shape of an egg and that only typography was used. Following these parameters my partner Luis Gasca and I designed the logo in addition to the style manual for the brand. To elaborate the logo we chose to highlight the letter “o” in “huevos” (eggs in spanish) in a yellow tone in order to hint at the color and shape of the yolk of an egg without adding any element that was not typographic. To further highlight this effect we left the rest the letters in white to resemble an egg white. As for the typography, we opted for a sans-serif geometric typeface, which fits perfectly with the casual but serious style of the company. The goal was to keep it informal and look fun and attractive, but also professional.

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BRANDING

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NO HAY HUEVOS


BRANDING

NO HAY HUEVOS Graphic applications for the brand No Hay Huevos.

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BRANDING

Color variations of the logo.

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NO HAY HUEVOS


BRANDING

NO HAY HUEVOS

Real life branding applications.

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BRANDING

Style guide for the brand.

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NO HAY HUEVOS


BRANDING

NO HAY HUEVOS

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BRANDING

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SCIENCE QUEERS


BRANDING

SCIENCE QUEERS

SCIENCE QUEERS Science queers is a project started by Barcelona drag queen Lana Vuli that consists of a series of LGBT+ videos in which she explains different topics related to science. For this project I developed both the logo and different formats of posts for her social media. The logo highlights the two most important elements of the channel: the LGTB+ theme, which is present mainly in the colours of the word “queers” as well as in the background illustrations that go with it in the posts; and the scientific divulgation aspect, which is represented in the typeface used in the word “science” which is reminiscent of the way in which the elements in the periodic table are represented. As for posts and stories, these two elements are highlighted even more with the pattern that is made up from several icons that represent objects related to learning and science.

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BRANDING

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SCIENCE QUEERS


BRANDING

SCIENCE QUEERS

Variations of the Instagram stories (left) and Instagram post (right).

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POP

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UNIFARCO


POP

UNIFARCO

UNIFARCO Unifarco is Italian company that specialises in creating a pharmacy’s own brand, providing them with cosmetic and health and wellness products which are labeled with their own label, designed to the pharmacist’s taste. In addition to this, the POP they need is facilitated, whether they are posters, roll ups, or vinyl among others. My job at Unifarco was to design and assemble the POP requested by these pharmacies. To do this, I had to rely on the already established aesthetics of the label, which my colleagues created as well as adapting the design of the poster to the corporate branding of the laboratories that developed the formulas . I worked within all the steps of the creative process, from the initial design, going through the different changes and suggestions requested by the client, preparing the final arts and finally printing and assembling the posters on the corresponding backing.

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POP

UNIFARCO

Real example of elements designed to create a shelf dedicated to the pharmacy’s own brand.

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POP

UNIFARCO

Promotional poster for the sunscreen range (upper image) and poster to promote the anniversary of the town where the pharmacy was located (lower image).

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UX / UI

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MOOD.FM


UX / UI

MOOD.FM

MOOD.FM Mood.fm is a speculative project which consists of creating a radio application that measures the user’s emotions and reproduces a sound frequency that is in sync with them. The application connects to a ring, which reads and analyzes emotions through pulse and body temperature. Mood.fm is designed to help its users stay in touch with their own emotions and those of the people around them, thus being able to express themselves without feeling afraid or ashamed. Mood.fm has three channels: the personal channel that measures the emotions of the user, the global one that shows an average of the mood of all the users that use the app and the channel selector that allows the user to choose the frequency that corresponds to one of one of the eight moods (love, anger, worry, joy, disgust, calm, sadness or fear) in case they want to change their mood. The app also allows you to save and send frequencies to other users, thus creating a way for them to express their emotions with the rest of the world.

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UX / UI

Global channel screens that show the mood station and the option of sending the frequency.

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MOOD.FM


UX / UI

MOOD.FM

Personal channel screens that show the mood station, the weekly average of the user’s feelings and the option to save the frequency.

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UX / UI

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MOOD.FM


UX / UI

MOOD.FM

Frequency screens and weekly averages of 47 the different channels.


i t ? l i k e y o u d i d C O N TA C T (+34) 625 699 184 (+34) 625 699 184 marinacrdesign@gmail.com

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