fashion Route
DISCREET LUXURY Guglielmo Miani, executive director of Larusmiani, explains what makes his brand unique and talks about foreign clientele and about his love towards Italy. Text: Valerio Venturi; photo: archive Larusmiani
Бутик Larusmiani расположен на улице Монтена полеоне, 7, самой престижной в Зо лотом Квадрате.
Guglielmo Miani Charismatic executive director of Larusmiani and the president of Montenapoleone association since 2013. Successor of the company, symbol of Made in Italy, a talented businessman and an expert of the global luxury market.
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rom the discovery of one of Milano’s oldest boutiques to the discovery of a clothing brand and manufacturer/ distributor of fabric, Larusmiani best represents the essence of ‘Made in Italy’. This is their world, a brand dedicated to the creation of high quality clothes for those seeking a higher level of luxury. We spoke with with Mr. Guglielmo jr., CEO and president of Larusmiani Montenapoleone about fashion, the fashion system, the changes in taste with regards to luxury consumers, the brand strategy and for the future of upcoming collections, inspired by Russian tsarinas, ‘100% British’ mystery and Sherlock Holmes. This is for women and men who love quality.
Tell us something about Larusmiani.
Larusmiani was established in 1922 as a tailoring unit on Via Manzoni. Later, in 1929 the boutique was opened. He dressed many famous people from the city (businessmen, journalists, entertainers etc) and foreigners such as the Prince of Edinburgh, Charlie Chaplin, Buster Keaton. All of them were in love with the high quality of the material. We were the first to import into Italy fine English fabrics and we soon became the largest importer and began reselling it to the most important tailors here.Then came packaging.In ‘54 we opened a boutique in Montenapoleone, which was the oldest on the street. From tailoring we evolved to packaging, and from Miani,