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BRANDsmart IDENTITY JULY 30th, 2012

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Brandsmart identity guide

LOGO Below is the primary logo lockup without the theme. This will be used in instances of general communication under BrandSmart.

BRANDsmart July 30th, 2012

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Brandsmart identity guide

Primary lockup The logo should be updated each year with the most current year. Next year the logo will be show with 2013.

Note - When logo is used 2 inches or smaller please use the adjusted smaller logo size. This will allow “Brought to you by..� to be more visible at a smaller size

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Brandsmart identity guide

THEME lockup The logo should be updated each year with the most current year. Next year the logo will be show with 2013.

Note - When logo is used 2 inches or smaller please use the adjusted smaller logo size. This will allow “Brought to you by..� to be more visible at a smaller size

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Brandsmart identity guide

Clear Space Use the Capital N in “BRAND” as your guide. Measure from the cap height of the “BR” with the cap N above and to the left. Use the base line of “Brought to you...” to measure below and last 2 in “2012” to measure to the right. The logo looks best when this amount of space or more is used.

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Brandsmart identity guide

Main Logo and Theme Logo Uses Color combinations and acceptable uses of the BrandSmart logo for 2012.

BRANDsmart July 30th, 2012

Fig. 01 - Main logo lockup in red

Fig. 01 - Theme logo lockup in lightblue and yellow

Fig. 03 - Main logo lockup in red on black background

Fig. 03- Theme logo lockup in lightblue and yellow on black background

Fig. 04 - Main logo lockup in black and white

Fig. 05 - Theme logo lockup in bacl and white

Fig. 06 - Main logo lockup in black and white on black background

Fig. 07 - Theme logo lockup in black and white on black background

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Brandsmart identity guide

Don’ts Examples of how not to use the Brandsmart logo. Use this simple guide to help make sure logo is used consistenly and correctly.

Fig. 01 - Do not use the logo without “brought to by...”

Fig. 02 - Do not use colors that are not in the brand color palette or highlight specfic characteres.The logo should be mostly used in 2 colors.

Fig. 03 - Do not angle to logo in anyway

Fig. 04 - Do not allow for any objects, type, patterns, etc.. or

Fig. 05 - Do not stretch of squish the

overlap or enter into the clear space of the logo. Please refer to

logo or distort it in anyway.

page 05 of this PDF for information on clear space.

Fig. 06 - Use the logo in yellow on a white background. It is difficult to read in all mediums.

Fig. 07 - Do not use patterns or gradients with the logo, around the logo, or behind the logo. The brand is meant to be clean, simple, accessible.

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Brandsmart identity guide

Color palette

Primary Colors

The red, light blue and black are the main color palette. The yellow and dark blue should be used a secondary colors.

CMYK: 0/100/100/0

CMYK: 56/0/5/0

CMYK: 0/0/0/100

RGB: 237/31/36

RGB: 93/202/234

RGB: 0/0/0

HEX: ED1F24

HEX: 5DCAEA

HEX: 000000

Secondary Colors

BRANDsmart July 30th, 2012

Back and White

CMYK: 4/0/92/0

CMYK: 100/96/2/1

CMYK: 0/0/0/100

CMYK: 0/0/0/40

RGB: 251/238/42

RGB: 42/54/144

RGB: 0/0/0

RGB: 170/170/170

HEX: FBEE2A

HEX: 2A3690

HEX: 000000

HEX: AAAAAA

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Brandsmart identity guide

Color COmbinations

LOGO COLOR COMBO’s

The red, black and light blue are the main color palette. The yellow and dark blue should be used a secondary colors.

FOR LOGO THEME ONLY. See right.

Color Use on Backgrounds

2012

BRANDsmart July 30th, 2012

2012

2012

2012

2012

2012

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Brandsmart identity guide

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TYPOGRAPHY Univers is the preferred typeface to use. If you do not have access to this typeface, please use Arial as an alternative. There should be no substations for other typefaces.

Print Use

Univers 65 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=;’[]<>{}!@#$%^&*(),.

Digital Use

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=;’[]<>{}!@#$%^&*(),.

Univers 55 Roman

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=;’[]<>{}!@#$%^&*(),.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=;’[]<>{}!@#$%^&*(),.

Univers 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=;’[]<>{}!@#$%^&*(),.

BRANDsmart July 30th, 2012

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BrandSmart Idenity Guide