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- Amsterdam 11 Jan 2017 AW17 PRESS RELEASE

NEW FASHION LABEL ‘BY SIGNE’ made in Denmark By Signe is a Danish sustainable fashion brand with a completely transparent design process, creating honest and minimalistic easywear. All materials are sourced with sustainability in mind, and the entire collection is produced and shipped directly from the brands own studio in Denmark. Sustainability practices - At ‘By Signe’ the entire design process from creative designing to production and finishing is gathered under one roof. This ensures full control of all parameters and quality of the entire process. The in-house production in Denmark ensures absolute ethical security in a healthy and safe environment. When selecting materials the brand strives for all fabrics to be organic and certified by The Global Organic Textile Standard (GOTS) which is recognised as the world's leading processing standard for textiles made from organic fibres. GOTS defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well. The brand works with an absolute minimum-waste cutting, where inevitable cutouts are used for lingerie for the season of AW17. Care labels are handprinted on organic cotton and all sewing thread is certified organic too. Hangtags, printed material and packaging is made from recycled- and recyclable paper. AW17 - The AW17 collection is inspired by words and poetry of young writers, lovers and artists, looking for natural beauty and honesty in psychical and mental places. In line with the company’s vision, it is keeping the values of the natural woman within a modern culture and these days environmental changes. The collection has a clear balance between oversized and slim silhouettes, complimented by clean cuts and the brand’s Nordic aesthetics. The materials used are natural, organic and beautifully soft. The colour palette highlights the Scandinavian minimalism and subversive elegance with pale light and earthy colours inspired by Paris in the fall. By Signe will be introduced to the Benelux market by Charlie + Mary’s agency. This Amsterdam based agency represents exclusively fashion labels, which produce their collections with respect for craftsmanship and use innovative and sustainable fabrics and production methods. For more information: | | Instagram: @bysigne @charlieplusmary_agency ——————————————————————————————————————————— *not for publication - For more information, interview requests and high resolution images: | +31 (0)6 14198064 More information and images: | Video material and interviews | | Download HR images

Press release new label by signe made in denmark