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Teddy shirt and skirt by By Signe.

to the traditional ways of working and operating in the industry and focus entirely on my own vision and integrity. At this stage, we are blessed to work with a lot of amazing people from around the world, this helps us to remain true to the integrity of the brand. We can keep out the very badly integrated and normalised parts of the fashion industry. Laurie: Sustainability practices are at the core of the By Signe brand. Can you tell me why this is essential to you? Signe: I believe the future of fashion is sustainable. The fashion industry is one of the most polluting in the world and I truly believe we have to rethink it somehow. Laurie: How did By Signe rethink it? Signe: I decided to cover and think everything through from the beginning, from our fibres to our care labels through to our production methods. I thought about them all in order to improve our carbon footprint and to keep the wearer of our garments free from any toxic materials or chemicals. We have the complete design process gathered under one roof in Denmark, where all collections are produced and shipped directly from the studio. This provides us with an advantage of being able to control every single step in the product development and supply chain. We see the raw material carried through to a finished product and all in a sustainable, ethical and green environment. Laurie: Are all of your pieces made in house? Signe: Yes, we have the entire process, from design to production gathered under one roof in our studio. Our in-house production ensures absolute ethical security in a non-discriminating, healthy and safe environment. As well as this, I can control the quality on all levels.


Teddy skirt by By Signe.

Laurie: How do you maintain a healthy and safe environment for your employees? Signe: Creating in-house ensures that we have absolute ethical security. All employees are protected by a legally binding employment contract that has reasonable working hours and wages above the living wage. They are also protected with health, industrial injury and travel insurance. Laurie: With such incredible standards, how do you source the materials for By Signe? Signe: When selecting materials, we strive for all fabrics to be organic and certified by The Global Organic Textile Standard. The Global Organic Textile Standard is committed to organic textiles becoming a significant part of people’s lives. They define the high-level environmental criteria, along with bringing together the entire organic textiles supply chain. They also require compliance with social criteria as well. Laurie: How can companies meet the Global Organic Textile Standard’s high-level environmental criteria? Signe: All chemical inputs to the clothes, such as dyestuff and auxiliaries must meet certain environmental and toxicological criteria. A functional waste water treatment plan is mandatory for any wetprocessing unit involved. All processors must comply with minimum social criteria such as freely chosen employment, no child labour, safe and hygienic working conditions, the payment of living wages and reasonable working hours. Laurie: How do you abide by this and keep waste to a minimum? Signe: Whenever possible, we keep our fabrics unbleached and only in natural colours. If a textile is whitened, this is achieved with oxy 115

By signe denude issue two signe roedbro  
By signe denude issue two signe roedbro  

By Signe is a Danish fashion brand designing honest and feminine easywear. All fabrics are sourced with sustainability in mind. By Signe st...