PORTFOLIO - Maridiscente / Ana M Camacho

PORTFOLIO

Portfolio

MARIDISCENTE

AnaMariaCamachoB

Portfolio Maridiscente

2ndEdition-December,2022

Design,compositionandbranding AnaMaríaCamachoBarrios

Bogotá,Colombia

Inthisportfolio,BarlowCondensedfontinRegular, MediumandLightstilesisused,aswellasAssistant fontinMediumandLightstiles.

ARTISTIC STATEMENT

Iridescenceisanopticalphenomenon generatedwhenlightfallsonasurface andtransitsthroughit.Itcreatesa constructiveinterferenceeffectin whichthereflectedlightwaves coincideatthesamepointadding theireffects.Asaresult,adynamic chromaticspectrumisformed, variatingaccordingtotheanglefrom whichitisobserved.

Thisconceptofconstructive interferenceexemplifieshowI conceiveIndustrialDesignasa disciplinesinceitinvolvesthe explorationofmultiplefieldsof knowledgeandcreation opportunities,whichconvergeina systemofdynamicmeaningsof diverseoriginsthatunifyand complementeachother.

Thatiswhy,Maridiscenteaimstoexalt thenarrativeandexpressiveness purposeofdesign,whichgoes beyondaparticularfunctionorneed andfocusesontheconstructionof newexperiencesinusers.Thisway, variousemotions,concerns,andnew

meaningsaregeneratedtowardstheir environmentandinteractions.Itisa brandthatexploresartistic manifestationsbasedonartdirection, brandexperience,conceptualdesign, interiorspacedesign,andproduct creativeapproach.

Itseekstodevelopeachprojectfrom aninterdisciplinaryvisionthat considersdesignasanartthathasthe powertoimproveandredefineusers' waysofliving.Variouselementsand ideasareusedfromdifferentsources tobetransmittedfrommaterialityto emotionalintangibility.Theobjective isfortheuserstoapproachtheir environmentsensitively,experiencing andunderstandingitthrougha coherentnarrativeandconceptualaestheticlanguage.

Maridiscenteisabrandthatpursues theexplorationofnewplasticand narrativeperformancesandenriches itselfthroughouttheindividual, collective,orcollaborativecreative processes.

ELENCARGO

Concept

Artdirectionfortheshortfictionfilm''El Encargo'',directedbyDanielMedina.

Thisprojectisaproposalfordecoration, costumes,andpropsinwhichtheeveryday spacesofaColombianupper-classfamily houseareexteriorized.Inthisproject,the decorationdesignprioritizedthe interactionwitheachcharacterindetail shots,withalittlepredominanceofgeneral planes.

Furthermore,setswerebuiltinaway inwhichthescenarioitself transmittedemptiness,emotion, mystery,andconfusionaspartofthe framestocreateandenhancethe expressionoftheactorsandtheir dialoguesduringeachscene.

Asforthelastpart,thegoalwasto createstaticsetsalignedwiththe feelingofthecharactersintheirdaily andoverwhelmingday-to-dayroutine. Thisartproposalintegratesthe lightingandphotography departmentstocomplementthe atmosphereofthescenesasawhole.

Synopsis

"Fernandoisafrustratedwriterwho hastheopportunitytowriteamovie script.Afterafewtriesandgettingno inspirationfromanyofthem,heuses hisson'sdiarieswhichseemtohave theperfectstory.Asthestorykeeps evolving,hewilldiscoveranevent aboutahomicideinvolvinghiswife."

-EspectroDoméstico-Artistic Collective

Thescriptwasanalyzedmultiple timestounderstandallthree characters,theirinteractions,and theirnarrativebackgrounds.

Locationsandsetrequirementswere identified,aswellasthepropsand costumesthatuniquelyidentifyevery character.

Script analysis Characters

Fernando Margarita Rubén

Set Decoration

The short film was shooted in one location. Within this, the main sets defined were: Main bedroom, Ruben's bedroom, Fernando’s office, the walking closet, the main bathroom, and the kitchen.

Mainbedroom SetDesign:Maridiscente

Ruben’sBedroom SetDesign:Maridiscente

Set Decoration

Ruben’swardrobe

SetDesign:Maridiscente

Mainbedroom’swalkingcloset

SetDesign:Maridiscente

ARTDIRECTION

Kitchen

SetDesign:Maridiscente

Fernando’sdesk

SetDesign:Maridiscente

Propsand costumes

Shootingsessions

Year: Status: ProjectScope: Location: Roles: Team:

2022 Completed ShortFilm Bogota,Colombia

Artdirector,setdecorator,prop master,onsetdecorator, customesbuyer

MANOS

Concept

Thisbookisthecreativecompilation ofplanningandconceptualizingthe visualandaestheticuniverseforthe filmscriptManos,writtenbyCésar Briceño.Itgathersallart subdepartmentproposalsforfilm production,anditfollowsacore conceptthatarisesfromadeepdiving processintothescript.

Synopsis

Manosisthestorytellingoftheday-todaylifeofJuan.Itisanarrationofa routinefullofcomplexitiesthrough hisownhandsineverydaysituations thatshowsadifferentperspectiveof usualactivities.Inthiscase,hishands arethemeansthatallowusto understandthecharacterfromhis sensory,emotional,and psychologicaldualities,where contrastingdialoguesareconstantly overlappingbetweenreality,longing, boredom,andcomfort.

Scrypt analysis

Historical time:

2000s or present

Narrative time:

Not specified. Approximately one week

Geographical context:

Bogotá – Colombia. Teusaquillo. Upper-middle class neighborhood

Conceptualizing process

Routine Tediousness

Monotony

Unconscious movements Pursuitof purpose Conscious actions

Complexity

Habits

Uncertainty

Existentialcrisis

Duality Fatigue

Sensorial Duality

Daily sensoriality

Artistic concept

SensorialDuality

Thisconceptreferstothedichotomy presentinthemaincharacter'shands actions.Inthese,thereisan unbalancedperformancethatis amplifiedbyhispsychological dilemmasandhisday-to-day dynamicsandinteractions.

"SensorialDuality"isaconstant withintheeverydaysituationsofthe character,whoisapproachingthe complexityofhisthoughts,his questioning,andhisinternal dialoguesabouthislifereality.These last,areopposite,theyoverlapand turnintotediousnessanddiscomfort.

Itisavisionthatreferstothe awakeningofconsciousnessthrough thesenses,especiallyoftheexistence andtheexperienceoflifethroughthe opposingactionsofthehands.

Character analysis

Left Hand Right Hand

This art proposal emphasizes the story of the three main characters presented above.

Within this storyline, each of them establishes a section of narrative and conceptual analysis, carried out from a profile construction process, developed in three stages that

Sofía Juan’s Friend

gathered,andconfigurethetotalityof thecharacteratapsychological, emotional,andsociallevel.Inthis case,thisanalysisisexplainedby deconstructingJuan'scharacter dimensions.

Tosumup,alloftheseelementsare theresultofthescriptanalysisand

the author's interpretation of art direction. In other words, all of the above turns into the final aesthetic elements of scenery, decoration, props, and costumes.

Juan

Characters’ dimensionsmap

Characterization andcustoms

ConsciousandDunconsciousdesires ecisions

Character

Thisisatoolforcharacteranalysisthatallows exploringcognitive,psychological,andsocial characteristicstoestablishacharacterprofile andpersonality.Thepurposeistotranslate thecharacters'backgroundandidentityinto aesthetics,visualandmaterialfeatures.The mapcompilatesdecisions,desires,customs, habits,andinterests;andintendstoestablish astartingpointfromwhichtheartproposalis furtherdeveloped.

Juan

Juan

RisesafewsecondsafterthealarmclockgoesoffOrganized,accomplished,decisive

Script Analysis

Checks the smoothness of his face - Perfectionist, concerned about his appearance

Pours a glass of orange juice, sticks a note on the fridge, and goes out - He doesn't eat a proper breakfast during the week. Still, try to look for nutritious food alternatives.

He leaves a note on the fridge - He is cautious. Does not seek to disturb or interrupt Sofia's sleep. Empathetic with his partner

He massages his wife's shoulder and subtly tucks her inEmpathy and affection. Delicacy

"You have to see that the world is very unfair" - Constant questioning of his life and the situations he experiences.

Note: "Love, leave the money in the kitchen, PLEASE put it in the account..." - Prioritizes a proper management of his finances. Economize

Consciousdesires

The desire for change and to get out of the monotony

Searching for new stimulating experiences

The desire for rest - He is verwhelmed with routine

Love and complicity

Constant pursuit for success

Unconsciousdesires

Small resignations due to fear of change in routine - Controller

Understanding his decisions - Constant introspection and questioning

Would like his environment to be more dynamic

Worried about what others think of him

Juan

Customsandhabits

Likes to go out for a beer with friends

He plays soccer on Sunday mornings with friends

Takes a road trip with his wife or friends twice a year

Shaves daily

Brushes his teeth

Eats lunch at work - Occasionally goes out

Sets the alarm before bed every day

Interests

Art

Handcraft

Sports-Football Nature

Juan

Juan-Identity moodboard

Sofía-Identity moodboard

Juan’sfriendIdentitymoodboard

Scenography

Technicaldrawingsweredevelopedin topviewsinordertoallowthe understandmentofeachspace distributionanddimensionsaswellas theobjectsandelementsinsideit.

Detailedtechnicaldrawingswerenot developed,sincethiswasan academicproposal.Itonlyinvolves planningandconceptualstages,butit doesnotincludetheplanand developmentneededforaproper executionofthefilminaphysical context.

Decoration

The decoration proposal involves all the elements that configurate every set.

The static, frequent and ocassional elements of all scenes are included in a budget and breakdown plan.

Hence, each set concept folllowed an aesthetic mood board that also facilitated the color palette definition.

Decoration-BudgetandBreakdown SpanishVersion

KitchenMoodBoard

Kitchen - Moodboard

Design: Maridiscente

Kitchen-Designsketch

Illustration:Maridiscente

Juan’sBedroomMoodBoard

Juan’sBedroom-Designsketch

Illustration:Maridiscente

BathroomMoodBoard

Bathroom-Designsketch

Illustration:Maridiscente

OfficeMoodBoard

Props

Thisproposalenhancesthemost representativepropsofthemain characterinaShowandTellformat.

ThePropsbudgetplanand breakdownarealsopartofthis section.

Custome design

The custome department breakdown and budget plan followed the main character and his costume requirements for each scene. Each costome proposal considers clothing, accesories, and their respective color palettes.

Costume-BudgetandBreakdown SpanishVersion

Juan’s Costume #1 Naked

Juan’s Costume #2

Juan’s Costume #3

Juan’s Costume #5

Hands

LookBook-CoverDesign Design:Maridiscente

AnaMariaCamacho Maridiscente

Year: Status: ProjectScope: Location: Role: Author:

2022 Completed Bogota,Colombia

Conceptartproposal Productiondesigner

Maridiscente AnaMariaCamacho

ANATOMÍADEL DESASTRE

Concept

Thisprojectisaconceptualproposal ofscenographicdesignforthe theatricalscript"Anatomíadel Desastre"byDanielMedina. Itisanambitiousaesthetic explorationunderthegenreof ExperimentalComedy,thataimsto materializetheemotionalevolutionof thecharactersthroughoutthestory withtheirconstantdynamicsand thoughts.Itisaproposalthat anatomicallydeconstructsthe physicalspaceandtransformsitfrom modulesandsymbolicelementsthat alludetoeachoftheemotionsand fragmentsofthescriptitself.

Synopsis

"AnatomíadelDesastrediscusses, touches,embellishes,and deconstructscontemporarywomen, ineightvoices.Forthisproject,each sceneincludesthemessuchas femininity,power,pleasure,abuse, andchange.Inthisscenario,the actressesenterandleavethe possibilitiesthatcurrenteventsand historyhaveofferedthem,toquestion theirstabilityandtheirenvironment.

Themetaphysicaluniverseofthis workpresentsaconstant fragmentation.Becauseofthat,the actressesdonothavespecific charactersastheyfollowthefreeroles thateachframedescribes.Withthat, thescenographicdesign,is

complementedbysinging, movement,comedy,andrigorous workonthecompositionofeach picture.

Finally,thestoryfollowseight actressesthathavearrivedinalimbo thatseemstobetheirtimeofdeath. Atthatmoment,theyobservedthe past,imagineanewlife,andmany otherpathsastowhattheirlives wouldhavelookedlikewithother decisionsandopportunities.Withall that,thechaosofthestoriesaimsto haveafinalorder:tostartover."

-EspectroDoméstico

Script analysis

Setdesign

Thisprojectapproachesfivedifferent compositionsthatencompasssome ofthemostcomplexscenesfromthe storyinthesimplicityofa volumetricalframe.Thislastwas conceivedtoallowthetransformation intomultiplesetsthatexhibitthe emotionalinteriorandthephysical exteriorofthecharactersandtheir interactionswithintherealandthe imaginary.

Following,theatmosphereofthe sceneisdesignedtograntgreater adaptabilitytotheconstantchanges oftheactressesintheirrespective roles,aswellastothenarrative changesandemotionalcontrastsof thescript.

Anatomyof nothingness

Anatomyof themirror

Anatomyof thecastle

Anatomyof pleasure

Anatomyof crying

Sketching process

Year: Status: ProjectScope: Location: Roles: Team:

Withinthisprojectcategory,proposalsattempttodesignfunctional spacesconfiguredfollowingspecificcommercialorsocial requirements.Theparticulardynamicsofitsinhabitants,whocanbe occasional,transitory,orpermanent,areprioritizedduringthe analysisprocesses.Thesearesystemsalignedwithsequencesof actions,andfunctionalpurposesguidedbytheactivityoftheirusers. Atthesametime,theyenhanceconceptsthatarisefromspecific experientialobjectives.

ELCUARTO PLEGABLE

ConceptBookstoredesignforanindependent publisherbasedontheconceptofpopupstore,wheretheversatilityof furnitureandspaceisexploredto configureinamodularwaynew alternativesofusabilityand functionality,goingfromexhibition spacetoeditorialofficeandoutdoorfair.

Targetusers

Thepublisher’sstaffandclients. Readersandpeopleinterestedinlocal publishingart,aswellasindependent publishers.

Thisprojectisahybridspace designedfollowingthepop-upstore concept,allowingthespace multifunctionalityasawarehouse, editorialoffice,andbookstore.

Thefurniturerespondstothe accessibilityneedsgivenbythecycles andvolumesofcopiesinrotation withinthestore.

Inaddition,thesystemoffersthe possibilityofexhibitingbooksinboth coverandspineformat.

SPACES

Theshelves'design,wasaimedto visuallyminimizethestructuraland supportelements,toachievethe appearanceoffloatingsurfaces. However,theinstallationsystemwas

selectedaccordingtotheweightand numberofprojectedbooks.

Withthat,thewallrecessedsystem guaranteesthesafetyofthedisplays.

Thisimageispropertyof TDDTallerdeDiseñoSAS

Twotypesofcabinet-typestorage furnitureweredesigned.These devicesareindependentoftheframe andcanbeeasilycarriedoutthanks totheirbearingsystem.

Inadditiontothepreviousaspect,the designseekstoextendtheexperience ofthestoretotheoutdoorareas.To completethistask,amodularand adaptabñesystemthatchanges withinthedimensionsofthecellar furnitureisdeployed,whichfulfills boththesupportandstorageneedsin one.Thesedisplaysdonotrequire additionalsecuringoranchoring elementstobearmed.

Thisimageispropertyof TDDTallerdeDiseñoSAS

Thisimageispropertyof TDDTallerdeDiseñoSAS

Sketching process

Productionand building

2021 Completed Comercialstore Bogota,Colombia

CasaTaller-Publisheroffice AnimalExtinto EditorialAnimalExtinto Conceptdesigner,interior designer,projectmanager

TDDTallerdeDiseñoSAS

Professionalinternship

PropertyofTDDTallerdeDiseño SAS

Year: Status: ProjectScope: Location: Client: Roles: Team: Participation: Images: 3DArt:

JuniorGonzález

PAPEL CALIENTE

Concept

Thebookstoreisdesignedunderthe multidimensionalconceptofa bookstore/workshop.Itisintendedto gatherindependentpublishers'work, exhibit,promote,andbringnewartists andotherusersclosertoreadingand meetinglocalpublishingart.

Thedesignallowsthespacetofunction asashop,artisticexhibitionarea,and bookbindingworkshop.

Targetusers

Thepublisher’sstaffandclients. Readersandpeopleinterestedinlocal publishingart,aswellasindependent publishers.

Thefurnituredevelopedforthisspace respondstothepublisher'sneedsto prioritizethebookpromotionand localeditorialpiecesspotlighting.

Becauseofthis,thespaceis configuratedwithfourdifferenttypes offurniture.Theseprovidedynamism

and allow accessibility and visibility of the titles from the entrance to the place.

This system corresponds to a wall of books, an exhibition island for spine format book storage, floating shelves on the wall, and a piece of furniture with a shelf for book cover exhibition.

The user experience is complemented by a gallery display system for artistic pieces in printed formats.

Also, a reception cabinet designed for bookbinding and editorial production activities is proposed.

Thisimageispropertyof TDDTallerdeDiseñoSAS

Sketching process

Sketching

Thisimageispropertyof TDDTallerdeDiseñoSAS

2021 Completed Conceptdesign Bogota,Colombia

PapelCaliente Conceptdesigner,interior designer TDDTallerdeDiseñoSAS

PropertyofTDDTallerde DiseñoSAS

Year: Status: ProjectScope: Location: Client: Roles: Team: Participation: Images: 3DArt:

JuniorGonzález

Simi LaChazaParlante

SIMI

Concept

SIMIisadidactictoolforthekindergarten teachersattheUniversidadNacionalde ColombiaKindergartenSchoolthat associatesbothpedagogicalthemesofthe non-schoolededucationalplanwithfood andnutritioneducationdirectedto studentsbetween3-5yearsoldinsidethe classroomenvironment.

Targetusers

Kindergartenteachersandstudents from3to5yearsold(pre-kinderand kinderattheUniversidadNacionalde ColombiaKindergartenSchool).

Classroom Sessions

Pedagogicalsystem

Isbasedonnon-schooled methodologiesandactivities.

Strategies

Readingstoriesandstorytelling activitiesthatpromotelearning.

Sessions'timespan

Classdynamicsof20minutes alternatedwithshortrestingperiods

Themes

Thetopicsarerelatedtochildren's interestsandarticulatedaspectsof coexistence,development,andbehavior.

Classroomproject

IsanAcademicactivitythatestablishes theguidelinesforallprojectscarried outthroughouttheacademicperiod.

Characterization Module

Objective

Articulatethenarrativeofthestories treatedinclasswithfoodthrougha distinctivecharacterofthestory takenasareferenceforcarryingout theactivities.

Guidelines 1 2

Whatdoesthecharactereat?

Whatfoodsdoesitinteractwith?

Primaryfocused capacities

Semioticfunctioningor representationalthought

GraphicLibrary

ContextModule

Objective

Explore,throughalinearsequence, differentfieldsofcreation, transformation,ortradingoffood.

Recipebook Howisitgrown? Wheredoesitcomefrom? Industrialtransformationoffood. Wherecanitbepurchased?

Primaryfocused capacities

Representationalthinkingand psychomotor,sensorimotor stimulation

Connectional Module

Objective

Evidencingtheconnectionofthe themesworkedduringclasswiththe dailyfoodandnutritionhabitsofeach student'sfamilycontext.

Guidelines 1 2

Howdoweeatathome? Howisfooddisposedof?

Primaryfocused capacities

Representationalthinkingand therelationshipofeveryday symbolswithpedagogical dynamics

Sketching Process

Sketching Process

Testingand modeling

Testingsessionswith targetusers

2019 Completed OperationalModel Bogota,Colombia

Conceptdesigner,product designer,pedagogicalstrategycodesigner,modelbuilder& illustrator

AngélicaCháves

Year: Status: ProjectScope: Location: Roles: Team: Photography: Illustration: 3DArt:

SamánPictures Maridiscente D.IJuanPabloTorres

LACHAZA PARLANTE

Concept

Aportabledeviceinspiredbythe traditionalBogotacandyhuts wheregathersounddevicesare accessibletoallcitizens.Through thisdevice,itispossibleto disseminateandletcitizensknow thelifestories,anecdotes,and contrastingsoundscreatedby homelessandformerlyhomeless peopleinthecity.

This design takes some of the elements of Bogotá's pop culture and resignifies them through interaction and storytelling. The final goal of this project was to explore and interact within the narrative potential of some objects under the concept of "speaking objects" and how everyday elements can mediate didactic and pedagogical interactions using sound as their primary resource.

Targetusers

Thehomeless,formerlyhomeless people,andthegeneralpublicwho frequentparks,squares,andpublic spacesinBogotacity.Aswellas mediatorsoftheinitiatives, coordinators,andadvisersofthe audiovisualcollective.

Thisimageispropertyof

Sketching Process

Sketching Process

Productionand prototyping

2021 Completed Comercialproduct Bogota,Colombia

ColectivoAudiovisualKatapulta Conceptdesigner,product designer&devicebranding designer TDDTallerdeDiseñoSAS

PropertyofTDDTallerdeDiseño SAS JuniorGonzález

Year: Status: ProjectScope: Location: Client: Roles: DesignTeam: Participation: Images: 3DArt&renders:

AVENTO

Concept

Thistrekkingbackpackforyoungbackpackerswas designedtoimprovethecampingexperienceinthe countryside,providingcomfortandrestthroughthe adventure.

Itoffersmultiplealternativesforstorageandadaptation ofspaceinsidethetent,throughtheversatilemodules distributionandthemultifunctionalpartsincluded, whichcompensateforthediscomfortsgeneratedby transportingloadsonlongjourneys.

PRODUCTDESIGN

Targetusers Tripfeatures

Menbackpackersaged20to30yearsold whotravelingroupsof2to4peopletothe countryside.

Smallemblematiccountrysidesof eachregionandcountry.Camping areas Thereisnospecificseasontotravel.

Luggage

Backpack structure

Aventowasmanufacturedbasedonfour primarystorageunitswhichseektoassure thetraveleroftheloadcapacitythroughout histrip.

Itsarchitecturefollowsthesequenceof accessibilityanduse,leavingfrequently usedcontainersaccessibletotheuser. Furthermore,itintegratesanadjustment systemthatallowstheportabilityofthe tentontheperiphery.

Inaddition,ithasaninsulationmatinside thestoragemoduleclosesttothelumbar areathatnotonlyreducesthecontactof peripheralloadelementsbutalsoensures thatthetravelerisaccompaniedinsidethe tentwhileresting.

Portabilitymodule: Shoulderstraps

Structuremodule: Lumbarpad+Backrest pocket Mainstoragemodule: Mainpocket Waterprooffood storagemodule

Portabilitysubmodulefor thetent:Compressionstraps Documentkeeper submodule

Toolstoragesubmodule Waterproofmodulefor wetobjects

Insulationmatforcamping. Hipbelts

Sketching Process

Sketching Process

Colortesting

Prototypingand testingwithusers

Manufacturing process

Conceptdesigner,productdesigner

AngélicaCháves

MaríaCamilaGaleano AnaMaríaCamacho MaríaFernandaPlazas

Year: Status: ProjectScope: Location: Roles: Team: Photography:

2018 Completed Physical prototype Bogota,Colombia SamánPictures