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Tuesday, May 3, 2011


Maria Soriano

Web 2.0 proposal

Tuesday, May 3, 2011


Market Analysis

Tuesday, May 3, 2011


Market Analysis People like to have access to their magazines online

Tuesday, May 3, 2011


Market Analysis People like to have access to their magazines online City guides have transformed into lifestyle guides

Tuesday, May 3, 2011


Market Analysis People like to have access to their magazines online City guides have transformed into lifestyle guides 1,966,514,816 people have access to the internet worldwide 90% of the population owns a cell phone

Tuesday, May 3, 2011


SWOT Analysis

Tuesday, May 3, 2011


SWOT Analysis Strengths: Printed Reputation Already has a Facebook page

Tuesday, May 3, 2011


SWOT Analysis Strengths: Printed Reputation Already has a Facebook page

Tuesday, May 3, 2011

Weakness: Flash website no interaction with readers very little activity on facebook Not up to date on all social networks


SWOT Analysis Strengths: Printed Reputation Already has a Facebook page Opportunities: Create an application to have on your phone. Something innovative in the city guide market in Spain. WEB 2.0 Tuesday, May 3, 2011

Weakness: Flash website no interaction with readers very little activity on facebook Not up to date on all social networks


SWOT Analysis Strengths: Printed Reputation Already has a Facebook page

Weakness: Flash website no interaction with readers very little activity on facebook Not up to date on all social networks

Opportunities: Threats: Create an application to Magazine market is becoming have on your phone. saturated, printed and online. Something innovative in the Price Competence: Many FREE city guide market in Spain. city guides available WEB 2.0 Tuesday, May 3, 2011


B_Guided Goals and Objective

Tuesday, May 3, 2011


B_Guided Goals and Objective Change page to Web 2.0 eliminating flash Create B_Guided application Increase user satisfaction Increase productivity Improve our place within the competition Increase SEM/SEO (Positioning) Improve CRM Improve Customer Service

Tuesday, May 3, 2011


New B_Guided 2.0 application

Tuesday, May 3, 2011


New B_Guided 2.0 application Facebook fan page “Like” button Comment/Feedback Connecting Update information

Tuesday, May 3, 2011


New B_Guided 2.0 application Facebook fan page “Like� button Comment/Feedback Connecting Update information Twitter Page Communication between you and the reader. Ask question Improve Customer Service Personality Tuesday, May 3, 2011


Tuesday, May 3, 2011


B_Guided 2.0 and CRM

Tuesday, May 3, 2011


B_Guided 2.0 and CRM Views per day Successful Loyalty- Unique visitors

Tuesday, May 3, 2011


B_Guided 2.0 and CRM Visitor information

Views per day

Gender,Age,Location, Successful Interests Loyalty- Unique visitors

Tuesday, May 3, 2011


B_Guided 2.0 and CRM Visitor information

Views per day

Gender,Age,Location, Successful Interests Loyalty- Unique visitors

Tuesday, May 3, 2011

Visitor Feedback Comments Sharing /“like”


B_Guided 2.0 and CRM Visitor information

Views per day

Gender,Age,Location, Successful Interests Loyalty- Unique visitors

Visitor Feedback Comments Sharing /“like�

participation from our readers constant activity on the webpage magazine-reader interaction a large collective intelligence

Tuesday, May 3, 2011


B_Guided 2.0 and CRM Visitor information

Views per day

Gender,Age,Location, Successful Interests Loyalty- Unique visitors

Visitor Feedback Comments Sharing /“like”

participation from our readers constant activity on the webpage magazine-reader interaction a large collective intelligence IMPROVE CUSTOMER SERVICE/ IMPROVE CUSTOMER SATISFACTION Tuesday, May 3, 2011


B_Guided 2.0 and Mobile

Tuesday, May 3, 2011


B_Guided 2.0 and Mobile B_Guided Phone application

Tuesday, May 3, 2011


B_Guided 2.0 and Mobile B_Guided Phone application

Tuesday, May 3, 2011


B_Guided 2.0 and Mobile B_Guided Phone application

Tuesday, May 3, 2011


B_Guided 2.0 and Mobile B_Guided Phone application

Tuesday, May 3, 2011

•Create your own personal maps of places you like of the city by scanning B_Guided Bar codes •Check-in Points •Information about places near-by that could be of your interest •Critics and Reviews •Recommendations •Extended information about future events and promotion •Purchase tickets •Watch Trailers


b-Guided Web 2.0 proposal Presentation