María Risueño - Portfolio

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María Risueño Integrated Design and Management, MIT Design Research & Strategy - Product Design Architecture - UX - Innovation portfolio

2021


[www.mariarisueno.com]

1. Research + Digital Product Design Pebbles

IBM + Integrated Design and Management, MIT. 2020

2. Physical Product Design

Rojo Furoshiki, Sustainable Design Competition Madrid Design Festival. 2019-2020

3. Space Design

Renovation of Cibeles Palace, Madrid City Hall Héctor Fernández Elorza Architects, Madrid. 2017-2019

4. Alternative furniture

Illinois Institute of Technology (IIT), Chicago. 2015-16

5. Eletronics and Device Design Colorful candle

Integrated Design and Management, MIT. 2020

6. Branding & Strategic Design Mahou Space

Héctor Fernández Elorza Architects, Madrid. 2015-2020

7. Marketing Innovation Oatly marketing plan

MIT Sloan School of Management 2020

8. Digital Fabrication & Prototyping Digital Fabrication

Illinois Institute of Technology (IIT), Chicago. 2016

9. Urban Design

Public strata: an alternative future for parking garages Universidad Politécnica de Madrid, ETSAM. 2017

10. Design goes Public Exhibitions and Design Experiences Studio Gang Architects


I'm María, an architect and design researcher passionate about doing human-centered research and design strategy for the built environment My previous experience in Architecture, Furniture Design and UX have made me rethink the relationship between physical and digital, service and spatial design, and look for ways to incorporate them into a single practice, designing a holistic experience. I'm a multidisciplinary designer trained as an architect, a curious researcher, a furniture design enthusiast, a strategist and systems thinker, and above all, I'm a maker and a prototype builder. I believe design is a tool to empower people, which becomes more impactful when working across disciplines. As a Fulbright scholar, I'm increasingly amazed by the power of both intercultural relationships and interdisciplinary teams for driving innovation. I'm an M.S candidate in the Integrated Design and Management (IDM) program at MIT, a joint degree offered by the School of Engineering and MIT Sloan School of Management, which fuses engineering, business, and design with a strong focus on leadership, entrepreneurship, and innovation. [Concentrations: Design Research and Strategy, UX Design & Interaction Design, Human Factors, Service Design, Architecture] mrisueno@mit.edu | www.mariarisueno.com


User Research + Digital Product Design

Group project in collaboration with: Amrutha Killada Andrea Quiros Allison Harris Kerry Xie

Pebbles [MIT IDM- IBM Studio Project] Student work, IDM Team project, Visual Design and UX Lead Massachussets Institute of Technology 2020

The team conducted user research through 22 user interviews both with IBM employees and other major tech companies in the US. We also conducted several interviews with stakeholders such as IBM Executives, psychologists and from Real Estate and HR departments.

Collect direct quotes and print observations

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Market Opportunity

IBM Design presented this prompt for MIT IDM students Fall semester around feeling safe and collaboration at work in the post-Covid world.

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What does it mean to feel safe in a collaborative environment at work?

Problem Statement

As we continue to live and work in our own homes - we feel increasingly disconnected from our work and our colleagues. This increased disconnection eventually erodes the familiarity and, more importantly, trust needed for collective creativity and collaboration in the workplace. How might we build trust between (remote) coworkers to enhance collaboration and increase safety to enable meaningful interactions?

Routine

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User Research - Interviews

Space for collaboration

Socializing

Personal feelings

Look for patterns of behavior


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Data synthesis - Archetypes

After conducting research, the team developed a strategy to synthesize the user data. From the individual needs and pain points of the interviewees, we found patterns of behavior, which helped us to create the 6 following archetypes - who shared common user needs and pain points.


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Data synthesis - Prioritized user needs

After translating the pain points and needs from the users to the graph above, we then quantified how these needs repeated over users. Using this info, we created a list of prioritized needs. This list informed the way we approached the concept ideation.

From Insights to Guiding Principles

The 6 key research insights translated into 4 main guiding principles that would define and rule the concept ideation throughout the whole design process.

Safety Human Connection Spontaneity Equality

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Data synthesis - Research Insights

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From the prioritized user needs and pain points, the team was able to pull put 6 key insights as a way to summarize the user research phase:

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Working from home feels monotonous, and we crave a change in scenery to give us energy

We gain great enjoyment from unplanned, but meaningful interactions with others

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In a time of uncertainty, we need to feel in control of our day working from home

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Our concern for our physical safety may be trumped by our need to feel equal

User Needs to Functionalities definition Safety

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Before we can truly collaborate, we need to understand and trust each other

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Without a vaccine, we fear returning to work and do not trust our coworkers to make safe decisions

Human Connection Spontaneity Equality Safety Safety Human Connection Human Connection Spontaneity Spontaneity Equality Equality

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Stop looking at the Screen

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Understand each other

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Audio Streaming

Emotional Reactions Chat Content Sharing Access to the same info

Data Visualizations


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Concept Ideation

We tried to understand what is behind human interaction, spontaneity, and humanity and how that relates to safety. How can we plan serendipity and solve for those people not having the feeling equal to the ones who will be in person. We moved onto new rounds of ideation trying to further develop some concepts: like recreate breaks, how to merge physical and virtual spaces, how collaborate and feel equal and how to bring back spontaneity.

Concept refinement through iteration and user testing


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Prototyping

Current Prototypes- Work in progress

https://xd.adobe.com/view/ e352c0eb-ebaf-48af-8908806957a0e76e-b601/



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User Testing

Market Differentiation

The team conducted two rounds of user testing that helped us to continue develop the prototypes and refine the concept. We gather the feedback in a shared batabase and draw the followng conclusions:

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Concept & Value Proposition

Reporting Emotions

Do people want to share their emotions? Navigating Content

What types of content do people want?

Users were split

Quality + diverse content

Depends on personality and company culture

But they are concerned about content overload

Interested users want to customize share settings

Prioritize content shared by their trusted network Need visually categorized content

Interacting with Others

How do people want to interact with others? Share content with others directly Find people with similar interests

Receiving Notifications

How should notifications be handled? Users need flexibility to customize their notifications

Pebbles is platform to build human connection and trust; a place to share informal moments and engage in meaningful interactions with your colleagues. It replicates that water cooler, lunch and coffee experience that we miss in the working from home environment, while also building a greater sense of psychological safety – by allowing people to control when and how they interact with colleagues, equity – through the platform’s human curation approach, and flexibility – by allowing an audio-only, screenfree way to interact. Users can contribute to their community by creating and posting engaging content, learn new things relevant to work and their team, and help and get to know others.

Mute option needs to be available

Pebbles is student work that is currently being developped by the team at MIT and will be refined and presented to IBM at the end of the semester.


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Physical Product Design

Rojo Furoshiki [Toca Madera Sustainable Competition] Freelance designer Madrid Design Festival, Madrid 2019-2020

The challenge was about creating objects that last longer, use less energy, barely generate waste and with a carbon footprint that is beneficial to the environment. The infinite objects aim to inspire and claim the value of sustainable design as a “social transformer”.

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Situation

I decided to use geometry as a tool to design for infinity

AHEC, together with AIDI Industrial Design Engineering Association, created a competition for young professional designers in Spain to create “infinite objects”; objects to survive the test of time, all made using American red oak. Rojo Furoshiki was among the 8 finalist projects taht were chosen and displayed as part of Madrid Design Festival 2020.

Challenge

The Competition 153 design teams

30 shortlisted

12 design development teams

8 finalists

Designing for multiple stakeholders American Hardwood Export Council - AHEC Industrial Design Engineering Association - AIDI Madrid Design Festival 2020 AE Maderas- fabricators Mentor: Sebastian Cox Users

Looking for infinite objects: I found the bag to be a timeless product


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Action

The Idea behind Rojo Furoshiki was to see if red oak can be turned into textile, using the Japanese ‘Furoshiki’ technique, a technique based on “the art of wrapping”. The challenge was to create a flexible and versatile textile system applicable to different scales and designs.

Scaling up the design: from product to environmental design Whilst developing the project, I found that the scale of ‘Rojo Furoshiki’ could be increased to architectural scale. Thanks to my training as an architect, in this new phase I was able to develop, whilst maintaining the same concept, a piece of architecture in the form of a screen. Applying the rules of the system, I extrapolated the cubic geometry and the fabric system from a smaller scale (bag, wallet) to a larger scale, this time to a spatial scale.


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Prototyping

The result is a “textile” consisting of small wooden cubes. The commitment to the geometry of the cube and wood as the main material opens up a world of unexplored designs, providing a new reading and scale of the ‘Furoshiki’ technique as a sustainable artistic practice. A bag and a screen made from intertwined cubes of red oak, based on the traditional Japanese technique ‘Furoshiki’.

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Result

The result is a “textile” consisting of small wooden cubes. The commitment to the geometry of the cube and wood as the main material opens up a world of unexplored designs, providing a new reading and scale of the ‘Furoshiki’ technique as a sustainable artistic practice. A bag and a screen made from intertwined cubes of red oak, based on the traditional Japanese technique ‘Furoshiki’.


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Publications

https://www.americanhardwood.org/en/examp l e s / o u r- p r o j e c t s / t o ca-madera/rojo-furoshiki


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As this historical building remains highly protected, the landmarks commission stated that these interventions would have to be completely removable and, somehow, invisible. These restrictions became the priority for design: every element in the project would have to be detachable and joined together by screws.

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Competition 1st Prize, Madrid City Hall. Project Leader, Architect HFE architects, Madrid 2018-2020

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We proposed a new way to enclosure domestic spaces within the building- designing a hanging curtain and rail system. CM 40

CentroCentro Cultural Center [Built project]

Action 1

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Space Design

In 2016, Madrid City Council launched a competition to redesign the main hall of its historic building, Cibeles Palace, currently being used as Madrid City Hall.

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The City Hall needed indoor public spaces that could host diverse cultural event and represent Madrid city culture.

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Challenge

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The aim of the copmpetition was to turn the City Hall building into a more welcoming space. Providing this interior urban space with a domestic dimension which was lacking due to its institutional role and great size.

N1

Our proposal would transform the current space into a domestic space by designing new pieces of funiture, lighting, signage and a big curtain that would allow visitors and citizens feel like at home

© Montse Zamorano Architecture Photography

N3


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Action 2

Secondly, we would design new pieces of custom furniture and lighting that would address this lack of domestically. These families of furniture would have to become stackable in order to optimize the required space for its storage under the historical

Since the historical building didn’t have enough storage space, we designed furniture that could be stored inside the counters

© Montse Zamorano Architecture Photography

© Montse Zamorano Architecture Photography


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Action 3

In addition to the actions of furniture and curtain, it was necessary to accompany the intervention with some signage design, so that it helped the user to find the different areas of the building and to use the building in a more intuitive way. We designed a typography and a collection of posters that followed the guiding principles of the project.

© Montse Zamorano Architecture Photography

© Montse Zamorano Architecture Photography


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Result

The construction works were completed in early 2020 and the builing is now open to the general public. These actions allow both Madrid citizens and visitors to experiment their City Hall in a diferent way and feel like at home when they visit their City Hall building.

© Montse Zamorano Architecture Photography


Furniture Design

‘When we design a chair we make a society and a city in the small’.

Alternative furniture

Peter Smithson, architect.

Student work Bachelor in Architecture, Illinois Institute of Technology, Chicago. 2016

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Situation

Alternative Chairs seminar was a reflection on how new user needs and the lack of space in the domestic environment can lead to new alternative pieces of furniture and unprecedented products.

2. stool & table + storage

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Action

Solving two furniture roles by just one 6. Plano de los nudos: estructurales piece. A stool that couldcuñas be used as a escala 1:2 storage table (2) and converted into a lounge chair (1) when set on the floor, one pedestal forming a back support and the other supporting the knees.

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Depending on its position in relation to the floor plan and to other pieces, it changed its configuration and intended function.

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Design, prototype and build an alternative product that could be used as a chair but that could not be called as such.

1. lounge chair Initial prototypes at IIT Materials Lab

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Challenge

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Wedge details and plans


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Furniture Design

Result

Convertible table

Testing this product in prototypes and turning it into an original piece of furniture that hat I now get to use at home. It saves up the space of 3 different products and, since the fabrics is detachable, it is easy to wash. Exhibited at Sculpture Objects & Functional Art Fair (SoFA) Chicago 2016.

Furniture Design course, IIT, Chicago. 2016

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Challenge

Designing and building a collapsible wooden structure as light as possible. As a visiting student at IIT, I couldn’t carry overseas an extremely large o heavy undetachable product on my way back home.

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Action

After some testing, I ended up using the lightest fine timber that I could find: poplar (density 0.34g/cm3) for a compact design. Placing its special pattern in the linear elements, such as ribs and legs, in order to enhance the horizontal proportions of the piece, whereas the two planes were meant to have a neutral materiality, finally made in half inch plywood. Plan


Electronics and Device Design

Colorful candle

Student work, Integrated Design and Managment, Workshop project 2020

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Situation

Designing, prototyping, coding and building a lamp is one of main projects of the IDM program at MIT. I faced this challenge as a opportunity to learn more about HCI and interfaces in between the phsyical and the digital dimension.

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Challenge

On the one hand, I wanted to explore around colors, emotions and projection systems. On the other, I wanted to learn how to use arduino microprocessors and different sensors to control a physical device through different interfaces and interactions - controlling how the light was coming off the neopixel ring, what specific color is coming out.

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Action

I decided to use a flex or bending sensor- which reads the angle of the bending produced and created a function that translated the angle into a 3 specific color variables of RGB. In order to turn on and off the lamp, I used a sound sensor, with a built-in microphone and used blowing as a way to turn on and off the light - becoming an electric and a colorful candle.


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Result

At some point the lamp became a candle, and the lamp a way to share your mood of the day and show how you feel. - The lamp was presented in the Lamp Demo Day at MIT.

https://youtu.be/OwIbfqzxhqE


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Strategic Design

Action

Mahou Space

We proposed three strong and respectful interventions within the building to create the space for public programs to happen (sush as art collections and bar) inside a domestic building (Palace).

Héctor Fernández Elorza Architects, Competition: 1st Prize. Intern architect: June - September 2015. Architect: Team leader. September 2018- June 2020 Private client: MAHOU Brewing company, Madrid.

First, painting the ceilings in red (using existing Mahou branding identity) and using mirrored surfaces to reflect these ceilings to the exterior of the building (no openings were allowed in the competition).

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Situation

In 2015, Mahou, the largest brewing company in Spain, launched an open competition for adapting an historical palace (1780) in Madrid’s historical district and turning it into an unprecedented cultural space in Madrid.

Second, using vertical circulation as a tool to articulate the program and third, merging Mahou corporate values with contemporary architecture practices and strategies.

We needed to think stategically as architects to design for the client (Mahou brewery) and competition jury (renowned architects), as well as for future users

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Challenge

Respectful redesign of the palace following historical preservation criteria and restrictions. Leading the transformation of the existing palace into one of the greatest spaces of disclosure of Madrid, embracing both Madrid’s cultural heritage and its beloved beer culture.

How might we translate Mahou company values and branding into architecture?

Competition Image by Fran Mateos visualization studio

Vertical circulation as a way to show Mahou’s story and explain its values in the beer making process


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Result

First prize in the competition over 200 design teams. This was my first collaboration with HFE architects and the start of my career as an architect. Mahou has high hopes for this project setting up an unprecedented cultural experience in Madrid, in between the bar-oriented beer tasting experience and the museum-oriented experience exploring the history of beer-making in Madrid, estanlishing a new mixed-use typology in Spain. https://www.coam.org/es/servicios/concursos/concursos-ocam/espacio-mahou

The roof was transformed in an outdoor patio that would frame Madrid’s historical city center skyline Since no facade intervention was allowed, we proposed to paint the ceilings in red in order to show Mahou’s color to the streets of Madrid

© Fran Mateos

© Fran Mateos


Marketing Innovation

Oatly US marketing plan Student work: group project 15.814 Marketing Innovation Sloan School of Management, MIT 2020

Group project in collaboration with: Jitt Kasemri Peter Liu Nihara Kurian Hannah Oh

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Situation

Oatly Inc. is a Swedish food and drinks company that produces and distributes oat-derived food products to over 20 countries, generating an estimate of “$200 million in revenue in 2019 with aims to double in size.” Oatly was founded in 1990 based on research from Lund University on “enzyme technology [that] copies nature’s own process and turns fiber-rich oats into nutritional liquid food.” The process minimizes irrigation and offers sustainable milk alternatives with benefits to health and the planet.

© Oatly

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Challenge

With its science-backed production process and socially responsible corporate image, Oatly produces some of the best tasting oat products that have fostered a strong fan base. With increasing competition, Oatly is at risk of losing its market share; hence, it is in need of a new strategic marketing playbook to continue its growth in the U.S. market. injection to support their global expansion.


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Action: Marketing Analytics

The higher CLV value confirms our hypothesis that improving subscription models will be of great financial opportunity for Oatly (in addition to building on customer loyalty to the brand). With the promising potential of Oatly’s subscription service, a conjoint study was used to find more information on how to successfully implement this service. The conjoint analysis shows an opportunity to introduce other products in the ecosystem: people showed a strong interest in receiving a variety of Oatly products in their subscription.

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Result

4P’s of Marketing

The team developed a Marketing Plan based on the 4P’s of Marketing. The goal was to introduce a comprehensive product architecture: a whole ecosystem of oat-derived products will be offered to consumers. Beyond their flagship milk product, these include items ranging from creamers, cooking creams, ice-cream, yogurts, to ready-to-drink beverages that are all oat derived. This creates a synergistic effect where consumers do not adopt only a single product, rather a lifestyle.

Place

Price

Subscription services, major expansion throughout online and physical stores, B2B.

High price sensitivity. More willingness to pay for large quantities (bulk pricing) and variety of products.

Product

Promotion

Not just a milk product… an ecosystem, a lifestyle.

Activation with BTL and ATL activities and building of community and culture.


Physical prototyping and manufacturing

Digital Fabrication

Group project in collaboration with: Claudia Cabrera María Escudero Ana Pascual

Student work, Arch-435. Digital Fabrication. IIT, Chicago. 2016

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Challenge

Fabrication of the mold and the actual full-scale model of a carbon fiber panel for an existing facade mockup that had been previously designed by IIT students, while learning how to work with composite materials. More information available at: https://arch.iit.edu/files/ pdf/10592/ carbonskin-write-up.pdf

Situation

1. Baroque geometry vs. egg cardboard

Digital Fabrication course (IIT Chicago). First contact with advanced modeling techniques and fabrication tools for digital design. CARBONskin was a digital fabrication collaborative project led by Alphonso Peluso during 2015- 2016 semesters at IIT.

1. CNC milling the positive mold

2. Thermoforming for moldmaking

3. Epoxy + coat gun spray

Digital fabrication process

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Action

Starting from the baroque geometry in order to produce a contemporary design in facade paneling using a composite material: carbon fiber, while learning digital fabrication tools and techniques, and how to implement technology in the prototyping process.

Final Presentation , IIT

© Alphonso Peluso


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Urban Design

Result

Taking part of the CARBONskin project was a great experience itself, but the most valuable thing that I took from this course is the toolkit I now have with me. These skills include prototyping techniques such as laser cutting, CNC milling, 3D printing, woodworking, creating composite materials, molding, vacuum-forming and thermoforming but also a general sense of how-to-make things and learning the different stages of any fabrication process.

Public Stata [Master of Architecture Thesis] Master of Architecture Thesis, Universidad Politécnica de Madrid, ETSAM. 2017-2018

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Situation

Madrid is quickly reshaping itself as a city in terms of mobility. Its center is increasingly getting restricted to vehicles and street parking. More isolated underground parking lots are being built every day, far from being potential for any other activity. Consequently, some of Madrid’s public spaces on top of these parking garages are starting to fall into urban decay.

Addressing urban mobility challenges through urban and architecture design

CARBONskin standing in front of Crown Hall, IIT.


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Challenge

Action

The foldable car and alternative ways of transportation are already there. What is the future role of these existing underground parking garages as voids in the middle of a city when there will be no need of them?

Setting apart from the common underground parking beneath a public space on top, which assumes them as two unconnected public layers in the city, and presenting an alternative natural landscape that could provide with a new identity and public realm to these indifferent spaces: fresh and unexpected, that are at the height of its social intensity and universality.

What could be the future role of the exisiting parking garage?

Madrid’s underground parking garages+ Public spaces on top. Spaces of opportunity

Four seasons at Public Strata.

Plans

Women on the images have been extracted from Maria Svarbova’s photography work

Madrid’s parrking garage cartography

parking garage vs public squares

The Parking garage cartography- section


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Result

The parking garage as a future space of opportunity

Designing a new model of public space so that, one day, when is no longer needed as a parking space and can become a role practice in the contemporary city, hinge between the current city and the one that is about to arrive.

Urban section

Detailed section Building technology pavement details


Design becomes Public

Design becomes Public

Studio Gang architects

Exhibitions & Design Experiences

Intern architect. Chicago office. May 2016- December 2016 Team member in the following projects:

Design-related shaping personal experiences

Gilder Center for American Museum of Natural History, (AMNH), NYC.

1. Volunteering in Himachal Pradesh, India Palampur (India), 2014.

2. Teaching Assistanship

Madrid, 2017-2018. Architectural Design at Soriano Studio Unit. Collaboration scholarship from the Spanish Ministry of Education.

September 2016- December 2016. 50% Design Development (DD) and Landmarks.

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I spent the majority of the internship working on the Gilder Center project for the American Museum of Natural History in New York and in the construction of a large-scale space-design model. I assumed responsibilities including physical and 3-D modeling for design presentations and landmarks approval, drawing and drafting for 50% DD in CAD and BIM, and design studies of the quite complex interior elements.

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3. Chicago Architecture Biennial, collaboration Chicago, 2016. ‘Speaking Architecture’ by El Equipo Mazzanti

4. Visiting critic, Politecnico di Milano Image credits: MIR. Extracted from SGA website

Battersea Campus for the Royal College of the Art, London.

Milan, 2018.

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5. Atelier international de L’ architecture construite. AIAC- UNESCO. Hanoi, 2015.

July 2016- September 2016 Competition.

Representative UPM student

I joined the competition team for two months. Some of the working documents that I developed were the site plan drawing and the 3-D physical and digital site model. I also assisted the team during the design process in daily team charrettes and meetings, helping to develop building sections and completing program diagrams.

6. Louis Vuitton Spark Award, finalist Chicago, 2016. Exhibited at Crown Hall, IIT, Chicago.

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7. SOFA Chicago

Chicago, 2016. IIT furniture exhibition at Sculptural Objects/ Functional Art Exhibition.

Amsterdam Tower

Image credits: Studio gang. Extracted from SGA website

8. Open House, volunteer and guide. Madrid, 2018. Chicago, 2016, 2015.

May 2016- July 2016 Competition. Almost immediately upon my arrival I joined the team working on a competition for a tower in Europe. I worked full-time on the competition, developing site models, material studies and massing and structural studies via 3-D modeling. I also took part in the concept development of the project, working on façade studies as well as the drawings, plans, and diagrams for the final presentation. Studio Gang won the competition and the project is currently in Schematic Design.

9. Ceramics: Handcraft & Technology. Madrid, 2019.

Congress lecturer.

10. Toca Madera Competition Exibition, finalist. Matadero Madrid, 2019. Image credits: Studio gang. Extracted from SGA website

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Maria Risueño - Design Portfolio

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10 Maria Risueño - Design Portfolio


[www.mariarisueno.com]