What kind of media institution might distribute your media product and why? I would like my magazine to be published by IPC Media which is the second largest publishing company in the UK. This is because I feel they have the experience and financial resources to get my magazine popular within the target audience. IPC is well known for publishing the popular magazine NME, which targets a similar audience to my magazine, so I think it would be better for me to be working with this magazine rather than in competition with it. IPC publishes over 60 magazines and their website receives over 14 million views a month so this shows that they know how to market their magazine in a way that attracts readers and as UNKNOWN is a completely new magazine, I think it would benefit from this experienced publishing company who know what they’re doing. IPC have the ability to advertise across many media platforms which would be beneficial to me because it would get the magazine recognised. TV, Radio and the Internet can all be used to expose my magazine to its target audience which would eliminate chances of my magazine failing. According to Cheryl Woodward, author of Starting & Running a Successful Newsletter or Magazine, as many as 9 out of 10 new magazines fail and I think that my magazine would be at risk if I was to go with an independent publishing company, but IPC have successfully published 60 magazines so they must know what they’re doing somewhat. Also, many magazines fail because they lack advertisers. The majority of the money that magazines rely on comes from advertising revenue which shows how important it is. IPC have links with many well-known companies through their other magazines, which will increase the chances of these companies wanting to advertise in UNKNOWN. Distribution is also important in my magazine succeeding, so I’d like to get my magazine distributed to stores like ASDA, Tesco, W H Smiths and Morrisons. This means that I can offer my target audience convenience, so they don’t have to travel far in order to pick it up. By being published by IPC, these stores are more likely of agreeing to distribute my magazine than if I was a magazine starting up with an independent publishing company because they know that IPC are an experienced publishing house with successful magazines. Although UNKNOWN has a similar target audience to NME, it still provides a magazine that is completely different to NME so I think that going with IPC is a good idea because UNKNOWN could be advertised within NME. As UNKNOWN covers bands which are virtually unknown, this provides a contrast to NME who mainly cover famous, well known bands and artists. As UNKNOWN magazine is monthly, readers of NME (a weekly magazine) could essentially be avid readers of both magazines because paying an extra £2.99 a month for a magazine which keeps you up to date with the new arrivals on the music scene isn’t an expensive option and could prove popular with the right advertising.
Published on Feb 6, 2014