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Marketing and Branding

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Table of Contents RIU Holiday 2011 Catalog Email Blasts Website Images

RIU Back to School 2011 Catalog Email Blasts Website Images Tradeshow Ads

RIU Spring 2011 Rebranding Catalog Email Blasts Website Images Tradeshow Ads

RIU Holiday 2010 Catalog Email Blasts Website Images

RIU Back to School 2010 Catalog Email Blasts Website Images

Marketing and Branding

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RIU Holiday 2011 Goals To work with images from Holiday 2011 photoshoot and create new catalog, email blasts, and web imagery. To create cohesive holiday campaign using new images, colors, and other graphics.

Roles Created full holiday catalog with all new and existing items. Integrated new photography images into existing photography. Collaborated with creative director and head of sales to ensure all important items for the holiday season were featured clearly in new catalog. Created email blasts, web images, and other graphics to complement the holiday campaign.

Marketing and Branding

2


RIU Holiday 2011 Holiday 2011 Catalog

Created Holiday 2011 catalog with new imagery from Holiday 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Holiday 2011 catalog and used look of catalog throughout the Holiday 2011 season in other marketing pieces.

Marketing and Branding

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RIU Holiday 2011 Holiday 2011 Catalog

Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riuholiday_11catalog

Marketing and Branding

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RIU Holiday 2011 Holiday 2011 Email Blasts

Created email blasts promoting our holiday items to both wholesale and consumer customers.

Marketing and Branding

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RIU Holiday 2011 Holiday 2011 Email Blasts

Created email blasts promoting our holiday items to both wholesale and consumer customers.

Marketing and Branding

6


RIU Holiday 2011 Holiday 2011 Website Images

Created website images promoting our holiday items for both our wholesale and consumer websites.

Marketing and Branding

7


RIU Back to School 2011 Goals To work with images from Back to School 2011 photoshoot and create new catalog, email blasts, website imagery, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.

Roles Created full back to school catalog with all new and existing items. Integrated new photography images into existing photography. Collaborated with creative director and head of sales to ensure all important items for the back to school season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the back to school campaign.

Marketing and Branding

8


RIU Back to School 2011 Back to School 2011 Catalog

Created Back to School 2011 catalog with new imagery from Back to School 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Back to School 2011 catalog and used look of catalog throughout the Back to School 2011 season in other marketing pieces.

Marketing and Branding

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RIU Back to School 2011 Back to School 2011 Catalog

Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riubts_11catalog

Marketing and Branding

10


RIU Back to School 2011 Back to School 2011 Email Blasts

Created email blasts promoting our back to school items to both wholesale and consumer customers.

Marketing and Branding

11


RIU Back to School 2011 Back to School 2011 Website Images

Created website images promoting our back to school items for both our wholesale and consumer websites.

Marketing and Branding

12


RIU Back to School 2011 Back to School 2011 Website Images

Created website images promoting our back to school items for both our wholesale and consumer websites.

Marketing and Branding

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RIU Back to School 2011 Back to School 2011 Tradeshow Ad LUNCH TOTES 2 DESIGNS - 8 NEW PRINTS!

BACK TO SCHOOL SHIPPING NOW! Created an ad for the Atlanta Gift Mart magazine featuring the back to school items and promoting our holiday gift selections.

wholesale.roomitup.com

BOOK TOTES BINDERS! MUST HAVE BAGS! CROSSBODY

+

INTRODUCING NEW HOLIDAY GIFT TABLE PROGRAM!

IN (800) 240-3222 or (772) 219-7584 BACKPACKS EVERY PRINT! Atlanta 3 5-1700 NY Gift #1314 MAGIC JR71910 Showrooms: Atlanta | Dallas | Chicago | Los Angeles | Minneapolis | Seattle

Marketing and Branding

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RIU Spring 2011 Goals To create new logo and subsequent marketing pieces for Room It Up. To work with images from Spring 2011 photoshoot and create new catalog, email blasts, website images, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.

Roles Created new logo for Room It Up. Created full spring catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the spring season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the spring campaign.

Marketing and Branding

15


RIU Spring 2011 Spring 2011 Revised Logo and Branding Options

BEACH TOWEL SET

Was given the challenge of revising our logo and all branding. Created multiple new branding and logo options for Spring 2011. Was directed to create something that would appeal to a tween demographic as well as the collegiate world. Worked with creative team and CEO to determine which option to move forward with.

Room It Up personalize your space

Marketing and Branding

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RIU Spring 2011 Spring 2011 Revised Logo and Branding Final Option

Moved forward with this option because it appealed to a large audience and looked fresh when applied to our product. The new logo was well received and was used until the company changed the brand name in Spring 2012 to All For Color.

Dimensions: 17.5” x 11” x 3.5” 44.5cm x 27.9cm x 8.9cm Top: Plastic Pillow Base: Polystyrene Beads

LAP DESK

Great for iPad ®, laptops and studying. Patent Pending

Marketing and Branding

roomitup.com Distributed By: Primes Source Accessories Inc. Stuart, FL 34997 Made in China RN#110938 20100179.10/10.R2PAP

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RIU Spring 2011

Created Spring 2011 catalog with new imagery from Spring 2011 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Spring 2011 catalog and used look of catalog throughout the Spring 2011 season in other marketing pieces.

Marketing and Branding

18


RIU Spring 2011 Spring 2011 Catalog

Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riuspring_11catalog

Marketing and Branding

19


RIU Spring 2011 Spring 2011 Email Blasts

Created email blasts promoting our spring items to both wholesale and consumer customers.

Marketing and Branding

20


RIU Spring 2011 Spring 2011 Website Images

Created website images promoting our spring items for both our wholesale and consumer websites.

Marketing and Branding

21


RIU Spring 2011 Spring 2011 Website Images

Created website images promoting our spring items for both our wholesale and consumer websites.

Marketing and Branding

22


RIU Spring 2011 Spring 2011 Tradeshow Ad

Created an ad for the Atlanta Gift Mart magazine featuring the spring items.

Marketing and Branding

23


RIU Holiday 2010 Goals To work with images from Holiday 2010 photoshoot and create new catalog, email blasts, and website images. To create cohesive campaign using new images, colors, and other graphics.

Roles Created full holiday catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the holiday season were featured clearly in new catalog. Created email blasts, website images, and other graphics to complement the holiday campaign.

Marketing and Branding

24


RIU Holiday 2010 Holiday 2010 Catalog

Created Holiday 2010 catalog with new imagery from Holiday 2010 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Holiday 2011 catalog and used look of catalog throughout the Holiday 2010 season in other marketing pieces.

Marketing and Branding

25


RIU Holiday 2010 Holiday 2010 Catalog

Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/rirholidaycatalog2010

Marketing and Branding

26


RIU Holiday 2010 Holiday 2010 Email Blasts

Created email blasts promoting our holiday items to both wholesale and consumer customers.

Marketing and Branding

27


RIU Holiday 2010 Holiday 2010 Website Images

Created website images promoting our spring items for both our wholesale and consumer websites.

Marketing and Branding

28


RIU Back to School 2010 Goals To work with images from Back to School 2010 photoshoot and create new catalog, email blasts, website images, and tradeshow ads. To create cohesive campaign using new images, colors, and other graphics.

Roles Created full back to school catalog with all new and existing items. Collaborated with creative director and head of sales to ensure all important items for the back to school season were featured clearly in new catalog. Created email blasts, website images, tradeshow ads, and other graphics to complement the back to school campaign.

Marketing and Branding

29


RIU Back to School 2010 Back to School 2010 Catalog

Created Back to School 2010 catalog with new imagery from Back to School 2010 photoshoot. Worked with photographer and creative director on selection of images. Collaborated with creative director on direction of catalog and layout. Laid out entire Back to School 2010 catalog and used look of catalog throughout the Back to School 2010 season in other marketing pieces.

Marketing and Branding

30


RIU Back to School 2010 Back to School 2010 Catalog

Here is a sampling of the first 8 pages. To view the entire catalog go to http://issuu.com/mariannehumburg/ docs/riubts10catalog

Marketing and Branding

31


RIU Back to School 2010 Back to School 2010 Email Blasts

Created email blasts promoting our back to school items to both wholesale and consumer customers.

Marketing and Branding

32


RIU Back to School 2010 Back to School 2010 Website Images

Created website images promoting our back to school items for both our wholesale and consumer websites.

Marketing and Branding

33

marketing and branding  

Marketing and branding projects for Room It Up 2010-2011.

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