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2012 Edelman Trust Barometer: Global Deck

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NGOs still most trusted institution, des TRUST IN NON-GOVERNMENT AL ORGANIZAT IONS (NGOS) 2011 Informed Pub lic 2012 Informed Pub lic

Trust

Trust Steady

79% 75% 67% 61%

63%

61%

67%

70%

74% 7 0%

65% 65% 64% 64%

62%

58%

50%

58% 58% 54% 55% 51%

60% 5 53% 53%

Q1 1-14. [Non-governme ntal organizatio ns (NGOs) TRACKING] Below is a list of ins tituti ons . For each one, p point scale where one mean s tha tyou “do not trust them at all” an d nine mean s that you “trust them a (excludes Argentina, Hong Kong, Malaysia, Sin gapore and UAE) and across2 5countries

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