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Design is Motion Design Portfolio of Mariana Paz

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COURSE PORTFOLIO

DESIGN IS MOTION /

SPRING

2013

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MARY

SCOTT

Design is Motion Design Portfolio of Mariana Paz

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Copyright Š 2013 Mariana Raquel Paz. All Rights Reserved.

No portion of this pu b l i c a t i o n m a y b e r e p r o d u c e d , s t o r e d in a retrieval system, or transmitted in any formed without the permission of the copy right holder.


Dedication In memory of my loving dad whose biggest wish was to see me as a professional. I am thankful to both, my mom and dad for always supporting me. Without you I could have never comed this far.


Portfolio Design _ Mariana Raquel Paz

Phone 415.954.21.77 Email raquel.mariana6@gmail.com Website marianapaz.com Department Chair Mary Scott Course Portfolio Instructor Mary Scott Typeface Monaco Software Adobe Suite 6 Photography Collaborative Printing & Binding Name Here Paper Stock Name Here

Academy of Art University 79 New Montgomery St. San Francisco, CA 94105


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Table of Contents _ 1 _ Noise Pollution Conference _ Typography 3 _ Focus, Print Design _ 2 _ Outta Sight _ Identity 2 _ Focus, Branding & Print _ 3 _ Flor de Cana _ Packaging 4 _ Focus, Package Design _ 4 _ Montereau Brie _ Packaging 2 _ Focus, Package Design _ 5 _ Crossroads _ Graphic Design 2 _ Focus, Branding & Print _ 6 _ Chrome Skin Care _ Graphic Design 3 _ Focus, Package Design _ 7 _ Oh Land _ Print 1 _ Focus, Print Design _ 8 _ Kingdom _ Packaging 4 _ Focus, Package Design _ 9 _ Identity Collection _ All Classes _ Focus, Branding

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The modern artist is working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces. Ja ck so n P o l l o c k

Project _ Noise Pollu t i o n A w a r e n e s s C o n f e r e n c e

Project Work on developing an experimental way of presenting the problem at hand, awareness of Noise pollution, at a conference. This will include a book, a mailer, and a poster that will be advertising the conference around the city of San Francisco. Solution The Concept is awareness towards Noise Pollution. With the modern world so dependent of noise-producing and noise-related technology, such as automobiles, aircrafts, motorcycles and others. The ambient noise is rapidly accelerating. This growth has led to research examining the evidence that strongly suggest noise is hazardous to good mental and physical health. Deliver ables


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The modern artist is working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces. Jackson Pollock

Project _ Outta Sight Parking System Project Design a fictional brand, design applications based on the needs of the brand. Also create a brand guideline to ensure that the brands uniquity is followed. write here Solution Outta Sight is a unique underground parking system, created for the purpose of increasing the amount of space there is for parking. It is said that 45% of the traffic congestion is due to cars circling the streets looking for the right parking spot. Outta Sight makes it faster, free and available to everyone that has a car.

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The modern artist is working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces. Ja ck so n P o l l o c k

Project _ Evolutionar y a n d R e v o l u t i o n a r y R u m

Project Design an Evolutionary and Revolutionary Liquor for an existing brand Flor de Caña from Nicaragua. Solution Flor de Caña is one of the leading brands of Rum in Central America. This Rum has reached the United States, but is not as popular as it is in Central America. My objective for the evolutionary design is to bring a new solution to the original product, and for the Revolutionary design is to give Flor de Caña a unique new look. Keeping honest to it’s historic background and still keep it modern and fresh. Deliverables

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All motion is cyclic.It circulates to the limits of its possibilities and then returns to its starting beginning point. Robert Collier

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Project Create a brand new identity for Brie de Montereau, and Provide different packaging applications that will apply for the functionality of the brand. Solution Brie de Montereau is one of the most well known cheeses of France. Rich in nutrition and protein. I’ts soft, aromatic,and brings to your table a special taste. It’s also a good mix with wine. My objective is to provide Brie with a more unique and recognizable brand that will stand up in the market. Montereau has a very homie feeling to it. A type of cheese you will want to enjoy with your family and friends over a glass of wine.

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Growth,in some curious way, I suspect,depends on being always in motion just a little bit,one way or another No rm an M a i l e r

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Project _ Crossroads B o o k P u b l i s h e r

Project Create a brand for a fictional bookstore based in classic novels. The project consists on having three book covers and the brands signature. Solution The name of the bookstore I created is called crossroads. The three featured classic novels for this project are: Crime and Punishment by Fyodor Dostoevsky, The Sun Also Rises by Ernest Hemingway, and to kill a Mockingbird by Harper Lee. The Objective is to connect the covers with the concept of the publisher. Having in mind that this are stories I read when growing up. The Challenge is to portrait the main idea in the covers. Deliver ables

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The modern artist is working and expressing an inner world. In other words - expressing the energy, the motion, and other inner forces. Jackson Pollock

Project _ Chrome Skin Care Project Create a new line of Skin Care products and an in-store display. The challenge for this project is to expand an existing brand that is currently not in the skincare market. Solution Chrome is known for it’s lasting utility. Their work has a purpose, to keep their clients satisfied. My objective is to create a brand new skincare line for Chrome by keeping it’s brand uniquity, as well as to help strenghthen the brand with a new product that will not only provide a nice collection but will also be helpful and adequate for those who are already part or that will be part of the chrome community.


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Life is a song,sing it.Life is a game, play it. Life is a challenge,meet it. Life is a dream, realize it.Life is a sacrifice, offer it. Life is love, enjoy it. Sa i Ba b a

Project _ Oh Lands Tour Book Project Create a tour book promoting the artist new upcoming work. This project also includes a website for Oh land. Solution Oh land, she’s a new upcoming artist from Copenhagen. Her works are so futurusitic and colorful that I got inspired on shapes and colors to show her personality and versatility. Her music is composed of different elements, different sounds made by her and others are created by an electronic device that helps produce different sounds. She also has a background in dancing which brings her experimental side more. Deliver ables


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Coming together is a beginning; keeping together is progress; working together is success Henry Ford

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Group Project _ Kingdom Pet Store Project Work with a team to create a fictional company, producing a range of packaging products that will best represent the retail store. Including a main brand and it’s subrands. Solution Create a healthy,eco-friendly retail store brand and product line for pets that captures the essence of San Francisco’s trendy, modern, pet loving atmosphere. Our theme to look up to when desiging is “You’ll wish it was for humans”. Group Members:

C h e l s e a A r r i n g t o n , L e i a P e r k i n s , P h o e b e C r e n shaw, Rachel Pan, Richard Tom, and Mariana Paz


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Pet Bakery Healthy Organic

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2011

6

/

ARIEL

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

PROJECT

N0.

1

2

3

4

SPRING

5

2011

6

/

ARIEL

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

PROJECT

N0.

1

2

3

SPRING

4

5

2011

6

/

ARIEL

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

SPRING

2011

/

ARIEL

Pet Bakery Healthy Organic

Delicious

PROJECT

N0.

1

2

3

4

5

6

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

PROJECT

N0.

1

2

3

4

SPRING

5

2011

/

ARIEL

6

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

PROJECT

N0.

1

2

3

4

SPRING

5

2011

6

/

ARIEL

7

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

PROJECT

N0.

1

2

3

4

SPRING

5

2011

6

7

/

ARIEL

8

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

SPRING

2011

/

ARIEL

GREY

p.09


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION

Identity Collection

-


COURSE TYPOGRAPHY

3

NOISE POLLUTION CONFERENCE /

SPRING

2011

/

ARIEL

GREY

p.09


underground parking system


Cross Road s



design is motion