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Design is M otion

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Portfolio Design by Mariana Paz


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MARIANA PAZ /

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MARY

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Dedication In memory of my loving dad whose biggest wish was to see me as a professional. I am thankful to both, my mom and dad for always supporting me. Without you I would not be here. Thank You.

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You control your future,your destiny. What you think about comes about. By recording your dreams and goals on paper,you set in motion the process of becoming the person you most want to be. Mark Victor Hansen

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MARIANA PAZ /

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Concept “Design is motion”­– ­­ is a concept that came about me and my love for dance. I started learning ballet when I was five. My body has been an instrument in which i learn how to express feelings and thoughts through the motion of movement. I transferred this idea into my designs. Like Mark Hansen said “you set in motion the process of becoming the person you most want to be.” Through my portfolio I set in motion the process of my projects. I consider that in the process of learning there is always something new to learn. Just like dancing or learning instruments. The more you practice, the better you get at it. The better you get, the more you learn that there are even more things you can do. More possibilities become available to use. Design is an instrument that expresses who I am, and it only keeps growing.

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MARIANA PAZ /

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MARY

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Table of Contents _ 1 _ Noise Pollution Conference _ Typography 3 _ Focus, Print Design _ 2 _ Outta Sight _ Identity 2 _ Focus, Branding & Print _ 3 _ Flor de Cana _ Packaging 4 _ Focus, Package Design _ 4 _ Montereau Brie _ Packaging 2 _ Focus, Package Design _ 5 _ Crossroads _ Graphic Design 2 _ Focus, Branding & Print _ 6 _ Chrome Skin Care _ Graphic Design 3 _ Focus, Package Design _ 7 _ Oh Land _ Print 1 _ Focus, Print Design _ 8 _ Kingdom _ Packaging 4 _ Focus, Package Design _ 9 _ Identity Collection _ All Classes _ Focus, Branding

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MARIANA PAZ /

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Hearing,which, by the motion of the air,informs us of the motion of sounding or vibrating bodies. J ea n An t h e l m e B r i l l a t - S a v a r i n

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Noise Pollution Awareness Conference Assignment _ Work on developing an experimental way of presenting the problem at hand, awareness of Noise pollution, at a conference. This will include a book, a mailer, and a poster that will be advertising the conference around the city of San Francisco. Approach _ The Concept is awareness towards Noise Pollution. With the modern world so dependent of noise-producing and noise-related technology, such as automobiles, aircrafts, motorcycles and others. The ambient noise is rapidly accelerating. This growth has led to research examining the evidence that strongly suggest noise is hazardous to good mental and physical health.


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Every great dream begins with a dreamer. Always remember,you have within you the strenght,the patience, and the passion to reach for the stars to change the world. Harriet Tubman

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Outta Sight Parking System Assignment _ Design a fictional brand. Design applications based on the needs of the brand. Also create a brand guideline to ensure that the brand uniquity is followed. Approach _ Outta Sight is a unique underground parking system, created for the purpose of increasing the amount of space there is for parking. It is said that 45% of the traffic congestion is due to cars circling the streets looking for the right parking spot. Outta Sight makes it faster, free and available to everyone that has a car.


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FLOR DE CAÑA /

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The modern artist is working and expressing an inner world. In other words - expressing the energy , the motion , and other inner forces. Ja ck so n P o l l o c k

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Evolutionary / Revolutionary Rum Assignment _ Design an Evolutionary and Revolutionary Liquor for an existing brand. For this project I chose Flor de Caña made by Compañía Licorera de Nicaragua. Approach _ Flor de Caña is one of the leading brands of Rum in Central America. This Rum has reached the United States,but is not as popular as it is in Central America. My objective for the evolutionary design is to bring a new solution to the original product, and for the Revolutionary design is to give Flor de Caña a unique fresh new look.

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MCNULTY

Evolutionary Flor de Caña

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MARIANA PAZ /

Th

PORTFOLIO

e Sl

ow-Aged R

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Supreme

RU M

Like the Mayans Twe

n t y Ye a r

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Distilled, Slow-Aged & Bottled b y Compañía Licorera de Nicaragua, S.A 40% ALC./ VOL. - 750 ml

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MCNULTY

ow-Aged R

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RU M

Like the Mayans Twe

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Distilled, Slow-Aged & Bottled b y Compañía Licorera de Nicaragua, S.A 40% ALC./ VOL. - 750 ml

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Sub Brand - Supreme, like the Mayans


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CHRISTINE

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All motion is cyclic.It circulates to the limits of its possibilities and then returns to its starting beginning point. Robert Collier

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Brie de Montereau Cheese Assignment _ Create a brand new identity for Brie de Montereau, and provide different packaging applications that will apply for the functionality of the brand. Approach _ Brie de Montereau is one of the most well known cheeses of France. Rich in nutrition and protein. It is soft,aromatic,and brings to your table a special taste. It’s also a good mix with wine. My objective is to provide Brie with a more unique and recognizable brand that will stand up in the market. Montereau has a very homey feeling to it. A type of cheese you will want to enjoy with your family and friends.

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CROSSROADS PUBLISHER /

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LAURA

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MILTON

Growth,in some curious way,I suspect,depends on being always in motion just a little bit,one way or another No rm an M a i l e r

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Crossro ads Book Publi s h e r

Assignment _ Create a brand for a fictional bookstore based in classic novels. The project consists on having three book covers and the brands signature. Approach _ The name of the bookstore I created is called crossroads. The three featured classic novels for this project are: Crime and Punishment by Fyodor Dostoevsky, The Sun Also Rises by Ernest Hemingway, and to kill a Mockingbird by Harper Lee. The Objective is to connect the covers with the concept of the publisher. Having in mind that this are stories I read when growing up. The Challenge is to portrait the main idea of the stories, in the covers.

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Some desire is necessary to keep life in motion, and he whose real wants are supplied must admit those who fancy. Samuel Johnson

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Project _ Chrome Skin Care Assignment _ Create a new line of Skin Care products and an in-store display. The challenge for this project is to expand an existing brand that is currently not in the skincare market. Approach _ Chrome is known for it’s long lasting utility. Their work has a purpose, to keep their clients satisfied. My objective is to create a brand new skincare line for Chrome by keeping it’s brand uniquity, as well as to help strenghthen the brand with a new product that will not only provide a nice collection but will also be helpful and adequate for those who are already part or that will be part of the chrome community.


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Life is a song , sing it.Life is a game, play it. Life is a challenge, meet it. Life is a dream, realize it.Life is a sacrifice, offer it. Life is love, enjoy it. S ai B ab a

Project _ Tour Book for Oh land Assignment _ Create a tour book promoting the artists new upcoming work. This project also includes a website with Oh Lands upcoming tours. Approach _ Oh land, she’s a new upcoming artist from Copenhagen. Her works are so futurusitic and colorful that I got inspired on shapes and colors to show her personality and versatility. Her music is composed of different elements, different sounds made by her and others are created by an electronic device that helps produce different sounds. She also has a background in dancing which brings her experimental side more.


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Coming together is a beginning; keeping together is progress; working together is success Henry Ford

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Group Project _ Kingdom Pet Store Assignment _ Work with a team to create a fictional company, producing a range of packaging products that will best represent the retail store. Including a main brand and it’s subrands. Approach _ Create a healthy,eco-friendly retail store brand and product line for pets that captures the essence of San Francisco’s trendy, modern, pet loving atmosphere. Our theme to look up to when desiging is “You’ll wish it was for humans”.


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Kingdom is an Eco-Friendly Retail Store for Pets. It’s mission is to provide products that are healthy, eco-friendly, and modern for an earth-conscious lifestyle.

Group Members:

Chelsea Arrington Leia Perkins

Phoebe Crenshaw Rachel Pan

Richard Tom Mariana Paz

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Land Animals Playful

Charming Fun

Air Animals Elegant Light

Attractive

Water Animals Pure

Light

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Pet Bakery Healthy Organic

Delicious

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Air Animals Elegant Light

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SPRING

3

2012

4

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/

THOMAS

6

7

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MCNULTY

8

9


p.108

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

SPRING

2

3

2012

4

/

THOMAS

5

6

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MCNULTY

7

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

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SPRING

3

2012

4

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THOMAS

6

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MCNULTY

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

Water Animals Pure

Light

Smooth

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

2

SPRING

3

2012

4

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THOMAS

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MCNULTY

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

SPRING

2

3

2012

4

/

THOMAS

5

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MCNULTY

7

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

SPRING

2

3

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4

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THOMAS

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MCNULTY

7

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

SPRING

2012

/

THOMAS

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MCNULTY

Pet Bakery Healthy Organic

Delicious

PROJECT

N0.

1

2

3

4

5

6

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8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

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1

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3

2012

4

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THOMAS

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MCNULTY

7

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

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1

2

SPRING

3

2012

4

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THOMAS

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MCNULTY

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MARIANA PAZ /

PORTFOLIO

/

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IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

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2012

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MCNULTY

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ PACKAGING

DESIGN

4

RETAIL STORE BRAND /

PROJECT

N0.

1

2

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3

2012

4

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THOMAS

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MCNULTY

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/ IDENTITY

IDENTITY COLLECTION /

YEARS

p.129

2010-2012

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. Iv an C h e r m a y e f f

-

Identity Collection Assignment _ Create clean and legible logomarks that will best represent the message of the company. Approach _ This is a collection of different logo marks that I have done through my years as a student at the Academy of Art. These logos were created in different classes and were used accordingly to the concepts of their project.

PROJECT

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MARIANA PAZ /

PORTFOLIO

Cross Road s

/

DESIGN

IS

MOTION


COURSE

/ IDENTITY

IDENTITY COLLECTION /

YEARS

p.131

2010-2012

underground parking system

Cross Road s

PROJECT

N0.

1

2

3

4

5

6

7

8

9


p.132

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE / IDENTITY

IDENTITY COLLECTION /

PROJECT

N0.

1

2

3

YEARS

4

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2010-2012

5

6

7

8

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MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


C O U R S E / IDENTITY

IDENTITY COLLECTION /

PROJECT

N0.

1

2

YEARS

3

p.135

2010-1012

4

5

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MARIANA PAZ /

PORTFOLIO

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DESIGN

IS

MOTION


p.137

Acknowledgements First and foremost I would like to give a special thank you to everyone that I have worked with in the past years at the Academy of Art University. College has been such a blessing for me. It has been a hard journey to this point, but i’ve had such an incredible learning experience. I can say I have a vision of myself now. Besides the school work, I have met so many talented people along my journey that now I have the privilege of saying they are my friends. To _ Mom & Dad For their moral support and optimism. Thank You for always believing in me. To _ My Instructors Mary Scott, Tom McNulty, Darrell Hayden, Ariel Grey, Roland Young, Christine George, and David Hakes. Thank you so much for always pushing me forward and for your dedication as teachers to your students. To _ My Collaboration of Photography Ariel Spaugh, Amanda Perez, Instructor Michael Erdman, and Ethan Wang for letting me kidnap his camera and tripod for a very long time. To _ The Outside Vendors Rami, Ricardo, Arnold’s Bindery, Giant Horse, Patrics & co. Imprint A _ Special thanks. Hernan Bernales and Rayma Salas for being a call away from me whenever i needed your help. To Brandon Au and Sophia Hong, for being there for me. I’m so thankful for sharing this journey with you. You are my family. To _ Friends All of you who kept me happy and collaborated with me in some way or another through the semesters. I have grown so close to all of you. To _ My Dance Family For being my number one de-stress.

You All Inspire me. Thank You!


p.10

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


COURSE

/

SENIOR

PORTFOLIO

DESIGN IS MOTION /

SPRING

2011

/

MARY

SCOTT

p.11


p.140

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


p.141

KEEP MOTION FORWARD


p.08

MARIANA PAZ /

PORTFOLIO

/

DESIGN

IS

MOTION


p.09

Copyright Š 2013 Mariana Raquel Paz. All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any formed without the permission of the copy right holder. Phone

Typeface

415.954.21.77

Monaco

Email

Software

raquel.mariana6@gmail.com

Adobe Creative Suit 6

Website

Photography

marianapaz.com

Mariana Paz & Collaboration

Department Chair Mary Scott

Printing Giant Horse Printing, Inc.

Course

1336 San Mateo Avenue

Senior Portfolio

South San Francisco, CA 94080

Instructor Mary Scott

Paper Stock HP Indigo 5500 on 100lb

Academy of Art University

finch fine Id text stock

79 New Montgomery St. San Francisco, CA 94105

Bindery Arnold’s Bookbinding 915 Linden Ave. Suit C South San Francisco, CA 94080 Cover Stock

Black Foil Stamping on white Bookcloth.


marianapaz.com

design is motion  

portfolio in progress