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2017 / 2020

hello [Portfolio]

[Portfolio]

Maria Manfroni Product and Maria Visual Comunication Designer Manfroni 2016 / 2020

Product and Visual Communication Designer


Maria Manfroni Product and Visual Communication Designer 08 / 01 / 1995 La Spezia Viale Garibaldi 25, 19121La Spezia, Itali a +39 3497257571 emmemanfro95@gmail.com linkedin.com/in/mariamanfroni issuu.com/maria_manfroni/docs/portfolio

about me I am interested in artistic disciplines, art exhibitions and design events. I enjoy Investigating and analyzing issues of great social relevance, such as health, disability, inclusion, emergencies, environmental i ssues a nd t he r eduction of waste at source in a circular economy perspective. I like interacting with team members and clients, especially if they belong to different cultures. The openness to other cultures comes from my expansive and engaging character and from the different experiences I spent abroad in colleges and summer schools ( Boston, C ambridge, Bristol, Dublin). I like spending my free time as a volunteer both at an immigrant center and at a disabled center in La Spezia, Italy. Doing sports a nd c ooking f or others are t wo things that make me happy.


education Master Degree Oct 2017_Present Università IUAV di Venezia Product and Visual Communication Design Erasmus Plus

Sept 2018_ Feb 2019

Universidade Europeia - IADE, Lisbon, Portugal (PT) Master of Product and Space Design Bachelor Degree

July 2017

UNIGE - Università degli Studi di Genova Product and Nautical Design 110 / 110 and prise

experience Internship

Jan 2017_ Mar 2017

Costa Group s.r.l Via Val Graveglia, Riccò del Golfo 19120 La Spezia (IT) Interior Designer www.costagroup.net Competition

Nov 2019

Università IUAV di Venezia IUAV Start Hub 2019 Best social innovation project for the creative industries.

lenguage Italian native Portuguese B2 English B1 Spanish A2

skills product concept sketching drawing illustration 3d modeling rendering model prototyping photography

graphics brand logotype visual idenity interface interaction user exerience web packaging exhibition

illustrator photoshop indesign premiere lightroom xd rhinoceros autocad keyshot microsoft suite


Product Design


01/04 Waglamp

Collaboration with Lab. di Carpenteria Penitenziario c/o Casa Circondariale La Spezia Design Maria Manfroni Photography Marcella Devoto


If valued, sometimes the “waste� is better than the raw material.

The project fits into the Circular Economy context through the use of specific waste mater ials and applied to the production of the lamp itself. Â WAG means Wander Around Gaol (wandering around the prison), the intertwining of the iron bands wants to recall that of the cell and the optical effect, that of the light that penetr ates between the bars of the windows. The idea revolutionizes the negative concept usually associated and enclosed by iron gr ids, now acquires the symbolic meaning of hope and progress through light, which this time is not hindered by bars, but r ather has its or igin r ight behind them. It was in fact chosen to have the project car r ied out by the prisoners of Villa Andreino in La Spezia, thanks to the metal carpentry workshop (Metallica sr l, by Gior gio Manfroni), located inside the pr ison str ucture . The intent is to create an object composed of waste material and have it produced by those who often, like the mater ial itself, are forgotten or set aside.


02/04

Seggiachair

Collaboraboration with Azienda Metallica srl Design Maria Manfroni e Mattia Priola 2019


It is by paying attention to small things that we can improve our future.

Seggia is a project bor n from the strong desire to produce a seat that fits into the logic of sustainability. In fact, we can see this from the careful study that has been done to reduce as much as possible the pieces that make up the chair. The pieces that make it up are in fact only 3, one of which ser ves as the back and front legs, while the second from the rear legs and the third from the seat. The chair is made of 100% recyclable materials and has a simple str ucture to make it easier to disassemble or change a single piece , instead of the whole product.


Seggia has the ability to disappear completely under a table , thanks to the lowness of its backrest, it has a width designed to accommodate different types of sizes and fundamental char acter istics: it is stackable. It is also versatile: available in different sizes, color s, and the seat is interchangeable (light wood, padded, interweaving of other always natur al mater ials).


03/04 Woodyelectric

Laboratory of Automotive Prof. Carlo Gaino Design Maria Manfroni a.a 2017/2018


To believe in a sustainable future it is necessary collaborate, Woody does it.

The project was bor n mainly from the strong per sonal concept of a sustainable , clean future that does not for get the “tr adition�, in which the r aw mater ials have been and therefore will always be the basis for the creation of the means of tr anspor t. It is a fully electric scooter and composed of natural and easily recyclable materials that combines pr actical and economic advantages, allows you to reduce pollution and integr ate with the sharing economy. The main objective was immediately to seek a sinuous shape, a slender str ucture that would har moniously link with the chosen mater ial. It is also a for m that dialogues with different tar gets, which was not exclusive , but usable by all.


APP MOBILE for MOBILITY SHARING


04/04 Skitrack

Laboratory of Product and Visual Communication Design Prof. Medardo Chiapponi and Luciano Perondi Design Maria Manfroni and Mattia Priola a.a 2019


Designing to include differences, to eliminate diversity, to be able to create new systems and new possibilities.

Ski track is a winning project of the IUAV Star thub wor kshop, which stems from the real needs to improve and innovate existing systems, paying attention to users with visual impairments who pr actice spor ts, in par ticular alpine skiing. The design process was char acter ized by the desire to conceive systems, products and ser vices that can be used by people with diver sified needs and abilities involving human diversity. Design as an enabling and inclusive tool that has the ability to offer concrete solutions to cur rent problems. The possible solution identified is represented by the use of haptic communication, non-verbal communication based on signals, communicative messages expressed through vibr ation. The creation therefore of a codified communication for m based on directional inputs.


The project consists in the creation of 4 smart bracelets that can be placed in the lower par t of the legs, which through the technologies used coordinate the collection of data, perfor m calculations for movement and manage the tr ansmission of data between them. These devices allow you to track driving directions and to transmit vibrational inputs via remote wireless connection.


The devices are integr ated by the smartphone application that offer s the master guide the possibility to monitor the activity and the athlete and to record statistical data relating to the tr ack. You have the possibility to access the smar t br acelets via bluetooth at the end of the descent and view the data on your device: sessions, shifts, routes, time distances, geolocalized data, number of commands gener ated and number of er ror s committed.


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Packaging Design


01/01 BluesacBarilla

Laboratory of Packaging Design Prof. Silvia Pericu and Benedetta Spadolini Design Maria Manfroni a.a 2015 / 2016


Why not change the meaning of packaging? From waste to potential friend of everyday life.

Attention to the environment is manifested again, also in the field of packaging, with the product that represents the Bar illa company’s pasta package for 2030. The project is in fact made of cellulose fiber, which has the char acter istic of being 100% recyclable and washable thanks to the water repellent capacity.


Portioning is another aspect that distinguishes the “Bar illa blue sack�: through a simple cardboard or igami, the dispenser has been created capable of containing exactly 80 grams of pasta.


The sustainability of the product, as well as in the type of mater ial used, is also found in the folding system of the upper part, as can be seen in the image on the left, which allows the reuse of the container for kitchen utensils, for seedlings, for bread, etc .


Interior Design


01/01 AMare

Laboratory of Interior design Prof. Alessandro Valenti Design Maria Manfroni a.a 2016 / 2017


Don’t let a place die that made sense to someone and could have new ones.

The route tur ns towards the renovation of three ruins near Corniglia, Cinque Terre. Sustainability once again is not lacking in the choice of natur al mater ials: rough stone for the walls of the r uin, wood for all the par t that constitutes the living fur niture . It was decided not to demolish the original already existing rough stone str uctures of the r uins, but to increase their size . On the lower floor there is an open space dedicated to the living bathroom. The idea is that of box inside box: the piece of fur niture is made up of three increasingly smaller boxes, contained within each other. Box A contains the walls of the cabinet adher ing to the existing str ucture of the r uin; box B the bedroom, while box C the sanitar y ware .


Graphic Design


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01/05 Maatexposition

Laboratory of Editing and Design Master at IADE University Lisbon Design Maria Manfroni 2018/2019


Sometimes, capturing a detail can make a difference.

The project stems from a collabor ation with the MAAT museum in Lisbon. The request was to gr aphically moder nize the communication regarding the “Circuito Centr al Elétr ica” exhibition. The wor k consists of a poster and a flyer which reproduce a per sonally taken photogr aph of the electr ical panel, considered the brain and heart of the star t-up and oper ation of the machiner y, protagonists of the exhibition. The choice to focus on this detail was made to arouse greater interest in the user and at the same time not to anticipate the content of the exhibition.


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02/05 Aveirocapitalda cultura 2027

Laboratory of Editing and Design Master at IADE University Lisbon Design. Maria Manfroni e Mattia Priola 2018/2019


Imagine the future of a city in a graphic project while preserving its tradition, yes you can.

Imagining Aveiro, a town in the nor th of Por tugal, in 2027 as the Capital of Culture , this was the challenge of the project. An attempt was therefore made to gr asp what the char acter izing elements of the city were , the windows of the for mer cotton mill, the A of the city, the entrance doors of typical homes and to gr aph them for the creation of adver tising poster s for the event. In addition, a possible mobile APP was designed to search for all the events of the festival and to be able to geolocate the one closest to the user at the time of the search.


APP MOBILE per geolocalizzare gli eventi di Aveiro Capitale della Cultur a 2027


03/05 Ponyzero

Class of Contemporary Design Criticism Prof. Alberto Bassi Design Maria Manfroni e Mattia Priola a.a 2017 / 2018


What can the role of design be within a sustainable delivery initiative?

The project was produced in collabor ation with Prof. ALber to Bassi, cr itic and histor ian of Italian Design, who requested it to analyze the Tur in star t-up “Pony Zero�, which deals with sustainable deliver y, tr ying to under stand the inter nal or ganization system and then to find out what the role of design could be within this reality. Ever ything had to be subsequently summar ized gr aphically in an infographic that had a legend, in order to be under standable by ever yone . The color s used are authentic to the color s of the Star t Up Pony Zero.


04/05 Winepaper

Collaboration with “Il colle del Telegrafo� Design Maria Manfroni 2019


Graphically match the sea and the wine, characteristics of Liguria.

This wor k consists in the production of a wine label for the “Il Colle del Telegr afo� restaur ant, located on Monte Parodi in the city of La Spezia in Ligur ia. The label gr aphically reproduces the geographical map of the place, in par ticular it highlights the position of the restaurant in relation to its context. Then you can see the stylized representation of the wine and at the same time of the sea, through the use of yellow segments. This color wants to recall the full-bodied white wine that char acter izes the self-production of the place . Highlighting the geogr aphical position of the restaur ant is essential as Il Colle del Telegr afo is a tourist destination frequented by tour ists from all over the wor ld. In this way, in addition to being enjoyed dur ing the lunch or dinner break, the bottle can become the souvenir or simply the memory of the past exper ience .


sicura

05/05 Tshirts

Collaboration with Filosutela Design Maria Manfroni Christmas 2019


Believing, supporting and collaborating with handmade products is an added value.

The collabor ation with Filosutela was bor n with the idea of creating the gr aphics of a ser ies of T-shir ts, manually embroidered, which were ironic and could symbolize Chr istmas 2019. Hence the idea of tr ansfor ming the old Chr istmas song “Jingle Bells” into a ser ies of cr ipples such as GINgle bells. A project bor n as a game among fr iends but that we would cer tainly like to car r y on as a hobby.


GINgle bells For her

GINgle bells For him


[to be continued]

Maria Manfroni

2017 / 2020

Product and Visual Comunication Designer

Profile for Maria Manfroni

Portfolio Maria Manfroni  

2016 / 2020. Selected works completed during Bachelor Degree of Product and Nautical Design at Università degli Studi di Genova, Master duri...

Portfolio Maria Manfroni  

2016 / 2020. Selected works completed during Bachelor Degree of Product and Nautical Design at Università degli Studi di Genova, Master duri...

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