ZARA in Vending Machines Maria Koullapi
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Fashionable Medium Prices Covers all styles and needs Fashion for women, men, kids and home Simple marketing Not special marketing
Vending Machines • • • •
Known to the public Simple to use Put in any place Can contain anything
Goals • • • •
Put ZARA everywhere Promote the brand Keep its level of quality Broaden its target group
Conclusion • ZARA products will be seen in more places than only in the shop. • More people will have access to ZARA anytime. • A combination of two ideas that serve the public and create a new and fresh one.