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María José Barrenechea González My journey through design


FIRST EXPERIENCE

University I met design in a formal way at Pontificia Universidad Cat贸lica del Per煤 (PUCP), there I learned about Illustration, Editorial, Graphic and Animation design.In the following pages you will see the best pieces I achieved in this different aspects.


BRAND DESIGN Wawa Client: Textmodart E.I.R.L. This was a college project. We worked for a real client, named Wawa. This brand produces baby clothes. We had to create their logo and branding graphic pieces. The concept had to reflect the excellent quality of whool and cotton in baby clothes.


BRAND DESIGN Wawa Client: Textmodart E.I.R.L. Letterhead paper and business card design.


BRAND DESIGN Wawa Client: Textmodart E.I.R.L. Hang tag and envelope design.


BRAND DESIGN PUCP Virtual Client: Pontificia Universidad Cat贸lica del Per煤 This was also a college project, this time we worked for the area of online studies at university. We had to create the logo and graphic pieces including merchandising. The idea was to demostrate the advantages of studying online.


BRAND DESIGN PUCP Virtual Client: Pontificia Universidad Cat贸lica del Per煤 Course catalog spreads.


BRAND DESIGN PUCP Virtual Client: Pontificia Universidad Cat贸lica del Per煤 Promotional poster. I wanted to communicate that people from any age could benefit from this way of study.


BRAND DESIGN PUCP Virtual Client: Pontificia Universidad Cat贸lica del Per煤 Flyer design.


BRAND DESIGN 5to Coloquio de estudiantes de Diseño Gráfico PUCP Client: Ourselves As a final career project, we were asigned to organize an event: a design conference made for people interested in design. As students, we had to plan the whole event: create the event concept and bring professional designers to speak about their experience in their different areas of work like Ilustration, Animation, and Advertising. The event concept was the importance of typhographic intervention in design. There was a contest between different group of students to define the event’s logo. My group formed by: Aldo Takayama ,Eduardo Machicao and Daniella Graner was the winner.


BRAND DESIGN 5to Coloquio de estudiantes de Diseño Gráfico PUCP Client: Ourselves The poster.


BRAND DESIGN 5to Coloquio de estudiantes de Diseño Gráfico PUCP Client: Ourselves The program


BRAND DESIGN 5to Coloquio de estudiantes de Diseño Gráfico PUCP Client: Ourselves The program.


BRAND DESIGN Anual show Art Faculty Client: Art Faculty Poster design project


BRAND DESIGN Annual show Art Faculty Client: Art Faculty Poster design project


BRAND DESIGN Anual show Art Faculty Client: Art Faculty Poster design project


Sumaq Magazine Class project I created this magazine, which was about gardening and ecology.

EDITORIAL DESIGN


Graphic Novel Class Project I made this version of one chapter of “Diamantes y Pedernales” by José María Arguedas. I tried to make it look as woodcut.

EDITORIAL DESIGN


Illustration

Metamorphosis Class Project Class project: We had to make a transition from one object to another. In this case I chosed Scotch and a snail, both are sticky.

Fish Class Project Class project: We had to study a type of fish and illustrate it, we used a real fish as model for more accuracy.


Misi贸n Oso Class Project Class project: We had to tell a story using animation software and our own illustrations, I worked with my friend Eduardo Machicao. Video in Youtube: http://www.youtube.com/watch?v=KRWbM8EJqgU

Multimedia


FURTHER EXPERIENCE

Jobs Since I finished my university studies I have been working in different design areas. First I had an internship in El Comercio ( Local newspaper) where I learned about Infographics. Then I worked for an Advertising company, where I did merchandising products for Claro, (mobile company). After this I started working as inhouse designer in Condor Travel (Local travel agency) from 2012 until now. Here I learned about Marketing strategies and also to set all artworks for printed and online media.


JOBS Internship at El Comercio I worked at El Comercio newspaper for six months making infographic pieces, I gained special skills in using Adobe Illustrator.


JOBS G&G Advertising Solutions BTL I worked in this small agency for 3 months, here I learned to work merchandising pieces with international licenses like Dreamworks. The client which I worked for was Claro-(LG)


JOBS G&G Advertising Solutions BTL Packaging design.


JOBS G&G Advertising Solutions BTL Puss in Boots agenda 2012.


Thanks!

Contact mariajose2387@gmail.com www.cafegrafico.com

My journey through design


PORTAFOLIO 2014