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POND’S

PRODUCT LAUNCH IDEA

A Mystery Beauty Event


POND’S

PRODUCT LAUNCH IDEA


POND’S

PRODUCT LAUNCH IDEA “Something Beautiful is Coming Soon…” POND’s launches their product range

The BIG Idea

A mystery beauty event to be spread using digital platforms.

Synopsis Only date, venue and basic information will be revealed to the public until the BIG day comes Communication strategy to raise curiosity and attention what’s this mystery beauty event is all about


1OBJECTIVE & STRATEGY CAMPAIGN

POND’S PRODUCT LAUNCH

to create hype using social media tools

SOCIAL MEDIA USERS ENGAGEMENT to create viral effect of campaign

DIGITAL PROMOTION viral marketing on twitter & facebook on mysterious offline event with free skin consultation QRC integration to secure a “pass” to this mystery event.

OFFLINE INTEGRATION Product Launch Event


SOCIAL SHARE

Activities during the event can be shared to all social media platform, such as facebook, twitter, pinterest. Even the usage of the skin analyzer application

SUSTAINING Digital coverage of the event to be posted in Pond’s website “Happening” tab or facebook account.


2 EXECUTION CAMPAIGN

POND’S BATTLE TAG

Leverage on the free skin consultation to attract attention Efforts that will lead to data capture, download pass to mystery event

twitter

facebook


Scan to get pass for the mystery event

QRC integration Events Magazines

Beauty Magazines

Beauty / event blogs


3 PRODUCT LAUNCH CAMPAIGN

SKIN ANALYZER APP

Online drivers to generate awareness and consumer participation for the product launch, and to introduce the skin analyzer app


4 SUSTAINING CAMPAIGN

Digital coverage of the event to be posted in Pond’s website “Happening” tab or facebook account.


POND’S

PRODUCT LAUNCH IDEA

A Mystery Beauty Event end


Pond'sProduct Launch Idea