Product Development

SEMPLICITÀ Zoe Brown, Angie Tiano, Mariah Tomasetti & Mackenzie Zeller

3 5

6

11

35 37 38

Target Market Competitive Analysis Ottod’Ame Molly Bracken Trends Trend Board Trend Research Color Trends Fabric Trends Style Trends Analytics Style Sheets Line Plans Branding Hang Tags Care Labels Conclusion Citations

TABLE OF CONTENTS

TARGET MARKET Age: 20-40 Sex: Female Marital Status: Single or Married Family size: Ranges from Small to Large Occupation: Business, works somewhere where fashion matters or is appreciated Education: College level Religion: Varies Geographic: Clothes can be purchased based on the season arriving. (Italian) Fashion Attitude: Updated Product Positioning: Contemporary design (not mass market)

COMPETITIVE ANALYSIS OTTOD’AME Product: specialized in women’s clothing Strengths: good branding, well known, personal styling available, less locations make it more exclusive Weaknesses: fewer stores, less opportunity for business

COMPETITIVE ANALYSIS MOLLY BRACKEN Product: wide assortment Strengths: available in over 4,000 stores worldwide, o ices in USA and France, family started business, carry womens, men, teens, and young girls, large target market Weaknesses: less exclusive

ALLURE

Autumn/Winter 17/18

Formality takes a back seat to relaxed and oversized silhouettes inspired by a genderless association & a return to simplicity.

Allure is centered around a rediscovered value of well-being and appreciation for nature.

Muted Haze 0762 U

Moonlight 7365 T

Frost 6822 C

Stone Path 0672 PPath Stone 402 U

Moss 3609 P

Rose 675 R

TREND RESEARCH

KNITS

LONG SILHOUETTES

NON FORMATIVE GENDER

COLOR TREND

Muted Haze 0762 U

Moonlight 7365 T

Frost 6822 C

Stone Path 402 U

Moss 3609 P

Rose 675 R

Indigo 452C

Camel 576P

Black 008B

FABRIC TREND

ID: 0547

ID: Bossa

ID: Perugia

ID: B934

ID: 20881

ID: 8111

ID: Dis.000

100% Wool

98% Cotton, 2% Elastane

100% Cotton

34% Polyamide, 34% Polyester 32 % Cotton

52% Virgin Wool, 48% Camel

100% Linen

89% Cotton, 11% Elastane

Width: 150 cm

Width: 140 cm

Width: 190 cm

Width: 145 cm

Width: 152/150 cm

Width: 130 cm

Width: 127/132 cm

Weight: 540 g/M²

Weight: 346/356 M²

Weight: 580 M²

Weight: 110 g/ M²

Weight: 540 g/M²

Weight: 120 g/M²

345/355 g/M²

Weight:

STYLE TREND

Allure Autumn/Winter 17/18 Style Number: 10647 Style name Trench Coat

Description: A classically structured trench with a loose fitted silhouette Color: Camel, Black

Retail Price: â‚Ź220.00 XS, S, M, L, XL

Fabric: 52% Virgin Wool, 48% Camel

Details/comments/trim: Belt to tie around waist

Allure Autumn/Winter 17/18 Style Number: 10648 Style: Pea Coat

Description: A simple, double breasted pea coat with button detailing Color: Camel, Black, Stone

Retail Price: â‚Ź135.00 XS, S, M, L, XL

Fabric: 100% Wool

Details/comments/trim: Button closure

Allure Autumn/Winter 17/18 Style Number: 10649 Style: Sleeveless Vest

Description: A longline vest for an elongated silhouette Colors: Black, Stone

Retail Price: â‚Ź130.00 XS/S, M/L

Fabric: 100% Wool; 100% Cotton

Details/comments/trim: Button closure

Allure Autumn/Winter 17/18 Style Number: 10650 Style: Blazer

Description: A smartly styled, open front blazer, an everyday classic Colors: Black, Indigo, Rose

Retail Price: â‚Ź115.00 XS, S, M, L, XL

Fabric: 100% Wool

Details/comments/trim: N/A

Allure Autumn/Winter 17/18 Style Number: 10651 Style: Bomber Jacket

Description: An updated classic, front zip, military inspired bomber jacket Colors: Black, Moss, Frost

Retail Price: â‚Ź270.00 S, M, L

Fabric: 89% Cotton, 11% Elastane

Details/comments/trim: Elastic waistband

Allure Autumn/Winter 17/18 Style Number: 10652 Style: Knit Dress Retail Price â‚Ź195.00 S, M, L

Description: An elegant, curve hugging, comfortable knit dress Colors: Black, Stone, Muted Haze Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton

Details/comments/trim: Stretch over head

Allure Autumn/Winter 17/18 Style Number: 10653 Style: Cocktail Dress

Description: A fit and flare, classic silhouetted cocktail dress Colors: Black

Retail Price â‚Ź215.00 XS, S, M, L, XL

Fabric: 100% Linen

Details/comments/trim: Hidden zipper closure

Allure Autumn/Winter 17/18 Style Number: 10654 Style: Jumpsuit Retail Price â‚Ź269.00 XS, S, M, L, XL

Description: A classic jumpsuit with a contemporary update Colors: Camel, Black, Moonlight Fabric: 89% Cotton, 11% Elastane

Details/comments/trim: Hidden zipper closure

Allure Autumn/Winter 17/18 Style Number: 10655 Style: Pleated Skirt Retail Price â‚Ź175.00 XS, S, M, L, XL

Description: A ladylike, knife pleated midi skirt Colors: Black, Stone, Muted Haze Fabric: 100% Linen

Details/comments/trim: Elastic waistband

Allure Autumn/Winter 17/18 Style Number: 10656 Style: A-Line Skirt

Description: A minimally detailed, timeless and youthful A-line skirt Colors: Camel, Black, Moss

Retail Price â‚Ź135.00 XS, S, M, L, XL

Fabric: 52% Virgin Wool, 48% Camel

Details/comments/trim: Zipper closure

Allure Autumn/Winter 17/18 Style Number: 10657 Style: Skinny Jeans

Description: The everyday skinny jean with an ankle length hem Colors: Indigo Blue

Retail Price ₏135.00 36-54 (Italy women’s pant sizes)

Fabrics: 98% Cotton, 2% Elastane

Details/comments/trim: Zipper and button closure

Allure Autumn/Winter 17/18 Style Number: 10658 Style: Straight Leg Jeans

Description: Versatile, high rise straight leg jean, with a relaxed fit Colors: Indigo Blue

Retail Price ₏140.00 36-54 (Italy women’s pant sizes)

Fabrics: 98% Cotton, 2% Elastane

Details/comments/trim: Zipper and button closure

Allure Autumn/Winter 17/18 Style Number: 10659 Style: Dress Pants

Description: Tailored, straight leg dress pants, made for everyday workwear

Colors: Black, Stone, Rose

Retail Price ₏130.00 36-54 (Italy women’s pant sizes)

Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton

Details/comments/trim: Elastic waistband

Allure Autumn/Winter 17/18 Style Number: 10660 Style: Peasant Top

Description: Smocked peasant top with billowy sleeves and a mock neckline

Colors: Stone, Rose, Frost

Retail Price â‚Ź135.00 XS, S, M, L, XL

Fabrics: 100% Linen

Details/comments/trim: Button closure

Allure Autumn/Winter 17/18 Style Number: 10661 Style: Collar Button Down Retail Price â‚Ź115.00 XS, S, M, L, XL

Description: A classic button down with a slightly oversized fit Colors: Black, Stone, Moonlight Fabric: 34% Polyamide, 34% Polyester, 32% Cotton

Details/comments/trim: Button closure

Allure Autumn/Winter 17/18 Style Number: 10662 Style: V-Neck Tank Top Retail Price â‚Ź90.00 XS, S, M, L, XL

Description: A lightweight camisole, cut for a draped, flattering fit Colors: Stone, Moss, Muted Haze Fabric: 34% Polyamide, 34% Polyester 32% Cotton

Details/comments/trim: Adjustable straps

Allure Autumn/Winter 17/18 Style Number: 10663 Style: Sleeveless Asymmetrical Blouse

Description: A classic blouse with an asymmetrical hemline Colors: Black

Retail Price â‚Ź140.00 S, M, L

Fabric: 34% Polyamide, 34% Polyester, 32% Cotton

Details/comments/trim: Zipper closure

Allure Autumn/Winter 17/18 Style Number: 10664 Style: Knit Sweater

Description: Slightly oversized, drop-shoulder silhouette for a relaxed look

Colors: Camel

Retail Price â‚Ź139.00 S, M, L

Fabric: 52% Virgin Wool, 48% Camel

Details/comments/trim: N/A

Allure Autumn/Winter 17/18 Style Number: 10665 Style: Knit Cardigan

Description: A knit, cozy cardigan with a plush, oversized silhouette Colors: Stone

Retail Price â‚Ź120.00 S, M, L

Fabric: 100% Wool

Details/comments/trim: N/A

Allure Autumn/Winter 17/18 Style Number: 10666 Style: Turtle Neck

Description: A long, slim, layer ready, classic long sleeved turtle neck Colors: Camel, Black, Rose

Retail Price â‚Ź110.00 S, M, L

Fabric: 100% Cotton

Details/comments/trim: Elastic neckline

Trench coat

Pea coat

Sleeveless Vest

Blazer

Bomber jacket

€220.00

A/W 17/18

€135.00

A/W 17/18

€130.00

A/W 17/18

€115.00

A/W 17/18

€270.00

A/W 17/18

XS, S, M, L, XL

#10647

XS, S, M, L, XL

#10648

XS/S, M/L

#10649

XS, S, M, L, XL

#10650

S, M, L

#10651

6822C

3609P

008B

675R

Color:

452C

Color:

008B

Color:

402U

Color:

008B

Color:

402U

Fabric: 89% Cotton, 11% Elastane

008B

Fabric: 100% Wool

576P

Fabric: 100% Wool; 100% Cotton

008B

Fabric: 100% Wool

576P

Fabric: 89% Cotton, 11% Elastane

Knit dress

Cocktail dress

Jumper

Pleated skirt

A-line skirt

€195.00

A/W 17/18

€215.00

A/W 17/18

€269.00

A/W 17/18

€175.00

A/W 17/18

€135.00

A/W 17/18

S, M, L

#10652

XS, S, M, L, XL

#10653

XS/S, M/L

#10654

XS, S, M, L, XL

#10655

S, M, L

#10656

3609P

008B

576P

0762U

Color: Camel

402U

Color: Moonlight

008B

Color:

7365T

Color:

008B

Color:

576P

Fabric: 52% Virgin Wool, 48% Camel

008B

Fabric: 100% Linen

0762U

Fabric: 89% Cotton, 11% Elastane

402U

Fabric: 100% Linen

008B

Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton

Skinny jeans

Straight leg jeans

Dress pants

Peasant top

€135.00

A/W 17/18

€140.00

A/W 17/18

€130.00

A/W 17/18

€135.00

A/W 17/18

€115.00

A/W 17/18

36-54

#10657

36-54

#10658

36-54

#10659

XS, S, M, L, XL

#10660

S, M, L

#10661

Color:

7365T

402U

675R

402U

008B

Color:

Polyester, 32 % Cotton

008B

Color:

Fabric: 34% Polyamide, 34%

6822C

Color:

Fabric: 100% Linen

675R

Color:

Polyester, 32 % Cotton

402U

Fabric: 34% Polyamide, 34%

452C

Fabric: 98% Cotton, 2% Elastane

452C

Fabric: 98% Cotton, 2% Elastane

Collar button down

V-neck tank

Long sleeve asymmetrical top

Knit sweater

Knit cardigan

Turtle neck

€90.00

A/W 17/18

€140.00

A/W 17/18

€139.00

A/W 17/18

€120.00

A/W 17/18

€110.00

A/W 17/18

XS, S, M, L, XL

#10662

S, M, L

#10663

S, M, L

#10664

S, M, L

#10665

S, M, L

#10666

Color:

675R

Color:

008B

Color:

576P

Color:

402U

Color:

576P

Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton; 100% Wool

008B

Fabric: 100% Wool

0762U

Fabric: 52% Virgin Wool, 48% Camel

3609P

Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton

402U

Fabric: 34% Polyamide, 34% Polyester, 32 % Cotton

OUR STORY

SEMPLICITÀ

A lifestyle brand founded in Florence in 2016.

Our brand strives to create a community of women living each day with purpose.

SEMPLICITÀ Style #10652 Color #3609P ABOUT OUR PRODUCT €195.00 Our products are ethically sourced from regions across the globe. We employ those who specialize in each aspect of garment construction. From our materials, to the construction of the garment, every detail is thought out to ensure the highest uality for you. By purchasing this garment, you are contributing to a community of consciousness within the industry. This garment has been made with care to ensure it’s place inside and out of your wardrobe.

M

1/3

2/3

3/3

Fatto in Italia

Hecho en Italia

52% Lana Vergine 48% Camel

52% Lana Virgen 48% Camel

Machine wash 30 degrees celsius Dry low heat Iron low heat Any solvent except tetrachloroethylene Non Chlorine

Lavare in lavatrice a 30 gradi celcius Fuoco basso secco Ferro fuoco basso ualsiasi solvente eccetto tetracloroetilene Non cloro

Lavar a má uina 30 grados celsius Calor seco bajo Hierro a baja temperatura Cual uier disolvente excepto el tetracloroetileno No cloro

GARMENT CARE

CURA DEI CAPI

CUIDADO DE PRENDA

Made in Italy 52% Virgin Wool 48% Camel

Machine wash cold with like colors. Tumble dry with low heat.

If necessary, iron using low heat.

Lavare in lavatrice a freddo con colori simili. Asciugare con il calore basso. Se necessario, il ferro con fuoco basso.

Lavar a má uina fría con colores similares. Secar en seco a fuego lento. Si es necesario, planchar a fuego lento.

SEMPLICITÀ

SOURCES https://bisousandbijoux.wordpress.com/2016/09/12/fb-2-what-to-expect-in-fall-2017/ Source: Doneger Creative Services. (n.d.).Inspiration Fall/Winter 2017: Allure, Women’s Runway.

https://www.google.it/search?q=technical+flats&biw=1280&bih=594&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiUgceM19_QAhVKOBQKHf3TBH8Q_AUIBig B Source: Google