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P O R T F O L I O


Hello,

I’m

an

industrial

designer

with

experience

in

branding and marketing, skills in fine arts, as well as an ever-growing love of fashion. As a detail-oriented team player, with a Colombian background, I strive to apply an open-minded, innovative,

and

my

concepts

design

humble and

perspective solutions.

to Please

each

of

enjoy

:)

 

mf.saave@gmail.com 

T: 917. 742. 92 .66


BRAND BOOKS

As part of my work the with PORTS 1961, a global lifestyle brand with an understated luxury product driven by sophisticated yet modern

design

and

exclusively

developed fabrics, I conceptualized and developed the women’s

brand

of

conjuction with

the

company

in

Milan Art directors to show to

book buyers,

promoting and increasing sales with an upscale brand image. The men’s brand book is in development.


fIONA CIBANI

THE BRAND

CREAT IVE DIRECTOR|WOMENSWEAR DESIGN DIRECTOR: THE REfLECTION Of THE PORTS 1961 WOMAN

“I dream of breakfast in the Sahara and dinner in New York.” Luke Tanabe, founder Ports 1961

Since its founding in 1961 in Toronto, Canada, PORTS has embodied the

Born to Italian - North African parents, and raised in Vancouver, fiona Cibani grew up in a multi-cultural mosaic. from her young age, she developed an instinctive appreciation of refined fabrics, elegant silhouettes and details by working in her father’s clothing boutique.

stylish, working independent woman of the day. Success in North America led to expansion into the UK in the 1970s and 1980s, and then in the 1990s the brand was the first western luxury brand to enter the then nascent China market. In 2004, PORTS turned its attention again to North America, Europe and the Middle East with the advent of ‘PORTS 1961’ as the brand’s luxury flagship collection. In the exciting and dynamic world of fashion and design, PORTS 1961 is clear on its direction. It is one of style and sophistication, where thoughtful design, the careful

Luke Tanabe, Founder Ports 1961

fiona went to study fashion and design in Toronto and New York at Parsons School of Design, after which she joined PORTS in the late eighties. It is how the adventure started, and she never ceased to immerse herself into the culture of design and textiles.

selection of luxurious fabrics and the unparalleled skills of the world’s best artisans all have a part to play. PORTS 1961 men and women have always embodied

“Cultures express beauty so differently.”

quality, taste and elegance – both are confident in who they are, and possess an ageless spirit.

POSITIONING BY QUALITY PORTS 1961 expresses global minded taste, refined, and natural elegance characterized by strict quality standards. The high quality met by the products is

Today she runs the creative direction of PORTS 1961 women’s and men’s collections. fiona keeps an eye at every level, and her passion for design shapes the stylistic codes of the brand. Her sharp vision for the brand makes the luxury business gatekeepers legitimize her vision.

“For me, luxury is what’s on the inside. It’s in the details.”

guaranteed by the preponderance of in house controlled processes. Every item is crafted by an experienced professional overseen by the PORTS 1961 team, transforming our products into an exclusive and precious object, recognisable and distinguishable by careful eyes. The high quality and exclusiveness of our products has become the standard of the industry.

Cibani herself embodies the ideal female customer of the brand - a modern woman living and enjoying an active luxury lifestyle, while being a wife and a mother.

“I have a career, a family and love travel, art and adventure… I am designing for myself.”


RUNWAY COLLECTION / fALL 2014

“It translated into sexy yet slightly androgynous clothes, much of them with military references, that played on contrast - masculine versus feminine, stiff versus fluid - all white a controlled elegance... It felt powerful but at the same time extremely sensual.” WWD

“Designer Fiona Cibani delivered one of her stronger collections.. coming up with the sexiest dress of Milan fashion week so far. Cut from a silver and black crocodile jacquard, it wrapped closed with a double row of buttons like a peacoat, but with its hourglass curves there was nothing masculine about it.” STYLE.COM

No.10 first PORTS 1961 bag, called in honor of the first ICONIC dress, No.10, re-designed and presented together as the supreme 1961 Iconic and elegant duo, designed by fiona Cibani and captured in images by photographer Giovanni Gastel. Gastel married this No.10 concept creating a strong image using the pure

RUNWAY COLLECTION / SPRING 2014

“Honoring the brand’s heritage, cotton poplin shirts took center stage in Fiona Cibani’s Ports 1961 collection.. Cibani also injected an athletic feel via voluminous sportswear-inspired outerwear pieces. For an artistic touch, a desert sunrise landscape, inspired by Michelangelo Antonioni’s movie Zabriskie Point.” WWD

“It was originally a Canadian sportswear label but has had an overhaul these last few years and participates far less in sporting activities - and today’s collection was a case in point: a pretty palette of blue and pink and white for pleated flowing skirts and stealthy yet light jackets, and sophisticated day dresses.” VOGUE.COM UK

THE MASCULINE BLOUSE AN INTRINSIC QUALITY AND TIMELESS ITEM UNDERSTATING THE BUSINESS WARDROBE Of ANY fEMALE GLOBAL LEADER. PORTS 1961 designed the No.10 blouse for the modern working woman

No.10 white blouse and No. 10 bag in a soft pink, targeting sophisticated and

in the late sixties. The No. 10 blouse is the iconic piece of PORTS 1961. In a

feminine woman of all ages.

pure feminine and simple shape the No. 10 blouse expresses the true DNA of PORTS 1961 and plays a major role in repositioning the brand.

LUXURY Of SIMPLICITY following the changes of the womens style in society and fashion, the The concept behind the design of the No.10 bag & blouse is the luxury of

blouse has adapted to the female contemporary lifestyle, from daily

simplicity. With a very clear vision for purity, simple shapes and attention for

meetings to evening dinners. The fit is slightly oversized allowing to wear

details in a strong design concept, fiona Cibani disegned the No.10 bag and

layers underneath. The cut is sharp and the volume gives a modern look.

blouse to be the new iconic pieces of PORTS 1961. The founded piece of the

Different materials, exclusive prints, zippers and new collars constantly

brand has been translated into a contemporary piece to leave a mark on the

refresh the No.10 blouse, giving a self - confident attitude to the woman

fashion panorama and sign the repositioning of the brand founded in 1961.

SOfTNESS AND PURITY: THE COLOURS Of fEMININITY Initially launched pink and white - the colours of softeness and purity - the No.10 bag collection is developed in five shapes: the No.10 icon - pictured, the No.10 mini bag, the vertical day shopper, the horizontal day bag, and an evening clutch wristlet, all conceived in white, black, grey, blush and wine and available in gold pleated brass hardware and with tonal semi-precious stone studs.

who wears it.


OUR INSPIRATIONS

Mixing chemical romanticism with energetic shapes, PORTS 1961 gives a modern appeal and bold shapes with solid, consistent fabrics. These

OUR fABRICS

luxurious and one of a kind fabrics allow the collections to appear in architectural construction and elegance. Luxe materials such as wool muslin, chine de rose georgette and devored check, make part of our key items. Swarovski-embellisments and graphic jacquard prints are offered within the collections for a modern textural element. Leathers from luxurious nappa leather to soft and high quality lamb leathers can also be found in each collection.

FABRIC SWATCH JACQUARDS

WOOLS

LEATHERS LACES

PRE-fALL 2014

OUR EDITORIAL

fALL 2014

VOGUE CHINA, MAY 2014

ODDA, MAY 2014

Pull en cachemire, haut en coton, jupe circulaire en tweed (Ports 1961); pendentif en métal (Carole Taunenbaum Vintage Collection). À gauche: veste et jupe en laine, ceinture en cuir (Louis Vuitton); verres solaires en métal et chaussures en cuir (Michael Kors); chaussettes en cachemire (Ports 1961).

fINANCIAL TIMES, OCTOBER 2013

ELLE CANADA, OCTOBER 2013

WO D N I W R A E R dna arogna : EGAP SIHT ,063 ,1£ tuoba ,sserd loow ,sevolg rehtaeL .1691 stroP .nodnoL fo lanipsA , 54 £ ,sgni r rae lraep egatniV .nwo s’tsilyts loow kcalb : ETISOPPO nivlaC , 659,1£ ,sserd eperc yerG .noitcelloC nielK dna niks -taog , niks -flac .sèm reH ,026 £ ,sleeh edeus ,03 2 £ ,sessalg etatecA dna dlog etih W .adarP m o r f , g n i r d n o m a id i ragluB , noitceles a y rleweJ hgiH

W MAGAZINE, JANUARY 2014

HARPER’S BAZAAR UK, SEPTEMBER 2013

JWM, VOL 4:2. 2014

GLOW CANADA, SEPTEMBER 2013

MARIE CLAIRE UK, MARCH 2014

VOGUE USA, NOVEMBER 2013 ELLE CANADA, SEPTEMBER 2013 WONDERLAND, JANUARY-fEBRUARY 2014


OUR RETAIL CONCEPT

WHOLESALE PARTNERS MILAN SHOWROOM

The Ports 1961 mens and womens collections encompass an exclusive distribution to the top specialty stores worldwide including Neiman Marcus, Harrods and Stanley Korshak. We continue to review opportunities to build lucrative partnerships with top -tier stores whose client base reflects our brand aesthetic of modern women, living and enjoying active luxury lifestyles.

NEW YORK RETAIL STORE 3 NINTH AVENUE

SHANGAI - THE BUND PARIS RETAIL STORE RUE SAINT HONORĂŠ

PLANNED OPENINGS SHANGHAI: fALL 2014 HONG KONG: fALL 2014 MILAN: fALL 2015

fOR WHOLESALE ENQUIRIES PLEASE CONTACT New York: PORTS 1961. 601 West 26th Street. Suite 875 NY, NY 10001. T : +1 212 414 1050 Milan: PORTS 1961 SpA. Via Amedei, 8, 20123 Milano. T: +39 02 87 5512 salesteam@ports1961.com


Developed the brand book of MERCE WORLDWIDE through art and copy revisions, researching and maintaining creative reference library. It is a wholesale consulting that connects luxury brands with department and specialty stores, while managing growth within third-party distribution channels, globally. Clients include established wholesale luxury brands as well as labels new to the wholesale marketplace in need of growth strategies to meet expanding sales objectives.


ONEYDA SPANA

Furniture and Interior Design Cali, Colombia

BRANDING

[Created and developed Brand Identity arquitecture] LOGO + COLOR + FONT

ONEYDA SPANA brings a natural atmosphere to a new space proposal. The furniture and interior designer is inspired by the beuty of nature, going beyond traditional design trends, as she manages to combine the rawness of nature with modern sophitication. With does standars, we were able to create an identity for the brand that combines colors and the organic of movement in its natural state.


BONO

RE GA LO

De

N u e v a s Fo r m a s d e Ve r t e & Sentirte Mejor

Para

Fecha *Valido por 3 meses

Tipo de Asesoria:

PAMELA GONZALEZ Stylist Bogota, Colombia

ASESORA DE IMAGEN

WEB PAGE DESIGN/LAYOUT + PAPER GOODS


BROOKES BUNGEES Accessories for your Citi Ride New York, N.Y

LOGO + COLOR + FONT

Brooke’s Bungees was created for the BikeShare Riders! With them you can increase the Bag Rack carrying capacity so you can bike with BIG Cargo (CitiBike, Hubway, CoGo, CaBi, Divvy, Bixi etc.) Acting as an extension, the frustation (shared by many) by the limited carrying capacity of the front bag rack is no longer an issue as the custom bungees allows one to comfortably tote around with gym bags, weekenders, backpacks, messenger bags, manpurses, groceries, yoga mats, you name it. As for the Logo, it’s inspired by the same bungees - their form and flexibility - this way the customer will always relate them with the brand. And I used the name of the founder and CEO, Brooke Townsend.


A specialized animal care ‘hotel’ that knows what the pet owners want for their the pets, which is the best in the market for them. The logo is the brands name, which creates a cat face. It is formed by the last three letters and it is also the roof of it, symbolizing protection. The design is sober and elegant, because it is not an ordinary pet shop.

8.5 cm

(57) 313 612 1222 - ( 571) 619 8281 Cra. 5 No. 79-41 casa A zul - Bogot , Colombia www.habibi.com - conta cto@habibi.com SP A & CA RE

SP A &

20cm

CA RE

(57) 313 612 1222 - (571) 619 8281 Cra. 5 No. 79-41 casa Azul - Bogot , Colombia www.habibi.com - contacto@habibi.com

13cm

HABIBI - Day care center/ Hotel for Cats. Bogota, Colombia.

[Created and developed Brand Identity arquitecture] LOGO + COLOR + FONT


ADVERTISING

The publications and paper goods for the different brands that the agency managed were designed. Such as the invitations for the sample sales, press days, and upcoming new collections. As well as the production and layout of the lookbooks of the brands. Finally, the objective was to pass on the specific style of every brand, adapting to their particular needs. LEELA is a branding/ marketing agency that provides global expansion solutions for luxury designers in ready to wear, shoes and accessories through creative brand marketing and selective distribution strategies.

SHIVAN & NARRESH - Indian’s first Luxury Beachwear Brand.

New Delhi, India.

[INVITATION]


SHIVAN & NARRESH Indian’s first Luxury Beachwear Brand. New Delhi, India. [INVITATION + POSTER]


HOUSE OF BREVARD - American Jewelry brand L.A. USA

[POSTER + INVITATION]


PRODUCT DEV.

ELODIE

MINA is a swimwaer line that carries its designer and producer name, Mina Soliman. It is in process of an upscale launch.

[SWIMWEAR VECTOR BLOCK SKETCHES WITH FABRIC LAYERING DETAILS ]

BONE ONE PIECE

GAELLE


GIOVANNA ANIKA

SABINE BONE

MINA

MULTICORAL LOLA TOP

CLEO


STYLING & PRODUCTION REVISTA TRENDY COLOMBIA [EDITORIAL: DRY ROCK + NICEROCK.COM.AR]

Potographer: Andres Oyuela Makeup: Andrea Takagi Styling and Production: Jay Corzo, Ma. Fernanda Saavedra Brands: Maison Finch, A New Cross, JUAN, y Jhoana Rubiano


SOME ART

Warriors 2013 Oil on canvas 1.20 x 80 cm


Humiliation 2006 Oil on canvas 45 x 20 cm

Wedding 2013 Oil on canvas 35 x 25 cm


Sabrina 2010 Oil on canvas 100 x 50 cm


See No Evil, Hear No Evil, Speak No Evil 2006 Rubber engraving 20 x 50 cm

Brother 2007-2008 Oil pastel on paper 70 x 50 cm


Self Portrait 2005-2006 Charcoal on paper 100 x 70 cm


T H E

E N D .


MF. SAAVEDRA PORTFOLIO