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PODIUM

BY MARIA ESTEGNEEVA & TANYA DOBREVSKA


PODIUM BRAND IMAGE

PODIUM BRAND VALUES

EXPENSIVE

QUALITY

POSH

TRUST

DIFFERENT STATUS

LOYALTY


PRODUCTS


PRINTS


499 euros 399 euros

600 euros

1980 euros


LEATHER


LACE


450 euro

550 euros

950 euros

750 euros

150 euro


FLOWERS


GREEK ROMAN INFLUENCE FLUIDITY


1750 euros

1550 euros

500 euros

500 euros


STREGHTS & WEAKNESSES EXCUSIVE STYLE

NEW ON THE MARKET

HUGE TREND IN EASTERN COUNTRIES

NOT SUFFICIENT PENETRATION

BEST QUALITY

NOT ENOUGH RECOGNITION

WIDE TARGET STRONGER INTERACTION WITH CONSUMERS

COMPETITORS: ROBERTO CAVALII VERSACE D&G


TARGET


CUSTOMER PROFILE WOMEN AGE: 19 – 25 ●

BORN TO SHOP

HIGH INCOME

NO RESPOSIBILITIES

HOBBIES: PARTIES NIGHT LIFE SHOPPING MUSIC MAGAZINES TRAVELING


CUSTOMER PROFILE WOMEN AGE: 19 – 25 ●

SHOPPING DRIVERS: TRENDS & PRICES

TYPE OF BUYING: IMPULSIVE

TYPE OF SERVICE: ATTENDED


CUSTOMER PROFILE WOMEN AGE: 25 -35 ●

ENTER THE WORLD OF RESPONSIBILITIES

HIGH INCOME

CHANGE & MIX STYLES

HOBBIES: SPA TENNIS PARTIES SHOPPING THEATRE SPEND TIME WITH FRIENDS


CUSTOMER PROFILE WOMEN AGE: 25 -35 ●

SHOPPING DRIVERS: PRICE & DESIGN & QUALITY

TYPE OF BUYING: IMPULSIVE & RATIONAL

TYPE OF SERVICE: ATTENDED


CELEBIRITY BRAND IMAGE ●

Russia

Janna Friske

Singer, movie actress


CELEBRITY BRAND IMAGE ●

Bulgaria

Aleks Raeva

Singer, movie actress


LOCATION


EASTERN COUNTRIES

COUNTRIES: RUSSIA & BULGARIA

CAPITALS: MOSCOW & SOFIA PETROVKA STREET

VITOSHKA STREET


M ea s ures •

150 m2

1 floor

old building


M us ic


MUSIC

http://www.youtube.com/watch?v=KPRxoncWiSA&fea http://www.youtube.com/watch?v=49vjfObVdcY


S ta ff unifo rm


AT M O S P H E R E


I nterio r des ig n ins pira tio ns


I nterio r des ig n •

C O LO R S : g o ld bla c k w hite purple


I nterio r des ig n C eiling / Flo o r

1/21/10


Furniture ins pira tio ns


Furniture •

Furniture item s : s o fa , a rm c ha ir, ta ble, hug e m irro r, c urta ins .


Furniture •

P rints o n the w a lls a nd ta bles w ith a c c es s ories a nd s m a ll deta ils w ith orna m ents


M a nnequins (2) m a nnequins ins ide the s to re M O S T LY in w indow s dis pla y


W indow s dis pla y – C om po s itio n 1


Window display Composition 2


W indow s dis pla y C o m po s itio n 3 Q ueen S a les


W indow s dis pla y s um m er 2010 I ns pira tio n: A nc ient G reec e a nd R o m e


W indow s dis pla y: furniture a nd dec o ra tions


W indow s dis pla y: C o m po s itio n


M erc ha ndis ing s tra te g y W indow s dis pla y s hould be c ha ng ed 7 tim es per yea r. T here w ill be o nly o ne g a rm ent s ize dis pla yed. G a rm ents o n the la tera l dis pla y a re ex po s ed w ith c erta in s pa c e betw een them . A ppro pria te s to re.

a tm o s phere

ins ide

the


THANK YOU !!!

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