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Opening of  the  legendary   ABBA-­‐museum  in  Stockholm.     PROMOTION  IN  RUSSIA   Visit  of  the  ABBA-­‐singer  Bjorn   Ulvaeus  to  Moscow  and  other   activities  

”Vecherniy Urgant”  TV  SHOW     •  •  •  •  •  • 

One of  the  top  Russian  TV-­‐shows  led  by  the  famous   showman  Ivan  Urgant   Prime  time  on  the  First  Channel     140  000  000  viewers  in  Russia,  Baltic  countries  and   CIS     Date:  18  April  2013   21  min  35  sec     Link:  

Press Conference  in  Moscow   •  Location:                RIA  Novosti    (“Presidental  Hall”) 20130418/601546162.html   •  Online  broadcasting  of  press   conference 20130418/601603665.html   •  Individual  interviews  with  chief   federal  TV-­‐channels     •  More  than  100  publications  

Special Guest  in  ”People  of  the  Time”   Program,  First  Channel      

•  •  •  •  • 

Prime time  on  the  “First”  Channel     More  than  140  000  000  viewers  in  Russia,  Baltic   countries  and  CIS   10  min  36  sec  broadcasting  time     Date  of  broadcasting:  14  June  2013     Program  description: announce/7658  

Special Guest  in  the  «Active  Life»  Program   on  the  NTV  TV-­‐Chanel     •  •  •  •  • 

”Active Life”  program     Date  of  broadcasting:  22  April  2013     113  800  000  viewers  in  Russia  and  CIS       02  min  40  sec  broadcasting  time     Link: m27600/o536861/  

Interview in  the  Morning  Block  on  the  ”TV   Center”  Channel   •  •  •  •  • 

Morning prime  time  in  ”Mood  Program”  by   TV-­‐Center  channel     Date  of  broadcasting:  24  April  2013   115  000  000  viewers  in  Russia  and  CIS   6  min  31  sec  broadcasting  time   Link: v=j_bqqxO_nSI  

Interview on  the  ”Russia  Today”  TV-­‐ Channel   •  •  •  • 

”Prime Time”  program     Datum:  22  April  2013   50  000  000  viewers  in  Russia   06  min  05  sec  broadcasting   time     •  Link:­‐board/ ptr-­‐april-­‐22-­‐2013-­‐220/  

Print-­‐ and  online-­‐  articles    

Corporate Social  Media  Support  

Press trip  to  Stockholm  dedicated  to  the   ofRicial  opening  of  the  ABBA-­‐museum  in   Stockholm   •  • 


Editor-­‐in-­‐Chief of  the  ”Harper´s   Bazaar  Art”  magazine   Editor  of  ”Vedomosti.  Friday”  -­‐ weekend  application  of  one  of  the   most  popular  federal  business   newspapers     One  of  the  most  popular  Russian   livejournal  bloggers  

             More  than  42  000  readers  ONLY  among   LiveJournal  registered  users  

Filming in  the  ABBA-­‐museum  with  the  “NTV  TV  Channel”,   ”Their  Tempers”  /  ”Ikh  Nravy”  TV-­‐program.  July,  2013.     Russian  TV  program  “Mornings  of  the  World”   Date  of  broadcast:  

May, 16th,  2013  


Recently opened  ABBA  The  Museum,   interview  with  the  ABBA  music  band   dresser    


04 min  50  sec    

Media Value:  

1 276  800  EUR  



Interview with  Benny  Andersson,  the  ABBA-­‐singer.     Press  trip  with  the  “Rossiya  1”  TV  Channel  to  Stockholm,   “Mood”  TV  Program  (May,  2013)   “Mood”  morning  program     Date  of  broadcast:  

May, 16th,  2013  


Benny Andersson,  the  ABBA-­‐singer  


12:52 –  16:07  


03 min  15  sec    

Media Value:  

702 000  EUR  


hMp:// brand_id/3838/video_id/408660/ viewtype/calendar

Kontakt Person     VisitSweden  Russia Maria  Davydova   PR-­‐manager   Cell.  in  Russia:  +7.917.552.07.13   Cell.  in  Sweden:  +46.72.716.43.73  

opening of the legendary ABBA The Museum in Stockholm. PR-campaign in Russia.  

Visit of the ABBA music band to Moscow. Press conference at the RIA Novosti Presidential Hall, shooting in "Vecherniy Urgant" and for other...