Issuu on Google+

NIKE PORTO COLLECTION 2011/2012


NIKE PORTO 2011/2012 STRATEGY

FC PORTO HAD ONE MORE SUCCESSFUL

YEAR. JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 STRATEGY

NIKE wants to project these winnings into the next season. JUNE 2011 Š all rights reserved BAR S.A.


NIKE PORTO 2011/2012 CHALLENGE

HOW? By launching the new FC Porto Season Collection to 2011/2012 in a way that only Nike and FC Porto can do. JUNE 2011 Š all rights reserved BAR S.A.


NIKE PORTO 2011/2012 OBJECTIVES

OBJECTIVES

To introduce the new FC Porto 2011/2012 Collection. Trigger fans to use equipment in a daily basis, and by that, change behaviors. Engage and involve the most passionate fans of FC Porto.

JUNE 2011 Š all rights reserved BAR S.A.


NIKE PORTO 2011/2012 INSIGHT

INSIGHT

Wearing FC Porto gear is to be a CHAMPION every day.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 CONCEPT JUNE 22th, 2011


NIKE PORTO 2011/2012 CONCEPT

So, thats why, this year...

“EVERY DAY IS A CHAMPION’S DAY” JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 PRESS KIT JUNE 22th, 2011


NIKE PORTO 2011/2012 PRESS KIT

“BECAUSE WEARING FC PORTO IS TO BE A CHAMPION EVERY DAY “ JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 PRESS KIT - NIKE HANGER

“EVERY DAY IS A CHAMPION’S DAY”

Inside a box there’s a Nike Hanger with the message of the campaign and with the invitation to the event. A symbol of the daily gear and also a teaser to the Happening Experience.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 INVITATION

“EVERY DAY IS A CHAMPION’S DAY”

In the invitation there will also be a “call to action” to the Happening Experience of the event.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT JUNE 22th, 2011


NIKE PORTO 2011/2012 EVENT

RECEPTION At the reception of The Yeatman Hotel, guests and journalists are welcomed by some cheerleaders who animate the location and direct everybody to the outside stairs.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT - GRASS CARPET

GRASS CARPET

Guests and journalists are forwarded to the exterior stairs of the hotel and then to the gardens below. The path will be marked by a grass carpet.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT - PORTO DE HONRA

WELCOME DRINK On the right side of the garden, they will be welcomed by a “Porto de Honra”. The show, begins 30m after the opening of the event, until then, there is an interaction between guests, journalists, DJ and drinks.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT

“EVERY DAY IS A CHAMPION’S DAY” At the runway, we will recreate the daily life of a champion. From the pitch, to the training, and to the daily routines. And by that, introduce the new FC Porto Collection to 2011/2012.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT

“EVERY DAY IS A CHAMPION’S DAY” With a fashion producer, we’ll create a show were we’ll present the new collection, not only for its obvious use, such as games and practices, but also introducing them during their daily routines.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT - SHOW

“EVERY DAY IS A CHAMPION’S DAY” With the assistance of some “special models”, and also with the assistance of the player’s wives we will recreate these moments together with some FC Porto’s players.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 EVENT - PROJECTIONS

PROJECTIONS EVERY DAY IS A CHAMPION’S DAY Throughout the event some images of the new collection will be projected on a screen, as well as some motivational phrases of the Nike Porto Statement.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 NIKE PORTO STATEMENT

EVERY DAY IS A CHAMPION’S DAY DAY. Every day you have challenges to conquer. Opportunities that you can not lose. Victories you can not waste. Every day you have to get first. To overcome adversity. To have pride in your truth. You're heart, reason and dragon. Because you are a champion every day. Being FC Porto is your skin. JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 PHOTO OPPORTUNITY

PHOTO OPPORTUNITY At the end of the show, all “models” will return to the runway for the “photo opportunity moment” and for the official presentation by FC Porto and Nike directors. The moment will have as a “backdrop” the spectacular view of OPORTO. JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 COCKTAIL

COCKTAIL After the show, guests and journalists are gently sent to the left side of the garden where a cocktail will be served.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 COCKTAIL

COCKTAIL After the show, guests and journalists are gently sent to the left side of the garden where a cocktail will be served.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 NIKE GEAR EXPERIENCE

10º

NIKE PORTO GEAR EXPERIENCE At the left side of the garden we will also have a structure where guests, and specially journalists, can have the virtual experience of dressing up the new FC Porto Collection.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 NIKE GEAR EXPERIENCE

NIKE PORTO GEAR EXPERIENCE This amazing virtual fitting technology, allows us to experiment all the new FC Porto Collection, involving us with the product, and then share those pictures and videos on social networks. It is a motion technology, that recognizes the user's movements, allowing it to control the application by moving the hands in space and pressing the menu buttons. JUNE 2011 Š all rights reserved BAR S.A.


NIKE PORTO 2011/2012 PRESS GIFT

PRESS GIFT As a gift, and trough the Nike Porto Gear Experience, we will give all journalists the opportunity to choose one of the items of the new Porto Collection to hang on their own Nike Hanger. JUNE 2011 Š all rights reserved BAR S.A.


NIKE PORTO 2011/2012 FACEBOOK JUNE 22th, 2011


NIKE PORTO 2011/2012 FACEBOOK - CASTING CHALLENGE

How to celebrate your club’s everyday achievements? Through images or videos, Porto supporters are challenged, a week before the event, to post their daily conquers celebrations on a TAB placed on FC Porto’s Facebook page. All posts will then be evaluated by both Nike and Porto marketing directors. The winner will be rewarded with an unforgettable experience. JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 FAN EXPERIENCE

FAN EXPERIENCE

The Top 5 celebrations, will win the new official jersey of FC Porto, and also have the opportunity to present along with their idols the new “dragon skin” at the Launching Event. JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 FOLLOW UP JUNE 22th, 2011


NIKE PORTO 2011/2012 NIKE STORE EXPERIENCE

NIKE PORTO STORE EXPERIENCE

At the Stadium, in the FC Porto’s store, let´s also give all the fans the experience of trying virtually all the collection for this year. In this involving way, we’re going to challenge them to be a champion every day.

JUNE 2011 © all rights reserved BAR S.A.


NIKE PORTO 2011/2012 CALENDAR 2011/2012

CALENDAR 2011/2012 EVERY DAY IS A CHAMPION’S DAY The idea is to create a “Sport Fashion Calendar” with photographies representing every month. With the players, their wives, children and fans, we will recreate a day in the life of a champion.

JUNE 2011 © all rights reserved BAR S.A.


JUNE 2011 Š all rights reserved BAR S.A.


Nike Porto Collection